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2019ROCHOME&REMODELINGDesign & DecorOutdoor & LandscapeMaintenance & RepairConnect With Local Builders, Remodelers,Contractors, Suppliers & More!FindTheHomePros.com
BeautyAddand thePerfect Personalitywith SpectacularStone Countertops!Come visit our showroom to see the largest inventoryin Upstate New York.We have over 2,000 slabs of granite, quartz, marble,quartzite and soapstone on-site.Ask us about our Promotional Series Granite!265-6610Come visit us at 720 Basket Road in Webster, off Rt. 104rockymountaingranite.com
Natural Stone vs.Engineered Stone:UnderstandingThe DifferenceROC Home & Remodeling Guide 2019countertops: by cutting the shapes from the slab and thenprofiling and polishing the edges. Quartz does not need to besealed and is generally considered non-porous, however, harshchemicals such as bleach or drain cleaner can affect the finishof the quartz. Hot pots or cooking appliances such as crockpots or electric fry pans, should not be placed directly on thequartz without a trivet.Natural stone—granite—is indeed 100% natural since it isquarried directly from the earth in large blocks. These blocksare then sliced into slabs and polished on one side at thequarry before being shipped. Fabricators cut shapes from theslabs according to your countertop specifications. They thenprofile and polish the edges. Granite should be sealed once ayear, to close the pores and lessen the chance of staining. Youcan put hot pots on granite without concern.Quartz, on the other hand, is an “engineered” stone, meaninga manufacturing plant uses various grades and sizes of quartzcrystals and mixes them with resin and pigment (for color)in a ratio of 93% quartz to 7% resin. Fabricators createquartz countertops in much the same way as they do graniteUPSTATE BUILDING INDUSTRY ALLIANCEThe question comes down to this: what’s the right countertopmaterial for your specific needs, your lifestyle, your design? Doyour research, ask those questions, and then decide.Rest assured, whether you choose granite or quartz, they willequally add unique beauty and value to your home!Article provided by: Rocky Mountain Granite and MarbleRocky Mountain Granite and Marble has been proudly servingthe upstate region of New York for over 20 years! We haveover 2,000 slabs and over 500 colors of granite and quartz instock. Rocky Mountain Granite also provides Marble, Soapstone,HanStone, Caesarstone, Zodiaq, LG Viatera, Silestone, MontSurfaces, Color Quartz, MSI Quartz and Pental. Our friendlyand knowledgeable staff can help you decide which stone willbest suit your needs for kitchen countertops, bathroom vanitiesand more!FindTheHomePros.com—1
2019 ROC Home & Remodeling GuideFindTheHomeProsExecutive Offices20 Wildbriar Road Rochester, NY 14623(585) 272-8222 (585) 272-8206 FaxChief Executive Officer:Fred A. “Rick” .comFindTheHomePros.comRochester Home Builders’ AssociationBoard of DirectorsJoe Sortino, Sortino Properties, ChairmanDan Viola, Viola Homes, Vice ChairmanBruce Boncke, BME Associates (Retired)Dawn Aprile, Aprile Ventures, LLCBruce Gerber, Gerber Homes & AdditionsJohn Graziose, Gerber Homes & AdditionsMichael Morse, Wm. B. Morse Lumber Co.Gary Pooler, Pooler EnterprisesDavid Riedman, Reidman HomesCharles Ryan, homes by RYANJohn Schantz, Jr., Schantz HomesMichael Spaan, Atlas BuildersDonald Tomeny, B&L Wholesale SupplyStephen Trotta, Rochester Colonial Mfg.NYSBA Directors and AlternatesJames P. Barbato, Pride Mark HomesStacy Haralambides, Aristo PropertiesJake Harrington, Ryan HomesNAHB Directors and AlternatesPhil LaRocque, LaRocque Business Mgt.Jay Tovey, Jay P. Tovey Co.Marc Williamson, MIG EnterprisesCommittee ChairmenBob Cantwell, BME AssociatesRick Daniels, Prime LendingAnthony DelVecchio, Welker, Mojsej & DelVecchio, CPA, LLCAlan Turner, B&L Wholesale Supply2 — RochesterHomeBuilders.comDirector of OperationsPamela Buntpam@findthehomepros.comUpstate Building Industry AllianceBoard of DirectorsJim P. Barbato, Pride Mark Homes, ChairmanBruce Gerber, Gerber Homes, Vice ChairmanDan Viola, ROC Supply, SecretaryAnthony, DelVecchio, Welker Mosjaj & DelVecchio, TreasurerLaurie Broccolo, Broccolo Tree & Lawn CareJeannette Brower, Genesee Regional BankPaul Bunt, Allied Building ProductsTim Coughlin, Weckesser Brick Co., Inc.Ben Curwin, VP SupplyHeather Garcia, INDE Design StudioAndy McQuade, Pioneer MillworksMichael Minnehan, Minnehan Design BuildTom Moran, Youngblood Disposal ServiceBob Scalia, Scalia Development, LLCPast Chairmen Ex-OfficioGerald Alaimo, Alaimo EnterprisesPhil Andolina, Lawley Andolina VerdiCraig Antonelli, Antonelli ConstructionAnthony Bingo, Bingo & Son BuildersJames R. Barbato, Pride Mark HomesGregg Bowering, Bowering HomesThomas Carozza, Woodbridge GroupJohn Colaruotolo, Anco BuildersJoel DiMarco, DiMarco BuildersNorm Gerber, Gerber Homes & AdditionsRon Henkel, Pinnacle HomesBernard Iacovangelo, Faber HomesMarie Kenton, Ketmar DevelopmentCharles Lissow, Lakeside Builders & DevelopersScott Morrell, S&J Morrell BuildersROCHESTER HOME BUILDERS’ ASSOCIATION, INC.
ROC Home & Remodeling Guide 20192019ROC Home &Remodeling GuideTable of ContentsNatural Stone vs. Engineered Stone:Understanding The Difference.1Association Contact Information .23 Amenities Topping Home Buyer Wish Lists.4New Building Products look like wood but work better.6Hardwoods Stand the Test of Time .8Remodeling Savvy: Innovations in Paint .10Bathrooms Top Kitchens As Most PopularRemodeling Projects .12Looking for a great contractor? .14Licensing or Registering ofContractors & Builders .14Are you a Pro? Join the Rochester area’s bestand see the difference! .16Bright Ideas for Interior Lighting .18Home Pro Members .22Today’s Modern Kitchen.30Buyer’s Guide .46Index of Advertisers .59What’s Behind Your Walls Matters! .60UPSTATE BUILDING INDUSTRY ALLIANCEFindTheHomePros.com—3
3 Amenities ToppingHome Buyer Wish ListsPreferences in home styles and featureshave evolved significantly over theyears. But even though the wants andneeds of home buyers vary widelyamong different demographics, amajority of buyers – regardless of theirage – are looking for similar communityamenities.A recent study conducted by theNational Association of Home Buildersshows which community characteristicsare the most sought after. The study,Housing Preferences of the BabyBoomer Generation, captured theopinions of more than 4,300 recent andprospective home buyers and comparedthe wants of Baby Boomers (bornbetween 1946 and 1964) to those ofSeniors (born before 1946), Gen-Xers(born 1965 to 1979), and Millennials(born after 1979).Though the priority rankings varyslightly between generations, the studyreveals these different age groups4 — RochesterHomeBuilders.comactually have very similar tastes. Amongthe top four most-wanted amenities,three were the same for every agegroup: A community that is: typically suburban, close to parks, and has access to walking trails.All of the groups – except Millennials –ranked “close proximity to retail space”in their top four. Millennials, instead,chose playgrounds as their fourth-mostwanted community amenity. (Gen-Xersranked playgrounds at No. 8.) The othermost desirable community amenitieslisted by all of the age groups included:a swimming pool, lake access and anexercise room.When comparing the groups’ lists oftheir top eight amenities, only two itemsvaried: Playgrounds – Not surprisingly, themajority of Seniors and Boomershave very little interest in these kidfocused recreation areas. Outdoor maintenance service– Apparently, the younger twogenerations prefer to do their ownyard work.In addition to community amenities,the survey identified many otheritems, including preferences in homesize and layout. Sixty-four percent ofall prospective buyers said they wanta single-story home, but that figureis largely driven by Seniors and BabyBoomers. Less than half of Gen-Xersand barely a third of Millennials areinterested single-story living.Across all generations, however, themajority of consumers can agree on atleast one thing: Lugging laundry up anddown stairs is a hassle. Most say theywant the laundry room on the first floor.ROCHESTER HOME BUILDERS’ ASSOCIATION, INC.
ROC Home & Remodeling Guide 2019DISCOVER the Riedman Advantage!At Riedman Homes, our years of experience give us a definite advantage.We know what you want – and we give it to you!More attention to detailInside and out, top to bottom, ourhomes are detailed to perfection!More originalityNo one else has our unique designsdone by a national architectMore inviting locationsThroughout Greater Rochester& the Finger LakesMore personalizationOur Design Studio has the bestproducts to select fromMore choicesFrom classic two-story colonials toopen ranch-style homes, and a widevariety of included features & optionsMore customer satisfactionOur dedication and dependabilityare second to noneCANANDAIGUACovington PlaceHomes fromthe 230’s(585) 232-1000ext. 151The Cottages AtCanandaiguaHomes fromthe 240’s(585) 232-1000ext. 151VICTORFAIRPORTON YOUR LOTSouthGate HillsHomes fromthe 340’s(585) 232-1000ext. 136The Residencesat CanalsideCondos fromthe 320’s(585) 232-1000ext. 123Building custom homes in andaround the Finger Lakes. Whetherit’s your design or ours, RiedmanHomes is the clear choice for yournew home.585.232.1000 RiedmanHomes.comUPSTATE BUILDING INDUSTRY ALLIANCEFindTheHomePros.com—5
2019 ROC Home & Remodeling GuideNew Building Products look like wood but work better.New products for exterior building offer workability that exceeds that of wood withoutsacrificing the look, feel and character of traditional wood products. These new productscreate a balance of performance and aesthetics.Polyvinyl chlorideBoralAzek makes a broad line of cellular PVC,polyvinyl chloride, products includingtrim boards, moldings, railings, decking,porch flooring, deck drainage systems,and pavers. Polyvinyl chloride will notabsorb moisture. It can be painted up toa medium gray color (LRV of 55 or less).The trim boards are white and availableeither smooth or wood grained. Thedeck boards and porch flooring have aharder surface than typical compositedecking and will have better stainresistance and show less wear and tear.The railings give you the appearanceof a wooden railing with the minimalmaintenance of a composite rail.Boral is a composite material madeup of reclaimed coal dust and resin.What makes this product exceptionalis that it does not absorb moisture andcan be used in contact with grade. Itis thermally very stable with minimalexpansion and contraction. It comesprimed and can be painted any color.Trim boards are available in multipledifferent sizes, and siding profiles arenow available in a variety of styles.6 — RochesterHomeBuilders.comFibrexFibrex is made by Andersen windows,made from 40% reclaimed wood fromtheir manufacturing processes, and 60%vinyl, much of it reclaimed. It has thebenefit of being twice as strong as vinylso it retains its rigidity and strength inall climates. It is 700x better at blockingthermal transfer than similar aluminumclad products. It also is highly resistantto rot, decay, and fungal growth andwon’t flake, blister, peel or corrode.The color is actually blended into theproduct for a long lasting and durablefinish. Andersen 100 series are madewith Fibrex, as well as parts of theA-series products.Matthews & Fields is more thanwood. We specialize in helping ourcustomers find the best productsfor their project. We invite you tovisit our stores to see samples ofthese products.ROCHESTER HOME BUILDERS’ ASSOCIATION, INC.
ROC Home & Remodeling Guide 2019We help you select thecorrect product for your project.We are more than just lumber!Windows Trusses Stairs DoorsMolding Wood Siding DeckingGreece Henriettamatthewsandfields.comUPSTATE BUILDING INDUSTRY ALLIANCEFindTheHomePros.com—7
Hardwoods Standthe Test of TimeWhen purchasing a new home, mosthomeowners will be faced with asignificant monthly mortgage payment.While this payment will include yourproperty and the structure of the homeitself, there are also many other itemsthat will be included in that payment.You will be paying for these itemsthroughout the term of your mortgage,which in most cases can be as long as30 years. Which items represent themost value throughout the term of yourmortgage, and which items are youpaying for well after they have beenreplaced?Items such as appliances, plumbingand lighting fixtures, and heating andcooling systems are necessities. Theseitems will likely not last a full 30years or will need to be replaced dueto changing design trends. There arechoices you can make that will providevalue and beauty both now and in the8 — RochesterHomeBuilders.comfuture. The most significant of thesechoices is flooring.Carpeting: Carpeting is a moderatelypriced flooring solution but will havean average life span of just a few shortyears. Carpet represents one of thelower values in flooring options.Tile: Tile is more costly than carpet inmost cases, but generally more durable.The changing trends in interior design,mean its life expectancy will averageabout 10 years. Therefore, homeownerswill be paying for tile 3 times over thelife of their mortgage.Hardwood Flooring: Hardwood flooringis by far the best value for the life ofyour mortgage and beyond. If well caredfor and maintained, hardwood flooringcan last for generations. With the abilityto be refinished, hardwood can bealtered to address any current trends indesign. Hardwood flooring is a naturalproduct that provides enduring beautyand lasts a lifetime. Therefore, thenatural choice for any home is also thebest value: Quality hardwood flooring.Harman Hardwood Flooring has beenRochester’s choice for hardwood for 3generations. Brothers Peter, Tom andDave have carried on the tradition set bytheir father Robert, by providing expertadvice and the highest quality flooringavailable at the very best prices. Theselection at their downtown showroom at29 Hebard Street is second to none, withproduct offerings that cannot be foundelsewhere. In addition, their dedication tocarrying only finely milled flooring andtheir understanding of the installationprocess ensures spectacular results foryour home. If you’re looking for valueand selection from true professionalslook no further than the HarmanFlooring Company.ROCHESTER HOME BUILDERS’ ASSOCIATION, INC.
ROC Home & Remodeling Guide 2019UPSTATE BUILDING INDUSTRY ALLIANCEFindTheHomePros.com—9
2019 ROC Home & Remodeling GuideRemodeling Savvy: Innovations in PaintSignificant innovations in paint over thepast 20 years have lead to fascinatinginterior and exterior applications.Today home owners can use paint togenerate solar power, light up a hallway,waterproof a basement and even drawon the walls with no fear.to determine whether it can be usedto improve energy efficiency as well— absorbing heat during winter anddeflecting sunlight in warm weather.Other companies are researching newtechnology that harnesses nanoparticlesthat absorb light, which may one dayenable consumers to very cheaplygenerate solar energy for their homes.If you’re thinking about painting yourhome, knowing what’s new in painttechnology may be helpful in decidinghow to move forward with your nextproject. Here are just a few new andinnovative products to keep in mindwhile you plan:Paint that Lights Up a Room –LiterallyKeep it Green with Low- orNo-VOC PaintToday’s biggest trend is the increasedavailability of low- or no-VOC (volatileorganic compounds) paint choices. Justabout every major paint manufacturerhas at least one line now. These paintsprotect consumers from a number ofhealth issues associated with VOCs,and contributes to improved indoorenvironmental quality, which is onekey goal of the green building andremodeling movement.Paint that Stays Durableand CleanDriven by consumer demand,manufacturers of interior and exteriorpaints have developed paints that areeasy to apply, durable and a cinch toclean. One uses ceramic technology – aninfusion of ceramic microspheres intoa high-quality acrylic resin – to create apaint extremely resistant to stains andscuffs, and washes well without damageto quality or appearance over time.User-Friendly ContainersAlthough they have not gainedsignificant popularity due to the costof production, plastic paint containersthat feature twist-off lids, side handles,and easy-pour spouts give consumers amore convenient and less messy way toget the job done. These containers areusually pretty lightweight and easier tostore than typical steel paint cans.10 — RochesterHomeBuilders.comWaterproof PaintIn the future, waterproofing yourbasement may be as simple as a fewstrokes of paint. These products arestill in their infancy and many areunavailable to consumers. Productsthat are available now can create awaterproof barrier on most concreteand masonry surfaces, but most areonly water-resistant, not entirelywaterproof. These paints can be used inbathrooms, water tanks and birdbathsto manage moisture retention and moldand mildew buildup. One day, fullywaterproof paint may be the best andleast expensive solution to a commonproblem that many home owners face:flooding.Heat-Sensitive and SolarPower PaintsPaint that detects and reacts tochanges in temperature has beenaround for a while, but interest in itsvaried applications is growing. Thispaint may be used in color-changinginterior wall designs, where one ormore elements of the motif appear ordisappear according to the temperaturein the room, or applied on kitchen orbathroom surfaces as a temperaturegauge. The paint is also being testedResearchers recently developed andpatented a new type of paint that willone day enable home owners to paintlights onto walls and other parts of thehome. This new electroluminescentcoating technology turns commonlyused metal, plastic and wood surfacesinto lamps when the paint is energizedwith an electrical current. One futureuse of the product could come inhandy for those interested in universaldesign: a painted white hand rail thatilluminates at night, lighting your way inthe dark.Whiteboard PaintWhiteboard paint entered the scenea little over 10 years ago, but is stillrelatively new to consumers. Severalmanufacturers now produce a uniquewall coating that turns any flat surfaceinto an erasable whiteboard. It’s aninexpensive way to draw out the artistin the whole family, and a great featureto include in children’s playrooms,offices and kitchens. Chalkboard painthas been very popular in recent yearsand is another option available in amultitude of colors.Paint has come a long way over theyears. It can be used to simply spruceup your home with a touch of color oryou can take it to the next level, using itto create savvy, green and cost-effectivedesign elements throughout your home.The choice is up to you.Look to your local professionals formore tips and information on painting.And if you’re ready to hire that professional in the Rochester and FingerLakes Region, you’ll find them atwww.FindTheHomePros.com.ROCHESTER HOME BUILDERS’ ASSOCIATION, INC.
ROC Home & Remodeling Guide 2019With over 36 stores in the WesternNew York area, we’ve got you covered.Sherwin-Williams is your one-stop destination: ProDiscounts Innovative, high-quality paints Equipment and supplies Easy color selection, matching andsampling On-site delivery Order online and manage youraccount at mys
Michael Minnehan, Minnehan Design Build Tom Moran, Youngblood Disposal Service Bob Scalia, Scalia Development, LLC Past Chairmen Ex-Officio Gerald Alaimo, Alaimo Enterprises Phil Andolina, Lawley Andolina Verdi Craig Antonelli, Anton
