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BUILD YOUR BUSINESSAND BRAND THROUGHGENDER DIVERSITY INTRANSPORTATIONSponsored Content,Advertising, Integrated Marketing,Accelerate! Conference
WIT eNews Dear WIT Members and Colleagues,The mission of the Women In Trucking Association is to encourage the employmentof women in the trucking industry, to promote their accomplishments and tominimize the obstacles they face. Tie your organization to this mission throughsponsored content, advertising and thought leadership strategy in our officialchannels – including Redefining the Road magazine, WIT eNews (e-newsletter),social media, website, the WIT blog, and the Accelerate! Conference & Expo.2021 Media Kit:Sponsored Content, Advertising, IntegratedMarketing, Accelerate! ConferenceThese channels bring together a community of professionals seeking to educate the market andencourage gender diversity. Combined, these channels reach nearly 100,000 readers, followers, and WITmembers. These professionals are in diverse roles that range from Leadership, Operations, and Safety toHR/Talent Management, and Sales and Marketing - as well as professional drivers!Published by:An award-winning magazine, Redefining The Road is distributed three times a year to our entiremembership, at industry events, and is available in a digital format to reach thousands more. WIT eNewsis distributed weekly for more timely industry news and need-to-know information to WIT members andother industry professionals. And of course, tens of thousands of readers and followers consume themarket intelligence and information on the WIT website, blog, and social media channels.MindShare Strategies, Inc.758 Quail Run, Waconia, MN 55387 USAFor more information andto place advertising:Carleen Herndon,Vice President, Business DevelopmentWomen In Trucking While each channel is unique in its format and following, they all share the same business approach.Through relevant content, they attract and retain loyal, captive decision-makers with whom you want tobuild your brand, your reputation, and your business. There’s no other way to more effectively tie yourbrand directly to the important issue of gender diversity in North American transportation!Thanks for your support, Visit Redefining the RoadEllen Voie, President and CEOWomen In Trucking Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 2
WHAT ARE YOUR GOALS?Whether you want to showcase your expertise, create buzz about your brand or recruit new talent, we can help. The list below is a good starting point for exploring youroptions. Then contact us to start a conversation. Together, let’s connect you with the decision-makers, influencers and professionals you need to reach!Lead GenerationTable of ContentsMessage from Ellen Voie.page 2Sales Consultant Contact Information.page 2Table of Contents.page 3Market Demographics (Segment, Titles,Gender, Type, Reach by Channel).page 4Partial List of Corporate Members. pages 5-7WIT Partners.page 7Redefining the Road Editorial Calendar.page 8Recognition Initiatives: Top Lists.page 9Redefining the Road Magazine Rates.page 10Redefining the Road Magazine Deadlines.page 10RTR Production Specs.page 11WIT eNews Banner Ads and SponsoredContent .page 12WIT eNews Content Marketing/ThoughtLeadership.page 12Dedicated Sponsored Emails.page 13Lead Generation Program .page 13Social Posts.page 13Accelerate! Conference & Expo(Virtual, In-Person).page 13Sponsorship & Booth Packages. pages 14-18Conference A La Carte.pages 19White PapersSponsored EmailsIn-Person EventsVirtual ConferencesThought LeadershipSponsored ContentRedefining the Road magazineWIT eNewsWhitepapersWomen In Trucking BlogSpeaking OpportunitiesAccelerate! Conference & Expo(In-Person and Virtual Events)Brand AwarenessWIT eNewsRedefining the Road magazineBanner Ads (Website)Accelerate! Conference & Expo(In-Person and Virtual Events)Social MediaSponsored Content, Advertising, Integrated Marketing 2021 Media Kit 3
TitlesMARKET DEMOGRAPHICSIndustriesMarket SegmentTitlesTrucking & Logistics 39%38%Professional Driver34.5%33.5%Education & Associations 15%Operations22.5%21.5%Professional Services 12%HR/Talent Management11%Trucks, Trailers & Accessories 9%10%CEO/President8.5%Business Development/Sales8.5%Consulting 6%Technology 5%MarketingRecruiting 5%OtherOther 9%Gender5%11%* Based on members reporting their titlesReach by Channel84.5%%15.5Type16,200 print, digital andpass-along readershipTypeWIT eNewsCorporate - 250 Employees 30% Truck Driver 34%WIT eNews Readership:Nearly 8,000 membersand prospectsCorporate - 250 or Fewer Employees 14%Individual, Non-Driver 10%Corporate – School or Non-Profit 5%Student MembershipOtherNearly23K 13K 28K 6%1%1.8 million website and blog visitors since 2016Followerson TwitterFollowerson FacebookFollowerson LinkedInSponsored Content, Advertising, Integrated Marketing 2K Followerson Instagram2021 Media Kit 4
WOMEN IN TRUCKING - CORPORATE MEMBERS1-800-TRUCKER2nd Nature All Around ServicesA&J Truck Driving SchoolAAA School of TruckingABF FreightAcme Truck LineActive USAACUITYAg TruckingAGT Global LogisticsAir ProductsAirgasAirtabAlabama Motor Express, Inc.Alexandria Technical and Community CollegeAllstate Land and TimberAmazonAmerican Bakers AssociationAmerican Central TransportAmerican Logistics Aid Network (ALAN)American Petroleum InstituteAmerican Transportation Research InstituteAmerican Truck Dealers (ATD)America’s Service LineAnderson TransportAndrus Transportation ServicesAndy TransportApex CapitalAria LogisticsArmour Transportation SystemsArrow Truck SalesArtur ExpressASR SolutionsAsurintATA’s Technology & Maintenance CouncilAtlantic Coast TruckingAuction Transport ServicesAuto Truck TransportAutoZoneAveritt ExpressB&B TruckingBackhaul DirectBalch LogisticsBarnes Transportation ServicesBay & Bay TransportationBeacon Roofing SupplyBeck DisposalBee Line Ready MixBelt & BrunerBendix Commercial Vehicle SystemsBenesch, Friedlander, Coplan, & AronoffBennett International GroupBig M TransportationBlack Bear TruckingBlack Belt Mindset ProductionsBlitch WestleyBLK OUT TRANSPORTBlue Beacon Truck WashBlue Dolphin TransportBlue Edge MarketingBlueParrott - GN GroupBlume GlobalBMO Transportation FinanceBobit Business MediaBooster FuelsBoyle TransportationBR Williams TruckingBreakerOne9Brenny TransportationBrown Dog CarriersBruckner Truck SalesBulk or Liquid TransportC. BlackburnC.A.T.CalArk Trucking CompanyCalhoun Truck LinesCalifornia Trucking AssociationCanadian American Business CouncilCanal Insurance CompanyCandor ExpediteCapacity Southeast AgencyCapital LogisticsCarbon ExpressCargo TransportersCarMaxCarriersEdgeCarter Express & Carter LogisticsCarvanaCBS-Global - Creative Business ServicesCDLjobs.comCenterlineCentral New Mexico Community CollegeCertarusCertified ExpressCFICH RobinsonCheetah Software SystemsChristenson TransportationClark Freight LinesClark TransferClean HarborsColdiron CompaniesCollege of Southern MarylandColorado Motor Carriers AssociationCommercial Vehicle Safety Alliance (CVSA)Concept Financial GroupConcordeConversion Interactive AgencyConvoyCoreFund CapitalCorporate Medical ServicesCorrigan Johnston Risk AdvisorsCovenant TransportCowan SystemsCraftsmen Utility TrailerCrestwood TransportationCrete Carrier CorporationCrossroads Equipment Lease and FinanceCrowleyCRST InternationalCSA AdvisorsCumberland International TrucksCumminsCVTA-Commercial Vehicle Training Associationcvu advisorsD&D Transportation ServicesD.M. BowmanD.W. Story & AssociatesDart TransitDAT SolutionsDavis ExpressDay & Ross Transportation GroupDC VelocityDDC FPODean FoodsDedicated SystemsDHL Supply ChainDiesel Express LogisticsDiversified Transfer & StorageDixon InsuranceDMC InsuranceDollar GeneralDot TransportationDouble L EnterpriseDrew Eckl & FarnhamDrive My WayDriverFactsDriverReachDrivers Legal PlanDriverSourceDriverSourceDrivewyzeDrov TechnologiesDupre LogisticsEastern Iowa Community CollegesEatoneCapital Freight FactoringElosa LogisticsEmbark TrucksEmpress Holdings GroupEPES Transport SystemEquinox Business SolutionsEROADEspyrEstes Express LineseTrac Final MileExcel Driver ServicesExosent EngineeringExpediter ServicesExpressIt Delivery SolutionsExxact ExpressFairway TransitFASTPORTFedEx Custom CriticalFedEx ExpressFedEx FreightFeedlot ServiceFEPCO ContainerFifth Wheel FreightFinancial Carrier ServicesFindATruckerJob.comFirstFleetFirstLine Funding GroupFlatbush Freight ExpressFleet AdvantageForager LogisticsForeman Bros.Forward AirFox Valley Technical CollegeFreightliner TrucksFreightWeb ServicesFrito-LayFrontFuso New ZealandFX LogisticsGarner TruckingGeorgia Tank LinesGeva TransportationGiltner Logistic ServicesGlobal Express TransportationGlobal Transportation ManagementGood’s Insurance AgencyGordon Food ServiceGrammer IndustriesGraphite LogisticsGreat DaneGreat Plains TransportGreat Plains TruckingGreat West Casualty Co.Greatwest KenworthGrocery HaulersGroendyke TransportGroup1201GTO2000Guaranteed Transport ServiceGulf WindsGulick LogisticsGully TransportationH.O. WoldingHamrick SchoolHawkeye Community CollegeHDA Truck Pride(Continued)Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 5
WOMEN IN TRUCKING - CORPORATE MEMBERSHealthy TrailerHealthy Trucking Association of AmericaHeavy Metal Truck Training SchoolHeniff Transportation SystemsHerc Rentals IncHirschbach Motor LinesHNI Risk ServicesHogan TransportsHowes LubricatorHub GroupHUB International Transportation Insurance ServicesHudson Insurance GroupHumber Institute of Technology & Advanced LearningHyndmanHyundai TransleadIANA-Intermodal Association of North AmericaIdelicIFDAIke RoboticsIMMIIndiana Motor Truck AssociationInsight TechnologyInstructional TechnologiesInternational Association of MoversInternational Society of Recruiting and Retention ProfessionalsInterstate Carrier XpressInterstate Truck Driving SchoolJ. J. Keller & AssociatesJ. Russell Shaffer DistributionJ.B. Hunt TransportJayne DenhamJBS CarriersJenny Tipping-CPC TrainerJF MoranJH Rose LogisticsJobsInTrucks.comJOC GroupJohn Christner TruckingJR Kays TruckingJX EnterprisesK & J TruckingKansas Motor Carriers AssociationKarbonkleenKardsKencoKennesaw TransportationKirkwood Community CollegeKivi Bros TruckingKnichel LogisticsKRTS Transportation SpecialistsL2 Trucking ProductsLadybird Logistics LimitedLake Cumberland CDL Training SchoolLakeside International TrucksLandstar Transportation LogisticsLaunchIt Public RelationsLazer SpotLiberty Career FinanceLiberty Logistics ServicesLight Speed LogisticsLion BGLoadTrekLogiflexLogistic DynamicsLogistics QuarterlyLong Brothers of SummerfieldLonghaul TruckingLYNC LogisticsM&M CartageMacKay & CompanyMaple Tree CartageMarvin Johnson & AssociatesMatch FleetMatheson CompaniesMathis Law GroupMaverick TransportationMay Trucking CompanyMcConnell TransportMckinney Trailer RentalsMcLane CompanyMcLeod SoftwareMeijer LogisticsMercer TransportationMichelin North AmericaMicrodeaMidwestern Transit ServiceMifflin County Academy of Science and TechnologyMilestoneMindShare StrategiesMinnesota Trucking AssociationMississippi Trucking AssociationMister P ExpressMitchell Technical InstituteMj & j - EnterprisesMorgan Van LinesMotoring Matters Magazine GroupMullan TransportationMurphy Hoffman Co.MustDeliverNAL InsuranceNAMA-National Automatic Merchandising AssociationNAPA TransportationNational Association of Independent TruckersNational Association of Publicly Funded Truck Driving SchoolsNational Association of Small Trucking Companies (NASTC)National CarriersNational Drug & Alcohol Screening Association (NDASA)National E & RNational Road CarriersNational Tractor Trailer SchoolNational Transportation CenterNational Waste & Recycling AssociationNational Women Business Owners CorporationNationwide Auto TransportNationwide Transportation and Logistics ServicesNavajo ExpressNavistarNDTA (National Defense Transportation Association)Nebraska Trucking AssociationNeely Counseling CenterNetwork Group LogisticsNew World Van LinesNew York LifeNFI IndustriesNorth Carolina Trucking AssociationNorth Central Kansas Technical CollegeNorth Central UtilityNorthampton Community CollegeNorthern Industrial TrainingNorthern Refrigerated TransportationNorton TransportNTX Wash Systems LLCNutrienNu-Way Transportation ServicesNZ Trucking AssociationOak Harbor Freight LinesOakley TransportOberg FreightOdyssey Logistics & TechnologyOkkji TransferOld Dominion Freight LineOlin CorporationOmnitracsOnline Auto ConnectionOntario Truck Training AcademyOpenforceOTR Capital LLCOver The Road-CanadaOwner-Operator’s Business Association of Canada (OBAC)P&B TruckingPACCARPalfinger LiftgatesPalmer TrucksPanther Premium LogisticsPapa John’s Food Service / Trans Papa LogisticsParrish LeasingPaschall Truck LinesPatriot Lift CoPedigree TechnologiesPeeWee’s TruckingPegasus TranstechPenske Transportation SolutionsPerfect TransportationPerformance Food GroupPetrexx TradingPetroChoice HoldingsPGT TruckingPima Community College, Center for Transportation TrainingPinellas Technical CollegePinnacle Growth AdvisorsPitney BowesPITT OHIOPittsburgh Institute of AeronauticsPlatform SciencePohl TransportationPowersource TransportationPremier Trailer LeasingPrePass Safety AlliancePrimeProgram TransportationProgressive Truck Driving SchoolProMiles Software Development Corp.Queensland Trucking AssociationRadioNemo of North AmericaRalph MoyleRand McNallyRaven TransportRazor International USARC MooreRed Classic TransportationReedTMS LogisticsRetread Tire AssociationRFXRhode Island Trucking AssociationRihm KenworthRiverland Community CollegeRiverside TransportationRoad Transport Forum N.Z.Rock TruckingRock-It Cargo USARoehl TransportRolling StrongRomco Of ColumbusRoyal ExpeditingRuan TransportationRumberger, Kirk & CaldwellRyder SystemS&E Productions,S&H Express/Granite TransportationS-2internationalSafe ‘N SecureSafety4herSambaSafetySBL Driving AcademySchneiderScopelitis, Garvin, Light, Hanson & FearySegal McCambridge Singer and MahoneySelecTrucksSentry InsuranceShamrock Foods CompanySheakley UniserviceShell Rotella(Continued)Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 6
WOMEN IN TRUCKING - CORPORATE MEMBERSSherwin-WilliamsShoshone TruckingShuman Specialized TransportationSimplot TransportationSiriusXM RadioSkyBitzSMC³Smith TransportSnider Fleet SolutionsSouthcentral Kentucky Community & Technical CollegeSoutheast Toyota DistributorsSoutheastern Freight LinesSouthern State Community College Truck Driving AcademySpecialized Carriers & Rigging AssociationSt. Christopher Truckers Development & Relief FundStafford Financial Consulting GroupStar Fleet TruckingStar LeasingState of Illinois Business Enterprise ProgramStaver Accident Injury LawyersStay MetricsStoops Freightliner-Quality TrailerSuburban Seating & SafetySun State International TrucksSunrise TransportSunset TransportationSupplyChainBrainSynchrogisticsT and T LogginTax 2000Tax2290.comTaylor & AssociatesTDDS Technical InstituteTennessee Trucking Association & FoundationTenstreetThe National Transportation InstituteThe Redden GroupThe TruckerThomas E. Keller TruckingThunder Struck TransportationTimco LogisticsTire Retread & Repair Information BureauTLD Logistics ServicesTMSA-Transportation Marketing & Sales AssociationTopHAT Logistical SolutionsTopMark FundingTotal Transportation of MSTP TruckingTrüNorth GlobalTRAA-Towing and Recovery Association of AmericaTrailer TransitTrailer WizardsTrailinerTransco LinesTransfast TruckingTransfixTransForceTransmark LogisticsTransplaceTransport AmericaTransport DesignsTransport FuturesTransport SecurityTransport ServicesTransport TopicsTransport Women AustraliaTransportation Club of Dallas/Fort WorthTransportation Compliance ConsultantsTransportation Intermediaries AssociationTransportation s of America/Petro Stopping CentersTri Star Freight SystemTrimacTrimble TransportationTri-NationalTrinity LogisticsTri-State Motor TransitTriumph Business CapitalTrucBrush CorporationTruck Driver InstituteTruck WritersTruckDriver.comTrucker PathTruckers Against TraffickingTruckersReport.comTrucking HR CanadaTrucking Industry Defense AssociationTruckload Carriers AssociationTruckParkTruckRightTruckstop MinistriesTruckstop.comTrueNorth TransportationTru-Pak Moving SystemsTTN Fleet SolutionsTulsa Technology CenterTVC Pro-DriverU.S. Truck Driver Training SchoolU.S. XpressUniversity of Georgia-Terry College of BusinessUniversity of Wisconsin - SuperiorUPS State Government AffairsUS AutologisticsUS FoodsUSHealth1uShipUtah Global Transportation SolutionsUtility Trailer ManufacturingUtility Trailer Sales Southeast TexasValley CollegeVectorVelocity Truck CentersVeriha Truck Driving AcademyVeritable VegetableVerst LogisticsVisible Supply Chain ManagementVnomicsVolvo Trucks North AmericaWalmart TransportationWaste ManagementWaukesha County Technical CollegeWave ExpressWaymoWCAWEL CompaniesWerner EnterprisesWestern States Trucking AssociationWilson LogisticsWinTransportWisconsin Indianhead Technical CollegeWisconsin Motor Carriers AssociationWomen in PropaneWomen In Trucking FoundationWomen’s Business Development CenterWooster Motor Ways IncWorkHoundWorkleteWreaths Across AmericaWyoming Trucking AssociationWyoTechXPO Logistics FreightYRC FreightZeeland Freight ServicesZonarGold PartnersSilver PartnerBronze PartnersSponsored Content, Advertising, Integrated MarketingMedia Partner 2021 Media Kit 7
2021 EDITORIAL CALENDARAn award-winning magazine, Redefining The Road is distributed three times a year to our entire membership, atindustry events, and is available in a digital format to reach thousands more. This magazine leverages an editorialstaff with nearly 100 years combined experience in transportation, logistics and supply chain management.Content subject to changeRECOGNITIONFOCUSCOVERSTORYEdition 1MarchTop Womento Watch inTransportationEdition 2AugustEdition 3NovemberISSUEFEATURE 1FEATURE 2FEATUREDCASE STUDYNEWSBRIEFSADCLOSEMATERIALSDUERecognizing Women inthe Industry Who areMaking a DifferenceFostering aConnected CultureWhen WorkingRemotelyImproving Safetyon the RoadRecruitingCase StudyDiversity Inclusion IndexInfluential WomanDriver AmbassadorSalute PreviewWreaths Across AmericaJan. 22Feb. 5Top Woman-OwnedBusinesses inTransportationMillennials/Gen Zin the WorkplaceWhat Makes aSuccessfulWoman-ownedBusinessBest Practicesin TrainingDriverCase StudyWIT LeadershipU.S. & Canadian SaluteDistinguished WomanFemale Driver of the YearImage Team UpdateJune 4June 18Top Companiesfor Women toWork For inTransportationHow CompaniesSuccessfullyIncorporate GenderDiversity into TheirBusiness armonyMarketing Case Study:The Imageof TruckingAccelerate! PreviewPhoto ContestRichard Crane ShowImage Team UpdateFoundation UpdateSep. 3Sept. 17 Women In Trucking was established to encourage theemployment of women in the trucking industry, promotetheir accomplishments and minimize obstacles they face.Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 8
GENDER DIVERSITY: RECOGNIZING ACHIEVEMENTS OF INDIVIDUALS, COMPANIES. RECOGNITION INITIATIVES: TOP LISTSHas your company (or individual professionals within your organization) achieved success and made a difference? Throughout 2021, you have the opportunity tonominate organizations and individuals who you believe are worthy of recognition through Redefining the Road magazine, the Accelerate Conference & Expo,and sponsored content. Countless women in transportation are making great strides in their careers while positively impacting their companies andhelping to promote greater gender diversity. In Edition 1 of Redefining the Road, we will feature these “Top Women to Watch inTransportation.” Nominate a woman who is worthy of this distinction, whether her role is in Leadership, Operations & Safety,HR/Talent Management, Sales & Marketing or as a Driver. Provide rational for the nomination, describe accomplishments shehas made in her career during the past 12-18 months, and explain ways in which she exemplifies WIT’s mission for more genderdiversification in transportation. Details and Call for Nominations WIT encourages more women to proactively become leaders in their organizations – and in some cases, to even start their ownbusinesses. In Edition 2, we will feature “Top Woman-Owned Businesses in Transportation.” Nominate a woman-owned company worthy of this recognition. Criteria used to identify qualified companies will include status as majority ownership by a woman,financial stability and growth, innovation, and entrepreneurial spirit of the woman owner. Details and Call for NominationsTOP COMPANIESMany women say they want employers with a corporate culture supportive of gender diversity, flexible hours and work requirements to accommodate family and life balance, competitive compensation and benefits, training and continued professionaldevelopment, and career advancement opportunities. In Edition 3, we will feature “Top Companies for Women to Work For inTransportation.” Nominate your company if it exemplifies these characteristics. If your nomination is accepted, the marketplacethen votes and to validate your nomination nominations. Details and Call for NominationsSponsored Content, Advertising, Integrated Marketing 2021 Media Kit 9
RATES FOR 2021COLOR RATESRATES (Black and White Only)Ad Size1x Rate2x Rate3x RateOne Process Color* 5502-Page Spread* 3300 3200 3100Four Process Color** 850Full Page* 2125 2050 19502/3 Page 1750 1650 15501/2 Page Vertical 1375 1275 11751/2 Page Horz. 1275 1175 10751/4 Page Banner 780 730 6601/4 Page Horz.** 795 750 695Guaranteed Position1/4 Page Vertical 795 750 695Advertising Agencies Please add your commission to thesepublished rates, all rates are net.*Process colors—yellow, cyan or magenta plus black**Publisher cannot guarantee exact match.No charge for bleeds, color match, proofs. Only full-page and spreadads can include bleeds. Fractional bleed ads are not available.* Bleeds allowed only on full or 2-page spread ads** Regular ads only, “Top List” ads must be verticalTerms of payment due upon receipt of invoice.Add 2% per month interest on accounts over 60 days.COVER POSITIONS (Includes Color)Outside Back 4350 4250 4150Inside Front 3700 3600 3500Inside Back 3700 3600 3500Please add 15% of b&w rate.Complete poly-bagging and insert services are available upon request.Cover space available on a first-come, first-served basis andmust be secured in writing, and therefore is noncancelable.DEADLINES:Edition 1Edition 2Edition 3Advertising Close DateJan. 22June 4Sept. 3Ad Files/Materials DueFeb. 5June 18Sept. 17Publish DateMar. 19Aug. 2Nov. 1For more information and to place advertising:Carleen Herndon 888-464-9482 Carleen@WomenInTrucking.orgSponsored Content, Advertising, Integrated Marketing 2021 Media Kit 10
PRODUCTION REQUIREMENTSThe preferred method for receiving completed digital ad artwork is as ahigh-quality (300 dpi minimum), press-ready PDF file. Ensure that all fontshave been embedded and all color has been converted to CMYK.Ad SizesOther acceptable file formats for digital files include high quality EPS, TIF andJPG. All file formats should be compatible with the following software: AdobeCS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines on page 8.Note: Bleeds allowed only on full or 2-page spread ads. “Top List” ads must bevertical format if quarter-page size.Email files to Carleen@WomenInTrucking.org2-Page SpreadW. 16 3/4 x H.10 7/8*(Trim Space)Full PageW. 7 x H. 9 1/2 orW. 8 3/8 x H. 10 7/8*2/3 Page VerticalW. 4 5/8 x H. 9 1/21/2 Page HorizontalW. 7 x H. 4 5/81/4 Page BannerW. 7 x H. 2 1/81/4 Page VerticalW. 3 3/8 x H. 4 5/81/4 Page HorizontalW. 4 5/8 x H. 3 3/8CLICK HERE to place your order1/2 Page VerticalW. 4 5/8 x H. 7All measurements are in inchesFor more information andto place advertising:Carleen Herndon615-696-1870Carleen@WomenInTrucking.orgLive Space . W. 7 x H. 9 1/2Trim Space . W. 8 3/8 x H. 10 7/8*Bleed. . W. 8 5/8 x H. 11 1/82-Pg. Spread . W. 17 x H. 11 1/8Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 11
WIT eNewsWIT eNews is distributed weekly to our entire membership for more timely industry news and need-to-know information for WIT membersand other industry professionals. The most relevant, high-performing content from WIT eNews then is distributed monthly to anexclusive list of non-members who are qualified decision-makers and professionals with legitimate interest in gender diversity issuesin transportation and logistics.Banner Advertising and SponsoredContent Options/Pricing Top Banner (premier position provides top exposure andquality traffic): 468 X 90 @ 1,800 Lower Banner (prominent position immediately under masthead): 468 X 90 @ 1,500Content Marketing/Thought Leadershipvia Native Advertising in Callout Text format @ 1,800(260x149px image, 5-word headline, 25-word description) Product Showcase Corporate Spotlight Sponsored Video Bylined ColumnAll link to 750 word article on the WIT blog Standard Top Banner Ad 560 X 90 @ 950 Standard Bottom Banner Ad 560 X 90 @ 850 Small Square Banner Ad 200 X 200 @ 550Minimum package: 3 (5 receives additional 10% discount)There is a limit of ads per edition, so first-come, first-served.Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 12
SPONSORED CONTENTDedicated Sponsored EmailsSupplement your own email program with an email under the Women InTrucking banner Feature your content exclusivity Promote a whitepaper, guide or ebook; distribute a survey; or share yourthought leadership Target either or both business professionals or professional drivers Directly link to your lead generation form for instant resultsIntegrated Digital Marketing PackagesNew in 2021, WIT has created four options of heavily discounted digitalmarketing programs that integrate digital advertising, social marketing, leadgeneration through marketing automation, content and thought leadership.Whether your business goals are to enhance your brand, build yourbusiness, or both, these convenient and easy-to-execute special packagesare sure to generate business results. Pricing begins at 2,500 for a single, exclusive sponsored email.Lead Generation ProgramShowcase your knowledge to the transportation and logistics industry -andgenerate sales leads!WIT ENEWSWIT SOCIALCHANNELSLEAD GENPACKAGEBranding(Standard)Standard TopBanner Ad (5X)SocialPosts (3X)N/AYour Choice:Product Showcase,CorporateSpotlight,Sponsored Video,or Bylined ColumnPrice: 5,800(Value: 8,350)Branding(Premium)Top BannerAd (5X)SocialPosts (6X)N/ASame as above.Price: 9,800(Value: 14,400)Lead Generation(Standard)Standard TopBanner Ad (5X)SocialPosts (3X)N/ASame as above.Price: 9,500(Value: 13,950)Lead Generation(Premium)Top BannerAd (5X)SocialPosts (9X)Lead GenerationProgram plus 1Dedicated eBlastSame as above.Price: 12,500(Value: 18,700) We accept whitepapers, reports, e-books, and other qualitylead-generating content (note: advertiser must provide). WIT posts your whitepaper or content on our website for 6 months. Thisincludes a link to a landing page featuring a summary of your whitepaperand key takeaways, plus your logo and contact information; a downloadbutton linked with a lead generation form; promotion to the WIT audience,including through WIT eNews, banner ads and social channels. Prices start at 3,800Social PostsPromote your content through WIT’s social media channels, includingLinkedIn, Facebook, Twitter, and PACKAGE Starts at 1,800 for a package of 3 individual postsSponsored Content, Advertising, Integrated Marketing 2021 Media Kit 13
2021 SPONSORSHIP AND BOOTH PACKAGESWIT will host its seventh annual Accelerate! Conference & Expo Nov. 7-9, 2021 at the Sheraton Dallas Hotel in Dallas, TX. Attendees will learn about criticaltransportation issues and trends, along with perspectives and the positive impact women have on the industry. This event will follow recommended safetyprecautions and social distancing practices and will offer a dynamic virtual option for those unable to physically attend.ONLINE BRANDINGPlatinumDiamondRubySapphireEmeraldBooth Onlylllll—Conference Website:Visitors will see your logo 24/7Exhibitor Name & Linkllllllllll—lIn-Person, Virtual, & Conference App:Company Logolllll—Company Name, Profile, Website LinkllllllLogo on Sponsor Reelllll——Webcasts:Your company is featured as a sponsor,promoted to WIT audiencelll———Thought Leadership:Highlight your expertise in bylined columnin WIT eNews (8,000 readers weekly)lll———Social Posts (LinkedIn, Facebook, Twitter,Instagram with nearly 70,000 followers)321Conference Email Campaign:Your logo in footer (100,000 impressions)60For Sponsor Information, contact: Carleen Herndon 615-696-1870 onference App: Event details with your company name!200Sponsored Content, Advertising, Integrated Marketing 2021 Media Kit 14
2021 SPONSORSHIP AND BOOTH PACKAGESIN PRINTPlatinumDiamondRubySapphireEmeraldBooth OnlyRedefining The Road magazine:Your logo included in advertisinglll———National Advertising
FX Logistics Garner Trucking Georgia Tank Lines Geva Transportation Giltner Logistic Services Global Express Transportation Global Transportation Management Good's Insurance Agency Gordon Food Service Grammer Industries Graphite Logistics Great Dane Great Plains Transport Great Plains Trucking Great West Casualty Co. Greatwest Kenworth .
