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October 2011Florida HVAC InsiderSeptember 2011 FeaturesACCA-FL FOCUS .page 2BFRACCA.page 11AInsider Calendar .page 6AJob Bulletin .page 11CProduct Preview .page 5BAdvertising IndexAC Guard - Condensing Unit Cages.page 4CAmana - Free ComfortNet Control .page 3BCE Florida - Totaline .page 9ACoastline - Tempstar .page 15AEco Aqua .page 5AFerguson - American Standard.page 10AFlorida A/C Dist - WaterFurnace .page 1BFlorida Cooling Supply - Comfortmaker .page 8BGoodman - The DMH900 .page 1CGoodman - Commercial .page 9CHart & Cooley - Product Bundling .page 7CIntellidyne - Power to Save .page 5CLennox - SunSource.page 5BLuvata - Corrosion Protection .page 3CM & A - York.page 2AMars .page 8AMiami Tech - Condensing Unit Cages.page 13AProgress Energy - Commercial Rebates .page 6CR.E. Michel - Fujitsu .page 10CTrane Co - R-22 Solutions .page 16ATropic Supply - Aerosys.page 7AUnited Refrigeration - Scotsman.page 12CAdvertising and editorial deadlines are the 15th of each monthpreceding the date of issue.Advertising Rates Available on RequestInsider Newspapers, IncPO Box 81489 Conyers, GA 30013Ph 770-786-9658 -or- 770-787-0115news fax 770-786-2950 corp fax 770-787-1213e-mail: insider@mindspring.comweb site: www.HVACInsiderNews.comFlorida DirectorPeter Montana813-417-6792Associate DirectorWalter Arnett478-405-8390Florida HVAC Insider8710 W. Hillsborough Ave., #362 Tampa, FL 33615E-mail: info@flhvacinsider.comFax: 813-818-0271PublisherTreasurer/ CFOAccountingGraphics/ProductionJerry LawsonCynthia Van VyncktLeanne WaligoraBrigitte IngramHVAC and Refrigeration Insider is published monthly by InsiderNewspapers, Inc. The publisher does not assume responsibility forstatements made by advertisers and reports opinions by dealers,suppliers and manufacturers as quoted. This newspaper is circulatedexclusively to members of the trade. Subscriptions are available on ourweb site, or complete the attached form.Entire contents copyright 1969- 2011 (in series) byJerry M. Lawson / Insider Newspapers, Inc. All rights reservedTo start your FREE subscription to theFLORIDA HVAC Insidercomplete and Mail or Fax this coupon todayCompany NameYour NameAddress (check one) Business ResidenceYour StreetCity State ZipMail to:FL-HVAC Insider Mailing ListP.O. Box 81489Conyers, GA 30013Fax to:FL-HVAC Insider Mailing List770-786-2950(Please photocopy coupon (enlarge if possible) before faxing.Sometimes faxes are not legible. Also, please give street desig. (St., Dr.,Ave. etc.) This helps us get the newspaper to you.)continued from page 1AFrom the InsideThat is when certificationand licensing began, state bystate, in some form.To begin with, sizing theequipment for a job was fairlysimple. Many times, the loadfor an average residence wascalculated by using a factortimes the cubic contents ofthe building and adjusting theresult to cover unusual conditions. When licensing came inas a requirement for installingcontractors, we had to studyand learn more about thisnew trade of the HVAC field.This was a major change inmany lives and not everyoneaccepted the responsibility.These were the beginners ofthe unlicensed group in ourindustry that still today areunwanted. They are still illegaland dangerous to anyone thatuses their services.The invention of computers has caused more majorchanges than anything elsefor us. It seems that everyday a new software programis being perfected and produced for us to have to buyand learn, making our jobsboth easier as well as morecomplicated. Sometimes Ifeel I have passed the ageof learning and remembering and have now reachedthe age of forgetting. I amglad I don't have to becomea computer expert to makea living in any job. I haven'tmastered the calculator orcell phone, yet.continued from page 1AUnitedRefrigerationthe visiting contractors. Lunchand beverages were servedduring the event and thosein attendance participatedin a raffle drawing, receiveddoor prizes and had the opportunity to save money withone-day special pricing onselect items.Located at 920 Jimmy AnnDrive, #104 & 105, the Daytona Branch occupies 10,000square feet, including 3,000square feet of showroom. Thislatest opening brings to 26the total number of branchesUnited Refrigeration operatesin Florida.Branch Manager Eric Weeksand Sales RepresentativeTom Gray serve contractorsfrom Palm Coast to the northand Oak Hill to the south. “Wethank everyone for makingour Grand Opening a greatsuccess” Eric stated. “We appreciate the support that areacontractors have given ussince we opened this summerand look forward to servingthis market for many years tocome.”Contact Eric and Tom bycalling 386-274-4100 or emailing branch434@uri.com.See page 4A for photos. Page 3AIn a way, the unemployment problems we are experiencing are partially causedby the progress changes ofhigh tech knowledge and thepeople most affected by themare having to learn new jobsfrom the ground up. One ofthe best and easiest waysto accomplish this in ourindustry is through the tradeschools and apprenticeshipprograms. These are conducted by certified instructorswith the proper equipment fortraining. For good informationabout HVAC/R schooling,contact your local contractors association office. If theydon't have their own apprenticeship program availablefor you, they know where thenearest one is.Changes are evergoingand will continue to createproblems in your job. Learnto live with them and do whatis necessary to make themwork in your behalf ratherthan fighting them. You willbe much happier and certainlymore profitable.We'll talk again nextmonth. continued from page 1ASam Neese, Jr.of instruction to airconditioning. Samlearned so quicklyand applied hisknowledge so wellin the field that hewas earning foreman’s pay from hismechanical contractor sponsor before he completedhis journeyman’straining.Soon after completing his HVACtraining Samearned his Floridamaster mechanical license, passSam testing and balancing a systeming the exam onhis first attempt. Through the tance of training in the HVAC1970s he worked for several trade, stating “We are in aair conditioning companies fast-changing industry and it’sin southeast Florida, begin- invaluable that you keep upning with residential installs with the times, take advantageand moving on to commercial of all the classes put on byjobs. Always eager to learn, manufacturers, distributorshe enjoyed the opportunities and associations.”Sam has one son, Budto work on different types ofequipment and applications. Neese, who is following in hisIn 1975, seeking a better en- father’s footsteps. “I admirevironment for raising a family, Bud and am proud of how heSam moved to Okeechobee, has raised his family and builtFlorida while continuing to his business,” Sam said.Bud earned his AC conwork in Broward County.Several years later, he tractor’s license at the agestarted his own company in of 24 and opened Quality AirOkeechobee, initially doing Conditioning and Heatingresidential installation and of Okeechobee in 1984. Heservice jobs from his home. credits his father with instillingThe business prospered, al- the values that have helpedlowing him to hire employees guide his business over theand expand the scope of the past 27 years. “Dad taughtcompany to commercial work me the value of hard workas well. Then, in 1982, the and it wasn’t unusual for meeconomic downturn forced to put in 70 hour weeks ,”him to close his doors and he Bud stated. “There was nowent back to work for another time to be lazy. I learned somehard lessons when he wascompany.In 1986 Sam joined Richard forced to close his businessFlanders Enterprises, Inc., a and find a lot of similaritiestest and balance company to what we’ve been goingbased in Coral Springs, Florida through economically over theand is working with them to- past two to three years.” Budday. As supervisor for projects expressed concern over whathe is still involved with trouble- may happen in the next fewshooting and problem-solving, years but is confident that hisareas of the trade that have business will survive and growalways appealed to him. His going forward. “It’s hard to putknowledge, confidence and into words everything I havepatience endear him to the gained from having a fatherpeople he works with and his that is in the same trade andspeaks the same languagecustomers.Sam attributes his longev- – it’s been invaluable,” Budity to liking what he does. concluded.Contact Sam by calling“As long as you enjoy youroccupation and are able to Quality Air Conditioning andwork, keep doing it,” he said. Heating of Okeechobee atHe also stressed the impor- 863-467-1545.

Page 4AFlorida HVAC InsiderOctober 2011Aaron Alfaro of Sporlan, Dennis Goltara &Max Price with Steve Sloan of SporlanBrian Lewis of Emerson & Joey Diaz of Master CraftDave Grayson of United Refrigeration &Bob Arena of ICPMitch Cole of Cole’s New Smyrna Sheet Metal &Jody Long of Nu-CalgonMike Glenn, Shawn Tinsley & Jason Cyphers ofJohnson ControlsMichael Cupp of Cain Sales & James Stevenson ofMarket RefrigerationUnited Refrigeration Celebrates Daytona Grand OpeningBill Mathews of Mathews Clg & Htg withDennis Marston of DanfossAdam Anthony of Biozone Scientific &Debbie Owings of United RefrigerationWill Allen of Trenton Refrigeration & Larry Olson ofUnited RefrigerationRich Siegenthaler of United Refrigeration &Rich Watson of TecumsehGil Ledoux of PED Associates with Tom Gray ofUnited Refrigeration

October 2011Florida HVAC InsiderCE Florida Offers Cutting-edgeTechnology Selling SolutionThe advent of the Tabletmobile PC has opened up anew world for HVAC sales.To this point, the marketingand proposal development ofHVAC systems in consumer’shomes had to be done the oldfashioned way, with paperand pencil. Professionalismranged from a standardized,pre-printed proposal form tothe back of a business card.But now, CE Florida, incollaboration with EnterpriseSelling Solutions, is offeringa technology solution thatwill allow Carrier and Bryantdealers to offer a simple,powerful and professionalproposal to homeowners inreal time.The solution, CEProposals, allows dealers to createprofessional, four option proposals in minutes right in thecustomer’s home on a laptopor tablet PC. All of the pricing and system templates arepre-loaded and dealers settheir margins and installationrates so each proposal is accurate. As an added benefit,the system automaticallytracks closing rates and salesmix so the sales manager canidentify training opportunitiesand market trends.CEProposals is very simpleto implement and even easierto use. Jessie Barrack, Director of Marketing for CEFlorida states, “When westarted the process of findinga technology solution for ourcustomers, we knew the biggest barrier would be implementation. With CEProposals, we were able to eliminatethat barrier by pre-loadingall of the Carrier and Bryantsystems, parts and supplies,accessories, and pricing.This takes the work off thedealer and makes the product usable right away. Wehave found that the learningcurve is only a few hours, notweeks like many of the otherproducts on the market. Thiseliminates the labor intensivenature of price changes sinceall the dealers prices areloaded automatically.Bobi Rogers with BruceRogers Air Conditioning &Heating, Inc. understandsthis ”Back about six yearsago we spent 8 thousandfor a proposal system plusanother 7 thousand in anESA over the next couple ofyears, that ended up beingso complicated and lengthyin the process that we nevercould get the knack of using it.”As simple as it is to use,it is even simpler to implement. CEProposals is alsoextremely powerful. Oncea proposal is created in acustomer’s home, the proposal can then be printed oremailed to the homeowner. Ifthe customer does not makea decision that day, the system will automatically followup with four separate emailsto the homeowner. If they dochoose a system that day, thesoftware will send an emailto the contractor’s office sothat the work can begin. Itwill also send an email tothe contractor principle witha financial breakdown of thejob to allow management visibility to how the job was soldand also to the profitability ofthe job. The system can alsohandle manufacturer rebates,Page 5Autility rebates, dealer createdpromotions, financing, andother considerations.The icing on the cake isthat the system is web based,so there is no software topurchase or continually update. CE Florida managesthe software and the dealerpays only a small subscription fee with no major up frontinvestments.“We are extremely excitedabout the potential CEProposals has as a game changer for our Carrier and Bryantpartners. We understand thatwe don’t sell anything untilour dealers do and we trulybelieve that this program willhelp set them apart from thecompetition, simplify theirsales process and providemore control over it, and helpclose more sales”, says Jessie Barrack. At least one oftheir customers, Paige Simpson with Simpson Mechanical, Inc. agrees “I was excited to hear that Carrier hadan online proposal process inthe works – but the buildupdid not prepare me for theactual product! We are extremely excited about puttingCEProposals to use in ourbusiness. The streamlinedprocess and use of technology allows our salespeople tospend more time doing whatmatters – selling! There isno doubt that we will be ableto see a substantial ROI in ashort period of time.”For a full demo of CEProposals, please contact yourlocal CE Florida accountmanager or visit http://florida.carrierenterprise.com forcontact information for yourlocal office.CE Florida is a joint venturebetween Watsco and CarrierCorporation. They are theproud distributor of the Carrier, Bryant and Payne brandsof HVAC equipment and oneof the leading distributors ofparts, supplies, and HVACaccessories. CE Florida isbased in Orlando, FL.Enterprise Selling Solutionsis a premier supplier of HVACtechnology support systemsand is based in Jacksonville,FL. DID YOU KNOW?The average household WASTES 11,000 GALLONSof water PER YEAR while waiting for hot water toarrive at the point of use!WATER is now the world’s THIRD most precious commodity!Our system provides IMMEDIATE HOT WATER at point ofdischarge WITHOUT A PUMP or electrical requirement.Why not SAVE MONEY & CONSERVE our precious waterat the same time?Eco-Ais a “green product ” that conserves energy &preserves our precious water supply. Eco-Aqua takes the WASTED ENERGYfrom A/C’s or UTILIZES FREE solar energy with NO pump & NO electricalrequirement which INCREASES the efficiency & lifespan of the A/C compressor.will produce 65 GALLONS OF HOT WATER PER HOUR, raising theE ambientctemperatureo 65O F & -REDUCINGA the end-user’squelectricalCOST aBY 20%! 100% MANUFACTURED IN THE USA!HIGHLY PROFITABLEAFFORDABLEAverage end-user cost is 1,400.00, less local & federal rebatesCONTACT US:http://www.greenlanternllc.comEmail: info@greenlanternllc.com Call: 352-871-9955

Page 6AFlorida HVAC InsiderINSIDERCALENDARACCA - FloridaContact Lisa Tamargo at 813-210-4949,lisa.tamargo@acca-fl.org or visit www.acca-fl.orgACCA/BB - TallahasseeSecond Tuesday of each monthACCA/CF - Orlando “FRACCA Chapter”3rd Thursday of every month at

air conditioning companies in southeast Florida, begin-ning with residential installs and moving on to commercial jobs. Always eager to learn, he enjoyed the opportunities to work on different types of equipment and applications. In 1975, seeking a better en-vironment for raising a family, Sam moved to Okeechobee, Florida while continuing to