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Data ManagementBuyer’s GuideIncludes a Category Overview,Top 10 Questions to Ask,Plus, a Capabilities Reference ofthe Leading 28 Providers forData Management Solutions\\

Data Management2017 Buyer’s GuideanagementINTRODUCTIONData Management solutions meet at the intersection of Big Data and business analytics. These tools allow for theongoing care of vital data so that it may be readily and continually available for analysis – where insights arediscovered. Data Management platforms may be seen as mediators between all of the data an organization collectsfor future use, and a grand organizer that makes tidy analysis possible.Traditionally, Data Integration tools work to load data from disparate sources into the data warehouse so that analysiscould take place. While this is still prevalent, many companies are finding that their expanding data volumes areforcing them out of the data warehouse. The sheer volume and velocity of data that has been made available tomodern businesses is just too great for legacy solutions to handle. When we talk about volume and velocity, we arediscussing the topic of Big Data, a great buzz word, but also a very real concern for organizations that collect datafrom multiple sources.This expansion in data collection has created a need for dedicated Data Managementplatforms. An evolving enterprise solution for organizations to collect data fromdifferent sources and encapsulate it all into one medium, organize it, clean it, andensure that it is ready to be analyzed when a business user needs. Data Managementtools provide data analysts with the flexibility they need to collect whatever data theyfeel could have an impact on the bottom line. The best solutions offer what we like tothink of as ‘smart storage’, providing data quality, integrity, and data protectioncapabilities.“In this Guide,there is a solutionfor everyone, fromsmall groups tomulti-nationals.”It’s true that Big Data has helped to create a need for such tools, and as you begin your search, you’ll find that many ofthe vendors may make little mention of the term ‘Data Management.’ Instead, they may call themselves Big Dataproviders. While they aren’t actually providing the data, they do offer the management options to assist yourorganization in dealing with it. In this way, companies can augment their existing data warehouse environment withmore modern approaches to dealing with what some see as the ‘data problem.’As enterprises branch out and start to store more than just transaction data, the Data Lake becomes an integralfactor. The key benefit to the Data Lake is that it can store data from many connectors, which provides expandedflexibility to those looking to analyze data in a more broad sense, providing the ability for more in-depth search anddiscovery. In addition, the Data Lake gives companies the capabilities they need to accommodate more than one typeof data and run analysis on it simultaneously.Given the recent surge in data-related disasters as a result of hacks and data breaches, organizations are looking tosecure their data with more thorough governance. Many large retailers and governmental organizations have fallenvictim to poor Data Management techniques, resulting in catastrophic loss. As regulations grow stricter andcompliance mechanisms become more common, organizations will grow increasingly interested in dedicatedmanagement tools, ensuring that they are keeping their data in a way that safeguards it from outside influences.These solutions are quite useful in this theatre, in many cases providing vital privacy and protection to act as a barrier.Tim KingEditor, Data and Business Intelligence2 2017 Solutions Review 500 West Cummings Park Woburn, Massachusetts 01801 USA2

Data Management2017 Buyer’s Guideanagement5 Questions You Should Ask Yourself BeforeSelecting a Data Management SolutionQUESTION #1Why do I need a Data Management platform?Too often organizations fall victim to vendor marketing pitches that convince them that their shinynew toy is necessary for deriving insights. Before signing your life away, you’ll want to be sure thatdedicated Data Management platform will help you to perform more in-depth analysis. Moderndigital businesses are requiring more complex ways to store, protect and automate the processesby which their data is held, and that’s precisely where these technologies come into play.QUESTION #2What kinds of data do I collect? What are my data sources?After you’ve come to the conclusion that a Data Management platform will be of service, you’ll nextneed to record all of the sources where your data comes from. This way you can weed out thesolutions that don’t immediately fit your needs. If you plan to collect data from a new source in thenear future, you’ll want to narrow down your short list of solutions to only the ones that can meetthe needs of your organization. There is no perfect tool, so if a specific vendor doesn’t offer aconnector to a vital source, simply move on to the next.QUESTION #3What level of data security do I need?Some vendors offer expansive data protection capabilities inside theirplatforms. Of course, these add-ons come with a price, and it would behelpful to know upfront whether or not securing your stored data is apriority to the degree that paying for it represents. We think it is, butsome organizations like to maintain those protocols in-house. Manysolution providers even go a step further, offering services that ensurecertain data types remain compliant with ever growing regulations,which leads us to our next question.QUESTION #4“Many providersoffer servicesthat ensurecertain datatypes remaincompliant.”Which use cases do I want to focus on? What will the impact look like?In other words, what does the deployment of a Data Management platform help you do differently?Focusing on specific use cases helps to ensure that the implementation of this technology helpsmove the needle along the desired path. The impact should be measurable in terms of insightsgained, but it will also require collaboration amongst users. The expansion of data volumes andvelocities should always result in an end goal of expanded business value.3 2017 Solutions Review 500 West Cummings Park Woburn, Massachusetts 01801 USA3

Data ManagementQUESTION #5Will a Data Management platform help me maintain compliance?2017 Buyer’s GuideanagementOrganizations that place a hefty emphasis on data are increasingly realizing they are not incompliance with industry regulations which advise on how to properly maintain certain data typesthat include sensitive information. In many cases, companies are flocking to Data Managementplatforms for this reason, so that they may automate the process of regulatory compliance andensure that they are following the law. Compliance is vital in any vertical where personal recordsare shared. Healthcare and government are just two of the major players. If your organizationresides in a highly regulated industry, it becomes vital to choose a tool that will help you remain upto-date.And 5 Questions You Should Ask Your PotentialData Management Solution ProviderQUESTION #6Can your solution integrate all of the data types that I require?As the main hub for all of the data you collect, it is only natural to make sure that any vendor youcome in contact with can meet the immediate and future needs of your data environment, whetheryou require the capture and storage of social media, mobile, website, or real-time streamingInternet of Things data. Be absolutely sure that your desired data types are covered. It doesn’t hurtto think ahead a bit, either, by planning for the projected growth of your company’s data sources.So, be sure to discuss scalability as it relates to your particular situation.QUESTION #7Does your solution allow ease-of-analysis?This is subjective, and every vendor will surely reply with the sameanswer. However, it’s important to understand how the solutionprovider plans to supply this. Any tool should make it easy for you tomanage your data and perform analysis when you see fit. Remember,your organization is one that includes individuals with specific skills,so any potential vendor’s way of making Data Management easyshould line up with how your company already operates. Yourdefinition of easy and theirs could easily veer in different directions, soselect a tool that bends to fit your framework, not the other way around.4“Any potentialvendor shouldline up with howyour companyalreadyoperates.” 2017 Solutions Review 500 West Cummings Park Woburn, Massachusetts 01801 USA4

Data ManagementQUESTION #8Does the tools off built-in analysis?2017 Buyer’s GuideanagementSince Data Management is aimed at allowing organizations to dig even deeper into their analyticalframeworks, it is only natural that some of the solutions provide their own proprietary analyticstools inside. This boils down to personal preference. Going with a vendor that includes analyticsbuilt-in could be a great way to save some money and avoid getting too technical. On the flip side,perhaps you’re already using a business analytics tool you really like, in which case you can deploya best-of-breed approach.QUESTION #9Does the solution automate the connection of data from outside sources or does it require theconfiguration of manual integrations?Similarly to how you asked the vendor about the types of datathat their platform supports, you should find out whether or notthe solution includes pre-built integrations that allow forseamless deployment. This way, you’ll be able to hook right intowhatever data sources you were already using without having togo outside the management tool to secure connectors via astandalone Data Integration solution.QUESTION #10“You should askwhether the solutionincludes pre-builtintegrations."How will your solution work inside my current environment?Moving to a full-featured Data Management platform can certainly shake up the currentconfiguration of your environment, so bringing in a technical expert to consult may be a good idea.Many companies that have traditionally utilized a data warehouse environment are adding DataManagement platforms to give themselves added flexibility and a new way to hold onto vital datafor analysis. Like anything else, if it seems too good to be true, question it, and while demoing, seeif they will entertain setting up a mock trial of their solution inside your environment so you can geta sneak peek.5 2017 Solutions Review 500 West Cummings Park Woburn, Massachusetts 01801 USA5

Data Management2017 Buyer’s GuideanagementData Management Solution Profiles1010data 7Adobe 8Cloudera 9EnterWorks 10Hortonworks 11HPE 12IBM 13Informatica 14Krux 15Lotame 16MapR 17MarkLogic 18MemSQL 19Microsoft 5Redshift (Amazon)26Riversand27SAP28SAS29Snowflake30Stibo Systems31Talend32Teradata33Zaloni34 2017 Solutions Review 500 West Cummings Park Woburn, Massachusetts 01801 USA6