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Securing YourSmall Business OnlineIntro: Small Business, Big ThreatGet World-Class Security with SSLGive Customers the Green LightThrow Hackers a Curveball with ECCAssure End-to-End Security with Always-On SSLNo One’s Perfect—But You Can Be CloseSymantec for Your Small Business
Securing Your Small Business OnlineSmall Business,Big ThreatHackers are taking aim at your small businesswebsite. Defend yourself—and your customers—with strong, affordable online security.Years ago, a small business could attractcustomers online with low prices alone.No longer. Consumers these days arewell aware that cyberfraud is a seriousdanger, and they won’t do businesswith you online unless they’re sure yourwebsite is secure. That means you mustdo two things: One, secure your website.Two, assure visitors to your site thatthey’re protected while they’re there.Yet a lot of businesses do neither. Manythink hackers don’t bother with smallbusinesses. Not true. The January2014 Symantec Intelligence Reportshows companies with fewer than 250employees are the victim of 39 percentof all cyberattacks. Others think theycan’t afford strong security. Again,not true. Small businesses today canget the same protection used by largecompanies—and get it at an affordableprice. These security solutions are easyto implement and easy to manage, withno need for onsite IT staff.2The small-business takeaway: Now isthe time to secure your website, instillconfidence among your customers, andreach your full potential online.View the infographic below to learnwhy small business is a big targetfor cybercrime.Consumers these days won’t dobusiness with you online unlessthey’re sure your website is secure.INFOGRAPHICCan a Data Breach Happen to You?3
Securing Your Small Business OnlineGive Customers theGreen LightGet World-ClassSecurity with SSLFrom Wall Street to the megamall,high-profile cyberattacks are makingheadlines on a regular basis. Identitiesare stolen, accounts intercepted, creditcard numbers swiped. It’s enough tomake people worry about their securityat the websites of the nation’s largestretail and financial institutions. Sowhat do you think it does to consumerconfidence in your small-business site?To assure your customers that yourwebsite is safe, you must secureyour site and you must implement asolution that’s recognized and trustedby consumers. Your best choice: SSL,or secure sockets layer protection. Theworld’s largest companies use SSLsecurity to safeguard their websites.In fact, 91 percent of Fortune 500companies use Symantec SSL—andthe same product is available to yoursmall business.4Click on the article below to readfrequently asked questions about SSLsecurity for your small business.You not only must protect your customers whenthey visit your site, you must make it apparentto them that they’re protected so they’ll feelsafe enough to do business with you. A good wayto do it is with Symantec Extended ValidationSSL Certificates.For you, Symantec EV SSL means strongwebsite security. For your customers,it means the address bar in their webbrowser turns green when they visityour website, a clear signal that yoursite is legitimate and trustworthy. Andmore trust among your customersmeans more sales conversions for yourbusiness. Websites that use SymantecEV SSL have an average of 17 percentuplift in sales-conversion rates.Q&AWhat’s the Best Way to Protect MySmall Business Website?Read the article below to learn how asimple signal that your site is securecan instantly boost your bottom line.Learn how these three small businessesboosted their trust—and their sales—with the green bar.CASE STUDYGreen Means Go5
Securing Your Small Business OnlineThrow Hackers aCurveball with ECCCyberattacks are coming fast and from manydirections. And for small businesses, therepercussions are usually catastrophic.Without the resources to repair thedamage done by a breach, mostsmall firms never recover. In fact, 60percent of small firms that fall prey tocybercrime go out of business within sixmonths of the attack, according to theNational Cyber Security Alliance.You can fight back with ECC, or ellipticcurve cryptography. ECC is one of themost powerful and efficient typesof encryption available today. ECCis the next generation of encryptionalgorithm. It offers stronger securitythan certificates that use the 2048-bitRSA algorithm and it’s 10,000 timesharder to crack. It’s also more efficient,and becomes even more so under peakserver loads.To demonstrate the power of ECC,Symantec includes an ECC certificatewith our Symantec Pro SSL products,ensuring that you’ll always have the6latest technology when you upgrade toPro. Symantec is also the only companyto offer pure ECC certificates—ECCcertificates chained to ECC roots.The only other company to offerECC certificates chains them to RSAcertificates, which provides less thanideal security.Visit the article below to read fivereasons why you may need theenhanced capabilities of ECC.60 percent of small firms that fallprey to cybercrime go out of businesswithin six months of the attack.ARTICLEElliptic Curve Cryptography7
Securing Your Small Business OnlineTop websites like Apple andAmazon use Always-On SSL intheir strategy to deliver a bettershopping experience to theircustomers. You can do the same.Assure End-to-EndSecurity withAlways-On SSLSmall businesses routinely use moresecure SSL to protect login pages andshopping carts. But many stop there.They don’t encrypt subsequent pagesduring the user’s session. Once upona time, that may have been enough.But nowadays, when online attacksare frequent and easier to execute, youmust ensure that all online transactionsinvolving confidential data are lockeddown all the time.Always-On SSL does that. It enforcesthe stronger security of SSL across yourentire website. With consumers now wellaware of the risks posed by cybercrimeand data loss, they look for proof thatthe companies they transact with aretaking serious measures to protectthem. You can address their concerns—and yours—with Always-On SSL. Top8websites like Apple and Amazon useAlways-On SSL in their strategy todeliver a better shopping experience totheir customers. You can do the same.Click on the article below to learnhow Always-On SSL protects userswith persistent security from loginto logout.ARTICLESecurity Without End9
Securing Your Small Business OnlineNo One’s Perfect—But You Can Be CloseSecure once meant, well, secure. Itmeant that pages transmitted via HTTPS(the “S” stands for secure) rather thanHTTP were protected from prying spies.Then the Heartbleed bug changedeverything. Its discovery revealedthat HTTPS sessions based on onespecific version of Open SSL are indeedvulnerable to attack if a hacker can learna server’s private key. If he does, he canread any information sent to the server.Perfect Forward Secrecy can stop thebleeding. It provides an added layerof security not available with commonOpen SSL products. It protects youeven if an eavesdropper does gainaccess to your server’s private key.Perfect Forward Secrecy can be morecostly. But, as the Heartbleed bugdemonstrated, the cost of not runningPFS can be far greater.Symantec offers a free tool you can useto check your security and make sureyour certificate is installed correctly andemploys the latest protection. To checkyour certificate, go to views/certCheck.jsp.Read the article below to discoverhow perfect forward secrecy providesbetter protection for your website.Symantec for YourSmall BusinessSymantec’s innovative products andservices protect businesses small andlarge. Our world-renowned expertisein safeguarding data, identities, andinteractions delivers security andconfidence to you and your customers.To learn more about strong, affordableonline security for your small business,visit us at Symantec.com/sslcertificates.Perfect Forward Secrecycan stop the bleeding. Itprovides an added layer ofsecurity not available withcommon Open SSL products.ARTICLESecurity for an Imperfect World10Copyright 2014 Symantec Corporation. All rights reserved. Symantec, the Symantec logo, and the Checkmark logo are trademarks or registeredtrademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
Small Business, Big Threat Hackers are taking aim at your small business website. Defend yourself—and your customers— with strong, affordable online security. Years ago, a small business could attract customers online with low prices alone. No longer. Consumers these days are well aware that cyberfraud is a serious danger, and they won't .
