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Sports Nutrition BookGlobal Market for Sports Nutrition and Dairy/Plant Proteins2019-2023Published September 20193A Business Consulting13A Business Consulting
Report OutlineIntroduction and MethodologySports Nutrition Market and Dairy/Plant Proteins usedGlobal Sports Nutrition Market Data and TrendsKey Players and Distribution ChannelsDairy/Plant Proteins Applications and Product LaunchesDairy/Plant Proteins Volume Usage and Major UsersReport Summary23A Business Consulting
Market Research Approach- Sports Nutrition Markets and Dairy/Plant Proteins usedProductScopeProtein powderReady-To-Drink RTDSports barsOther products –gels, tablets, th AmericaLatin AmericaAustralasiaAsia PacificMiddle EastValue per marketVolume permarketCAGR 2018-2023Per capitaspendingKeyPlayersTop 20 globalsports nutritioncompaniesTop 20 globalbrands per oteinsin SNApplication/ volumeusage of dairy/plantproteinsWPCWPIWPHNative WheyMPCMPIMPHCaseinateMicellar CaseinSPIPPIRPI33A Business Consulting
Methodology- definition of Sports Nutrition Sports Nutrition products are positioned in the marketplace as improving physicalendurance, increasing muscle growth/development/mass, or speeding recoveryafter exerciseThe products are sold in powder, bar, ready-to-drink, gel or tablet formatsBoth protein and non-protein based products are included However, sugar based drinks often positioned as sports nutrition (e.g.Gatorade), energy drinks (e.g. Red Bull), and energy bars (e.g. PowerBar) arenot included Non-protein products do not have protein as their core ingredient. Commonpositioning’s include boosting energy, delaying the onset of fatigue, increasingstrength and promoting muscle recovery. Common ingredients include aminoacids, carbohydrates, creatine, beta alanine and caffeineThe Sports Nutrition category definition includes bars, powder and RTD’s withmore than 20 grams of protein in absolute volume, irrespective of packaging size43A Business Consulting
Methodology for Dairy/Plant Protein Analysis in Sports NutritionMPHCaseinatesMicellar caseinNative wheyIngredients:WPIWPCWPHMethodology implications:The database (INNOVA) doesnot record all launches in SN,particularly given internet sales.MPI MPC SPIPPIRPITime Frame:January 2013 –December 2018Geography:Global and Key RegionsCategory:Sports NutritionProduct example:Products containing less than20g of protein are included. Theexamples shown are thought tobe representative of all productlaunches.53A Business Consulting
Sports Nutrition market by type- all types have seen strong growth 2013-2018Sports protein barsUSD xx.x Bn; xx% CAGRSports protein powderUSD xx.x Bn; xx% CAGRSports nutritionUSD 15.7 Bnxx% CAGRProtein productsUSD xx.x Bnxx% CAGRSports protein RTDUSD xx.x Bn; xx% CAGRNon-proteinproductsUSD xx.x Bnxx% CAGRSource: 3A Business Consulting based on Euromonitor63A Business Consulting
Global Sports Nutrition Market in 2018- powders are the major product type in all regionsRetail values RSP per product category 2018Eastern EuropeWestern EuropeNorth AmericaPowders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.Powders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.Powders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.Asia-PacificMiddle East & AfricaLatin AmericaPowders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.Powders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.Powders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.AustralasiaPowders: USD xxx mio.Bars: USD xxx mio.RTD: USD xxx mio.Non-Protein: USD xxx mio.73A Business Consulting
Global SN markets in 2018- volume shares per product group and regionPROTEIN BARSxx.x BnPROTEIN POWDERAsia; xx%Asia; xx%Australasia; xx%Australasia; xx%Eastern Europe; xx%Eastern Europe; xx%Latin America; xx%Latin America; xx%MEA; xx%MEA; xx%North America; xx%North America; xx%Western Europe; xx%Western Europe; xx%PROTEIN RTDxx.x Bnxx.x BnNON-PROTEINAsia; xx%Asia; xx%Australasia; xx%Australasia; xx%Eastern Europe; xx%Eastern Europe; xx%Latin America; xx%xx.x BnLatin America; xx%MEA; xx%MEA; xx%North America; xx%North America; xx%Western Europe; xx%Western Europe; xx%Source: 3A Business Consulting based on Euromonitor83A Business Consulting
Global Sports Nutrition Market Data and Trends- worldwide SN Market will keep growingSports Nutrition volumes per category, 2013-2023Market size (USD mn)Volume estimates (‘000 2%11%25,979.3xxxxxxxxxProtein powderxxxxxxxxxProtein barsxxxxxxxxxProtein RTDxxxxxxxxxOther SNxxxxxxxxxTOTAL VALUETOTAL VOLUMEThe global sports nutrition market is estimated to grow 11%annually towards 2023Protein powder and protein bars are the two biggest and fastestgrowing product categories93A Business Consulting
Global Sports Nutrition Market Data and Trends- global sports nutrition trendsContinuousmarket growthGeographicexpansionThe sports nutrition industry will continue growing towards 2023. Theindustry is expected to reach USD 26 Bn and grow by 11%annually. The value growth is approx. 10 Bn of which approx.5 Bn is generated from the US marketThe main driver for growth is the emerging economies in Asia.Despite the expected CAGR of 16%, consumers from e.g. China areonly expected to spend USD 0.7 compared to USD 41.7 in the US.With rising disposable income in Asia, the region is expected togrow substantially in the futureTop-downpressure fromgovernmentsIn the emerging economies, there have been top-down pressure fromgovernments promoting initiatives to improve health and reduceobesity levels. This has helped spur interest in markets such asChina, India and VietnamExpandingconsumer baseLarger players in the industry expand product portfoliosthrough acquisitions or product R&D enabling them to maintain astrong market position and capture the expanding healthy livingconsumer base103A Business Consulting
Ingredient Volume Usage and Major Users- calculating global ingredients volume usage in 2018Applying the calculation method explained in the methodology, theestimated volumes of SN consumer products are used to calculatethe volume of high-concentration protein ingredients used in SNThis results in 2018 volume estimates below:2018 Volume estimates(‘000 MT)Protein tsTOTALxxxxxxxxxxxxxxxProtein powderxxxxxxxxxxxxxxxProtein barsxxxxxxxxxxxxxxxProtein RTDxxxxxxxxxxxxxxxOther SNxxxxxxxxxxxxxxxNote 1: WP includes whey protein concentrate and whey protein isolateNote 2: MP includes milk protein concentrate and milk protein isolateNote 1: From the category “Other”, it is estimated that xx,xxx-xx,xxx MT is soy protein isolate, xx,xxx-xx,xxx MT is pea protein isolateand xx,xxx-xx,xxx MT is rice protein isolate113A Business Consulting
Whey Protein Isolate- product launches in sports nutrition 2013-2018Product Launches by YearProduct Launches by Top 15 Countries# of product 01320142015201620172018# of product launchesProduct Launches by Top 10 denxxxSpainxxxNetherlandsxxxIndiaxxxNew ZealandxxxFrancexxxCanadaxxx4,054 new productslaunched globallyxxxAustraliaxxxUnited xxxxxxxxxUnited Statesxxx05001.0001.5002.0002.500# of product launchesSource: 3A Business Consulting based on Innova Market Insights123A Business Consulting
Whey Protein Isolate- Product launches by category and examplesProduct Launches by subcategorySports Bars; xx%Sports Others; xx%CompanyNutrixxionBrandNutrixxionDateSep 2017Ingredients:Sports Powders; xx%Sports Protein Based RTD; xx%Sports Supplements; xx%Whey protein isolate (containsmilk and soy) 88.42%, L-arginine(7%), cocoa powder, flavoring,sweetener: sucralose, ascorbic acid,Dl-alpha-tocopheryl acetate,nicotinamide, ndBiotechusaDateDec 2018DateJul 2018Ingredients:Ingredients:Water, whey protein isolate(water-based) (6.9%), naturalflavor, acidifier: E338, sweeteners:acesulfame-k and sucralose,coloring: safflower concentrateProtein blend (whey proteinisolate, powder protein, hydrolyzedprotein, calcium caseinate, soyprotein isolate), humectants[glycerin (contains soy), maltitol]etc.Note: The remaining xx % of NPL by subcategory is Sports Drinks RTDSource: 3A Business Consulting based on Innova Market Insights133A Business Consulting
France – Sports nutrition market2013-2023Market growth CAGR (%)Market developmentYear201320182023 (F)Value(USD mio)xxxxxxxxxPer capita(USD)x.xx.xx.xYear2013-20182018-2023 (F)Value %x.xx.xPer capita %x.xx.xDistribution of value, 2018Non-Proteinxx%Company market shares, 2018Protein Barsxx%Hut Groupxx%Othersxx%Inkoxx%OptimumNutritionxx%Protein RTDxx%Decathlonxx%LNDxx%Protein Powderxx%WeiderFitnessxx%Nutrition & Santéxx%EA Pharmaxx%Source: 3A Business Consulting based on Euromonitor143A Business Consulting
Global Sports Nutrition Report- Project Management and CostsTeam3A Business Consulting- Managing Partner – Tage Affertsholt- Junior Consultant – Andreas WatsonTimeReport available in PDF format – in total morethan 100 slides – from September 2019CostEUR 3,800153A Business Consulting
Global Sports Nutrition Market Data and Trends - global sports nutrition trends. The sports nutrition industry will continue growing towards 2023. The industry is expected to reach USD 26 Bn and grow by 11% annually. The value growth is approx. 10 Bn of which approx. 5 Bn is genera
