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Marketing & CommunicationNadia OBEIDAPortfolio2013
SummaryAcademic summary Resume .P2Relevant coursework .P3Researches& Dissertations conducted Master First Year . P4Master Second Year .P5Reflective writings .P61Creative & visual communication .P7Welcoming partPresentationMy name is Nadia OBEIDA, and this is my portfolio. This handbook is designed to tie together my collected works from my time at university.To tell you a bit more about me, I am a young graduated with a master degree in Marketing and Communication. My interest for foreign cultureshas let me visiting different countries but also studying in both Spain and America. I also enjoy playing basketball and acting.ObjectivesIn the aim to apply for a job offer abroad, I have developed this portfolio to support my candidacy and demonstrate my qualities as a workingprofessional.You will find a number of pieces related to my personal researches and some reflective writings exposing my work as a student.
ResumeOBEIDA Nadia55 rue Garibaldi 69006 LYON France - 25 years old. 33 6 18 85 15 28 nadia.obeida@gmail.com Entreprise policyInternational communicationCorporate identity and design Strategic brand positioningMarketing analysisWeb and cultureEDUCATIONSup de Com, Idrac Business School, Lyon, France2011-20132007-2010Universidad de Murcia, Spain (one semester)Bachelor of Sciences and CommunicationEF Language School2006-2007Multilingual year in Brighton, England and Barcelona, SpainSKILLS AND ABILITIES SImage, art and CommunicationSocial sciences methodologyBusiness modelPROFESSIONAL EXPERIENCEMaster of Communication and ManagementSpecialization: Communication and marketingUniversité d’Avignon, France Fluent in French, English and SpanishPAO Software: Photoshop, InDesign, IllustratorGraphic Design Certificate, Emile Cohl Art School, Lyon 2012-2013Social networks managementSOS Oxygène, Lyon, France - Medical marketCommunication and sales assistantOct 2012-Sept 2013 Community management of professional social networks Event and medical congress planning Communication tools development Competitive intelligence development within the medical marketCavissima, Lyon, France – E-business wine industryJunior project managerOct 2011-Sept 2013 Website back office management Product datasheets updates Events and annual meetings planning Management of the company visibility via SEO/SEM campaigns Suppliers portfolio managementMcBride and Company, Los Angeles, CA, USA – Consulting managementJunior project managerJan 2011-Jun 2012 Market researches Identification and prospection of potential market opportunities Competitive analysisPanagiotis, Avignon, France – Catering industryRestaurant manager Staff members management Teamwork spirit creation Convey of the company values and believesJan 2010 - Aug 20102
Relevant courseworkInternational CommunicationOrganization managementSocial NetworksBusiness EnglishEnterprise PolicySpanishBusiness ModelCommunication Strategies andSocial NetworksInternational StrategicDevelopmentAuditInternational Communication ChinaSouth AmericaIndiaInformation systemStrategic marketingLeadership and Communication ToolsCommunity ManagementOrganization Financing andFundingManagement Control SystemsFinanceE-reputationCollaborative Communication3Competitive IntelligenceLobbyingPR and Event managementCommunication: General approachesDigital marketingVisual communicationEvent CommunicationCommunication AnthropologyE-businessImage, Art and CommunicationCultural MediationSocial Sciences MethodologyDigital WorkshopCultural Artistic EducationProject managementCommunication LawConceptual and Interactive WritingEconomy of CultureWeb and CultureDigital Artistic Technology
Researches & Dissertations conductedMaster: first year PresentationThe first year of the master degree requires the development of a practical final dissertation (80 pages). In 2012 I was interning atCavissima (e-business and wine industry) as a junior project manager. In charge of the online expansion of their marketing campaign, Ichoose at this time to focus my researches on this topic:“Which online marketing strategies to implement in order to raise and sustain customers of a new start up?” AbstractThis dissertation’s major objectives aim to determine, break down and analyse the different e-marketing strategies, which constantlyflourish on the Internet. Here, the goal is to understand in what ways marketers permit websites to exist but, not only, to sustainthemselves on the web. Consumer patterns keep changing and evolving, so it is essential for companies to be the cleverest and morecreative to steer and maintain user’s interest.Therefore referencing techniques (optimization and advertising), e-mailing campaigns and marketing methods social media/ socialmedia marketing methods (SMO) would be explained and developed in this essay.With the intention of visualising better the Internet marketing industry, theoretical contribution will be mixed with related case studies.Applying research results to the analytical part, advising and recommending solutions to a young and dynamic e-trader company will bethe final purpose of this dissertation.4
Master: Second yearPresentationIn order to complete my master I was asked to conduct a final thesis reflecting an investigative work (120 pages).It presents a thorough and critical review of relevant literature and of current subject knowledge. It demonstrates high levels ofanalytical and critical awareness, the ability to synthesise theories and the ability to relate theory to practice.I was interning within the medical industry, therefore, I choose to investigate upon the following problematic:“Healthcare providers: which communication within the digital era?”AbstractDetermining and analyzing new strategies of communication of health actors, made possible through the expansion of the web and socialnetworks, are major objectives of this research work. The analysis goes throughout not only a deep study of digital modes ofcommunication supervising the health system today but also the examination of new practices emerging on the Internet. Finally, it alsodeals with defining major digital trends that will govern better insights of each stakeholder.Implementing conclusions reached out from researches made, composing the literature review and analysis obtained through the fieldsurvey, will be this professional thesis ‘main purpose.5
Reflective writingsDuring the length of my studies, I was able to drive several academic personal and collective projects. In order to demonstrate my qualities as a corporatecommunication individual, I have picked a pertinent selection of my most representative works.ProjectIntroductionRequirements &problematicAnswers providedVenteprivée2012Appendix1Vente privée is an e-tradingwebsite selling products from morethan 200 000 brands. Leadership position inFrance 13 million website users 47 million deliveredproducts/yearRed Bull is an actor of the energydrink market. The brand is one ofthe leading companies within thissegmentation. 30% of the turnover isdedicated to marketing 15% to sponsoringAnalyse the businessmodel and the enterprisepolicy of the company.Value chain analysis In depth investigation of the trading activities Operating system definition Deep examination of the logistic management Closer study of the costumer services Exploration of the online marketing approachEstablish a three yearmarketing action plan inorder to expand the targetmarket of the product inrespect of a given budgetof 6 million euros.The main target of thisproject is family men.Brand analysis History, values and believes Positioning and competitive analysisRecommendations Development of a billboard campaign to raise awareness of new productflavoursTargeted in public spaces (railway/underground station)Strategic exposure to reach the target Creation of the “Red Bull Truck Bar”Aimed to park on strategic spots (business areas, gym ) Planning of an annual eventOrganization of a sport meeting including father/son teamsInvolve the new target into the Red Bull brand spiritPSA Citroen is an automotiveprovider. Its major activities are:sales, productions, R&D andautomotive equipment. Present in 160 countries Europe’s second largestcarmakerStudy the audio-visualcampaign of the brand.Elaborate an advertisingmaterial supporting thevisual identity of Citroen.Citroen TV spot analysis Decoding the creative concepts (atmosphere, tone and filming technics) Study of the conveyed message according to the defined target Realisation of the TV spots storyboard (cuts, travelling and lengths)Red Bull2013Appendix2Citroen2010Appendix3Creation of an advertising support Elaboration of a visual ad respecting the brand values and history Definition of new creative concepts Development of a new message in accordance with the segmentation6
Creative & Visual communicationThis part is a selection of the most pertinent communication tools I have created during my studies. Each project has been conducted inaccordance with the company’s believes and values.Typography7
Logo8
VIP cardBlog9
Infography10
Billboard campaign11
Press advertising12
Exploration of the online marketing approach Red Bull 2013 Appendix 2 Red Bull is an actor of the energy drink market. The brand is one of the leading companies within this segmentation. 30% of the turnover is dedicated to marketing 15% to sponsoring Establish a three year marketing action plan in order to expand the target
