WIXLIB

1/7/2016PolyU’s MOOC JourneyProfessor Eric TsuiChair of the MOOC Steering Group &Advisory Committee on ELearningThe Hong Kong Polytechnic University1

1/7/2016To MOOCProceed with care2

1/7/2016Inaugural MOOC Forumheld in Hong Kong on 4th July 20133

1/7/2016HKPolyUx launched 3 MOOCs in 2015 ISE101xKnowledge Management and Big Datain Business- Started on August 25, 2015, 6 weeks ANA101xHuman Anatomy– Started on August 25, 2015, 8 weeks EWA1.1.1xEnglish at Work in Asia: JobApplications, CVs and Cover Letters- Started on October 5, 2015, 4 weeks EWA1.1.2xEnglish at Work in Asia: Preparing for aJob Interview– Started on November 22, 2015, 4 weeksISE101x Knowledge Management and Big Data in BusinessProf. Eric TsuiProfessor,Knowledge Management andInnovation Research CentreThe Hong Kong Polytechnic UniversityProf. W.B. LeeChair Professor,Knowledge Management andInnovation Research Centre,The Hong Kong Polytechnic UniversityProf. Klaus TochtermannDirector,Leibniz Information Centre for EconomicsProfessor,University of Kiel, GermanyProf. Jay LeeProfessor,University of Cincinnati, USAAdjunct Professor,The Hong Kong Polytechnic UniversityDr. Usama FayyadChief Data Officer & Group Managing Director,Barclays BankAdjunct Professor,The Hong Kong Polytechnic University4

1/7/2016ISE101x Knowledge Management and Big Data in BusinessWeekModule1What is Knowledge Management?2Cases in Knowledge Management3How to leverage the cloud for collaboration and innovation?First Live Session (Broadcasted from HK)4What is open, structured & Unstructured Information?5Business Innovation Design using Big Data Analytics and Case Studies6From Data Warehousing to Data Science & Big DataSecond Live Session (Broadcasted from London and HK)A very unique course that articulates Knowledge Management, Big Data with Cloud ComputingStudio recordings5

1/7/2016Marketing StrategyFacebook Ads, LinkedIn, TwitterCourse Intro Videoon edX YouTube Channel Targeted Learners Customized marketing Slogan broadcasted in 25 different LanguagesLaunchAug 25Google AdWordsSocial Media2015JanMay“We are all transforming to cope in a knowledge revolution.It will change the way we think, work and run our business.Join us and learn how you can lead through knowledge!!!”Wir alle sind von der stattfindenden "Knowledge Revolution" betroffen.Sie wird die Art und Weise, wie wir denken, arbeiten und bei रहेunsहैंmit"हमसभीएक ज्ञान क्ाांति के युगMachenमें प्रवेश। und lernen Sie,wie �ंdurchति आपके सोचने, कामकरने और व्यापार करने की शैली में अभिू पवू वपररविवन लाएगी।Vi strever alle med å tilpasse oss i kunnskapsrevolusjonen. Det forandrerहमारे साथ शाममल हों और सीखें कक आप ज्ञान के माध्यम से कैसे ववश्व काmåten vi tenker på, jobber på og hvordan vi driver bedrifter. Bli med og lærनेित्ृ व कर सकिे हैं । "hvordan du kan lede gjennom kunnskap! ہم سب ایک علمی انقالب کے راستے میں درپیش مشکالت سے نمٹنے کے لیے اپنے آپ کو تبدیل کام کرنے اور کاروبار چالنے کے طریقہ کار کو بدل دے گا۔ ہمارے ، کر رہے ہیں۔ یہ ہمارے سوچنے ساتھ شامل ہو کر سیکھیے کہ آپ کس طرح علم کے ذریعے آگے نکل سکتے ہیں۔ AugAnimations as trailersEmail to all Students, Staff and AlumniRoadshows to major Hong Kong KM-centric organizationsThe ResultsRecorded the highestnumber of enrollmentsamong all edX courses onweek commencing July 276

1/7/2016Total Enrollment26,273 Demographic 191 Countries; Mean Age 31 year-old Approx. 87% degree holders7

1/7/2016Active No. oflearner/week2610No. of people whopassed the course865Approx. 10%Approx. 3.29%Pre & Post Course Surveys1. ISE101x has been incorporated into GE'sAnalytic Engineer's program2. More than 85% of respondents to the postsurvey express that they would takeanother course offered by the KMIRC8

1/7/2016Partnership with Corporate UniversitiesLive BroadcastsFirst Live Session Speaker from HK 1,687 Views/ReplaysSecond Live Session Speakers from London and HK 645 Views/ReplaysTechnologies used1. YouTube Livestream2. Skype3. Open Broadcaster9

1/7/2016FeedbackRerun2nd delivery startson February 23,2016with expandedand updatedcontent10

1/7/2016HKPolyUx launched 3 MOOCs in 2015 ISE101xKnowledge Management and Big Datain Business- Started on August 25, 2015, 6 weeks ANA101xHuman Anatomy– Started on August 25, 2015, 8 weeks EWA1.1.1xEnglish at Work in Asia: JobApplications, CVs and Cover Letters- Started on October 5, 2015, 4 weeks EWA1.1.2xEnglish at Work in Asia: Preparing for aJob Interview– Started on November 22, 2015, 4 weeksANA101xHuman AnatomyTeaching team involves12 local and overseas professors11

1/7/2016 Total Enrollment so far23129;Drop out rate 12.8%;Net enrollment 20162Attracted not onlyhealthcare professionals,but many stroke survivorsand their family Enrollment has grown steadily Maintained on edX Front Page for 3consecutive weeks(An indicator of top course in terms ofenrollment) The most popular ’Human Anatomy’course amongst 130 search results inedX12

1/7/2016 Demographic 177 Countries; Mean Age 25 year-old Approx. 60% degree holders Average No. of active learner per week2881 Approx. 16%Micro movie presenting the strokecase in week 1 has successfully driventhe students’ engagement.13

1/7/2016 Overall Completion rate 8.8% (i.e.1768 students) No. of certificates issued (Passing score 75%)983 Approx. 55.6% of learners who had completed the courseApprox. 4.9% amongst all enrolled learnersAmongst those who had achieved a certificate:Score achievedNo. of studentsPercentage100%798.0% 90%59560.5%HighlightsANA101x Human AnatomyStarts: August 25, 2015, 8 weeks1. Micro Movie in 1st week topresent the stroke case scenario2. Polling questions to establishan interactive learning environment14

1/7/2016 Professional movie producerANA101x Human Anatomy Real actors/actresses Real medical professionals Some SnapshotsANA101x Human Anatomy15

1/7/2016ANA101x Human Anatomy On a weekly basis Motivated students to vote anddiscuss the specific topic Established a harmonious globallearning environment by using the‘Poll Response’ discussion forumsHKPolyUx launched 3 MOOCs in 2015 ISE101xKnowledge Management and Big Datain Business- Started on August 25, 2015, 6 weeks ANA101xHuman Anatomy– Started on August 25, 2015, 8 weeks EWA1.1.1xEnglish at Work in Asia: JobApplications, CVs and Cover Letters- Started on October 5, 2015, 4 weeks EWA1.1.2xEnglish at Work in Asia: Preparing for aJob Interview– Started on November 22, 2015, 4 weeks16

1/7/2016EWA1.1.1xPart 1: English at Work in Asia:Job Applications, CVs and Cover Letters Started 5 October 2015 5 Weeks Assessment: Self-assessment, peer-assessment and m/c quizzesEWA.1.2xPart 2: English at Work in Asia:Preparing for a Job Interview Started 22 November 2015 4 Weeks Assessment: Peer-assessment and m/c quizzesStudent DataTotal enrolment of Part 1 and Part 2 18700 55% of students - aged under 2560% male 40% female155 countries represented: Top 3 - India, Hong Kong and the USEducation23% have a secondary education40% have a first degree23% have a Master’s degree17

1/7/2016Full length interviews with industry professionalsPhilip TsaiViceChairman,DeloitteChinaDr AllanZemanChairman, TheLan Kwai FongGroupDr AditiDubeyJhaveriUniversity ofHong KongRobertWilliamsAsia MediaSearchHighlighting the Best of PolyU104 VIDEOSOVERALL TOTAL TIME PRODUCED5 HOUR 55 Minutes 48 SecondsCourse Instructors:Bee Dy and Jessica Xia18

1/7/2016Partnerships with International CompaniesOpportunities for top performing students to get:CV feedbackInterviewsInternshipsJobs!“putting course content into practice”Student FeedbackTwo Live SessionsClip 1 & Clip 2Also, without the intention of being flattering, I would liketo thank the whole team behind English@Work in Asia.This is a really well-done MOOC. I am looking forward toEnglish@Work in Asia: Interviews.19

1/7/2016RerunsMay 9, 2016May 23, 2016In summary, Attention to details, ensure consistency of informationConduct trials/pilots & testsCustomised marketing via social mediaLocal learners are your loyalistsIntroductory video needs to be short & crispDo not under-estimate preparation time/effortsAssume learners will NOT read all your emails/messages, content & follow the pedagogyExplore all opportunities to co-create with learners, stimulate peer-to-peer interactions &learningMonitor but do not over-react or immediately respond to weak signalsExpect highly experienced/qualified learners out thereUse analytics for continuous improvement in marketing, content design & pedagogyIncorporate (part of) MOOCs into on-campus programOffer Live broadcasts20

1/7/2016How MOOCs have benefited PolyU?1. Attracted additional students to apply for entry2. Served as a bridging course for potential students3. Gathered learning data to support customisations &predictions4. Inspired more teachers to adopt blended learning5. Broadened the global exposure of students & teachers6. Facilitated use of Flipped Classrooms in on-campusteaching7. Paved the way for the internationalization of our subjects8. A model to study group-design, group-delivery and grouplearning offered by future tertiary institutionsHow to sustain our MOOCs?1.2.3.4.Maintain, evolve & uphold its relevanceLeverage on analytics to refine & improveIncorporate into on-campus program(s)Incorporation of the MOOC by other departments,schools, other universities and corporateuniversities5. A foundation course for multiple disciplines6. Target learners in emerging economies7. Attract top students to PolyU21

1/7/20162 teams (Q1, 2014), 3teams (Q3, 2014), 5teams (Q2, 2015)& 7 MOOC teams (Q4, 2015)1.2.Knowledge Management and Big Data in Business (by Industrial and Systems Engineering)Human Anatomy (by School of Nursing)3.4.English@Work in Asia (by English Language Centre)Tourism in China (by School of Hotel and Tourism Management)5.6.Information Literacy (by Library, UGC large scale cross-institutional project)Urban Geo-Informatics (by Land Surveying and Geo-Informatics)7.Applied Ethics - Science & Values of Life & Death (by General Education Centre)22

- Started on August 25, 2015, 6 weeks ANA101x Human Anatomy - Started on August 25, 2015, 8 weeks EWA1.1.1x English at Work in Asia: Job Applications, CVs and Cover Letters - Started on October 5, 2015, 4 weeks EWA1.1.2x English at Work in Asia: Preparing for a Job Interview - Started on November 22, 2015, 4 weeks ANA101x