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!The Consumer Resource Guide forUse By Our PartnersUse Caution. QuestionSellers. Rely on Research.FoolProof- ‐ConsumerResourcesGuidePage 1
Table of contents:!!Targeting general audience!!“What’s New” newsletters . .!!E-Alert . !!!Webinars. .!!In person meetings .!!Social media posts !!Press releases .!!Gullibility project !4!5!5!6!7!7!7!Teachers and schools!!Teacher contests !!Statewide projects. !8!8!!!Community groups & SEGs!!SEG/Business partner educational projects.!!!!For credit union staff - Campaigns !!Auto refinance .!!Employee competition !!Youth groups/Boy and Girl Scouts . !!FP military/Marines .!!Youth accounts !!So what does FoolProof offer?!!Relevant for both adult & youth .!!!Super Database .!!!Programs: HS, Solo, Fast Facts, Workplace.!!People: Four consumer advocates .!!!Full-time video crew .!!Marketing material .!!Full site audit !!Create banners !!Index .!!Reports!!Monthly statistics reports. .!!Annual summary reports !!What do they think of us? !!FoolProof in the media .!!Partners & endorsements !!Annex !!!!!!9!!!!9!9!10!10!10!!!11, 12!12!13, 14!15!!15!!16!16!16!16!!!17!18!!19!!20!!21!!22, 23FoolProof- ‐ConsumerResourcesGuidePage 2
A note from Will deHoo, FoolProof’s Founder!!!Bringing Financial Literacy to Your Community!!!Greetings!!!This resource guide gives you a quick overview of all the FoolProof consumer tools available right now to your credit union.!!A nice reality: most of our resources are turnkey for you. We do virtually all of the work. You just need totell us which resources you’d like to use.!!The most important tool in this guide: our “What’s New” e-newsletter for your membership. That onetool can triple your traffic to our consumer resources.!!And a high school program where 62% of students say they would go through a module in their owntime, outside of the classroom, FoolProof brings the tools to separate your credit union from the pack! !!Our goal is to help differentiate you from any other financial institution and to make our resources workfor you.!!Which new resources should you put to work right now?!!Cheers,!!!Will deHooFoolProof- ‐ConsumerResourcesGuidePage 3
!Targeting the General Audience!!!“What’s New” Newsletter !!The "What's New" Newsletter is a newsletter that goes out from your credit union on a monthly orquarterly basis. This newsletter reminds credit union members how you are different from banks andother financial institutions by providing new content designed to help them become smart spenders. !!FoolProof strongly recommends that its credit union partners send out the monthly newsletter. In theweek the newsletter is sent out, visits to our credit union partner sites triple, or more (see below) . If yourcredit union is not set up for outgoing emails, see “E-Alerts” on Page 5.!!BayPort Credit Union!!Regular week about 320 website hits per week.!When a What's New is sent out website hits skyrocket to 1,700 for that week.!Increase of 430%!!Mission Fed Credit Union!!4,548 website hits per year!Regular week about 90 website hits per week.!When a What's New is sent out website hits increase to 360 sessions for that week.!Increase of 300%!What’s New Newsletter example (1) !!FoolProof- ‐ConsumerResourcesGuidePage 4
E-Alerts!!!Members are notified directly by FoolProof when new articlesand videos are available.!!To sign up for FoolProof notifications, all the member has to dois enter their e-mail address on your consumer homepage. !!The member will also receive great timely consumerinformation, which is another exceptional benefit of theFoolProof program.!!!!!!!!Webinars!!All of our consumer advocates deliver webinars frequently on dozens of different topics. We offer veryflexible scheduling to accommodate your needs.!!The webinars are available for educators, members, or the credit union community at large. Thewebinars offer the opportunity for interaction in a Q&A provided at the end of each session. RemarSutton’s recent webinar on car buying at UFCU had over 140 sign ups.!!Recent educator topics include:!! FoolProof 101 - The Basics! FoolProof In The Classrooms - Implementation Strategy!!Recent community webinar topics:!! Privacy Webinars! Home Buying ! Car Buying!!Oklahoma JumpStart Coalition Webinar (2)!Educators Credit Union Webinar (3)!!!!!!!!!!!!FoolProof- ‐ConsumerResourcesGuidePage 5
In Person Meetings !!The entire FoolProof team is always available for meetings, presentations, events and exhibitions.!!Mike Sheffer, our Director of Education, flies all over theStates to present at teacher meetings, school districts,department of education and other teacher groupgatherings.!!Drew Guthrie and Will deHoo lead credit unionlaunches all over the country. They visit the credit unionin the initial stages to show how to best implementFoolProof into the credit union community. Will andDrew both make follow up trips, too. !!Will and Matt Moss travel to Corning, New York, everyfall to deliver dozens of high school presentations tohundreds of students. !!Almost everyone on the team has appeared as guest speakers, including media and TV appearances.FoolProof- ‐ConsumerResourcesGuidePage 6
Social Media Posts!!Based upon credit union usage, we send socialmedia posts to our credit unions to post to their socialmedia pages. !!These social media posts may tie in with the creditunion’s current marketing goals or may just be timelycurrent topics of interest.!!It’s a great way to promote FoolProof’s hundreds ofarticles, guides and videos and shows the creditunion as the true voice of consumer advocacy in yourcommunity. !!!Press Releases!!We can do local or nationwide press releases at any time through our PR firm in Washington D.C. !Our Top Ten Money Myths video went to over 190 media outlets around the country.!!We also work directly with the credit union’s PR firm in order to streamline the outreach process. !!!The Stop Impulse-Buying Project !!Another great tool for your membership on your website is our Stop Impulse Buying Project whichfocuses on impulse buying decisions. In order to help people with their impulse buying decisions(it’s approximated we make over 40,000 over our lifetimes!) we have devised a series of funtools, including videos and quizzes that help raise consumer awareness and critical thinking priorto the point of purchase. With topics including Impulse Buying, Wants vs. Needs, Advertising, andQuick Fixes, consumers can work through the whole series or focus on one topic; their choice. !The integrated quiz emphasizes the four main stumbling blocks that prevent most people fromsuccessfully managing their money. It will also teach them how they can begin to save.!The Four Questions in the Gullibility Quiz:! Are you an impulse buyer? We illustrate how much money impulse buying can waste.! Do you constantly make “Want” rather than “Need” decisions when you’re spending money?We show people the importance of asking that question constantly.! Do you actually believe advertising? We encourage people to do independent research ratherthan automatically accepting advertising messages.! Do you believe in quick fixes? We emphasize that unless you have both a short-term and longterm savings plan, a lot of your financial life will be based on quick fixes, such as short-termloans, or simply charging more on your credit card.!Here (4) is a sample of the page each credit union receives when they join FoolProof. Check outthe videos and articles.!FoolProof- ‐ConsumerResourcesGuidePage 7
Teachers and Schools!!Teacher Contests!!Over the years FoolProof has run dozens of contests toengage local teachers. !!When a teacher attends a FoolProof meeting or conferencethey have the chance to win a prize. Most recently thatprize has been an iPad. !!Every semester at WEOKIE Credit Union in Oklahoma City,five FoolProof teachers are chosen at random to receive 1000 in educational scholarships sponsored by theWEOKIE Foundation. This drawing not only encouragesteachers to use FoolProof for High Schools but also helpspromote the Credit Union's commitment to education in thecommunity.!!Directions Credit Union in Ohio recently ran a scavenger hunt for college students where they had towork through the FoolProof Solo program. ! !!!!!!ORNLFCU delivered baskets of apples (see image above) to introduce themselves and to promote acontest where teachers registered for the FoolProof High School program could win a computer for theirschool.!!Contests are a great way to motivate different target groups, from teachers to members to employees.We can set up contests or support you in setting up your own for this purpose. !!!!!!!!Statewide projects !!Statewide projects are collaborative projects sponsored by credit unions in a state. The aim is to offerevery teacher in the state free access to a new web-driven financial literacy curriculum. We try to partnerwith two credit unions in each state so we can undertake these projects and try reach as many people aspossible.!!We currently have statewide projects going on in the following states:!! California (5) ! Wisconsin (6)! Oklahoma (7)!!FoolProof- ‐ConsumerResourcesGuidePage 8
Community Groups/SEGs!SEG/Business Partner Educational Project !!Reaching out to SEGs can make a huge difference in the traffic of your programs. Think outsidethe box on what you can offer to your SEGs.!!We can set up a custom SEG/business partner educational project (8), in which you provide SEG/CU branded online education to your business partners’ employees and families. The aboveexample is Summit Credit Union in Wisconsin working together with the Latino Chamber ofCommerce. !!!Campaigns!Auto Refinance!!University Federal Credit Union in Texas launched its Second-Chance auto loan recaptureprogram in February 2000. !!In the first year, UFCU recaptured and funded 400 auto loans for 6.9 million. In 2011, theyrecaptured and funded over 3000 loans totaling over 52,000,000. Their program is one of themost successful recapture programs in the country for a credit union its size.!!The average member savings for loans refinanced during the past ten years is 1000 permember.!!More recently WEOKIE Credit Union in Oklahoma did a similar campaign. FoolProof designed thepage and customized the following four videos to WEOKIE credit union:!! !Why Refinance Your Auto Loan!Top 10 Car Buying Tips!New or Used.Whats Best For You?!The 0% Fairy Tale At Car Dealerships. !Dawn Simon, VP Marketing, said ”We had an awesome month end! Our total loans were!higher than they’ve been for the same time in about three years! So that is encouraging. We!ended the month at almost 13 million dollars in new loan money.”!!!Employee Competition !!Contests are a good way to teach both employees and members about the FoolProof program in a funand competitive way. !!At Pacific Marine Credit Union we had all their employees competing against each other to finish allmodules in the FoolProof Solo program. We sent each branch a list of question every week in which theyhad to search for the answer in the modules. The winning branch received a night out in San Diego. !FoolProof- ‐ConsumerResourcesGuidePage 9
Boy Scouts and Girl Scouts !!FoolProof worked with Bayport Credit Union in Virginia to implement the FoolProof curriculum into theScout Personal Management merit badge. This can easily be be replicated in any other state at any othercredit union. !!The Boy Scout Merit Badge Project reached 5,900 Boy Scouts and 218 Scout troops. !!!!!!!!!!!FoolProof Military/Marines !!At Pacific Marine Credit Union in San Diego we have provided a FoolProof Military Beta Site (9). A noncommercial consumer portal designed for military families.!!In partnership with the Consumer Military Justice ProjectFoolProof is currently testing a version of our curriculumfor use by military personnel. !!!!!!!!!The beta sites for our Military program:!Watch videos: !Instructor site:!User site:! !www.m3marines.com/about/videos/ (10)!http://www.m3marines.com/about/ (11)!http://www.m3marines.com (12)!!!!!Youth Accounts !!APGFCU in Baltimore Maryland runs a savings account promotion.Teenagers between the ages of 13-16 can open up a savings accountif they complete 2 of the modules within FoolProof Solo. !!Once the modules are successfully completed, the student can printoff a certificate of completion and take it into their nearest branchwhere they can open the savings account and have their own ATMcard. !!The campaign continues to be hugely successful. !!!!!FoolProof- ‐ConsumerResourcesGuidePage 10
So What Does FoolProof Offer? Content Curriculum!1. Adult Consumer Site!!Every month two new articles (plus podcasts) and two new videos are uploaded to your site. Thesearticles and videos tie in with the credit unions current marketing goals or can be just timely topics ingeneral. The Adult Consumer Site also offers numerous consumer guides.!!Everything about this site is custom to the credit union, from the sitesname to its look to the articles and features presented on it. Here’s anexample of the site for adults at TTCU in Tulsa (13).!!FoolProof recommends your credit union integrate a latest article, video orFoolProof link into your homepage like Directions CU (14) in Ohio hasdone. They have added the FoolProof Financial Education (15) link intothe Quick Links & Alerts section.!!FoolProof’s videos and articles should also be included in your creditunions newsletters.!!The consumer guides cover a range of topics. These guides can beviewed online or are printable and digital. Educators Credit Union in Wisconsin for example has printedover 100,000 copies for their members: The IQ Car Buying Guide (16).!!FoolProof also writes breaking news stories. Back in 2011 the Playstation Hack (17) happened.FoolProof immediately did a breaking news story and urged all credit unions to post it to their homepage.!!!The adult site also includes:!!A Q&A section with Liz Weston (18). An award-winning, nationally-syndicated personal finance columnistwho can make the most complex money topics understandable to the average reader.!!Tonya Rapley (19) - A certified financial educator and founder of MyFabFinance (20).!!Brain Food (21) - Is a section filled with Important consumer issues delivered by different consumergroups. !FoolProof- ‐ConsumerResourcesGuidePage 11
2. Youth Consumer Site!!Similar to the Adult Consumer Site in terms of being updated on a monthly basis, the online youthnewspaper features podcasts and videos. !!Everything about this site is customized to your credit union, from the site’s name, to its look, to thearticles and features presented on it. The credit union names the program and we design it. Here’s thenew youth website at Bayport (22).!!FoolProof recommends homepage integration and that articles and videos are included in the creditunion’s newsletter. !!The content can be used in many different ways. For example, a teacher can print off articles andbreaking news stories to educate students in the classroom. Teachers can also use the content forpresentations. The Youth Consumer Site covers many topics such as car buying, preparing for college,scams, money cards and many more topics.!!!!!!!3. FoolProof Super Database!!FoolProof’s content is comprised of hundreds of articles, podcasts, guides and videos covering dozens oftopics.!!All this data is customized and updated monthly and can easily be found using a search engine. !!Credit unions have used this easily accessible data for presentations, marketing campaigns, etc. Anytime content is needed it can be pulled together easily. Everything is stored in our knowledge basedsystem (Silver Cloud).!!!!!!!!!!FoolProof- ‐ConsumerResourcesGuidePage 12
4. FoolProof for High Schools!!A web-driven and turnkey curriculum for the teacher. Our curriculum is used by thousands of schools!nationwide. All credit unions receive a custom teacher website. !!Each module page has the credit unions unions branding and links to the youth site. !!Every single student using the High School program in the credit union’s service area will link there viathe credit union’ homepage. !!Here’s (23) the teacher website we developed for TTCU.!!We help the credit union with its educational outreach. When a credit union partners with FoolProof wewill fly out and set up meetings with teachers, school districts, the department of education and attendconferences and presentations.!!We have a vast array of marketing material such as brochures, tri-folds and buckslips. !!In 2015, The FoolProof High School program had over 24 million page views. In Oklahoma (24) alone30,000 students are working through the program. !!!5. FoolProof Solo!!A video-driven financial skills program for college-age young people and military. Parents and collegeadministrators use this program (25).!!In the past FoolProof’s credit union partners have used FoolProof Solo to run competitions for both theirmembers and employees. For example, Pacific Marine Credit Union in San Diego ran a competition forall their employees. Employees from each of their 12 branches had to complete all modules withinFoolProof Solo. First branch to complete all modules won a prize. The purpose of the competition was toeducate employees about FoolProof’s content. So when a member was looking for that extra financialeducation, an employee could offer FoolProof as a resource.FoolProof- ‐ConsumerResourcesGuidePage 13
!!6. Fast Facts!!Fast Facts uses interactive videos to answer individual financial questions and teaches single topics.Fast Facts can easily be integrated into our credit union partners websites. !!Call center and front-line staff members can use Fast Facts to answer member questions such as “Howdo you balance a checking account?” or “How do you write checks?”!!“Fast Facts” can be integrated into knowledge base systems such as Silver Cloud — or we canbe your knowledge-based system.! !!See “Fast Facts” (26) at Directions Credit Union.!!Some of our partners promote Fast Facts by adding bite size facts to business cards that are available inbranches. A good resource for reps and tellers to hand out. !!!!7. FoolProof Workplace (Beta)!!Equips entry-level workers with financial skills.!!Consumers who enter the workplace (27) directly without going to college or even graduating from highschool face very tough realities:!!! Many don't have core financial literacy skills.!! Many begin their first job with impaired credit.!FoolProof- ‐ConsumerResourcesGuidePage 14
Four Consumer Advocates!!When a credit union partners with FoolProof they immediately getfour consumer advocates. Having their own unique voice, eachadvocate is targeted towards different age groups and gender, writingabout dozens of different topics. !!All the consumer advocates are available on request to write articlesand can make on-camera appearances. !!All four advocates have made hundreds of appearances on nationaland local media outlets. !!!!!!!!!!!Full Time Video Crew!!FoolProof has a full time video crew based in northern California. !!Tyler (below) and his team shoot numerous videos per month for credit unions and FoolProof. All videosare customized to your credit union. !!Tyler and his team are always available and can shoot videos on demand for specific projects orcampaigns a credit union may have. !!Click on the links below to view some of Tyler’s work. Both videos are from Directions Credit Union inToledo, Ohio. !!Secret To Smart Spending (28)!Money Fairy - Tax Return (29)FoolProof- ‐ConsumerResourcesGuidePage 15
Marketing Material!!We can produce any marketing material for print customized to your credit union.Past marketing material has been
Auto Refinance!! University Federal Credit Union in Texas launched its Second-Chance auto loan recapture program in February 2000. !! In the first year, UFCU recaptured and funded 400 auto loans for 6.9 million. In 2011, they recaptured and funded over 3000 loa
