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Explore Our WorldWelcome to Pasadena
About PasadenaWelcome to Pasadena, oneCalifornia’s most beloved City.Incorporated in 1886, Pasadenaboasts a quality of life that issecond to none and exists as aretail, employment and culturaldestination for the region andbeyond.Famous for hosting the annualRose Bowl football game andRose Parade, Pasadena is hometo many leading scientific andcultural institutions including theCalifornia Institute of Technology,Jet Propulsion Laboratory,Art Center College of Design,Pasadena Playhouse, NortonSimon Museum, and Pacific AsiaMuseum.Outside Magazine namedPasadena one of the best citiesin which to live within the UnitedStates and publications such asSunset, Travel Leisure, Food &Wine, and National GeographicTraveler feature Pasadena asa highly desirable destinationfor shopping, entertainment,and cultural amenities. A highlyauthentic and walkable city,with rich architectural detailing,tree lined streets, ampleparking, and growing bicycleamenities for urban commutersand visitors, it is no wonderwhy Pasadena remains oneof Southern California’s mostcherished destinations; a placethat is special and can be felt themoment you arrive.We welcome you toexplore Pasadena.
TYTYNUNUOOCCRAESTUELGENVNBURMONICAALHAMBRAH OL L Y W OODMOUNTAINSC O VINABEVERLYHILLSMALIBUDOWNTOWNLOSANGELESS A N TAM ON I CAO NT AR IOWE STCO ANRDLOAMAPRAD OW N E YOPACIFICF U L L E R TONA N A H E IMRITOR R A N CEVDRASIOERENECGUCOUNTYL ON GB E A CHSANT AANACOS TAMESAIR VINETYONOCEANSANPEDROSAN B ER NAR D I NO C O U NT YR I V ER SI D E C O U NT YS OU THL OSANGELESLAXO NTRN5 miles498,97039180,005 99,52161.20%65.70%49.90%SANTAInternally, Pasadena is served by the manypublic and private parking facilities, and thelocal ARTs transit system, a city circulator witha dedicated retail route that connects visitorsand residents alike, linking the downtown retailcommercial districts.Stretching from East Pasadena throughOld Pasadena to Downtown Los Angeles,Pasadena’s Metro Gold Line serves much of theregion and is scheduled to extend to easterlySan Gabriel Valley cities by 2016. Part of Metro’slight rail transit system, the Gold Line connectsthe greater Los Angeles Metropolitan area – atremendous network that facilitates visitorshipfrom throughoutthe region.M ON R OV I AGLENDALEBEDemographic SnapshotE N CI N ONServed by MTA Gold Line Light RailPasadena is located just ten miles northeastof downtown Los Angeles at the base of theSan Gabriel Foothills, and is easily accessiblevia auto transit, and light rail, and is servicedby three airports. At the western edge of theSan Gabriel Valley, Pasadena is well situatedfor residents of the San Gabriel Valley, SanFernando Valley and Metro Los Angeles.BURBANKSAEasily accessed by four interstate freeways110, 134, 210 and 710PopulationMedian AgeHouseholdsAverage HH IncomeHH over 75,000College 1-4 Years, (25yrs )Owner Occupied UnitsFORESTS» 117,000 Jobs within the City» 16 million sq. ft. Class A Office Space» 10 Mile / 15 Minute Drive to Downtown Los Angeles» 3 Airports within 30 Miles» Bob Hope Airport» Los Angeles International Airport» Ontario International Airport3 miles189,0283873,880 106,96961.80%69.00%46.10%NATIONALSIMIVALLEYS A N BE RN A RDIN O C OU N TY188623 Square Miles75 Degrees F137,122ANGELESL O S A N G E L E S C OUN TYIncorporated:Encompasses:Ave Annual Temp:Pasadena Population:51.2% Female48.8% MaleLocation& AccessACity FactsLO»
East Pasadena is an equally vibrant clusterof large format, big box retailers such asBest Buy, Nordstrom Rack, Whole Foods andBed, Bath and Beyond. Currently the easternterminus of Metro’s Gold Line, East Pasadenais also home to a variety of major AutoDealers and a rapidly emerging technologycluster set in an easily accessible, suburbanenvironment.CivicCenterPWalnut AvenueCityHallPPPPPPColorado BoulevardPPPOld olorado BoulevardPSouthLakePPPDel Mar AvenueMcKinleyPPCalifornia BoulevardLake AvenueLos Robles AvenueAnchored by the many commercial,cultural and educational institutionsaugmenting the community’s residentialbase, Pasadena’s retail sector is wellserved by consumers of all types asdemonstrated by Buxton’s psychographicprofiles of Pasadena. Since the startof data collection, Pasadena has seenconsistent growth in retail sales volumesas retailers seek out first and secondgeneration space to launch new or testedconcepts.One of the unique features of the Downtownis the ease of walkability along award winningstreetscapes dotted with Renaissance andMediterranean architecture designed by someof California’s renowned architects from the1920’s and 1930’s.Pasadena’s Downtown consists of fourindividual districts (Old Pasadena, Playhouse,South Lake and Paseo Colorado) that workin conjunction with one another to createan incredible downtown experience offeringexciting entertainment and nightlife venuesalongside intelligent and creative culturalinstitutions. Add a dose of diverse diningdestinations with a healthy mix of high qualityretail offerings and Pasadena is second tonone. Retailers within Pasadena’s Downtowninclude Tiffany and Co., Crate & Barrel, J Crew,Macy’s, ArcLight Theaters, Urth Café, TenderGreens, and Williams Sonoma.Marengo AvenueThe City of Pasadena honors a longtradition of cultural vibrancy, invitingambiance, and lively charm andcontinues to expand and refine thosetraditions today. With a wealth ofrestaurants, an authentic downtownexperience in the heart of the city, andlong-established cultural and artsinstitutions, Pasadena is an excitingplace for eating, playing, and living.Its main shopping districts hold asophisticated charm and comfort,providing the opportunity to explore locallife through Pasadena’s many boutiquesand galleries, restaurants and museums.Pasadena’s retail districts are servedby the many public and private parkingresources all strategically located to bestserve shoppers and visitors.DistrictsPasadena contains several commercialneighborhoods consisting of unique retaildistricts - the Downtown, East Pasadena andmany other neighborhood service commercialcorridors, all with attractive psychographics.Fair Oaks AevnueRetail in PasadenaP
Consumer BasePsychographic ProfilesFor several years, Pasadena has engaged the servicesof Buxton, a leading retail analytics company tobenchmark Pasadena’s psychographic profiles. Theresulting analyses have demonstrated Pasadena tocontain some of the strongest psychographic profilesin the nation. Retail site assessments identify apopulation underserved by retails nowhere in theregion and therefore a tremendous opportunity.Fundamental to the findings, Pasadena residentsand employees are mostly well educated with over49% holding a bachelor’s degree or greater and 70%with some college or greater , well employed with anaverage household income of 90,000 in a three mileradius and well informed.» Pasadena citizens are on average 199% more likelyto read long-form journalism such as The Economist,The New Yorker, and Vanity Fair.» On average, 205% more likely to visit major newssites during the week, such as NYTimes.com,LATimes.com, Time.com, and WSJ.com.» On average, 130% more likely to research theirshopping venture either online or through printmagazine beforehand.» On average, 134% more likely to show interest in thearts.From a purchasing standpoint, Pasadena’s consumersseek out quality high end products and experiences.» On average, shoppers in Pasadena are 244% morelikely to buy luxury or foreign vehicles.» On average, 214% more likely to use luxury beautyproducts such as Chanel, Dior, and Clarins.» Pasadena citizens consider themselves trendsettersand are 132% more likely to go out of their wayto explore new stores, and on average 119% morelikely to keep up with trends through high-quality,statement-making clothing.» On average, diners in Pasadena are 136% more likelyto prefer gourmet, artful food. Likewise, Pasadenacitizens are 113% more likely to pay attention to theirhealth and diet.134%On average, 134%more likely toshow interest inthe arts.130%On average,130% more likelyto researchtheir shoppingventure eitheronline or throughprint magazinebeforehand.205%On average, 205% more likelyto visit major news sitesduring the week, such asNYTimes.com, LATimes.com,Time.com, and WSJ.com.199%Pasadena citizens are onaverage 199% more likely toread long-form journalismsuch as The Economist, TheNew Yorker, and Vanity Fair.
132%244%On average,shoppers inPasadena are244% more likelyto buy luxury orforeign vehicles.Consumer BaseDominant Segment ProfilesPasadena’s Psychographic profiles reflect Pasadena’s established, educated, and ambitious residency. Affluent Suburbia,Upscale America and Aspiring Contemporaries can be described as:» The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything thatlife has to offer.» College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them withlarge homes and very comfortable and active lifestyles .» Young, mostly single, ethnically diverse, online active households living in new home or apartments with discretionallyincome to spend on themselves.Pasadena citizens considerthemselves trendsetters andare 132% more likely to goout of their way to explorenew stores, and on average119% more likely to keep upwith trends through highquality, statement-makingclothing.136%On average, diners inPasadena are 136% morelikely to prefer gourmet,artful food. Likewise,Pasadena citizens are 113%more likely to pay attentionto their health and diet.214%On average, 214% morelikely to use luxury beautyproducts such as Chanel,Dior, and Clarins.
Employment BasePasadena offers a diversified employment base and ample businessamenities that will appeal to any type of business venture. Boastingsome of the most successful retail, medical, technology, andaerospace companies in the world; Pasadena’s economy is a drivingforce in both local and international markets. With over 110,000 jobs,transit access, freeway access and 16 million square feet of officespace, Pasadena is a regional employment center.Major Employers FinanceBank of AmericaCal FedCommunity BankEast West BankGreen DotOne West BankTokio BankUnited Commercial BankWestern AssetManagementEngineering &ConstructionAlliedSignalAmeron InternationalJacobs EngineeringParsons CorporationTetra Tech, Inc.Healthcare & ResearchHuntington MedicalResearch InstitutesHuntington MemorialHospitalKaiser PermanenteLas Encinas Hospital HospitalityPasadena HiltonSheraton, PasadenaThe LanghamHuntington HotelWestinInstitutions of HigherLearningArt College Center ofDesignCalifornia Institute ofTechnologyFuller TheologicalSeminaryPasadena City CollegeInsurance & TitleHCM ClaimsChicago TitleBolton InsuranceMiscAT&TAvon ProductsDisney Store DesignStudioidealab!Macy’s WestSpace Exploration andTravelNASA’s Jet PropulsionLaboratoryRaytheonSpace X
EducationThe City of Pasadena honors our longstanding traditionof innovation and technology development. Home toworld-class design, science, and technology institutessuch as NASA’s Jet Propulsion Laboratory, Caltech,and the Art Center College of Design, Pasadenastands at the forefront of technology development andgroundbreaking exploration. The city is a breedingground for innovative and entrepreneurial mindswith nearly 400 formidable startups springing out ofCaltech and Pasadena’s own Idealab. Creativity andlogic come together in Pasadena to take bold stepstoward a better, more exciting tomorrow.Home to some of the best educational institutions inthe world. Caltech has been rated the world’s numberone university in the Times Higher Education globalranking of the top 200 universities, two years in a row.Pasadena Polytechnic ranked 51 in the WashingtonPosts’ most challenging high schools in the nationand Marshall Fundamental Secondary School mostchallenging in the San Gabriel Valley based on “thetotal number of Advanced Placement, InternationalBaccalaureate and Advanced International Certificateof Education tests given at a school each year dividedby the number of seniors who graduated in May orJune.”Art Center has been a leader in art and designeducation for over 80 years graduating notedprofessionals in the fields transportation design,product design, advertising, film making and fine art toname a few.Together, renowned institutions, a strategic locationin the regional labor market, and a diverse group ofemployers help strengthen Pasadena’s economy.Convention / Tourism / Special EventsDesirable weather, rich cultural assets,great restaurants, and internationallyrecognized institutions of higherlearning all make Pasadena adesirable destination for recreation,entertainment, and commerce. Withthe addition of world-class specialevents and a newly-renovatedconvention center, attracting businessoriented visitors from across thenation, Pasadena has a consumerbase above and beyond residents,employees, and regional shoppers.Pasadena annually serves host to theTournament of Roses Parade, RoseBowl Game, Rock’n’Roll Half Marathon,Americafest, Make Music Pasadena,Concorso Ferrari, and Art Night amongmany others. In 2012, the Giro’d’ItaliaBike Race broke into the U.S. Marketand chose Pasadena as the WestCoast location for the Gran Fondo BikeRice. In 2014, Pasadena will proudlyhost the Bowl Championship Series,125th Tournament of Roses Parade,and the 100th Rose Bowl Game in theCity’s history.A diverse and active City for events, it’sno wonder that Pasadena was honoredwith a #1 ranking as a “Small, butEventful” City, besting several collegetowns in the Most Eventful Citiesreport compiled by the San Diegobased Eventful, Inc. – the leading localsource for local events. Pasadena waslikewise ranked among the 30 MostFun U.S. Cities by Cranium, Inc.Pasadena’s hospitality offeringsinclude all tiers of hotel types andinclude Hilton, Sheraton, CourtyardMarriot, Westin and Langham Hotelnamed the named number one in LAby U.S. News World Report. TheLangham also made the 2011 CondéNast Traveler Gold List of the world’sbest places to stay.Four new hotels are currently underdevelopment to augment city’s current2,700 hotel rooms: the D2 by Dusitat this historic, former ConstanceHotel located on Colorado Boulevardnear Lake Avenue, a Hyatt Placeat Paseo Colorado across from thePasadena Convention Center, aMarriott Residence Inn and the Juliaby Kimpton Hotels in the formerYWCA designed by noted architectJulia Morgan of Hearst Castle famelocated in the Civic Center across fromPasadena’s City Hall.
City of PasadenaEconomic Development Division, Office of the City Manager100 North Garfield Avenue, 4th floor, Pasadena, CA 91101626.744.4660 www.cityofpasadena.net/economicdevelopment
likely to use luxury beauty products such as Chanel, Dior, and Clarins. 132% Pasadena citizens consider themselves trendsetters and are 132% more likely to go out of their way to explore new stores, and on average 119% more likely to keep up with trends through high-quality, statement-making clothing. 136% On average, diners in Pasadena are 136 .
