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DEDICATED TO:JANG CLAUDEManaging DirectorABC StudioEmpire State Building,New York Blv. 233USA 344#CM/923/03209June 23, egic Plan for Better Campaign

Strategic Plan for Better CampaignFacebook Marketing ProposalContent01About Us13News Feed Optimization03Facebook Highlight14Facebook Apps and04Our Services16Marketing Integration06Team Expert18Facebook Metrics08Strategic Plan19Timeline09FB Advertising20Pricing Plan10FB Page Optimization21Terms & Conditions12Community Management22ConclusionConfidential Warning2www.fbagency.comfrom 24 pagesThank you for the opportunity to provide you with a quotation for an facebook digital marketingcampaign by (company) for (xyz company). Our service is a modern solution combining webmarketing, e-mail and digital marketing techniques that will assure that your Home Page/Landing/promotional page is assured of quality traffic, digital marketing audience leads. 2017 Company XYZ Pty Ltd. Trademarks and brandsare the property of their respective owners.

Facebook Marketing ProposalStrategic Plan for Better CampaignProposal LetterDear Sir/Madam,Thank you for the opportunity to provide you with a quotationfor facebook marketing campaign by (company) for (xyzcompany). Our service is a modern solution combining webmarketing, e-mail and digital marketing techniques that willassure that your Home Page/Landing/promotional page isassured of quality traffic, facebook marketing audience leads.We have a team of highly innovative professionals providingyou with instant results to rise in the highly competitive marketwithin your niche. We will help you to increase your visibility andpromote your unique content in all the major digital websites.Rosie ParsotanManaging Directorwww.fbagency.comfrom 24 pagesSincerely,3(Our Company) has satisfied various clients across the globeand we have been appreciated by utilizing our prompt websiteranking strategies, instant yet successful results and unmatcheddetermination to go beyond the client’s expectations. Shouldyou have any questions, please let us know. To improve thevisibility and social media presence of your home or landingpage, we will look forward to hear from you when you’ve timeafter reading our proposal.

Strategic Plan for Better CampaignFacebook Marketing ProposalFacebookUpdates & Highlights 2020Facebook Usage andMarket ShareFacebook continues to grow, dominatingthe social media platforms.1.2 BillionMobile Users1.8 BillionGlobal Users50%4www.fbagency.comfrom 24 pagesof smartphones areconnected every hourof every day

Facebook Marketing ProposalStrategic Plan for Better CampaignWhy Facebook?The largest online audience.Prominent enough for a lot of people to click.The targeting options within Ads is incredible.Facebook has the lowest cost per click.7h 43minAverage monthly timespent per person on theFacebook smartphone app63%20%www.fbagency.comfrom 24 pagesof Facebook users havepurchased something becauseof ads or comments they saw5of users log on in anygiven day

Strategic Plan for Better CampaignFacebook Marketing ProposalAbout UsWe have all the necessaryexpertise & skills to ensure asuccessful digital campaignimplementation for your company.This pre-proposal will give you an overview of thebenefits of our firm, a brief about various SocialMedia marketing activities we can leverage, howto define campaign objectives, our methodologyof carrying out a marketing campaign.6www.fbagency.comfrom 24 pagesIncreased engagement and influence in the mixof social communities most relevant to yourtarget audience and those who influence them(Facebook, Twitter, Google , YouTube, blogs &many more) is another important benefit of ourcontent marketing service. We aspire to deliveran effective digital marketing campaign to yourbrand through an engagement outlined in thisproposal.An effective digital marketing campaign requireswell thought out campaign objectives, carefulcampaign planning, social media expertise,advanced writing and research skills, efficientcampaign implementation and campaign successtracking procedures.

Facebook Marketing ProposalStrategic Plan for Better Campaign312HISTORYCompany Clients1,056PresentThe company has one of its biggestgrowth years ever, hiring 100 newemployees in 2019.2020Recognized as the Best Agencywhich showcasing outstandingdigital marketing presence in 2017by Global Digital Marketing Meet.2018The company changesits “one stop digital services”name “Your Company” symbolizescorporate commitment.2015The company Interactive is a fastgrowing Internet marketing firmbased near New York City,2010John and Jane visit small businesstrade shows in New York to sell theirWeb design services.Brand Campaign93,939Reached Campaign 23,939,344Total Facebook Ad Spending7820,493,939www.fbagency.comfrom 24 pagesPublished Ad Campaign

Strategic Plan for Better CampaignFacebook Marketing Proposal8www.fbagency.comfrom 24 pagesServicesWhat We Do?Facebook Future TrendsOur services use Facebook advertising campaigns to takesmall to large business internet marketing to the next level.Facebook advertising can position your brand directly infront of a very specific cross section of users on mobile ordesktops, serving ads to people based on age, sex, location,income, interests, workplace, education, and more. OurFacebook advertising services include: Mobile Continues to Dominate. Instagram Gains Traction. Marketers Master Analytics and Automation. Native Advertising Rises Above The Block. ROI is The Metric that Matters. In-House Advertising Disrupts Agencies. Retargeting Gets Even More Powerful. Video Marketing and Ads Soar.ContentCreationFB Page SetupOptimizationEngagementPattern AnalysisGood content is importantfor Facebook engagement.Customized content basedon keyword research.Analyze which posts are workingwell to get engagement.Social Attract new customers wherethey’re spending time online.To reach new customersbased on their interests.Bespoke design, intuitive web, andsolutions to promote your brand.

CompetitiveIntelligenceDedicated FacebookConsultantTo get better brand position to targetspecific customers’ needs and desire.Information available and learnfrom your competitors.Grow Business more working withexperienced Facebook experts.Monthly ROITracking ReportContentDevelopmentContentPromotionsTrack performance, deploy updatesand optimisations in real time.Involved in the creation and contentediting for various activities.Get more exposure foryour content post.Facebook Marketing ProposalStrategic Plan for Better Campaignwww.fbagency.comfrom 24 pagesAudience Targetingand Segmentation9We are expert in connecting customersto clients and delivering innovativesolutions that improve brands. Fromproduct launches to brand developmentto social media campaigns, and more.

Strategic Plan for Better CampaignFacebook Marketing ProposalFB Marketing PlanWhen determining the right type ofFacebook ad to use for your campaigns,there are a number of variables at play.Goals &Objectives01The more specific goals andobjectives, It will easier to clearlysee what the campaign need toaccomplish. Measurable, attainable,relevant, and time-bound.CreateEngagement Ads02Grow the Facebook page from 35,000 likesto 100,000 likes by December 31, 20201,200 x 900 pixels for a news feed image.The graphic must be the 20% text rules.10www.fbagency.comfrom 24 pagesRight HandColumn Ads03This ads shown on the rightcolumn of the news feed, onGroup pages, and photos. Enableto reach fans and friends of fansalso easy to Like a Page.Increase the value of from ad space withnew advertising format.A successful way to advertiseyour business is to create anEngagement ads. Engagementson include Likes post or page,comments, and shares.FB Pixels04A piece of code that you can placeon website to report conversions.Create higher converting adcampaigns using conversion Pixelsand Website Custom Audience.Way to use Facebook Pixel: Retargeting,Optimization and Tracking.

Facebook Marketing ProposalStrategic Plan for Better CampaignAd Design &TargetingSplit TestingAds064 Components ads: Visual, Relevant,enticing value proposition, CTA.Variable Test: Audience Targeting, Call ToAction, Images, Texts, Element Position.ClickthroughThresholdsConversion Rate07Get people to take action onyour website. Increase salestransaction, define the action,and encourage people to visit aspecific/general website.72% of marketers are creating unique landingpages for various marketing campaigns or brands.Creative graphic that incrasevalue proposition and a singlecall to action. With ad purpose iscapturing audience attention andability to encourage them.08Determine which goodperform click through rateand immediately stop any adswhich are less performing tothe standards set.Help you to limite number of campaigncost when campaign running.www.fbagency.comfrom 24 pagesFacebook ad strategy where twoelements of a marketing campaignare tested against each other toanalyze which one can deliver thebest results. A good split test canresult in huge ROI improvements.1105

Strategic Plan for Better CampaignFacebook Marketing ProposalFB Advertising GuideFacebook Advertising PlacementDesktop News FeedRight ColumnInstagram12www.fbagency.comfrom 24 pagesMobile News FeedAudience NetworkStep 1Step 2Step 3Step 4IdentifyCampaign GoalsKnow CampaignAudienceCampaignCreation & TestingReport andEvaluationFacebook provides a choiceof several campaign goals.Specific goals will makeit easier to identify whatneeds to be accomplished.Understanding audience,including informationabout the of geography,demographics,psychographic and more.Create a split campaignfor each destination.Manage the ad set baseon audience. Bids forcampaign objectives.A comprehensiveview of the campaignperformance onFacebook, Instagramand Audience Network.Strategy Know Business Goals. Watch Campaign ROI. Stick to Timeline.Strategy Target Visitors withFacebook Pixel. Layer AudienceTargeting.Strategy Segment Ad Sets byTargeting Category. Rotate Multiple Ads Set. Stick to important words. Use Crazy Images/Video.Strategy Strongest CPA. Mobile placementsconversion. Lookalike audiences. Remarketing.

Facebook Marketing ProposalStrategic Plan for Better Campaign1. Social InformationIt’s available when people/friends get engaged with yourbusiness (likes, comments, share).No Button2. Business NameDisplay name of your businessname and show prominent.Shop Now12Book Now3Learn More4Type of FacebookCalll to Action3. TextSign UpDownloadEssential part of a successful adto persuade, excite & entertain.Watch More4. Images and VideosCompelling visual to encouragetarget audiences to interactauthentically.Contact Us5. Call to Action (optional)Tools for Creating AdsAds ManagerPower EditorFacebook PagesAds Manager Appwww.fbagency.comfrom 24 pagesApply NowA customizable buttonencourages people to click.135