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ist In*:ery Bill introducedlAugust, House Bill 5102 was introducedH Michigan House of Representatives,yRep Barbara Farrah, that would prohibitpractice by retailers of increasing Lotteryayouts at their own expense. AFPDJarman Fred Dally wrote an editorial inJuly edition of this publication urging ain the law regarding this practice.know that some stores will up theon Lottery payouts by subsidizing the mng tickets. They promote this activity outer to create more customer trafficadditional Lottery sales When their ighbormg store discovers that they have1payouts, the competition raises themwen higher Not only is this not good fortour business, this situation will lead to a rifttetween the Michigan Lottery and retailers,"Dally wrote in his editorialAFPD is very pleased to see that Michigan'si ftjislature has responded to our request forPutting around for a good causeA few showers in themorning cooled downthe summer day to createexcellent conditions on July26 for the AFPD/LibertyUSA Ohio Golf Outing2007. Golfers enjoyed18 holes on the beautifulWeymouth Country Clubin Medina, Ohio, and adelicious dinner afterward.(I to r) Gene Zwick, Liz McGuirk-lamarca, Gary McGuirkProceeds from sponsorships J r , Matt McGuirk of Liberty USA and Paul Elhindi, AFPDwent to fund academicBoard Member and owner of Lyndhurst Valero enjoy ascholarships for AFPD Ohio day outside. More photos on page 7.members.“We wish to thank all our GolfJacqueline DelBrocco fromOuting sponsors. Through theirBainbridge Shell, who is attendingWhitenburg University; Jennifergenerosity we were able to awardthree students with scholarships.Beals of Hartsgrove BP who attendsAFPD couldn't do this withoutAshland University and Michaelthem!” explained Jane Shallal,Budd of Martinsburg Marathon whois attending Ohio State University.AFPD president.Congratulations to all!Scholarship recipients are:Thank you Sponsors!Diamond SponsorsPepple S Waggoner, Ltd.The Home City Ice CompanyThe Success GroupGold SponsorsCentral Ohio Petroleum Marketers, Inc.Dairymens and H. M eyer DairyKaroub & AssociatesMarathon Petroleum CompanyEastern DistrictNorth Pointe Insurance CompanyOscar W. Larson CompanyUSTI/Lyndall Associates, Inc.Friend SponsorsFrank Gates Service CompanyLyman & Sheets Insurance AgencyNeil Silver, Attorney with Strobl & SharpUPS Capitalachange in the law to prohibit this practice,"Dally said ‘We look forward to working with hemand with the Lottery Commission ashis legislation moves forward "Baking a p olitical d iffe re n ce . 3Country Fresh is D airy B e s t .12Billion Pound Challengeacted] g0af.13Beet Rep. Kathy A ngerer . 14Customers come firs t at F lick's . . . 16AFPD’s S.E. Michigan Holiday Beverage Showbegins the holiday season!Knowing which products will flyoff the shelves and which ones willcollect dust can make or break a retailstore’s most important sales season- the holidays. Each September,AFPD presents its two HolidayBeverage Shows so that retailers cansee and sample new products and takeadvantage of show specials.Associated F oo d & P e tro le u m D e a le rsPRSRTSTD* * 1 9 W. 13 M ile R o a dF»m ington H ills, M l 4 8 3 3 4U S. P o s ta g eChange S e rvice R e q u e s te dPA IDD E T R O IT . M lP E R M IT # 3 6Our first holiday show took place inGrand Rapids on September 12. Now,it is time for AFPD’s most popularand largest holiday show in SoutheastMichigan at Rock Financial Showplacein Novi on September 25 and 26.So what exactly is a HolidayBeverage Show?“It’s a trade show that is designedto give retailers an opportunity to seeand taste new products and learn aboutthe latest beverage trends in liquor,beer, wine, soda and water,” statesCathy Willson, AFPD Special EventsDirector. “Most importantly, it givesour retailers an opportunity to placeorders for products that are packagedespecially for the holidays and takeadvantage of show specials,” she adds.More information begins on page 18.New AFPD Member Benefit: Check Collection by an AttorneyDo you have a problem withcollecting on bad checks? AFPDhas an efficient and cost-effectivesolution for you. We have partneredwith Legal Collections to recover100 percent of the face value of acheck with no monthly fees to you.ALL FEES ARE CHARGED TOTHE CHECK WRITER.Legal Collections has a uniqueadvantage over collection agencieswhich use the threat of an attorney asa last resort. Ixgal Collections doesjust the opposite. In this programyou have an attorney who supervisesCheck Collection,C ontinued on page 8.
Take our Family of Products Home.The Dairy Best!ExefeM Source ofV IT A M IN DMILKRanch. DipiIBLUEBERRVii n u iflT v n r m i. 'lOWFATVOCURt2 I AFPD Food & P etro leum R E P O R T
rP r e s id e n t 's M E S S A G EEXECUTIVE COMMITTEEFred DallyChairmanMedicine ChestJoe Bellino, Jr.Food A BeverageWc Chair Government A Legislative AffairsBroadway Market, Region 2You can make a difference - politicallyP a t LaVecchiaPetroleum/Auto RepairVfce Chair Government A Legislative AffairsPat’s Auto Servicethese decisions are made. AFPD's PAC isyour voce in politics. The AFPD PAC worirswithin the election process to further the goalsof this Association through direct involvementAl ChittaroVice Chair Long Range PlanningFaygo Beverages, Inc.in supporting candidates for state senate andhouse of representatives who share our viewsJohn DenhaVice Chair Community Relations8 Mile FoodlandValue Center MarketsSaaDaNo. In ‘N’ Out Foods VWianc.House of PnmeM K a rm oGolden Valley Food Center 3 E J E R A G E R E T A IL D I R E C T O R S !fctA U U im ireceive numerous requests each month forBy Jane Shallaldonations from campaign committees of stateAFPD Presidentlegislators. To adequately respond to theseAFPD is the voice of the food, beverage and. Mug & Jug Liquor StoresTmy Faridaon legislation important to the industry. Werequests, we heed to rely on our PAC.Jim HooksSecretaryMetro FoodlandI M i Jamiland petroleum retail industries.used to protect and improve our industry whenDennis SidorskiPetroleum/Auto Repair Vice Chair MembershipMaple & Miller MarathonShoppers Valley Marketpolicy positions that favor the food, beveragepetroleum industries are made in the politicalarena. Political Action Committee money isChris ZebariFood & Beverage Vice Chair MembershipNew Hudson Food MarketJim GarmoTreasurerMany decisions about the food, beverage and. Joy Thnfty Scotpetroleum industries in the political process.I am aware that some of you make individualOur members take part in the political processdonations to political candidates. But we as anin a variety of ways, from our governmentAssociation must also be effective by havingaffairs programs designed to educate anda PAC to speak for you as part of a largerinfluence elected officials on key issues, toindustry. The AFPD PAC enables memberspolitical action by members through financialto participate more effectively in the politicalcontributions to support selected politicalprocess by combining resources in contributingcampaigns through AFPD Political Actionto the campaigns of state candidates andCommittee (AFPD PAC) contnbutions.legislative leaders who support governmentOur AFPD PAC is bipartisan. Party affiliationis not the issue, a candidate's or legislator'sstand on our issues is. A committee of Boardmembers reviews requests for contributions andevaluates candidates' public policy positions onissues central to AFPD member businesses.Political donations are based on guidelines suchas voting records of incumbents. All membercontributions are used solely for contributionsto candidates for state office and none of themoney is used for administrative costs ornational campaigns; 100% of the AFPD PACcontributions go toward political action.The only source of funding for the AFPDPAC is member donations. We cannot usemembership dues or transfer funds from ourgeneral account to the PAC. Nor can weaccept corporate donations. The AFPD PACwill directly impact AFPD’s ability to lobbylegislatively and impact upcoming legislabon.When you contribute to the AFPD PAC, youHay Dachow. Spartan Stores, Inc. Region 3help ensure the industry's involvement inKfttn JornaMerchant s Fine Wine- Region 1the decision-making process. By working«N MThrifty Scot SupermarketfcfkShamounttaS hm iCountry Acres Market. Krown SupermarketTkaaWMchHollywood Super Markets taYaidoo. .Park Place LiquorI E P - G E S U P P L E R D IR E C T O R S 1W yO tm.W SyHaunoM tttfc. Praine FarmsD & B Grocers WholesaleSherwood Food DistnbutorsMaRoKtiGeneral Wine & Liquor Coh e S k im tf.DiageofW M k rCROSSMARK Sales AgencyN rjk M UCoca-Cola, Region 6A U T O R E P A IR D I R E C T O R S !LBlissfield BPN r iB iM Ifcw hvlU gThe Grocery Zonebusiness, we will have set the stage forBy David CovertyYou can make a difference politically. Wepositive outcomes.ask that you make one yearly contribution tothe AFPD PAC. As part of this effort, I willbe sending out a letter requesting your help.Participation in the AFPD PAC is completelyvoluntary. However, your contribution willensure AFPD's effective participation on yourbehalf in the political process. To contributeto PAC. please make your payment to AFPDPAC, Michigan (if located in Michigan) or AFPD. Lake Lansing MobilOhio PAC (If you are located in Ohio) and mail.Lyndhurst Valeroto: 30415 W. Thirteen Mile Road, FarmingtonYorkshire Tire & Autofh fe a lM o utogether to elect people who value your. Lyndhurst ValeroWhitehall ShellHills, Ml 48334. Only personal check or moneyorders are allowed (corporate checks are notallowed). Your support and participation isAFF & CONSULTANTSgreatly appreciated.— . PresidentBeevesExecutive VP Food & BeverageExecutive VP Petroleum* * * X lc W llllim VP of CommunicationsControllerDirector of Special Events& Advertisingl*B%D«visHMucalSJonM* * * * us bumCoupon ManagerMembership ServicesMembership ServicesMembership ServicesMembership ServicesV BsMsnca Jr**0ub Associates* RamsbyP* g*9 T/uhv-u***AssociatesKampeki Graphics* * Legal CounselLegislative ConsultantHealth CareCertified Public AccountantPubteOxrgGraphics & PrepressContact AFPD:EXECUTIVE OFFICE30415 West 13 Mile Rd.Farmington Hills, Ml 48334OHIO OFFICE5455 Rings Rd., Suite 100Dublin, OH 430171-800-666-6233Fax 1-866-601-9610www.afdom.orgPublic RelationsO c to b e r 2007 I 3
Granholm appoints Weatherspoon to LCCGovernor Jennifer M. Granholmannounced the recent appointmentof Donald B. Weatherspoon tothe Michigan Liquor ControlCommission. Weatherspoon, ofHaslett, is an adjunct associateprofessor at the School of CriminalJustice at Michigan State University.The Liquor Control Commissioncontrols the alcoholic beverage trafficand consumption in Michigan.Dr. Weatherspoon earned a B.S.from Michigan State University inPolice Administration, an M.A. fromEastern Michigan University in EarlyChildhood Education and a Ph D.from the University of Michigan inGeneral Education Administration.He has previously served as theSpecial Assistant to the Director of theMichigan Department of Corrections,Chief Deputy Director of MichiganFamily Independence Agency andAssistant Superintendent of theMichigan Department of Education.Weatherspoon is appointed torepresent independents for a termexpiring June 12, 2010. He succeedsJames M. Storey whose term hasexpired.CalendarS e p te m b e r , 2007AFPD West Michigan Holiday ShowDeVos PlaceGrand Rapids, MlContact: Cathy Willson(248)671-9600Septem ber 25 & 2 6 ,2 0 0 7AFPD S.E. Michigan Holiday ShowRock Financial ShowplaceNovi, MlContact: Cathy Willson(248) 671-9600N ovem ber 15 & 16, 2007AFPD Annual Turkey DriveContact: Michele MacWilliams(248) 671-9600Attention,October is.AFPDMembersftCook Book MonthHunger Awareness MonthNational Apple MonthNational Caramel MonthNational Chili MonthNational Cookie MonthYou can help M ichigan’sNational Dessert MonthNational Pasta Montheconomy grow,National Pizza Festival Monthby supportingStatement of OwnershipMichigan-basedThe AFPD F ood & Petroleum Reportcom panies.Peoples S tate Bank is alocally owned & m anaged,com m unity bank,serving southeasternMichigan residents andbusinesses since 1 9 0 9 .(U S P S 0 8 2 -9 7 0 ; IS S N 0 8 9 4-35 6 7)is p u b lis h e d m o n th ly b y M e troM e d ia A s s o c ia te s , Inc. (M M A ) forth e A s s o c ia te d F o o d & P etro le umD e a le rs (A F P D ) a t 3 0 4 1 5 W. 13M ile , F a rm in g to n H ills, M l 48334.M a te ria l c o n ta in e d w ith in T h e AFPDF o o d & P e tro le u m R e p o rt m ayn o t b e re p ro d u c e d w ith o u t w rittenp e rm is s io n fro m A F P D .T h e o p in io n s e x p re s s e d in th ism a g a z in e a re n o t n e c e s s a rilyth o s e o f M M A o r A F P D , its B oardo f D ire c to rs , s ta ff m e m b e rs o rc o n s u lta n ts . B y lin e d a rtic le s reflectth e o p in io n s o f th e w riter.POSTMASTER: S e n d a d d re s sc h a n g e s to A F P D , 3 0 4 1 5 W. 13 Mile,F a rm in g to n H ills , M l 4 8 3 3 4 .All decisions affectingADVERTISERS: F o r in fo rm a tio n onour customers are m adea d v e rtis in g ra te s a n d d a ta , co nta ctA F P D , C a th y W ills o n , 3 0 4 1 5 W. 13M ile , F a rm in g to n H ills, M l 48334,(8 0 0) 6 6 6 -6 2 3 3 .right here.AFPD w orks clo sely w ith thefollow ing associations:RIFD AEO PLESS tateban k1 .8 8 8 .8 7 6 .4 5 4 54 1 AFPD Food & P etro leum R E P O R Ti§rMember FDICFarmington Hills. FentonGrosse Pointe Woods . HamtramckMadison Heights. SouthfieldSterling Heights . Troy . Warrenwww.psbnetbank.commm fcfccs-nobluiiinKisimmF IA E N S &
Petroleum News & ViewsInformation of Interest to Petroleum Retailers, and Allied TradesMaximizing sales, profits and opportunitiesBy Ed WeglarzT O Vice President of PetroleumThe retail gasoline climate hasnever been more competitive norhas it presented more hurdles forns to clear. Profits on gasolineales are small or non-existent; weneed to concentrate on maximizingopportunities in other areas of ourbusiness. Those opportunities maylie in increasing sales, increasingmargins, and/or reducing expenses.Oftentimes I compare our businessto painting a moving train. The retailchallenges are changing day-by-dayand you need to change with them.You are involved in a nickel-anddime business. You need to plan,organize, and control your costs andyour sale prices for ALL productsand services. I see water pricedfrom 89 cents to 1.39 for the verysame brand and quantity. You shouldshop the competition and maximizeyour income on each and everyitem. While the consumer might beprice conscious on certain items,they are not aware of prices on allofferings in your store. Furthermore,your supplier isn’t bashful aboutincreasing the wholesale cost to you,and adding on a “fuel surcharge.” Inorder to remain profitable, we mustpass all those increases onto theconsumer.Buy right! Take advantageof quantity discounts; ask forconsideration for quicker paymentof invoices. Shop your supplier inthe same manner that your customershops you.Take advantage of the servicesand products offered by yourassociation. While all services maynot apply to your business, manywill help you save money on theexpenses side of the ledger.Ask your customers what productsand/or services they would like you tocarry. Many times you’ll find a nichemarket unserved by your competitors.Keep your store clean andappealing. Be aware of the IMAGEyou project.TRAIN & retrain your employeeson the benefits of upselling to thecustomer.Get involved with theCOMMUNITY. People like to dobusiness with people that they know.There is no better way to get peopleto know you than participationin community events. And itdifferentiates you from all otherbusinesses with similar offerings.Remember, you’re operating abusiness. Provide good serviceand quality products; and chargeappropriately. Refrain from give-a ways to friends and relatives. You arein business to support your family, payyour employees and provide neededservices, don't become a charity.Be PROFESSIONAL You won’tbe bashful about charging if you areproviding fast, efficient service in apolite manner with trained employees.Customers will show their appreciationby patronizing your store.You need to control the elements thatyou can control. You can control theissues we discussed here; raise yourhead high and give the motoring publica reason to do business with you.Outclass the competition.POS data security is serious issueBy Mfcheie MacWilliamsIn the September issue of the Food 1Petroleum Report, we published article titled "POS terminalsP *e threat to data security." Thes,ory was taken from informationprovided by IDG News Service andwas picked up and printed in manypetroleum trade publications.IDG cited a study by Gartner,Inc. which found that many point l-sale (POS) terminals pose asccurity threat to customers because Itey store credit card data. In thehands of sophisticated hackers andcounterfeiters. the data collectedIrom the magnetic stripe is enought create a replica card.However, other experts in theindustry disagree with thosefindings According to AFPD mber. Vince Jarbo of MarketplaceSolutions, most newer POS systemsprovide the needed security to keepcardholder information safe as longas they are installed properly.“Many older systems may and willhave issues, but if you go through areputable company, that will makesure your system is up to date andmeets the compliancy standards yourPOS terminals should be safe,” hesays, adding that the larger softwarecompanies spend a great deal of timeand money to make sure that theirproducts are compliant and secure.Jarbo says that there may be smallcompanies that have developedsoftware that doesn't comply, butretailers can rest assured that if theypurchase from a reputable company,they should have no security breachissues.“Visa provides a 12-step PaymentCard Industry Data SecurityStandard. POS Providers, likeMarketplace Solutions, that adhereto these standards keep credit cardinformation safe,” Jarbo says. Herecommends that retailers askany potential POS provider iftheir systems comply with Visa’sstandards before they make apurchase.Visa’s 12 requirements are detailedin a lengthy document, but thetitles for each step are as follows:1. Install and maintain a firewallconfiguration.2. Do not use vendor-supplieddefaults for system passwordsand other security parameters.3. Protect stored data.4. Encry pt transmission ofcardholder data and sensitiveinformation across publicnetworks.5. Use and regularly update anti virus software.6. Develop and maintain securesystems and applications.7. Restrict access to data bybusiness need-to-know.8. Assign a unique ID to eachperson with computer access.9. Restrict physical access tocardholder data.10. Track and monitor all access tonetwork resources andcardholder data.11. Regularly test security systemsand processes.12. Maintain a policy thataddresses information security.If the company that a retailer usesdoesn’t set up the system to complywith these requirements, then Jarborecommends looking for a differentprovider.O c to b e r 2007 I 5
P e tro le u m N E W SHoly Cold CowIs OSHA knocking at your door?'Liberty USA announces Ohio ice cream programAvoid six common mistakes during a safety inspectionBy Paul R. HarveyOhio Correspondentfreezer atno charge.A fullmaintenanceand servicepackage isincluded forstand-up freezers.Cold Cow retailers will bepleased with Liberty's array ofmarketing tools including POSbanners, decals and signs at nocharge, billboard advertising, andthe Cold Cow Van and marketingteam that is available for new storeopenings and taste-testings.For more information aboutLiberty USA’s Cold Cow Ice Creamprogram, contact your Liberty USArepresentative. To join the LibertyUSA C-store Supply programcontact AFPD’s MembershipDirectors Ron Milbum (southernOhio) or Doug Jones (northernOhio) at 1-800-666-6233.How would you like to make yourconvenien
Grosse Pointe Woods . Hamtramck Madison Heights. Southfield www.psbnetbank.com Calendar September , 2007 AFPD West Michigan Holiday Show DeVos Place Grand Rapids, Ml Contact: Cathy Willson (248)671-9600 September 25 & 26,2007 AFPD S.E. Michigan Holiday Show Rock Financial Showplace Novi, Ml Conta
