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Nevada Wildfire Awareness Campaign 2021 OverviewThe Nevada Wildfire Awareness Campaign (NWAC) is a joint effort among local, state and federalfirefighting agencies created to increase awareness of and preparedness for wildfire. The campaignlasted from May – October 2021 and featured nine educational workshops via Zoom webinars. Thecampaign also distributed banners around the state, created and distributed a social media tool kit forpartners to share on their social media platforms, and obtained 13 proclamations/resolutions to helpincrease awareness.BannersThe Living With Fire Program created the graphics that were displayed on the NWAC banners. A totalof 60 banners were distributed around the state of Nevada for the Nevada Wildfire AwarenessCampaign. The U.S. Forest Service- Humboldt Toiyabe purchased an additional 13 banners and theBLM- Nevada State office also purchased an additional number of banners to distribute aroundNevada.Social Media Tool KitThe Living With Fire Program created a social media tool kit made up of 65 posts for partners to use ontheir social media platforms. The tool kit had a variety of topics to choose from. Topics included:defensible space, fire prevention, wildfire preparedness, wildfire smoke, home hardening, reseedingand flood after wildfire and prescribed fire. This tool kit included: graphics, post wording,recommended hash tags and a calendar of recommended times to share these posts. The posts wereuploaded to the Living With Fire website for all to access.Living With Fire’s top performing Facebook post was about being Ember Aware and it linked to the“Be Ember Aware” publication. It was posted August 2, 2021 and reached 5.7 thousand people, hadgarnered 97 likes or reactions and was shared 12 times.Living With Fire’s top performing Nevada Wildfire Awareness Campaign tweet from Twitter was aboutwhat to plant after tree loss following wildfire. It gained 95,098 impressions, had 412 engagements, 23likes and 11 retweets.NWAC 2021 Campaign Overview 1

Living With Fire Virtual SeriesFrom April – October 2021 the Living With Fire Program hosted a nine-part webinar series, The LivingWith Fire Virtual Series. This series helped folks to learn more about wildland fire issues and how toreduce the wildfire risk. A total of 374 people attended the series. 48% (182) of attendees were fromNevada and 20% were from the Lake Tahoe Basin. Interestingly enough, LWF reached areas that wehave not reached in years, or have never reached during the Nevada Wildfire Awareness campaign.Those area include: Clark, Elko, Eureka, Humboldt, Lyon, Pershing and Storey County residents. Forattendee specifics, please view the tables at the end of this document.NWAC 2021 Campaign Overview 2

Topics included:Session #1 “Firewise Landscaping,” April 7, 2021Wendy Hanson Mazet, a Certified Arborist, is the Extension plant diagnostician. Her extensivebackground in horticulture and arboriculture helped to educate attendees about different plantselections around one’s home to improve defensible space.Session #2 “Wildfire Evacuation Preparedness,” May 13, 2021Carson City Fire Department’s Deputy Emergency Manager, Jason Danen, spoke about emergencynotification systems such as Code Red and other forms of communication to the public during awildfire.Skyland Fire Adapted Communities’ leader and Douglas County CERT member, Ann Grant, discusseditems to prep for an evacuation go bag and a stay box.Living With Fire Program Manager, Jamie Roice-Gomes, reviewed the Living With Fire Programwebsite features to aid with evacuation preparation.Session #3 “Perspectives of a Wildland Fire Investigator,” May 18, 2021Bureau of Land Management’s Fire Mitigation and Education Specialist/Fire Trespass Coordinator,Bradley Milam, spoke about wildland fire investigation, and the U.S. Forest Service - HumboldtToiyabe’s Forest Fire Prevention Officer, Jennifer Diamond, gave some wildland fire prevention tips.Session #4 “The Timeline of Climate, Weather and Fire,” June 10, 2021Dr. Tim Brown, research professor, climatology and director of Western Regional Climate Center,discussed how weather and climate influence fire in Nevada.Session #5 “Protect, Prevent and Prepare with NV Energy,” June 24, 2021NV Energy’s Natural Disaster Protection Plan Program Execution Office Director, Danyale Howard, andDirector of Electric Delivery Operations, Zeina Randall, P.E. spoke about how NV Energy is workingwith customers and partners using innovative strategies to reduce the risk of wildfire to Nevadans.Session #6, “Wildfire Smoke and Health,” July 8, 2021Chris Smallcomb, National Weather Service – Reno office meteorologist and public information officer,discussed smoke forecasting and models utilized to predict smoke.Brendan Schnieder, air quality specialist with the Washoe County Health District’s Air QualityManagement Division, reviewed wildfire smoke and health impacts.Session #7 “Home Hardening Q&A,” August 12, 2021Dr. Steve Quarles, University of California Cooperative Extension Advisor Emeritus and the retiredChief Scientist for Wildfire and Durability, Insurance Institute for Business & Home Safety ResearchCenter. The Q&A session was focused on home hardening, or building or retrofitting homes towithstand wildfire.NWAC 2021 Campaign Overview 3

Session #8 “Reseeding and Flood After Wildfire” September 9, 2021Anna Higgins, forester with the Nevada Division of Forestry (NDF), and Mark Freese, ecologist with theNevada Department of Wildlife (NDOW), talked about the reseeding efforts of their agencies andDanae Olson, project manager, and Elise Jarrett, water resources planner with the U.S. Army Corps ofEngineers, talked about preparing for potential flood after wildfire.Session #9 “Prescribed Fire in Tahoe and Nevada”Keegan Schafer, fuels management officer with Tahoe Douglas Fire Protection District, and DuncanLeao, forest fuels and vegetation program manager from the U.S. Forest Service – Humboldt-ToiyabeNational Forest, talked about prescribed fire and projects in the Lake Tahoe Basin and Nevada.ProclamationsWith the help of local, state and federal firefighting agencies, we obtained 12 proclamations and 1resolution from the local and state governing bodies listed below:Nevada State GovernorCarson City SupervisorsClark County CommissionersDouglas County CommissionersEsmeralda County CommissionersEureka County CommissionersHumboldt County CommissionersLander County CommissionersNye County CommissionersPershing County CommissionersStorey County CommissionersWashoe County CommissionersWhite Pine County CommissionersNWAC 2021 Campaign Overview 4

Carson City Fire Department’s Chief Slamon and Rodd Rummel and Living With Fire’sMegan Kay accept a proclamation from the Carson City Supervisors.Marketing ResultsWith the assistance of the BLM – Nevada State office and additional support from the Nevada Divisionof Forestry and U.S. Forest Service, LWF contracted with KUNR to play 224 radio spots advertising forNWAC workshops, wildfire preparedness, and the LWF podcast from May – October.Also with the assistance of the BLM- Nevada State office and additional support from the NevadaDivision of Forestry and U.S. Forest Service, LWF contracted with the news websites This Is Reno andNevada State News to promote NWAC.These online news networks promoted NWAC on Facebook, Instagram, Twitter, their newsletters, andas banner ads on their websites.LinkedIn posts reached 936 people, Twitter posts reached 6,619 people and Facebook posts reached35,315 people. The most impressive reach was from the website banner ads and newsletter links.Together, those reached 1,111,629 people and had a total of 590 clicks.NWAC 2021 Campaign Overview 5

NWAC 2021 List of Events or Activities by CountyCarson CityDate(s)Event or ActivityPartner(s)April 30Carson Now NWACPromotionCarson Now, UNCEMayMessage on CCFDstation 51 digitalsignCarson City FireDepartmentMay OctoberBanners displayedin various locationsMay OctoberNWAC graphics onCasino FandangoDigital BillboardBLM, Carson CityFD, NDF, NV Deptof EducationAnn Grant, CasinoFandangoMay 17- 2140-ft Banner CarsonStreetCarson City FireDepartmentMay 6Carson Board ofSupervisorsProclamationCCFD, UNCE15June 24Session 5 LWFVirtual Series"Protect, Prevent &Prepare with NVEnergy"NV Energy, UNCE1July 6Session 6 LWFVirtual Series"Wildfire Smoke andHealth"Session 7 LWFVirtual Series"Home HardeningQ&A"Washoe Co. AirQuality, NWS, UNCE1Dr. Steve Quarles,UNCE4August 12Direct# Direct# IndirectMail/Dist Participants ParticipantsSeptember9Session 8 LWFNDF, NDOW, ArmyVirtual SeriesCorps of Engineers,"Reseeding andUNCEFlood After Wildfire"5October 14Session 9 LWFVirtual Series"Prescribed Fire inTahoe and Nevada"2Tahoe DouglasFPD, USFS, UNCENWAC 2021 Campaign Overview 6

ChurchillDate(s)Event or ActivityPartner(s)Direct# Direct# IndirectMail/Dist Participants ParticipantsMay OctoberBanners displayedvarious locationsBLMDate(s)Event or ActivityPartner(s)April 7Session 1 LWFVirtual SeriesLandscapingUNCE MasterGardenersApril 20Clark Co.CommissionersProclamationBLM, Clark Co. FD,Mt Charleston Fire,NDF, North LasVegas Fire, USFS,UNCEMay OctoberBanners displayedvarious locationsClark County FD, Mt.Charleston FD, USFSMay 13Session 2 LWFVirtual Series"Wildfire EvacuationPreparedness"Carson City Fire,Douglas CountyCERT, Red Cross,UNCE1June 24Session 5 LWFVirtual Series"Protect, Prevent &Prepare with NVEnergy"NV Energy, UNCE3September9Session 8 LWFVirtual Series"Reseeding andFlood After Wildfire"NDF, NDOW, ArmyCorps of Engineers,UNCE1October 14Session 9 LWFVirtual Series"Prescribed Fire inTahoe and Nevada"Tahoe Douglas FPD,USFS, UNCE2ClarkDirect# Direct# IndirectMail/Dist Participants Participants130NWAC 2021 Campaign Overview 7

DouglasDate(s)Event or ActivityPartner(s)Direct# Direct# IndirectMail/Dist Participants Participants4April 7Session 1 LWF VirtualSeries LandscapingUNCE MasterGardenersMay 1The Record-CourierNWAC PromotionThe RecordCourier, UNCEMay OctoberBanners displayed invarious locationsBLM, East ForkFire, Sierra FrontDispatch, TerryTaylor, USFSMay 13Session 2 LWF VirtualSeries "WildfireEvacuationPreparedness"Carson City Fire,Douglas CountyCERT, Red Cross,UNCE2May 18Session 3 LWF VirtualSeries "Perspectivesof a Wildland FireInvestigator"BLM, USFS, UNCE4May 20Douglas CountyProclamation20June 10Session 4 LWF VirtualSeries "The Timelineof Climate, Weatherand Fire"East Fork FPD,Tahoe DouglasFPD, UNCEDRI, UNCEJune 24Session 5 LWF VirtualSeries "Protect,Prevent & Preparewith NV Energy"NV Energy, UNCE1July 6Session 6 LWF VirtualSeries "WildfireSmoke and Health"Washoe Co. AirQuality, NWS,UNCE4September9Session 8 LWF VirtualSeries "Reseedingand Flood AfterWildfire"NDF, NDOW, ArmyCorps ofEngineers, UNCE7October 14Session 9 LWF VirtualSeries "PrescribedFire in Tahoe andNevada"Tahoe DouglasFPD, USFS, UNCE31NWAC 2021 Campaign Overview 8

ElkoDate(s)Event or ActivityPartner(s)Direct# Direct# IndirectMail/Dist Participants Participants1April 7Session 1 LWF VirtualSeries LandscapingUNCE MasterGardenersMay OctoberBanners displayed invarious locationsBLM, Elko CountyFPD, Elko FD, NDF,USFS1June 24Session 5 LWF VirtualSeries "Protect,Prevent & Preparewith NV Energy"NV Energy, UNCE1July 9Silver StateStampede RodeoBLM, NDF, UNCE4,540EsmeraldaDate(s)Event or ActivityPartner(s)April 20Esmeralda CountyProclamationBLM, NDF, UNCEDirect# Direct# IndirectMail/Dist Participants Participants10EurekaDate(s)Event or ActivityPartner(s)May OctoberBanners displayed invarious locationsMay 6Eureka CountyResolutionMay 13Session 2 LWF VirtualSeries "WildfireEvacuationPreparedness"Eureka CountyNatural Resources,Eureka FirewiseEureka CountyNatural Resources,Eureka FirewiseCarson City Fire,Douglas CountyCERT, Red Cross,UNCEDirect# Direct# IndirectMail/Dist Participants Participants42NWAC 2021 Campaign Overview 9