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A Differentiated ProgramYou might be wondering why you should use Social Ad Engine,instead of placing ads yourself or leveraging another platform.Purpose Builtfor YouLuckily for you, we’ve taken the time to highlight the differentiatorsof the Social Ad Engine platform!Purpose Built for YouA platform that has been designed specifically for you, the agent.Unlike other offerings, Social Ad Engine is purpose built for the ERAnetwork’s agents. From easy log in directly through LevERAge: levERAge.era.com, to ad campaigns that leverage best practices, Social Ad Enginedoes the heavy-lifting to give you more time to do what you do best!Simplicity &SpeedSimplicity & SpeedAutomated campaign templates can reduce the time you spend buildingcampaigns by 10X.1Facebook done right can be a fantastic driver of your business. That said,targeting options number in the thousands. This platform is designedto do the work for you - automatically building best practice listingscampaigns that you can easily and quickly edit and publish. Leaving youmore time to focus on your buyers and sellers!24x7PremierSupport24x7 Premier SupportAccess to a dedicated support team for all of your questions.Feel at ease knowing that a dedicated team with deep experienceworking across Facebook and within real estate is available 24x7. Takeadvantage of their knowledge as you have questions about Facebook &Instagram, your campaigns, or really anything related to social media!Facebook CollaborationFacebookCollaboration1. Tiger Pistol, Internal Data 2018.A unique collaboration with Facebook to build a programcustomized for the ERA network.Facebook is more than the one “Big Blue App”. Learning and scalingsuccess on Facebook’s family of apps and services include Instagram,Audience Network, Messenger and Whatsapp. The relationship we havebuilt directly with industry leaders at Facebook ensures that the SocialAd Engine program will have unique access to product innovation, bestpractice insights and creative support that will help evolve the platformand drive stronger results for you. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
s chart provides a breakdown of some of our key features,along with a comparison against other offerings and what youcan do on your own!SHow we stack up!Access directly from LevERAge.xCreate campaigns in under 5 minutes.xCreate campaigns aimed at your advertising goal.xxAutomatically build campaigns for your listings.xxTest for most successful images.xxxAutomatically optimize campaigns for best performance.xxxDownloadable seller reports.xDedicated support team available 24x7.xx 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
A Game ChangingProgram UniquelyDesigned forthe ERA network inCollaboration withFacebook!Real Estate Expertise, Social Media PowerSocial Ad Engine combines the powerhouse of Facebook’sunmatched data and algorithms with ERA real estate expertise.Target new clients through Facebook, Instagram, Marketplace, andMessenger. On mobile, desktop or laptop, ads showcase your best.The Product: Automated ListingsYour listings are automatically created into Facebook & Instagramcampaigns for you to publish. These campaigns are optimized todrive business results that matter to you.What’s Next?Look for a link to Social Ad Engine on LevERAge: levERAge.era.comand get started today!Why should you be on Facebook?1Reach people where they spend most of their time.2Reach people where they are most engaged.3217 million Americans are on Facebook every month1.People spend an average of 50 minutes a day on Facebook& Instagram2.Robust targeting.Get in front of people that mean the most to you - buyersand sellers!Facebook is the largestsocial platform in theworld and can help growyour real estate business.If that’s not already enough:5mThere are 5M activeadvertisers onFacebook and over65M active FacebookPages.31 in 5mobile minutes arespent on Facebookand Instagram.442%of Americans sayFacebook andInstagram is their#1 influencer ofpurchases.584%of real estateprofessionals usesocial media.61. Facebook Internal Data, June 2018, 2. “Facebook Has 50 Minutes of Your Time Each Day. It Wants More”. James Stewart, NY Times, May 2016, 3.Facebook internal data, 2017, 4. ads, 5. News-leadermedia.com, 6. RESAAS 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Paid ads drive real resultsUnderstanding the difference between boostedposts and paid ads can help make sure yourefforts are driving real results for your business.FACEBOOK & INSTAGRAM ADSBOOSTED POSTSPaid ads populate in the Newsfeed of yourtarget audience and are optimized based ona specific business goal.Messages you create to display on yourFacebook business page that are optimizedto get likes, comments and shares.Paid ads are specifically designed to reachan audience greater than just those whohave connected with your page, extendingthe reach of your business.Posts are content that live on your page,involving content related to your life,industry, or updates on what your business isdoing. Posts allow you to stay in touch withyour local community on your Facebook andInstagram pages.Maximize awarenessof your property.Drive clicksto the listing webpage or yourown website.Boosting a post takes the same contentbut puts money behind it to show it to a largeraudience. This money is spent on gettingpeople to engage with the post. Likes,‘loves’ or ‘sad faces’ on a post donot equal great awareness or leadsfor your business.Get interested leadsto submit their contact information.More importantly, the ads areoptimized to drive real businessoutcomes based on the goalyou select! 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Running Ads vs Boosting Posts vs Page PostsRun ads to drive real results for your listing!ORGANIC POSTSORGANIC POSTSBOOSTED POSTSDIRECT RESPONSE :SUMMARY:SUMMARY:A post on yourpersonal page thatsome of your friendsand family will see.A post on yourbusiness page thattypically lessthan 3% of yourpage fans will seeA business pagepost that has been“boosted” with spend.An ad from your businesspage that is optimizedfor a specific businessoutcome - awareness,clicks or leads - to get yourlisting sold.VIEWING:VIEWING:VIEWING:VIEWING:Posted to yourpersonal page andwill show in some ofyour friends’ andfamily’s Newsfeeds.Posted to yourbusiness page andwill show in someof your page fans’Newsfeeds.Posted to yourbusiness page andwill show in somepeople’s Newsfeedsdepending ontargeting.Shown in your targetaudiences NewsfeedsPURPOSE:PURPOSE:PURPOSE:PURPOSE:Used to let friendsand family know whatyou’re up to.Used to show anyvisitors to yourbusiness page thatyou are active,and to give an ideaof who you areand what you do.A boosted postis optimized forengagements,meaning you payfor people to reactto your ad withlikes, comments orshares.Ads are optimized fortangible business results,meaning that dependingon your chosen goal, youare paying for people to: see your ad click on your ad & go to yourlisting webpage submit their contact detailsvia a lead form 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Understanding Facebook LingoThere are a few key terms that are important to understand when it comes to Facebook &Instagram advertising. Particularly, where users will see the ads (Newsfeed), where the adswill come from (your Business Page), and the difference between posts and paid ads.NewsfeedBusiness Page Feedis the constantly updating list of stories in the middle of auser’s home page. Newsfeed includes status updates, photos,videos, links, app activity and likes from people, Pages andgroups that users follow on Facebook. On Instagram, the feedcomprises all of the posts from those a user follows.houses all of the posts and content you post directly to yourFacebook Business page. Posts from this feed will alsopopulate in the Newsfeeds of some of your page followers.A Business Profile on Instagram will contain all the postscreated by your Business.PostsFacebook & Instagram Adsare messages you create, involving content related to your life,industry, or updates on what your business is doing. Postsallow you to stay in touch with your local community on bothFacebook and Instagram and show that you are active.are paid content with a specific goal such as website traffic,leads or awareness. They populate in the Newsfeeds of yourtarget audience, and encourage users to take an action thatwill benefit your business. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
What is the difference between a FacebookPersonal Profile and a Facebook Business Page?A personal profile is about you as a human.A business page is about you as an agent.Business PagesLike a personal profile, Business Pages enablepublic figures, businesses, organizations and otherentities to create an authentic and public presenceon Facebook. With a Business Page, you gainaccess to the powerful marketing tools availableon Facebook and Instagram. Unlike your personalprofile, Business Pages and their content arevisible to everyone on the internet by default.Every person on Facebook can connect with Pagesby following them to receive updates in theirNews Feed.Personal ProfilePersonal profiles enable individuals to representthemselves on Facebook. These are intended tomaintain interpersonal relationships and performsoft promotion of your business by connecting withfriends and contacts. With personal profiles, youhave complete control over who can see what youshare and post. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Create Your Facebook Business PageLog Into Facebook using your personal profile information. If you donot currently have a Facebook account, visit Facebook.com to do so.12345Once you have logged in, click the “Create” dropdownarrow in the upper right corner and select ‘CreatePage’. Select “Business or Brand Page”.Enter your name and brokerage details as the PageName. Select Real Estate Agent as the Category.Enter your office address and phone number.Add your best headshot as your Profile Pictureand then a favorite image that represents you as yourCover Photo.Complete the process providing a bit of context aboutyourself in the About Section.You can enable a profanity filter on your page toprevent obscene comments: Click “Settings” at the top of your Page Click “Profanity Filter” Select “Medium” or “Strong” Click “Save Changes” 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Post Management - Keep Your Page ActiveKeeping your page up to date is importantso that any visitors to your page know youare active and can find out more about you.Do this by: Regular posting aboutyour business activities. Current and regularphoto uploads. Engaging with users whointeract with your page. Posting promotions.Always have up-to-datecontact information – ifsomeone would like to reachout and can’t find yourcorrect information, that’sa valuable lead lost. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
How often should I update mybusiness page and what types ofthings should I post?You don’t want to waste time on Facebook& Instagram activities that are not going tobenefit your business.THINK ABOUT THE FOLLOWING WHENPOSTING ON YOUR PAGE:Frequency of PostsPost when you have something compelling to share.Be RelevantCelebrate things that are of interest.Be ResponsiveMake it routine to check for post comments and interactions onyour page in order to nurture relationships with potential clients.Types of PostsContent should help drive engagement and represent thecommunity that your real estate business is serving. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Page ManagementExample posts to help keep your Business Page active.Post every time you have a newactive listing.Provide advice on themoving process.Welcome people to the cityand promote yourself as a realestate advisor.Give a shout out to one of yourfavorite local businesses! 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Responding To Comments From UsersNow that your page is looking more lived in, it’s likely that you’ll start seeingcomments and questions from other Facebook users on your posts. It can beconfusing to know when and how to respond to those comments, so we’vemade this handy chart to get you started!TYPE OF INTERACTIONHOW TO RESPONDEXAMPLEOvertly Positiveor PositiveThis is great news! Follow up andthank the commenter with apersonalized response to keepthem engaged.“Hi [name] thanks for your comment!I love hearing from my clients andI’m thrilled you had a great experiencewith me.”QuestionAlways answer even if anothercommenter has done so already.Thank the original poster forcontacting and thank the respondinguser for helping out. If their answeris correct, reiterate it, or expandupon it where necessary. If theresponding user is incorrect, gentlycorrect them or “add to” their response.“Hi [name], I can usually book aviewing of any property sameday. Check out my online bookingtool via my website.”Negative or OvertlyNegativeA good approach is to directlymessage the negative commenterif you’d like to engage them.“Hi [name], thanks for reaching out.I’m sorry to hear about your recentexperience. I pride myself on excellentservice and would like to discuss thismatter further with you to make sureI can improve in the future. Is therea way I can contact you by phone oremail?”You should thank them for theircomment, acknowledge theircomplaint, reinforce the values ofyour business, and take it offline(i.e., free house locating/some otherperk/offer to email etc.). 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Responding To Comments From UsersThe more personalized you makeyour response, the more likely you areto build brand loyalty. You should not remove or hide negative posts, unless they areabusive or inflammatory. If you remove or hide a post, comment on the post first letting theuser know why you’re removing it. For example; “Our FacebookPage guidelines do not allow posts with profanity”. Ask people that leave positive comments if they can contact youvia private message; and follow-up with them.Allowing messaging is a great way toengage the individuals that reachout to your personal business page andencourage them to return for regularupdates on new listings.Follow these steps to enable Facebook’sprofanity filter on your page – doing sowill prevent any obscene comments fromusers on your ads or posts. Click “Settings” at the top of your Page Click “Profanity Filter” Select “Medium” or “Strong” Click “Save Changes” 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Create Your Instagram AccountGo to instagram.com or download the Instagram app on your mobile device.12Choose “Login with Facebook” to usethe same login credentials as you doon Facebook. Alternatively, complete therequired fields: email/phone, full name,username, and password and click Sign Upto create a new profile.Once logged in: Select edit profile and fillout the following fields:a. Profile photo: We recommend a headshot!b. Bio: Short description of your services.c. Website link: Use your personal agent page.3Once you’ve input your information, fromthe edit profile page you can select“Try Instagram Business Tools” to connectyour Facebook business page with yourInstagram account. 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.
Getting Started GuideGetting started is simple and should take you less than 5 minutes.Step1Step2Step3ACCESS YOUR COMPANY INTRANETLook for the Social Ad Engine Link onLevERAge: levERAge.era.com.ACCEPT TERMS & CONDITIONSYou’ll see a pop-up asking you to review andaccept Terms and Conditions. Please acceptthese in order to proceed.CONNECT YOUR FACEBOOKBUSINESS PAGENow that you’re logged in, a pop-up will appearasking you to connect your Facebook account.You will not be able to run ads on Facebook untilthis has been completed.Step4ACCEPT FACEBOOK’S LEAD ADSTERMS OF SERVICEYou may be asked to accept Facebook’s LeadAds Terms of Service. Please read and acceptthis policy if you want to proceed.Now you’re all set, so let’s getto promoting those listings! 2019 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA Office isIndependently Owned and Operated. ERA and the ERA logo are registered service marks owned by E
The Product: Automated Listings Your listings are automatically created into Facebook & Instagram campaigns for you to publish. These campaigns are optimized to drive business results that matter to you. What’s Next? Look for a link to Social Ad Engine on LevERAge: levERAge.era.com and ge
