Transcription
My Dirty Little Bitcoin Secretswww.99bitcoins.com1
My Dirty Little Bitcoin SecretsContentsIntroduction . 15I’d like to congratulate you for taking the first step towards creating your next successful Bitcoin . 15What You Can Expect From This Book? . 18Part 1: The Bitcoin Ecosystem . 18Part 2: Creating your Bitcoin business . 18Part 3: Marketing your Bitcoin business like a pro . 18Glossary . 193 Final Thoughts Before We Get Started . 20The Bitcoin Ecosystem . 22A Land of Endless Opportunities . 22Chapter 1: Can Someone, Once and for All Explain to me What Bitcoin is?! . 23Chapter 2: Business Opportunities Hidden Inside the Bitcoin Landscape . 29Chapter 2.1: Using the Bitcoin protocol to disrupt industries worldwide. . 32Email. 32Video . 33Crowdfunding. 33Payouts. 33Remittances . 33Ecommerce . 33Identity . 34Attribution. 34Voting . 34What business opportunities lie within the Bitcoin 1.0 industry? . 35Chapter 2.2: Bitcoin B2C market opportunities . 36Bitcoin Exchanges . 36Bitcoin Wallets . 37Bitcoin Mining Companies . 38Mining Bitcoins for a profit . 38www.99bitcoins.com2
My Dirty Little Bitcoin SecretsCreating and selling mining rigs . 38Cloud mining companies . 38Bitcoin CFD trading . 39Bitcoin Gambling Sites . 40Bitcoin Faucets . 40Bitcoin Information Sites . 41Bitcoin Information Products . 42Physical Bitcoin products . 42Create your own currency - Altcoins . 42Chapter 2.3: Bitcoin B2B Market Opportunities . 44Bitcoin Infrastructure Services . 44Bitcoin Add-Ons For Websites . 44Bitcoin Affiliate Programs . 45Chapter 2.4: Coming up with different ideas for a Bitcoin business . 46Tool #1 - Brainstorm with friends . 46Tool #2 - Use Google’s Keyword Planner to see what people are already searching for . 46Tool #3 - Search around forums. 49Tool #4 - Use Google’s autocomplete feature . 49Tool #5 - User UberSuggest to get even more autocomplete ideas! . 49Tool #6 - Look around marketplaces . 49Tool #7 - Find out what already works . 50Chapter 2.5: Creating a SWOT analysis for your Bitcoin Business Idea . 51Strengths . 51Weaknesses . 51Opportunities . 52Threats . 52SWOT Analysis Demonstrated On My Dirty Little Bitcoin Secrets Project . 52Strengths . 52Weaknesses . 53Opportunities . 53Threats . 53Chapter 2.6: The Beigel analysis (for lack of a better name ) . 54Need . 54www.99bitcoins.com3
My Dirty Little Bitcoin SecretsViability . 54Competition . 54Profitability. 54Chapter 2 Homework - Start Brainstorming your New Bitcoin Business. 56Chapter 3: (Bitcoin) Affiliate Marketing - My Dirty Little Secret . 58Chapter 3.1: How Affiliate Programs Actually Work. 59The merchant . 59The affiliate . 59The network . 59Your job as an affiliate, if you choose to accept it . 60Chapter 3.2: The Miracle of Online Tracking through Cookies . 61Chapter 3.3: Bitcoin Affiliate Programs and How to Find Them . 64Bitcoin exchanges affiliate programs . 64Coinbase . 64Coinmama . 65CoinMX . 65iGot. 65Local Bitcoins. 65Virwox . 65Bitcoin trading services affiliate programs . 65AvaTrade . 65eToro . 66Markets . 66Plus500 . 66Bitcoin wallets affiliate programs . 66Ledger . 66TREZOR . 66Bitcoin mining affiliate programs. 67Cex.io. 67Additional Bitcoin affiliate programs . 67Lynda . 67Udemy . 67www.99bitcoins.com4
My Dirty Little Bitcoin SecretsAmazon associates . 67Chapter 3.4: What to Check When Applying For an Affiliate Program. 68Is the product any good? . 68What are the payment terms of this specific program? . 69What is the cookie length? . 69Are there any restriction on the way you can promote the product? . 70Is the company Affiliate oriented?. 70Is this product already being promoted online?. 71Chapter 3.5: Rules For Affiliate Marketing You Should Live By . 76Adwords search network campaign: . 77Rule #1 – Test each affiliate program before investing efforts in promoting it. . 79Rule #2 – Never rely too heavily on one vendor . 79Rule #3 – Never rely too heavily on one product . 79Rule #4 – Build a good relationship with your affiliate manager . 80Rule #5 – Always use several traffic sources . 80Chapter 3 Homework - Get Started with Your First Bitcoin Affiliate Program . 81Creating Your Bitcoin Business . 83From Idea to Reality . 83Chapter 4.0: Lean Methodology - The Blueprint for Maximum Success in Minimal Time . 84Create an MVP . 84Test as soon as possible . 84Track everything. 85Learn from your mistakes . 85Build - measure - learn . 86Chapter 5.0: Assumption #1 - The Problem . 87Why do you think people need this product? . 88Assumption validation tool #1 - Google Keyword Planner tool. 89Assumption validation tool #2 - Google autocomplete . 90Assumption validation tool #3 - Checking for competition . 91Assumption validation tool #4 - Checking forums (Reddit, FB, Google ) . 92Assumption validation tool #5 - Check marketplaces. 92Chapter 5.1: Assumption #2 - The Solution Goal . 94Why did I choose 2% as my goal? . 94www.99bitcoins.com5
My Dirty Little Bitcoin SecretsDefine your exact idea for a “successful goal” . 95Get 50 signup in 5 days . 96Get enough people to buy my product. 96Chapter 5.2: Assumption #3 - How will you Make Money? (optional). 97Sell a product . 97Sell a subscription . 97Create a freemium . 97Refer to an affiliate offer . 97Ask for donations . 98Chapter 5 Homework: Validate Each of Your Assumptions . 100Chapter 6.0 - Measuring Your MVP Assumptions. 101How we track stuff on the Internet . 101Uniques or unique users . 102Page views. 102Conversion (or goals in Google Analytics). 102The 300 Rule: Never decide before reaching 300 test samples . 102A/B testing - When you don’t know what will work better . 103Tracking tools you should know about . 103Google Analytics. 103MixPanel . 104CrazyyEgg . 104Visual Website Optimizer. 104Optimizly . 104Chapter 7.0: Build - The MVP of Your Bitcoin Business . 105Facebook . 106Virgin Air . 106Zappos . 106Craigslist . 106Facebook notes . 107Facebook Groups . 108Facebook pages. 108Kickstarter campaign. 108www.99bitcoins.com6
My Dirty Little Bitcoin SecretsWordpress.com . 108Wix . 108Blogger . 109Chapter 7.1: Get A Domain Name . 110Buying a “used” domain name . 110Domain extensions. 110Make your name short and memorable . 111Incorporate your niche in the domain name . 111Don’t sweat over the domain name too much . 111Buy the domain, and only the domain for one year only . 111Get a free domain name from your hosting provider . 112Chapter 7.2: Get A Hosting Plan . 113You don’t need more than the basic plan. 113Support is critical. 113Make sure they help you set up the site. 114Choose a host that is located where you target audience is . 114Make sure there’s a money back guarantee . 114Chapter 7.3: Set Up Your CMS . 115Chapter 7.4: Design Your Site . 116Chapter 7.5: Add Content To Your Site . 117Additional website building tools . 117Google Analytics. 117Contact Form 7. 118W3 Total Cache . 118Akismet . 118Bitcoin Ticker Widget . 118WordPress SEO by Yoast . 118ThemeForest . 118Chapter 7 Homework: Build Your Bitcoin MVP! . 119Chapter 8.0 - How I Used Lean Methodology to Build 99Bitcoins. 120Coming up with my best idea through analysis . 120Need . 120www.99bitcoins.com7
My Dirty Little Bitcoin SecretsProfitability. 121Now comes my favorite part - the assumptions. 121Bonus Chapter: Hiring Amazing Freelancers for Peanuts . 126Upwork. 126Elance . 127Fiverr . 12799Designs/tasks . 127Holding an auction for your next job . 128The problem isn’t the marketplace. 128Posting like a pro. 128Create a post description that six-year-olds can understand . 129Explain everything . 131Give as much data as possible . 131Give live examples . 131Have specific demands. 131Bonus Chapter: Screening out dozens of freelancers in just five minutes . 136On average each programming/design job post will receive 30 candidates . 136Step 1 – A rough cut of everyone who doesn’t follow the r
My Dirty Little Bitcoin Secrets
