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Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs

What’s the conversation about?The challenge of staying ahead in this hyper-digital ageThe 6 steps to transforming your catalog into a growth driverHow Amdocs CatalogONE helps drive the business2Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs3

The challenge ofstaying ahead in thishyper-digital ageInformation Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs5

For service providers today, it’s a whole new ballgame andthe rules have changed.Competition for customers’ attention and wallet share nolonger involves the same old lineup of players.Rather, the competitive landscape has exploded, and nowincludes OTTs, webscale companies, social networks,content & media providers, messaging & voice platforms,and even smart device vendors.What this means is that the days of it being “just aboutconnectivity” are long gone. Today, there’s competition todeliver the digital lifestyle.Safaricom willImprovingenhance thetheseEnterprisedomainsBusiness Unit operation6Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs7

The new mandate:bring ground-breaking digitalto market – continuously and fasterThe only way to not only keep up, but to stay aheadof new competitors and consumer demands is tocontinually bring to market ground-breaking newservices for the digital lifestyle – and roll them outfaster than ever.It’s all about bringing innovation and value to themarket faster.The opportunity is great . . .and can’t be ignoredFor example, VoD monetization is expected to reachover 33 billion by 2023.The IoT telecom services market is expected to reachover 17 billion by 2021.And that’s just the tip of the iceberg.The opportunities for delivering innovation and value inthis hyper-digital age are tremendous.The question is, how to tap into it . . and do it quickly.8Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs9

The hurdles to accelerating innovation are manyOnce a great new digital product or service isready to launch Once the perfectly complementing third-party service isready to bundle Configuring the new offering or promotion in the catalog entails aprocess that is often slow, requiring coding and navigation amongmultiple catalogs. It also involves complex definitions and significantmanual work to move the new offer from the authoring toolsto the runtime environment.10Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs11

And there are more . . .No access to one,unified, intuitive viewof all products andservices across everyline of business,making creating offersthat require cross-LoBbundling verychallenging12No way toquickly createand launch offersand promotionsthat includethird-partyproducts andservicesLittle to noautomation andgovernanceover the fullproductlifecycleInformation Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of AmdocsA catalog that isn’talways-on, orelastic & scalable,and doesn’tincludes a runtimeenvironment tomeet changingneedsNo way to understandhow to best optimizeoffers to meetpredefined KPIs oridentify which activeoffers are cannibalizingothers in order torecommend therequisite changes13

The 6 steps totransformingyour catalog intoa growth driverInformation Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs15

The 6 steps1. Ensure the catalog has an intuitive interface thatempowers business users to define and create newoffers and promotions2. Ensure the catalog is centralized for improved dataconsistency and management of products andservices3. Include intelligence to ensure offers meet KPIs whileavoiding cannibalization4. Catalog federation for quickly creating and launchinginnovative offers and promotions with third-partyproducts and services, and in compliance with TMForum standards5. Product lifecycle management across the organization6. Cloud-native architecture for maximum flexibility withlow operational footprint16Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs17

How AmdocsCatalogONE helpsservice providersdrive the businessInformation Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs19

A whole new kind of catalogCatalogONE presents a whole new way to accelerate time tomarket for innovative products and services with unprecedentedease and speed.Enables every stakeholder to configure and launch newproducts and services, pricing, channels, segments and more– in just minutes.With its openness, CatalogONE can serve as a centralcatalog for any line of business and partner. It provides clarity,enabling collaboration both within the organization, as well aswith third-party partners.It also ensures consistent product definitions, activation flow,charging, billing and more.No code. No deployment overhead.Driven by decoupled, cloud-native architecture forunmatched flexibility and a low operational footprint.20Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of AmdocsIn addition, CatalogONE offers runtime services, the ability tolaunch offers into production at the touch of a button, and theability to configure once for launching to all channels, includingself-service, mobile, the B2B portal and more.21

CatalogONE highlightsAnyone canconfigure F open APIs, AWScertified22Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of AmdocsHas intelligencefor smartrecommendationsCan serve as acentral catalog forclarity andcollaborationAccelerates partneronboarding andthird-party offerlaunchAutomatesproduct lifecyclemanagement23

Since CatalogONE requires no system or catalogreplacements, service providers can overcomeone catalog hurdle at a time for a catalogmodernization path attuned to their needs andprioritiesSo, whether the goal is an easier way to createoffers or only a faster way to launch new promotionsor third-party services, CatalogONE can make ithappen – with no impact on the business or day-today operationsCatalogmodernizationpath24Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of AmdocsOrganizationneeds & prioritiesNo impact onthe business25

Unprecedented flexibilityCatalogONE delivers unmatched flexibility through its cloudnative architecture, driven by microservices and containers.This enables it to easily integrate with both existing and thirdparty catalogs, as well as with Amdocs DigitalONE for acomplete digital commerce solution.Being cloud-native also means it enables automated releasemanagement and the ‘always-on’ experience. And as asingle catalog instance, it also has a small operationalfootprint, enabled by the decoupled architecture that is openand standard.CatalogONE is also open source-driven, providing the choicefor public or private cloud, and offering runtime services.26Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of AmdocsCost to operate53% average FTE & cost reductionCost to maintain87% reduction in effort92% reduction in duration27

Empowering business userswith CatalogONE commerceCatalogONE Commerce is a standalone application thatcomes as a layer on top of existing catalogs and systems,enabling service providers to accelerate time to market of newoffers and promotions.With its intuitive interface, a role-based UI, ready-to-usetemplates and building blocks, it provides business stakeholdersthe power to create promotions and bundles and launch thirdparty offers – easily and at unprecedented speed, within daysvs. weeks or months.It also comes with a predefined integration with DigitalONE fora complete commerce solution.28Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs29

CatalogONE Commerce is also federated to enable serviceproviders to launch innovative offers and promotions for thirdparty services and products.Integration with third-party catalogs is made easy throughfederation via TMF open APIs, accelerating time to market andreducing operating costs.CatalogONE Commerce supports any of today’s telco-specificcatalog needs, embedding best practices and use casesbased on Amdocs’ extensive industry experience.Note: Catalog federation is also available out of the box withCatalogONE’s other catalog options.30Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs31

Simplifying pricing schemes andpolicies with CatalogONE ChargingCatalogONE Charging provides an intuitive UI to manage theprocess of implementing, extending, validating and approvingcomplex pricing logic, pricing schemes and policies with zerocoding.Note: Existing MEC, RLC, and Charging 9 customers (with noOMS) can upgrade to the CatalogONE Charging Catalog (NGRLC) and gain the benefits of CatalogONE without having toupgrade their charging application.32Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs33

Clarity & consolidationwith CatalogONE CentralizedCatalogONE Centralized is a standalone application. It centralizesmultiple local catalogs and applies a consistent and unified data modelto the many pricing, charging and billing rules. It can include theCharging Catalog only, or both Charging and Commerce Catalogs.It integrates to all service provider applications (e.g. billing, charging, etc.)and can serve as a master catalog. This enables centralized authoring fora newly unified ecosystem, publishing catalog information to multipleconsuming applications and optionally, to various embedded catalogs.The solution can also be integrated down to the network level to defineand create resources and services, and enable catalog consolidation forany environment.Online catalog servicesCollaborative authoringTesting automationA/B testingAuto-releasemanagementWith its intuitive UI, CatalogONE Centralized profoundly simplifies theprocess of implementing, extending, validating and approving complexpricing logic, rules and data, ensuring data consistency across all LoBs.34Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs35

iCatalog for intelligenceWith dashboards and analytics, it reducesthe new offer ideation cycle time, as wellas the risk of rolling out sub-optimal offersiCatalog offers intelligence for optimizingoffers and avoiding promotioncannibalization36Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs37

CatalogONE Product Lifecycle Management (PLM)enables automation and governance for managementof the product lifecycle, from ideation through creation,implementation and up to end-of-life.This means service providers can manage all changesthat occur during the product lifecycle with shortiterative cycles, working in agile mode, as well asthrough simulations, automation, parallel work andworkflow & approval management.The result is effective collaboration both within andoutside the organization.38Information Security Level 2 – Sensitive 2018 – Proprietary & Confidential Information of Amdocs39