Transcription
Lean Startup PrinciplesInnovation for researchersSebastian Adolphy, Humboldt-Universität zu Berlin30 April 2020
About the speakerSebastian Adolphy teaches Entrepreneurship and InnovationManagement at Humboldt-Universität zu Berlin.As educational program manager at the startup incubator he enablesstudents and researchers to develop their business ideas and guidestheir journey in starting companies. 2
Outline Recap: What is a business model? Lean Startup Principles From Busines Model Canvas to Lean Canvas Outlook Q&A 3
What is a businessmodel? 4
Business model - Basic elements & relationscustomer relationshipscompanymarketchannelsgoods & servicessolutionressourcesproblem r orcompetitorressourcessolutionsolutionsolution 5 Sebastian Adolphy
Business Model Canvas by Alexander Osterwalder 6Image source: Business Model Generation by A. Osterwalder
Need more info on basics of business models?Watch our webinar on Business Development for Researchers! 7
LeanStartupPrinciples 8
Make it lean! 9
Lean Startup - Focus on uniqueness & speedcompanymarketchannelsUVPsolutionMVPproblem needrevenuecustomer tionsolution 10 Sebastian Adolphy
Lean Startup - Three big ideastestMVPpivot 11
Build-Measure-Learn feedback-loop by E. Ries 12
Scientific method by Francis Bacon (1620) 13
FromBusiness Model Canvasto Lean Canvas 14
From Busines Model Canvas to Lean Canvasproblemsolutionunique valuepropositionunfairadvantagekey metrics 15Image source: Business Model Generation by A. Osterwalder
Lean Canvas by Ash Maurya 16Image source: Running Lean by A. Maurya
Lean Canvas by Ash Maurya 17Image source: Running Lean by A. Maurya
Lean Canvas - ExampleYear of foundation: 1998Venue: Menlo Park, CAOriginal name: GoogolFounded by: Larry Page and Sergey BrinTotal funding amount: 36.1 million(last funding in 2000)IPO: raised 1.7 billion in 2004 18Image: https://railsware.com/blog/5-lean-canvas-examples
Working with the Lean Canvas 19Image after: Running lean by A.Maurya
OutlookNo business idea yet?Watch our webinar on Design Thinking! 20
References & further reading 21
Thank you.Ask your questions on:Researcher Academy Mendeley groupFollow us on Twitter
From Busines Model Canvas to Lean Canvas Image source: Business Model Generation by A. Osterwalder problem solution key metrics unique value proposition unfair advantage 16 Lean Canvas by Ash Maurya Image source: Running Lean by A. Maurya 17 Lean Canvas by Ash Maurya
