WIXLIB

Brand Guidelines

Revised: July 2020 - Please refer to most recent version of these guidelines at www.ccu.edu/branding.

Message from the President.4About Communications and Creative Services.5Guidelines in Practice.6Quick Reference Guide.7Naming Conventions / Mission.8University Seal.9University Logo.10CCU Online Logo.15College Logos.16School Logos.17CCU Athletics Logos.18Secondary CCU Logos.20Centennial Institute Logo.21Table of ContentsRetired Logos.22University Print-Based Documents and Forms for the Web.28Social Media Policy.29University Stationery.30Letterhead.31Business Cards.34Email Protocol.36Email Signatures.37Signage and Banners Policy.38University Vehicles.39External Constituents and Usage.403

Message from the PresidentDear friends,Colorado Christian University is the flagship Christian university in the Rocky Mountainregion, and remains at the forefront of Christian higher education. We are uniqueamong Colorado colleges for our challenging Christ-centered academics, expert faculty,and commitment to deeply engage the world while influencing culture.In 2017, we undertook an effort to strengthen the University branding strategy and todevelop resources designed to assist us all in conveying the story of CCU’s Mission:Christ-centered higher education transforming students to impact the world with graceand truth. Our visual brand and voice promote the history and breadth of ColoradoChristian University as expressed by our schools, colleges, students, faculty, alumni, andstaff. They also help establish and maintain a clear, unified identity.In addition to its image-enhancing value, a carefully-managed visual branding strategyensures that the University invests its resources in communications that work towardstrategic goals. Consistently applying these guidelines enables CCU to make decisionsquickly, efficiently, and cost-effectively.The University Branding Guide was developed to help us produce communications thatspeak to CCU’s unique Mission, Statement of Faith, and Strategic Priorities. This manualprovides clear guidelines and specific directions in order to communicate the CCUbrand consistently and clearly. Ensuring that we adopt these standards across allcommunications will make a significant contribution to enhancing CCU’s reputationas a leader in higher education.The work of strategically weaving the University’s communications together is ongoing,and we all play a role in compliance and thoughtful stewardship when working tocommunicate CCU’s priorities, values, and strengths.Yours in His service,Dr. Donald W. SweetingPresident4

About Communications and Creative Services at CCUWhat kinds of projects can CCU’sCommunications and Creative Servicesdepartment help with? CCU Website Content CCU Website Event Design/Print Request Digital Sign Banners Online Payment/Registration Forms Press Releases/Announcements Professional Video Production Photo ShootsHow to work with Communications andCreative Services1. On my.ccu.edu under the Applications sidebar,select Communications/Creative Services JobRequest.2. Select the type of project you are requesting andsubmit all pieces of required information on yourproject. Please make sure that all copy and detailsare final.3. Our in-house creative team of project managers,designers, writers, and developers will work withyou to create your project according to CCU’svisual branding and writing guidelines.4. We will provide proofs for you to review and reviseas necessary.Where do I print my projects?Contact InfoCommunications and Creative Services has developedrelationships with vetted, local print vendors. Projectmanagement and coordination with the print vendorsis a service provided to CCU departments at no cost,but printing and mailing costs will be paid for by therequesting department’s budget.Colorado Christian UniversityCommunications and Creative Services215 Union Blvd., Suite 600Lakewood, CO 80228communications@ccu.eduwww.ccu.edu/brandingIn pre-approved instances, you may choose to work witha vendor of your choice for printing after receiving thefinal design files from Communications and CreativeServices. Please consult our in-house project managersregarding which printing process will be most costeffective for you.How long will it take for me to receivemy printed project?All publication requests must be submitted at leastthree weeks prior to the date you want your publicationsin-hand. This deadline includes built-in time for yourproject to be printed as well. When you submit your job,please make sure that all copy and details are final. Moreelaborate jobs, such as projects consisting of severalseparate pieces or multi-page publications, will requiremore time.For questions or assistance with CCU’s branding,please submit a branding service request or visitwww.ccu.edu/branding5. Once you approve the proofs, you will be able toview the final design files. Send your requisitionnumber to the project manager so that they cancoordinate with the print vendor.6. Receive your CCU branded communicationsmaterials.5

Guidelines in PracticeHow to Use This ManualWhat will it help us do?When should I use this guide?Each area of the University has different needs andapplications for print, web, and other types of media.This manual includes sections addressing the approveduse of visual elements and styles across various mediums.It also contains examples of commonly used materials,appropriate colors, logos and marks, and fonts,plus examples of inappropriate visual elements andinformation about accessing the logos and marks.This guide was developed by marketing andcommunications professionals from across the Universityto help you understand the technical details of CCU’sbrand.From visual rules to writing standards, use this bookin combination with CCU’s Writing Style Guide anytime you are designing or writing University materialsor representing the University for any marketing andcommunication purposes.The University maintains the policy that the official logo,signatures, marks, and colors outlined in the followingpages are the only sanctioned marks for use across theUniversity system. No other marks or symbols may beproduced or used to represent the University or any ofits college or school units.Compliance MonitoringEvery printed or digital piece that represents CCU andbears any Colorado Christian University approved logomust be approved by the Communications and CreativeServices (CCS) department before it is made public orgoes to press. This ensures that a consistent visual brandis maintained, regardless of the department or vendorwho prints the materials.Supporting the goals of other offices and serving theirneeds, the CCS department provides the campus withdesign and layout services, applying standards forgraphic and written content. In addition, we help controlthe quantities, timeliness, and cost of items ordered.6We want to stand out as a university that has remainedcommitted to our roots as a Christian, liberal artsinstitution of higher education. We want people to knowthe name of Colorado Christian University.Branding isn’t just about producing an overall impressionof our institution in the public eye, this is about sharingwhat God can do with a university that remains centeredon Him.Working together, we can accurately portray CCU asthe flagship Christian University in the Rocky MountainRegion that offers a rigorous, Christ-centered education— equipping graduates to lead with compassion, servewith highly skilled competence, and share the love ofChrist in all vocations.The Writing Style Guide may be accessed at:www.ccu.edu/brandingIt is important for all CCU employees to comply withthese guidelines. Thank you for helping us maintain ourreputation and highlight the many strengths of ColoradoChristian University.

Quick Reference GuideUniversity LogoUniversity SealColorsThe Colorado Christian University seal is designed toindicate official sanction and is the formal identifier ofthe University. Publications displaying the seal reflectendorsement by the Board of Trustees or the Office ofthe President.The approved color palette for all Colorado ChristianUniversity marketing and communications materialsincludes:As a result, the seal is reserved for special purposes andshould not be used for general promotional purposes oron promotional items.CMYK: 64-10-1-0RGB: 66-180-228PMS: 298 CHEX: 3CB4E5One-color blackWhen budget, printing restrictions, or design needsprevent the use of color, the one-color black version isacceptable.One-color whiteThe white version of this logo may be used only onbackgrounds or photographs that allow for properreadability, including appropriate contrast for accessibilitycompliance.University MissionChrist-centered higher educationtransforming students to impactthe world with grace and truth.CMYK: 100-77-34-20RGB: 13-66-106PMS: 7694 CHEX: 00416BCMYK: 2-12-94-0RGB: 252-216-35PMS: 115 CHEX: FED925TypographyCCU uses three approved fonts: Geogrotesque Condensed:Headings, subheads, condensed body text Minion Pro:Formal and official documents, headings,subheadsCMYK: 0-0-0-85RGB: 77-77-79HEX: 4D4D4FCMYK: 0-0-0-25RGB: 199-200-202HEX: 939598 Avenir:Body text, some subheads Open Sans:Body text for www.ccu.edu Museo Slab:Limited headline and subheads usageFor questions or assistance with CCU’s branding,please submit a branding service request or visitwww.ccu.edu/branding7

Naming ConventionsUniversity MissionUniversity NameOffice and Department NamesColorado Christian UniversityAll divisions within CCU that are not colleges/schools areconsidered departments, with the following exceptionsfor offices:Only use the “CCU” acronym after first mention.College and School NamesCollege of Adult and Graduate Studies School of Behavioral and Social Sciences Office of Academic Affairs (College ofUndergraduate Studies) School of Biblical and Theological Studies Office of Business Affairs School of Business and Technology School of Education Professions Office of Enrollment (College of Adult andGraduate Studies) School of Nursing and Health Professions Office of Financial AidCollege of Undergraduate Studies School of Business and Leadership Office of Student Life (College of UndergraduateStudies) School of Education Office of Student Success (College of Adult andGraduate Studies) School of Humanities and Social Sciences Office of the President School of Music Office of Undergraduate Admissions School of Science and Engineering Office of University Advancement School of Theology8 Office of Academic Affairs (College of Adult andGraduate Studies)The University’s mission, may also be used in advertisingor official publications. If not used within body-text, themission must be used as represented below.Christ-centered higher educationtransforming students to impactthe world with grace and truth.