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BUS 224 — SOCIAL MEDIA & INTERNET MARKETINGSYLLABUSLECTURE/LAB HOURS/CREDITS: 2 Lecture / 2 Lab / 3 CreditsCATALOG DESCRIPTIONPrerequisite: BUS 221The Social Media and Internet Marketing course provides students with an introduction to thecurrent trends in Social Media and Internet Marketing; tools now commonly used in today’s fastpaced business environment. This course will provide hands-on instruction on the use of socialmedia, online marketing, social networking, and mobile marketing. Students will also learn touse search engine optimization, email marketing and performance analytics. All of these toolswill position students to construct marketing plans that will increase a business for visibility andsuccess in the marketplace.TEXTBOOK AND COURSE MATERIALSIt is the responsibility of the student to confirm with the bookstore and/or their instructor thetextbook, handbook and other materials required for their specific course and section.Please see current textbook prices at www.rcgc.bncollege.comEVALUATION AND ASSESSMENTGrading DistributionIndividual instructors may include thefollowing assessment(s): Exams Quizzes Class Discussions Written Assignments Attendance and ParticipationGrading to be determined by individual instructorsGrading Scale ExampleThe grading scale for each course and section will be determined by the instructor anddistributed the first day of class.

ROWAN COLLEGE AT GLOUCESTER COUNTY CORE COMPETENCIES(Based on the NJCC General Education Foundation - August 15, 2007; Revised 2011)This comprehensive list reflects the core competencies that are essential for all RCGCgraduates; however, each program varies regarding competencies required for a specificdegree. Critical thinking is embedded in all courses, while teamwork and personal skills areembedded in many courses.RCGC Core Competencies1Written and Oral CommunicationStudents will communicate effectively in both speech and writing.2Quantitative Knowledge and SkillsStudents will use appropriate mathematical and statistical concepts and operations to interpretdata and to solve problems.3Scientific Knowledge and ReasoningStudents will use the scientific method of inquiry, through the acquisition of scientific knowledge.4Technological CompetencyStudents will use computer systems or other appropriate forms of technology to achieveeducational and personal goals.5Society and Human BehaviorStudents will use social science theories and concepts to analyze human behavior and socialand political institutions and to act as responsible citizens.6Humanistic PerspectiveStudents will analyze works in the fields of art, history, music, or theater; literature; philosophyand/or religious studies; and/or will gain competence in the use of a foreign language7Historical PerspectiveStudents will understand historical events and movements in World, Western, non-Western orAmerican societies and assess their subsequent significance.8Global and Cultural AwarenessStudents will understand the importance of a global perspective and culturally diverse peoples.9Ethical Reasoning and ActionStudents will understand ethical issues and situations.Information Literacy10 Students will address an information need by locating, evaluating, and effectively usinginformationBUS 224 CORE COMPETENCIESThis course focuses on four of RCGC’s Core Competencies: Technological Competency Global and Cultural Awareness Ethical Reasoning and Action Information Literacy

STUDENT LEARNING OUTCOMES: BUS 224 – SOCIAL MEDIA & INTERNET MARKETINGBUS 224 Students will:RCGC’s Core CompetencyEvaluation/Assessment:Project RubricDemonstrate the use ofcommonly used SocialMedia/Internet Marketing toolssuch as Twitter, Facebook,YouTube, Email newsletters,Foursquare, Spotify, Linked In,blogs, and podcasts.Explain the effects of SocialMedia on the way people workand live and the implications ofSocial Media for individualsand for the organizations.Create accounts and postingsusing Social Media tools. Technological CompetencyInformation Literacy Global and Cultural AwarenessExamProject Rubric Technological CompetencyInformation LiteracyExamProject RubricCraft effective communicationgraphics to use for SocialMedia tools.Generate, publish andleverage marketing messagesvia Social Media.Develop or adapt a marketingplan to include Social Mediaand Internet Marketing toolsLeverage Email marketingtools and fashion effectivemessages in 150 characters orless.Design, implement, andmeasure the success of aSocial Media MarketingCampaign which addressesthe following issues: Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Ethical Reasoning and ActionGlobal and Cultural AwarenessExamProject Rubric Who is the audience?What are the campaignobjectives?How does this fit into theoverall strategic plan of theorganization?What Social Media toolswill be used and what toolsshould not be used?What metrics will be usedto measure the campaign?

Explain the national and globalimpact and issues caused bythe proliferation of SocialMedia and Internet MarketingUnderstand how searchengines work and the impactof Social Media on searchengine results.Integrate Search EngineOptimization into marketingstrategies to optimize acompany’s visibility andmarketing advantage.Present a company online byfully utilizing the advantagesand tools associated withSocial Media and InternetMarketing.Construct blogs, opinionpieces, and written collateraltypically produced by amarketing professional whichcould be included in acompany’s online presence.Learn how to leverage B2B(business to business)Relationships to grow andexpand your internet presence. Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyEthical Reasoning and ActionExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric Technological CompetencyInformation LiteracyExamProject Rubric

BUS 224: Social Media & Internet MarketingTOPICAL OUTLINE1) Social Media/Internet Marketing tools such as Twitter, Facebook, YouTube, Emailnewsletters, FourSquare, Spotify, Linked In, bloggs, and podcasts.2) Effects of Social Media on the way people work and live and the implications of SocialMedia for individuals and for the organizations.3) Creation of accounts and postings using Social Media tools.4) Effective communication graphics to use for Social Media tools.5) Marketing messages via Social Media.6) Marketing plan to include Social Media and Internet Marketing tools.7) Email marketing tools8) Design, implement, and measure the success of a Social Media Marketing9) Quantifying the impact of mobile communications technology10) National and Global impact caused by the proliferation of Social Media and InternetMarketing.11) Search engines and the impact of Social Media on search engine results.12) Search Engine Optimization use in marketing

Affirmative Action StatementThe Board of Trustees is committed to providing an educational and workplace environment freefrom unlawful harassment and discrimination. All forms of employment and educationaldiscrimination and harassment based upon race, creed, color, national origin, age, ancestry,nationality, marital or domestic partner or civil union status, sex, pregnancy, gender identity orexpression, disability, liability for military service, affectional, or sexual orientation, atypicalcellular or blood trait, genetic information (including refusal to submit to genetic testing) areprohibited and will not be tolerated.For questions concerning discrimination contact Almarie J. Jones, Executive Director, Diversityand Equity, Affirmative Action/Title IX Officer at 856-415-2154 or ajones@rcgc.edu.For disability issues, contact Dennis M. Cook, Director, Department of Special Services,ADAAA/504 Officer at 856-415-2265 or dcook@rcgc.edu.Department of Special ServicesThe Department of Special Services, located in the Instructional Center, room 425A, welcomesstudents of all abilities. The staff members in Special Services are committed to providingsupport services and ensuring equal access to eligible students with documented disabilities asoutlined by the Americans with Disabilities Act (ADA) and the Americans with Disabilities Actwith Amendments Act (ADAAA).To maximize the potential of eligible students who self-identify, the Special Services staffprovides an array of support services which may include extra time for tests and quizzes, testingin a separate location, advisement, interpreters, scribes, tutors, assistive technology (such asmagnification devices and audio amplification), touch screen computers, audio books and notetaking assistance.As students embark on their academic journey, they are encouraged to meet with staff membersto identify, develop and implement support services that are in accord with their individualacademic needs. Students are also encouraged to make use of other college support services thatare available to all RCGC students currently enrolled in credited academic courses, such astutoring services and the college library, which offer online information research and othermaterials needed to complement their studies.Students registered with the Department of Special Services and who plan to earn an associatedegree, further their education and transfer to a four-year institution, or enter the workforce, areencouraged to choose a corresponding program of study (college major) as soon as possible. TheSpecial Services staff assists enrolled students with additional support that focuses on advancingstudents through their selected programs of study towards a goal of graduating.Students who request academic support from the Department of Special Services can be assuredthat confidentiality will always be maintained. Accommodations are provided to address thespecial needs of individuals with disabilities under Section 504 of the 1973 Rehabilitation Actand the Americans with Disabilities Act (ADA) of 1990 together with the ADA Amendments Act