2021 PITCH CONTEST - Hws.edu

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2021The Todd Feldman ’89 and FamilyPITCH CONTESTSee one finalist walkaway with a 10,000grant to make his orher idea a reality.March 4Live Stream7 p.m.

WelcomeAmy ForbesDirector of the Centennial CenterPitch PresentationsFlash Pitch CompetitionEd BizariEntrepreneurial Fellow for the Centennial CenterThe Pitch Winner Announced-1-

WelcomeIt’s hard to believe that this is the tenth year of The Pitch contest. Backin the fall of 2011, President Emeritus Mark Gearan L.H.D. ’17 began theschool year with the theme, “The Power of an Idea.” At the CentennialCenter, we took up this challenge and decided to do a program that wouldallow students to explore ideas while also teaching them how to implementthem. We felt the timing couldn’t have been better to offer the Colleges’ firststudent entrepreneurial leadership contest. Ten years later, the contest is theperfect representation of the Centennial Center. As we work with studententrepreneurs, we still consistently find that to further an idea it takesleadership qualities, entrepreneurial know-how, and innovative strategies.Much like the rest of the world, we’ve been managing the challengesassociated with the coronavirus pandemic. Still, there is much to celebratethis year. First, we welcome a new donor, Todd Feldman ’89 who is anaccomplished executive and passionate entrepreneur. Todd met with eachfinalist presenting tonight to provide feedback and advice. We’re delightedto have his name officially on the contest and want to thank him sincerelyfor taking this interest in our student entrepreneurs. Together, we lookforward to cultivating innovative proposals from students, comprehensivedevelopment when students engage in the contest and a high quality finalevent each year for our HWS community to enjoy.Second, our tenth year has allowed us to do something we’ve never donebefore, which is to gather a group of judges who were all past Pitch contestparticipants when they were undergraduates at HWS. In perhaps our bestdemonstration of measurable outcomes, our four judges are all founders ordirectors of their own organizations, several launching their current venturewhile they were finalists in the contest. Sara, Mattie, Ato and Sam continueto innovate across multiple industries, driving new ideas, connecting usersand creating value that is transforming the spaces where they operate.We’re delighted to have them back to The Pitch on this distinguishedpanel and also thank them for paying it forward to the next generation ofentrepreneurial leaders.Lastly, while our finalists will make their pitch “live,” the event will bevirtual for the first time. While we will miss the energy and standing roomonly space in the Vandervort Room, we still want to acknowledge theextraordinary efforts of these finalists who have been working for morethan six months on their idea. They are supported by an amazing networkof HWS faculty, staff, selection committee members, alum mentors andjudges. We’d like to thank the HWS community for a wonderful ten yearsand congratulate all those students who have been courageous enough toput forward an idea.Sincerely,The Centennial Center-2-

Our New DonorTodd Feldman ’89 has been a successfulentrepreneur across multiple industries,including garment and soft goods, entertainmentand real estate. Having graduated from HWS withhis B.A. in Economics, Feldman has developeda keen eye for packaging ideas and buildingbusinesses over the past almost 30 years. He isthe founder of The Feldman Co.Having started in the manufacturing world, Feldman quickly becamea top salesman in a multi-national public corporation, which servedhim well in his transition into the entertainment business. Feldman hasproduced a feature film and packaged and set up many television showsat major networks and continues to produce and represent establishedwriters and directors in a variety of mediums.In 2008, Feldman and his wife, Jenn, created and patented arevolutionary throw blanket, the Nuddle Blanket, which, at the time,was the only blanket with a foot pocket. The Nuddle Blanket becamea favorite of many, including several well-known celebrities andinfluencers, and can be found on couches all around the world.In 2009, Feldman was presented with an opportunity to invest in severalreal estate deals of a prominent developer of hotel and residentialproperties, during which time he met an executive who would laterbecome a business partner. In 2011, Feldman and this executive cofounded Leonardo247, a real estate software platform, which brings realestate, management and technology together in a ground-breaking newway. Leonardo247 has since grown to become a leader in the multifamily industry.Feldman’s entrepreneurial spirit is alive and well, as he has recentlyinvested alongside über investor, Tim Draper, in PORTL, a Californiabased Hologram start-up, as well as ROLLA, a NYC-based real estatevideo platform - of which he is also on the Advisory Board.The Feldman family are thrilled to be involved in HWS’s The Pitchand are looking forward to many years of supporting young HWSentrepreneurs.-3-

Pitch JudgesSam Solomon ’17Sam Solomon’s entrepreneurial goal is to help change the way weeat through sustainable food practices. After winning The Pitch andgraduating in 2017, he went on to found Pizza Posto, a wood-firedpizza food truck that utilizes fresh ingredients grown locally in theFinger Lakes. Since the spring of 2018, Pizza Posto has provided pizzaat local wineries, breweries and at the Spotted Duck.At the end of 2020, Solomon partnered with a local business owner to purchase SpottedDuck, an award-winning ice cream shop just 15 minutes south of Geneva. This businessfollows the same food philosophy as Pizza Posto in keeping ingredients fresh and locallysourced. In order to run both businesses, he has decided to keep the pizza truck atSpotted Duck next season. He currently sits on the board of the Geneva Area Chamberof Commerce and is an active HWS alum, guest speaking in classes and mentoring Pitchparticipants.Ato Bentsi-Enchill ’17Ato Bentsi-Enchill is dedicated to helping others achieve their businessgoals and values by acting as a mentor, connector, listener andstoryteller. He is the Director at Black Adam Africa Capital ManagementLimited, a boutique transactional advisory firm focused on helpingbusinesses and projects in Africa raise external financing. To date, hehas raised close to 10 million for businesses in Ghana. The firm aimsto build sustainable businesses that evolve into national and regionalchampions that achieve maximum job creation and value addition in Africa.Bentsi-Enchill also founded RevisionPrep, an online educational platform that preparesstudents to pass the BECE; and Deals en Route, a coupon distribution platform in NewYork. In Ghana, he runs the co-working space 8 Volta Workspaces.Bentsi-Enchill graduated magna cum laude in International Relations and Frenchand African Studies. In 2013, he won the The Pitch competition. He has also won orplaced highly at a number of other business plan competitions at institutions includingGeorgetown University, Harvard University, Princeton University and the Tony ElumeluEntrepreneurship Programme.-4-

Mattie Mead ’13Mattie Mead is an adventure-seeking entrepreneur who has a passionfor building a better world. Through his venture Hempitecture, heis a builder, an innovator, and is dedicated to seeing the use ofsustainable, healthy building materials in our built environment. Outsideof Hempitecture, Mead serves on the Board of Directors of IdahoBaseCamp, a non-profit organization that connects underservedcommunities to the outdoors. In his home of Ketchum, Idaho, heserves as the Vice-Chair of the Planning and Zoning Commission. At HWS, Mead studiedarchitecture, environmental sciences and entrepreneurship.Sara Wroblewski ’13Sara Wroblewski is the Founder and CEO of the nonprofit One Bead.At HWS, Wroblewski won the school’s first annual entrepreneurialPitch competition and the prize of 10,000 to start her organization.To date, Wroblewski has raised over one million dollars to supporther work of empowering young students to catalyze change in theircommunities and has impacted the lives of thousands of studentsin Boston. Wroblewski has grown as a manager over the last severalyears, collaborating with and overseeing a small team of passionate individuals. However,if you were to ask Wroblewski what makes her the most qualified person to do her job, shewould say it is her austere attention to detail when it comes to strategic planning.When not managing her nonprofit, Wroblewski can be found both teaching and practicingyoga around Boston.Pitch MentorsSteve Alperin P’22, Co-Founder of Boston BullPen ProjectKatherine Bangs ’95, Business Owner, EntrepreneurRuah Bhay ’01, Yoga, Meditation and Wellness TeacherDaniel Baker ’72, Chairman of Tate EngineeringJames Burness ’71, Biotech/Lifescience VC and strategic advisorto early stage cos.Michael Krupp ’74, Co-Founder and CEO of Neurgain TechnologiesRobert Scolnik ’66, Philanthropist, Small Business Owner,Muskegon County Commissioner-5-

Pitch FinalistsAlexandria Knipper ’21Hometown: Clifton Springs, N.Y.Major: Media & SocietyMinor: Entrepreneurial StudiesCANadaptA multilingual online community that strategically connects cancer patients,survivors, and caregivers who have common characteristics and needs.-6-

Pitch FinalistsMeghan McKenna ’21Marie Charlotte Carrau ’21Hometown: Avon, Conn.Major: SociologyMinor: Entrepreneurial StudiesHometown: New Rochelle, N.Y.Major: EconomicsMinor: Studio ArtRe-ThreadRe-Thread is a textile recycling company, turning unwanted textiles into thread.Our mission is to reduce the waste and negative climatic effects produced bythe fashion industry.-7-

Pitch FinalistsMatthew Nusom ’23Hometown: Trumbull, Conn.Major: Environmental Studies & PhilosophyMinor: Entrepreneurial StudiesSymBIO DesignsSymBIO Designs bridges the gap between good-intentioned humans andbroken systems to provide sustainable solutions that better the world. Weprovide a variety of redesigned everyday products to allow people to better theirenvironments, institutions and communities.-8-

Pitch FinalistsJack Fell ’21Hometown: Concord, Mass.Major: Political ScienceMinor: EnglishGrassroots PartnershipsTo help provide alternative strategies for passing policy, Grassroots Partnershipsis a 3-step model to community-based policy solutions. This model can beapplied to various communities facing a variety of local policy problems.-9-

Pitch Semi-FinalistsAlexandria Knipper ’21Meghan McKenna ’21Marie Charlotte Carrau ’21,Star Peña ’22Jake Rogers ’22Matthew Nusom ’23Jack Fell ’21Michael ’59 and Ellen ’60 Opell IdeaLabThe Michael ’59 and Ellen ’60 Opell IdeaLab has served as an effective feeder programinto The Pitch contest. It also acts as an idea accelerator. A student investment committeein coordination with the Centennial Center reviews student proposals and allocates 5000in seed funding to various ideas. Many of this year’s finalists participated in IdeaLab.Student Investment CommitteeBrian Hoffman ’21 - ChairAnnie Crotty ’22Emma Nedeau ’22Maura McNamara ’22Teddy Ruppenstein ’22Fall 2020 IdeaLab ParticipantsWilliam Kline ’23Meredith Kehoe ’22Laurel Soulier ’22Emeline Smith ’22Jake Rogers ’22Marie Charlotte Carrau ’21Elizabeth Cannon ’22Bliss Doney ’22Meghan McKenna ’21Matthew Nusom ’23Aadarsh Adivishnu ’24Niima Sellah ’23Jonathan Garcia ’23- 10 -

Centennial Center ProgramsCentennial Center Scholars: The Centennial Center Scholars program isdesigned to support incoming students who have demonstrated a commitmentto leadership and growth through their experiences in high school and homecommunities. Each Centennial Scholar arrives on campus already a part of acohort of students and will spend the next four years continuing their journey ofdeveloping into ethical, inclusive and value-based leaders.Fellowships: Each year, the Centennial Center offers financial support toinnovative student leaders in the form of fellowships. Board of Trusteesmember Dr. Steven Cohen ‘67 sponsors the Cohen Fellowship for 1500 to astudent leader each summer.HWS Hackathon: A hackathon is an event designed to innovate new ideas thataddress complex problems. Hackathons originated in the technology field andhave slowly been applied to new spaces like social innovation. Teams receivea topic and have 24 hours to “hack” it. They are fast-paced, high energy andproduce ideas that are intended to change the world.HWS Leads Certificate Program: The HWS Leads Program is designed topurposefully guide students in the study of leadership as well as offer theopportunity to develop as a leader through academic enrichment and appliedlearning. This program provides the foundation for students to embark upon,or continue, their journey of developing into ethical, inclusive and value-basedleaders.MentorConnect: The HWS MentorConnect program begins the developmentof your own personal mentor network by matching students with for-profit ornon-profit entrepreneurial ideas with alums having associated subject matterand/or domain expertise. Once matched by the Centennial Center staff,students can expect a four-week mentor engagement that will provide detailedlearning around the idea topic, the related ecosystem, and potential businessmodels.Michael ’59 and Ellen ’60 Opell IdeaLab: Students submit a brief proposalthat outlines an idea for a product, service or organization. Participants join asix-week accelerator program designed to develop ideas. At the end of the sixweeks, participants resubmit their proposals for a chance at start up fundingfrom a pool of 5000.Student Advisory Board: As the Centennial Center continues to grow studentvoice is critical to our planning, mission and efforts to impact campus andthe surrounding community. The Student Advisory Board provides input forstrategic planning, selects applicants for the HWS Leads program and helpscraft student-centered programming.Student Launchpad: Student Launchpad engages students in “real” startupactivities with a goal of creating new ventures. The program gives studentsthe opportunity to work in a virtual incubator construct, meaning fitting in yourstartup wherever and whenever your academic schedule allows. The programalso encourages communications with other teams, mentoring from CentennialCenter staff, and participations in regional business plan competitions.- 11 -

Centennial Center ProgramsSummer Sandbox: Sumer Sandbox is an immersive, nine-week startupaccelerator program designed to serve as a launching point for studententrepreneurs and startup founders. The goal is to gain the fundamental skillsfor moving an idea from early concept to sustainable business model in thatnine-week period. Summer Sandbox runs between June and August, andparticipating students receive a stipend for living and housing.The Todd Feldman ’89 and Family Pitch: The Pitch is a student entrepreneurialleadership contest. Students submit proposals for products, services andorganizations (for profit or nonprofit). A selection committee will narrow thefield to semi-finalists who are matched with an alum mentor. The selectioncommittee then chooses finalists who are invited to pitch their idea beforejudges and an HWS audience for a chance to win 10,000.Youth Leadership College: The HWS Youth Leadership College is a curriculumdesigned for elementary and middle school leaders. Young leaders from thecommunity participate in leadership sessions that follow the Centennial Center’ssignature model of Leading Self, Leading Others, and Leadership in Action.The Opell ChallengeInvest in Student Entrepreneurship @ HWSMichael ’59 and Ellen ’60 launched the OpellChallenge to establish the HWS StudentEntrepreneurship Fund to open new doors forstudent innovation by providing opportunitiesto learn the craft of entrepreneurship. TheChallenge will match donations by 50%, upto 162,000, with an overall goal of 486,000.Join the Opells in growing this living fund thatwill support the flow of HWS student ideasfrom creation to possible realization.Gifts may be made at any level. For more information, please contact JulieKennedy, Director of Leadership Giving at kennedy@hws.eduEmpower Innovation. Invest in Entrepreneurship.Join the Opell Challenge.- 12 -

Pitch MentorsAndreanna Doering ’84 – Senior Director in Strategic Planning and BusinessManagementZana Lawrence ’07 – Director of Original Documentary Programming, NetflixSara Wroblewski ’13 – CEO and Founder of One BeadJim Cecere ’91 – Managing Director, JC Capital GroupThank YouSam Solomon ’15 – Owner of Pizza PostoThe Pitch is a program that takes a community effort. The Centennial Center isJakegratefulLecky ’10– SalesDirector,HudsonSutlerdeeplyfor thesupportwe receivefromcolleagues across HWS and theGeneva community. Specifically, we’d like to thank:Ted Brodheim ’82 – Senior Executive, Samsung Electronics of America The IT Department, particularly Matt Thomas for going above and beyondto help us plan our first-ever virtual Pitch. Communications for their wonderful design of our program, slides andmarketing materials. The Selection Committee for helping review proposals and ensuring thatthis is a learning experience as well as a contest. The Judges for challenging our student finalists and for their thoughtfulquestions and wisdom during the selection of the winner. The Pitch Mentors for guiding semi-finalists during the second round. Campus colleagues for helping with practice panels as finalists preparedfor the event.- 13 -

The Centennial Center603 South Main StreetGeneva, New York 14456www.hws.edu/leadershipFollow usTheCentennialCenter@hws.centennialcenter@HWSCCL

of Hempitecture, Mead serves on the Board of Directors of Idaho BaseCamp, a non-profit organization that connects underserved communities to the outdoors. In his home of Ketchum, Idaho, he serves as the Vice-Chair of the Planning and Zoning Commission. At HWS, Mead studied architecture, environmental sciences and entrepreneurship.