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isc B Grou oo ount ki ps A ngvailableDIRM UK Presents10th Annual Conference2 Co-located Conferences18-21 May 2015Radisson Blu Portman HotelLondon, UKCASE STUDIES &CONTRIBUTORS INCLUDE:Master Data ManagementSummit Europe 2015Data GovernanceConference Europe 2015The “Must Attend” Event forMDM & Data Governance ProfessionalsWhy attend this eventEurope’s Only Co-Located Conferences on both Data Governance & MDM.One event, in one to four days, gives you the unique opportunity to leverage thepowerful combination of MDM and Data Governance to deliver business outcomesthrough trusted information.Five Tracks With More Than Fifty Sessions. The co-located conferences areneither analyst led nor vendor led. Learn from over 60 world renowned independentspeakers and major users of MDM and Data Governance.Focus on End-User Case Studies & Expert Panel Discussions. Choose from40 case studies and take an inside look at the successes and challenges behind realworld MDM and Data Governance implementations.Thirteen “Fast Track” Pre-Conference Workshops. Choose from introductoryor advanced workshops, enabling you to get up to speed with Data Governance andMDM essentials.Post Conference Workshops. New this year! For the first time, there will be threefull day post conference workshops. Enhance your in-depth knowledge and skills inMDM and Data Governance practice.Major MDM & DG Solution Providers. Discuss your MDM and DataGovernance challenges with the world’s leading solution providers.Justification, Strategy & Implementation. The conferences provide an excellentmix of theory, visions and practical implementations. World BankTalkTalkBarclaysCredit SuisseVolvo PentaAXA Group SolutionsBritish American TobaccoEnvironment AgencyStandard LifeGrundfosDNBJanssen PharmaceuticalsCatlin HoldingsBG GroupMicrosoftING BankYorkshire Building SocietySanofiKimberly-ClarkCapgeminiInternational Finance CorpGazpromPremier FarnellMeggittNovozymesValsparNorges BankTata ConsultancyKomercni Banka (SociétéGénérale)FrieslandCampinaMédecins Sans FrontièresCovidienBeazleyASMLTimac AgroPetrobrasBEI St. Gallen AGT-Systems Multimedia SolutionsSPONSORS:KEYNOTES & FEATURED SPEAKERS INCLUDE:Aaron ZornesThe MDMInstituteLouise MillerHead of UKCustomer Data,Standard LifeJan HenderyckxInpulsRick van derDavid McCandless Dr Ian WaldenLansAuthor ofUniversity ofR20/Consultancy‘Information isLondonBeautiful’Jennifer TrotskoEric MellorSteve JenkinsBrian McKennaActing Head,Head of Enterprise Global IT Director,BusinessInformation Quality Data Warehouse,ValsparApplications EditorGroup, World BankTalkTalkComputer WeeklyPRODUCED BY:Strategic IT Training LtdSUPPORTED BY:MEDIA SPONSORS:TechnologyEvaluation Centerswww.irmuk.co.ukirmuk.co.uk
KeynotesPLENARY KEYNOTES:Information is BeautifulDavid McCandless, Author of ‘Information is Beautiful’Ten Big Myths of Big DataRick van der Lans, R20/Consultancy’Data visualization is a rising trend across many disciplines:journalism, science, marketing, and web. In an age of high-speedliving, “Big Data” and info overload, visualised information hasincredible potential to help us quickly understand, navigate and find meaningin a complex world.A leading-practitioner in the field, David will share his passion for thismerging of design, information, text and story. His popular blog andbest-selling book, “Information Is Beautiful” are dedicated to visualisinginformation and data - and to discovering new patterns and stories in theseas of data surrounding - and sometimes, swamping - us.He’ll show how visualising large datasets can help quickly surface insight,pattern and story. Using his own work, he will illuminate its rules anddynamics, best-practice, and the growing role of interactivity, explorationand “play” in the handling of data. Key learning objectives include: Introducing the many new methods and approaches for visualising data Inviting more creative,‘playful’ approach to data, based on explorationand discovery, for better results Showing how to combine design-thinking and statistical rigourwithout compromising eitherIt always happens when a topic becomes trendy, when everyonegets involved: confusion rules. This has clearly happened with today’sbiggest trend: big data. Many blogs, articles and books have beenwritten on the topic, and countless sessions have been presented discussingits merits. But not all paint the right picture. In this critical keynote the tenfollowing tenacious myths on big data are discussed.1. Analytics demands big data2. Big data is textual and unstructured data3. More data is better4. Analytics together with big data are disruptive5. Store everything, because we can – the coming of data lakes6. It’s big data when it doesn’t fit in a relational database7. Eighty percent of all data is unstructured8. Big data is big information9. Big data complements the data warehouse10. Big data is Hadoop!MASTER DATA MANAGEMENT KEYNOTES:irmuk.co.uk‘Master RelationshipManagement’ isComing of AgeAaron Zornes,Chief Research Officer,The MDM InstituteClearly, the “solid but boring” aspect of masterdata management (MDM) remains a keychallenge for most enterprises. While MDMpurports to span the entire master data lifecycle,new dimensions such as Big Data, mobile, social,cloud and real-time are exerting tidal forceson the classic notion of MDM. Moreover, ITleadership struggles when selecting MDMsoftware because the solutions are diverse withno single vendor able to meet all requirementsand use cases. Given the prevalence of multipleMDM brands and architectures as a result, tworelatively newcomers (data governance andgraph database) are proposing to unify thesesilo’ed worlds to overcome both organizationaland technical issues as well as market dogma.This keynote will review strategic planningassumptions such as: Determining what your organisation shouldfocus on in 2015-16 to initiate “masterrelationship management” via data governance& graph database Planning to leverage Big Data & RDM as part ofan enterprise MDM program Understanding where MDM, RDM and MasterData Governance are headed in the next 3-5yearsField Reports for ‘Top 15’ MDMSolutionsEvaluating MDM solutions is comparable topurchasing your first home— too many newvariables, lack of transparency in the pricing, andhigh pressure sales tactics. On top of this flux, ITexecutives have to contend with the marketingdogma of ongoing “stack wars” among the megavendors and the dogmatic “we are the world”viewpoints of MDM and (even) Business ProcessManagement (BPM) vendors. To cope during2015-16, many large enterprises will increasinglymandate a unified approach to both data andprocess architecture/design/management tools.This session will focus on the why and how ofMDM platform technical evaluations by providinginsight into: Understanding the pros & cons of the dominantarchitectural models & evaluation criteria—e.g., pro-active data governance, identityresolution, hierarchy management, scalability,Big Data & Cloud integration capabilities, etc. Assessing the vendor landscape— e.g., registry,data hub, ultra-hub, EAI/EII, portals, SOA-basedweb services, data service provider, systemcentric BPM, human-centric BPM, etc. Applying a rigorous methodology to productevaluations for both mega vendor solutions(IBM MDM, Informatica MDM, Microsoft MDS,Oracle MDM, SAP MDG) and more pure play(Ataccama, IBI MD Center, Kalido, OrchestraNeworks, Riversand, Semarchy, Stibo, Talend,Teradata, TIBCO,Visionware, et al)DATA GOVERNANCE KEYNOTES:Taking Information Governance to the Next Level:Creating an Information Centric OrganisationJan Henderyckx, InpulsOur society is rapidly evolving towards being information driven.Pretty much every industry and line of business is confrontedwith increasing amounts of data and a push towards better decision taking.The domain of data governance has transformed into a much broader fieldof expertise that is about much more than being an honest broker focussingon better definitions and clarify ownership. The rapid adoption of analytics,increasing sets of data sources, HOV (harder to obtain value) data andcompliance needs has resulted in mushrooming of often unrelated initiatives.The next generation of Information Governance needs to embrace thesedevelopments and use the domain experience to allow the convergence ofthe disparate initiatives and to use the energy and enable information centricorganisations. Setting the scene: Defining ‘Information Centric Organisation’ Positioning Information Governance in a CDO context: Informationinnovation as a driver Drowning in the data lake or having a breach? Data Governance as a safeguard Defining and selling the information strategy2Can We See Clearly Yet? Data Protection ReformsDr Ian Walden, Professor of Information and Communications Law,Queen Mary, University of LondonThis keynote will examine the data protection reform processin Europe; where it has got to and the outlines of the likelyoutcome. It will also consider the implications the reforms will have for datacontrollers and processors. In addition, the session will place the reformprocess in the broader context of privacy and data protection developmentsin Europe, including the latest case law from the European Court of Justice;the reforms in the area of criminal justice; and the state of negotiationswith the United States for an agreement facilitating trans border flows ofpersonal data. Delegates will Find out the latest position on the reform process Understand the compliance implications Learn about other recent developmentsirmuk.co.uk
MONDAY 18 MAY 2015Pre-Conference WorkshopsFULL DAY - 09:30 - 17:15FULL DAY - 09:30 - 17:15FULL DAY - 09:30 - 19:00MDM (CDI, PIM, RDM & MDG) Quick Start,Aaron Zornes,The MDM InstituteMDM - A Best Practice Guide to Design andImplementation,Mike Ferguson, Intelligent Business StrategiesWorkshop Preparation for the Certified DataManagement Professional (CDMP) Certification.Includes three 90 minute examinations leading toCDMP Certification Chris Bradley, FHO and DAMA UKHALF DAY MORNING - 09:30 - 12:45Practical Data Governance:Getting StartedSue Geuens, EPI-USE &DAMA InternationalEIM & DG Metrics – A Primer,John Ladley, IMCue SolutionsTop Data Governance MistakesAnd How To Avoid Them,Nicola Askham,The Data GovernanceCoachPerforming the Top Data Jobs,John Ladley, IMCue SolutionsModelling Business Decisions– a Step further for DataModellers,Håkan Edvinsson, Informed DecisionsData Quality 101: What EveryData Governance PractitionerNeeds To Know,Jon Evans & Nic Jefferis, EquillianHow Reference Data UnderpinsMDM Success,Conrad Chuang, Orchestra NetworksHALF DAY AFTERNOON - 14:00 - 17:15Making Enterprise DataQuality a Reality,Nigel Turner, IPLA Proposal for InformationGovernance Working Modeland Roles,Jan Henderyckx, InpulsMDM Comes of Age withBig Data & Data-DrivenApplications,Ramon Chen, Reltio17:25-17:55 Lightning Talks – Six 5 minute sessions given straight after each other by various speakers on various subjects.11:00-11:15 Tea/Coffee Break 12:45-14:00 Lunch, 15:30-15:45 Tea/Coffee BreakTUESDAY 19 MAY 2015Conference Day 1 & ExhibitsMDM of CUSTOMERMDM of PRODUCT &REFERENCE DATADATA GOVERNANCE09:00-09:10MDM Summit and Data Governance Conference Opening, Aaron Zornes,The MDM Institute and Jan Henderyckx, Inpuls09:10-10:10PLENARY KEYNOTE: Information is Beautiful, David McCandless, Author of ‘Information is -13:05Leveraging MDM toSupport & DriveStrategic PrioritiesDoug Kirby, Premier FarnellMDG – Unwrapping HiddenData GovernanceBradley Smith, Meggitt and RalfTeschner, CapgeminiThere’s an Elephantin the RoomNeil Storkey, BG GroupData Quality as anIntegrated Part of DataGovernanceMichael Bendixen, GrundfosEU Directive Around DataPrivacy and Protection: ImpactYour Companyand Timing Christoph Balduck, InpulsBreak & ExhibitsMDM Keynote: ‘Master Relationship Management’is Coming of Age Aaron Zornes,The MDM InstituteCase Study: Master DataGovernance for Big DataPrivacyChristoph Kögler,T-SystemsMultimedia SolutionsEstablishing Business-LedMulti-Domain MDM & RDMPaul Gately, Catlin HoldingsDG Keynote:Taking Information Governance to the Next Level:Creating an Information Centric Organisation Jan Henderyckx, InpulsData Governance –Implementing Real Changeat NovozymesChristian Olsen Lentz & MichaelSchat-Holm, NovozymesReal Impact: How DataGovernance is DeliveringDividends and Driving aNew Data CultureSanjay Jacob & Jacky Wright,MicrosoftUsing EnterpriseArchitecture to Manage DataGovernance and InformationManagementJohn Ladley, IMCue Solutions13:05-14:35Lunch & Exhibits13:35-14:30INDUSTRY INNOVATION SESSIONThe Data Black Box – Unravelling the Mysteries of Your Data EnvironmentKiran Gill, Trillium Software14:35-15:20Unlocking Business Value inR&D via MDMGuido Claes, Janssen PharmaceuticalCompanies & Supriya Moghe,TataConsultancy ServiceExpert Testimony: FieldReports for ‘Top 10’ RDMSolutionsAaron Zornes,The MDM InstituteData Governance:A Topsy-Turvy Integrationfor most CompaniesErik Leene, KadenzaThe InformationGovernance Journey atNorges BankElin Vaage Lafton, Norges Bank& Nicola Askham,The DataGovernance CoachCommunication and ChangeManagement for GovernanceProgrammesGerard Bartley, FrieslandCampina15:25-16:10Leveraging MDM for M&A –the ‘Ultimate’ Master DataChallengeRamon Chen, ReltioCase Study: Enhanced‘Product 360’ via MDMLeveraged Big DataSpeaker/Company TBCTop 5 Data ArchitectureChallenges: Using ModellingTechniques and Strategiesfor Corporate BenefitEric Mellor,TalkTalk and RonHuizenga, EmbarcaderoPrepare for Big Data - byGoverning Small DataLena Lindroth,Volvo Penta andHåkan Edvinsson, InformedDecisionsMy Journey Through DataGovernance and LessonsLearnedGarry Manser, Barclays16:10-16:40Break & ExhibitsDriving Value in BusinessProcesses via Multi-DomainMDMSteve Jenkins,ValsparIntegrating Big DataAnalytics & Technologiesinto Your Existing AnalyticalEnvironmentMike Ferguson, Intelligent BusinessStrategiesLean Data GovernanceDhivya VenkatachalamGazprom Marketing & Trading LtdEstablishing Data Ownershipat DNBPetter Larsen, DNB16:40-17:25Experts Panel: BestPractises in MDM ofReference Data17:25-18:45Drink Reception and ExhibitsWEDNESDAY 20 MAY 2015Conference Day 2 & ExhibitsMDM of CUSTOMERMDM of PRODUCT &REFERENCE DATAMASTER DATAGOVERNANCE, FUTURES09:00-10:00PLENARY KEYNOTE:Ten Big Myths of Big Data, Rick van der Lans, R20/Consultancy10:00-10:30Break & 40INDUSTRY INNOVATION SESSIONIndustry Innovation Session by Information Builders –Details to FollowMDM Keynote: Field Reports for ‘Top 15’ MDM SolutionsAaron Zornes,The MDM InstitutesGlobal Product MDM in aDistributed OrganizationPatrick Gobin,Médecins Sans FrontièresInformation Modelling –Understanding the MasterData LandscapeMartin East, Credit SuisseExpert Panel: Best Practisesin Master Data GovernanceDATA GOVERNANCEDG Keynote: Can We See Clearly Yet? Data ProtectionReforms, Dr Ian Walden, Queen Mary, University of LondonData GovernanceThe Dark Side of theImplementation at MajorInformation PyramidInsurance Provider in NorthDirk Coutuer, ING BankEast US Michael Davis, DataQuality Engineer Lead & DawidDuda, Compact Solutions PolskaLunch & ExhibitsINDUSTRY INNOVATION SESSIONThe Data Governance Network, Because Connections MatterPatrick Dewald, Diaku LimitedINDUSTRY INNOVATION SESSIONIndustry Innovation Session by Cognizant –Details to Follow13:45-14:30Expert Panel: Best Practisesin MDM of Customer DataApplying Open Softwareto Manage StandardReference DataBecky Russell & Grant McMellin,Environment AgencyCreating an “Organic”Global Data GovernanceProgramMatthew Smith, CovidienUtilising the ChangeDelivery Lifecycle to EmbedData Governance PracticesEllie Fitzpatrick & AndrewHazelwood ,Yorkshire Building SocietySelling Data Governance orDG by Stealth?Christiphor Bradley, FromHereOn14:35-15:20Operationising “Informationas a Service” on a GlobalScale Khalid Lhalouani, AXAGlobal Solutions & DV Singh, ANInfo SystemsFrom Tactical MDM toEnterprise MDMOliver Monroche, SanofiExpert Testimony: FieldReports for‘Top 10’ MDG SolutionsAaron Zornes,The MDM InstituteDG Panel: Data Governanceas Corporate IT is Remadeby Cloud, Mobile, Socialand Big Data Moderator: BrianMcKenna, Computer WeeklyData Quality and DataGovernance are theFoundations to a CustomerDriven CompanyLouise Miller, Standard Life15:20-15:45Break & Exhibits15:45-16:30Developing an OperationalGlobal MDM & DataGovernance FunctionMartyn Edwards & MartinStapelfeldt, British American TobaccoManaging the Scopefor an Enterprise-WideCUSTOMER Master HubTomas Lancinger, Komercni Banka(Société Générale)Implementing Master DataGovernance in a GlobalOrganizationBernard Fidder, Kimberly-ClarkIt’s What’s Inside thatCounts: How Your PeopleCan Lead Your DataGovernanceCharles Joseph, BeazleyImplementing New Processesfor Data Maintenance andData GovernanceGeert Janssen & Tony Klerks, ASML16:35-17:20Aligning Business & ITRequirements in Global MDMfor the World Bank GroupJennifer Trotsko, InternationalFinance Corp. & DeepaKrishnan, International Bank forReconstruction and DevelopmentProduct MDM in aDecentralized Organizationwith a Multi-Domain VisionXavier Beslay,Timac Agro &François-Xavier Nicolas, SemarchyDelivering Business Valuethrough Reference DataGovernance for FinancialApplicationsJames Gordon, Seismi &Doug Cosby, OracleData Governance and DataManagement Based onBalancedScorecards: a Case Study atPetrobrasDean Melo & Petrobras S.A.Data Governance – fromLocal Optimisation toOutsourcingAndreas Reichert, BEI St. Gallen AG17:25-17:35Conference CloseTHURSDAY 21 MAY 2015Post – Conference Workshops – 09:00 – 16:30Getting to the Next Maturity Level with InformationGovernance: Delivering Accuracy and Trust,Jan Henderyckx, InpulsUnderstanding & Optimising MDM DeploymentArchitectures,DV Singh, AN Info Systems GmbHData Protection through the Information Quality &Data Governance Lens,Daragh O Brien, Castlebridge Associates
Pre-Conference Workshops 18 May 2015PRE-CONFERENCEWORKSHOPS FULL DAY09:30-17:15 FULL DAYMDM (CDI, PIM, RDM & MDG) QuickStartAaron Zornes,The MDM InstituteHere’s an excellent opportunity to improveyour success as an enterprise/data/solutionsarchitect or other IT professional embarkingupon your first MDM or Data Governanceinitiative. During this fast-paced workshop,you’ll learn firsthand the best practiceinsights every IT professional must know tofast-track success and minimize risk. This isyour pre-conference opportunity to meetwith the “Godfather of MDM” to ask thequestions and set your own personalizedagenda to maximize your conferenceexperience.irmuk.co.ukThe speaker’s reputation for cuttingthrough the hype to deliver a no-nonsenseview of what you need to know willprovide insights into proven approachesto delivering business value along with theinsiders’ view of strategic implications ofthese fast-evolving technologies.Combining presentations and case studies,this session’s proven agenda is practical,personal and uniquely tailored on-site tothe needs of the participants. The speakerswill share real world insights from surveysand discussions with over 1,500 MDMprograms to provide guidance concerning: Initiating a successful MDM, RDM and/orMDG program Convincing the business to take aleadership role with the goal to delivermeasurable ROI Choosing the right MDM, RDM and/orMDG solutions despite a rapidly churningmarket - multi-domain MDM, referencedata management, hierarchy management,identity resolution, big data, social MDM,semantic databases and moreMDM - A Best Practice Guide toDesign and ImplementationMike Ferguson, Intelligent BusinessStrategiesThis workshop focuses at the end-to-endimplementation of master data managementand tries to address the hardest problemsthat arise in an MDM project. It looksat the broader picture of informationgovernance, data quality and metadatamanagement before applying these to anMDM projec
(IBM MDM, Informatica MDM, Microsoft MDS, Oracle MDM, SAP MDG) and more pure play (Ataccama, IBI MD Center, Kalido, Orchestra Neworks, Riversand, Semarchy, Stibo, Talend, Teradata, TIBCO, Visionware, et al) Information is Beautiful David McCandless, Author of ‘Information is Beauti
