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Propaganda and PersuasiveTechniques in AdvertisementsGLE 0801.5.4 Analyze written and oral communication for persuasive devices.GLE 0801.5.5 Identify and analyze premises, including false premises.GLE 0801.7.1 Analyze media for their ability to inform, persuade, and entertain.GLE 0801.7.2 Examine the relationship between the visual (e.g., media images, painting, film, graphic arts) and the verbalin media.GLE 0801.7.3 Recognize how visual and sound techniques and design elements (e.g., special effects, camera angles,music) carry or influence messages in various media.SPI 0801.3.2 Identify the targeted audience for a selected passage.SPI 0801.5.4 Identify examples of persuasive devices (i.e., bandwagon, loaded words, testimonial, name-calling,plain folks, snob appeal).SPI 0801.5.8 Identify instances of bias and stereotyping in print and non-print texts.Check for Understanding 0801.5.11 Identify and analyze the persuasive devices used in written and oral communication(e.g., bandwagon, loaded words, testimonial, name-calling, plain folks, snob appeal).Check for Understanding 0801.5.13 Analyze examples of concepts of stereotyping and bias in text.Check for Understanding 0801.7.2 Identify, analyze, and discuss the relationship between the visual (e.g., mediaimages, painting, film, graphic arts) and the verbal in media and explain how the elements support or conflict witheach other.Check for Understanding 0801.7.3 Identify visual and sound techniques and design elements (e.g., special effects,camera angles, lighting, and music in television or film or layout, pictures, and typeface in newspapers, magazines,and print advertisements) in various media, and explain how they carry or influence messages.
Propaganda Techniquesused to influence opinions,emotions, attitudes or behavior. The Itpurpose is to benefit the sponsor.appeals to the emotions not the intellect. It can be negative or positive. The purpose is to persuade.
Characteristics of Propaganda In advertising the purpose is to claim“superiority” in order to sell product. Weasel Words - modifiers that look substantialbut are meaningless. Makes audience believe in something or want todo something.
Recognizing PropagandaTechniques Bandwagon Testimonial Plain Folks Patriotism Glittering Generalization Transfer Name-Calling
Bandwagon persuasive technique that invites you to join thecrowd. Everybody’s doing it! Often uses weasel wordsEveryone in Auburn issupporting Bob Riley. Shouldn’tyou be part of the winningteam?
Testimonial Statement endorsing an idea/product by a prominentperson.Product does not have to be related to “star’s” field.Commonly uses musical artists, sports giants,actors/actresses
Plain Folks Identifies product/idea with a locality or country Practical product for ordinary people.Like a good neighbor
Patriotism Purchase will display love of country. Person will financially help the country. builtAmerican tough
Glittering Generalization Connotation implied tocreate “positive” impact.Statement jumps from afew cases to all.“Glittering” because it’sfalsely attractiveOften used by politiciansUses a “positive”connotation to encourageaudiences to accept theproduct or person withoutexamining the evidence.Have ityour way!This slogan implies“choice” which is afounding principleof democracy.
TransferPositive feelings/desires are connected to a product/user.Transfers positive feelings we have of something we knowto something we don’t.This technique relies heavily on symbolism.*Love/ Popularity*Fame*Wealth*PowerDuring the Kerry vs. Bushcampaign an e-mail through theinternet showed similar physicalcharacteristics between JohnKerry and Frankenstein.
Name - Calling A way of smearing anopponentIntent is to damageopponentIt also arouses suspicionof opponentIntention is to create aseed of doubtUsed by politicians andproduct companiesIn a campaign speech to alogging company, theCongressman referred to hisenvironmentally consciousopponent as a "tree hugger."
Techniques in Advertisements SPI 0801.3.2 Identify the targeted audience for a selected passage. SPI 0801.5.4 Identify examples of persuasive devices (i.e., bandwagon, loaded words, testimonial, name-calling, plain folks, snob appeal). SPI 0801.5.8 Identify instances of
