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Differentiate and Grow Your Hosting Business withParallels Business Automation StandardAlex Goncharov, Sr. Director, PBAS Product Marketing
Growing hosting business with automationJoinedRUSONYXin RussiaLaunchedUSONYXin Singapore20012006USONYX: 3000 customers 0.8 mln revenue 6 employees Profitable business20072010RUSONYX:5000 customers 1 mln revenue8 employeesProfitable businessProfit from the Cloud 2
What we are going to talk about Introducing PBAS (if you are new to it) Best practices of running your business with PBAS Best ways to integrate 3rd party apps with PBAS Increasing your revenue with value add services 2 year vision for PBASProfit from the Cloud 3
What Your Customers are Asking for“We need a single provider whichcan provide ALL services we need!”“We need a simple solution with unifieduser interface which our staff can understandand manage”“We want to update our site, blog, shoppingcart ourselves!”“We need our hosting to grow with ourbusiness from domain and shared toVPS and Dedicated Server”Profit from the Cloud 4
What you are telling us“We need automation which covers full rangeof services Domains, Email, Shared Hosting,VPS, VMs and Dedicated Servers”“We need a solution which we can deploy,configure and launch in 48 hours!”“We need an automation solution thatour staff can understand and customize!”“We need a powerful, but simple billing systemthat covers majority of business models”Profit from the Cloud 5
Why PBAS is the solution?Proven and reliable! It meets providers and customer’s needs! Easy to deploy Ready to use, right out of the box The most matured hosting and billingautomation product on the market 11 years of feedback and development Over 650 PBAS powered providersProfit from the Cloud 6
PBAS is the solutionTools for every role: Provider, Reseller, dOnline Store r AutomatedBillingIndependentIntegratedOnline Stores l Self-serviceControl PanelsCustomer sitesSite BuilderProfit from the Cloud 7
Professional. Powerful. Profitable.Hosting automation for your businessVM1login: rootpassword:VE1www.abc.com207.214.125.25login: rootpassword:VM2www.abc.comlogin: alexpassword:207.214.125.23alex@abc.com. . mains EmailHostinglogin: alexpassword: Linux 214.125.24 SSLCertificatesLinux .9.28203.120.9.27 VE2www.abc.com. . oo.com SaaS HypervisorbasedVM Hosting 3d party DedicatedServersServicesProfit from the Cloud 8
PBAS upsell scenarios and ARPU growthRevenue tingVM / dedicatedHostingSSLCertificates 3rd PartyServices (backup) Profit from the Cloud 9
Reduce operational cost with PBASGrow your profit! Scale up your business without increasing your head count Increase hardware utilization. Increase density. Reduce cost. Reduce training cost and # of human errors Reduce domain registration and SSLcertificates’ cost. Signup for PDN! Get your Business automated now!Pay PBAS license fees later. Save cost.Profit from the Cloud 10
How does Revenue Share Program Work?Start using PBAS today and pay when your business growthwith Revenue Share Program: No initial PBAS license cost Provider is paying for Plesk and PVC licenses from day one 0% revenue share fee on revenue delivered throughPBAS below 8000 ( 5450) monthly sell-through 2% revenue share fee applied to all revenue deliveredthrough PBAS above 8000 ( 5450) monthly sell-throughProfit from the Cloud 11
Next Step1. Become Parallels Partner at:http://www.parallels.com/spp/partnerprogram/2. Get free PBAS license from your account manager3. Get free Installation and Basic Administration Course4. Download or try PBAS 5. Questions? Send me an email: alex@parallels.comProfit from the Cloud 12
Best PracticesSmall pieces that add up to your successVictor Batraev, Program ManagerParallels Business Automation Standard
Best Practices – #1Integrate your Website with PBAS store properly: Customer selects hosting plan and period on your web site BUY button links to the selected plan and configuration Transition from web site to PBAS store is not noticeableExample of redirect URL:http:// PHP Store hostname /hspc/index.php?action preselect& parameter value -ps series key xxxxxxxps period xxxxxxps domain name domain-name.tldps dm action register newIncreases conversion rate (your sales) by 35%Profit from the Cloud 14
Best Practices – #2Add media, twitter, dynamic content to the Control PanelThis is an example ofleft menu templatecustomization.originalcustomizedYou can also:- add- delete- modifyAny- section- sub-elementProfit from the Cloud 15
Best Practices – #3Increase your revenue by integrating PBAS with 3rd partyservices. Here is how: Use Miscellaneous hosting plan type for custom servicesUse Custom Attributes for additional optionsAutomate provisioning with EventsUse Conditions to provision different servicesAdd login to 3rd party management interface into CP usingcustomization Here is what other providers are doing:- VMs provisioning- BackupAgent services- cPanel licenses provisioningProfit from the Cloud 16
Grab Hold of the Cloud Backup OpportunityRobbert van GeldropCTO, BackupAgent
Why Become a Cloud Backup Provider? Backup is a flagship cloud product- Attract new resellers and end-users Increasing ARPU- Easy to bundle with conventional hostedservices- Manage their cloud data, secure their onpremise data Reducing churn- strengthen the bond with customers Making margins on storage- Adds value to storage- Backup makes storage profitable againProfit from the Cloud 18
Why Choose BackupAgent? Platform boiled down to its essentials:- Your customers backup their valuable datato your private cloud Server software:-ScalableMulti-tenantBranded (private label) softwareIntegrated with Parallels Client software:-User friendlyEfficientSecureMultiplatformServer backupProfit from the Cloud 19
Integrate Backup Services with PBA-S Generate groups Create Custom Attributes in PBAS Enable Custom Attributesin hosting plans Add integration script to EventProfit from the Cloud 20
Sell Backup Services in PBA-S StoreOrdering and provisioningProfit from the Cloud 21
Thank You!Meet us at the BackupAgent boothContact: robbert.vangeldrop@backupagent.comMore info: www.backupagent.com
Increase Revenue with SSL in PBASSteve Barnes,Biz Dev, OpenSRS
Increasing Revenue with SSL Products Where are your customers getting SSL services today? Why do customers needs SSL?-Secure payment transactionsLogin formsBilling and control panelsEmail server connectionsAny data transmission What sort of margins can I expect selling SSL?- RapidSSL 30 per certificate- QuickSSL 50 per certificate Are you selling a full range of SSL products?- Upgrade your users to higher margin certificatessuch as EVProfit from the Cloud 24
Why OpenSRS Who is OpenSRS?-Wholesale focused domain registrar since 199911,000 partners / 10,000,000 domains under managementOne of the largest SSL resellers24/7 SupportNo minimums or yearly fees. Choose from a variety of SSL brands and products- Verisign, Thawte, GeoTrust, Trustwave, Comodo- Choose the right combination of certificates that fit the requirementsof your customers. Discounted pricing via Parallels DNN- SSL Certificates starting at 19.99 Now integrated with PBASProfit from the Cloud 25
How to configure the OpenSRS plugin OpenSRS Configuration- Visit www.opensrs.com and login to your accountProfit from the Cloud 26
How to configure the OpenSRS plugin OpenSRS Configuration- Generate a Private Key to secure your API transmission- Fund your OpenSRS account- Finished!Profit from the Cloud 27
How to configure the OpenSRS plugin PBAS Configuration- Configure OpenSRS SSL plug-in (enter login and Private Key)Profit from the Cloud 28
How to configure the OpenSRS plugin PBAS Configuration- Configure SSL Hosting Plans- Sell!Profit from the Cloud 29
Thank you!Meet us at the OpenSRS Booth #300Signup Now at Parallels Domain Name Networkwww.parallels.com/products/dnnContact me: sbarnes@tucows.com
Product VisionVictor Batraev, Program ManagerParallels Business Automation Standard
Continuous Innovation with PBASPBAS 4.2 (April 2012) Simplified Online Store Updated Control Panel Parallels Plesk Panel 11 support Affiliate program modulePBAS 4.1.5 (15 November 2011) Support of Parallels Plesk Panel 10.4 Improved OpenSRS Domain Plug-In Improved PTR Records ManagementPBAS 4.1.3 (6 October 2011) New OpenSRS SSL Plug-In New EPAG Domain Registration Plug-In Revenue Share Pricing Model for PBAS Support of Parallels Virtuozzo Containers 4.7PBAS 4.1 (6 July 2011) IPv6 support Tokenized payments Consolidated invoices Support of Parallels Virtuozzo Containers 4.6Profit from the Cloud 32
PBAS 4.2: Unified Parallels Panel Interface New unified layoutacross all products: PA,Plesk, PBAS New “Home” tab New modern skin Improved usagescenariosProfit from the Cloud 33
PBAS 4.2: Online StoreRedesigned purchaseprocess.Fast and simple! One step configuration Minimalistic Easy to understood PredefinedconfigurationsNew framework: Dynamic (Ajax, jQuery) Customizable Improved performance Better integration withwebsiteProfit from the Cloud 34
PBAS 4.2: Affiliate ProgramProvider is able to: Create multiple affiliate programs Setup rates (fixed or percentagefrom sales) Define conditions and compensation types Track reports for all programsAffiliate partners are able to: Get examples of links they could usefrom CP Track their individual reports from CP Request a commission transfer to theiraccount balance Request to get the commission anyother wayProfit from the Cloud 35
PBAS 2 Year Product ied User InterfaceNew PBAS storeSupport for bundlesHourly usage/resources billingand adjustmentsParallels Server Bare Metal VMsCustomer acquisition with StandaloneWeb Presence BuilderPA syndication (resell services likeHosted Exchange, Hyper-V VMsfrom PA providers)Centralized email for Plesk shared hostingPCI PA-DSS complianceAPS 2.0 support and 3rd party applications3rd party VMs provisioning supportProfit from the Cloud 36
Next Step for Existing Partners Increase revenue:Improve integration between web site and PBAS store.Launch new PBAS services:- PSBM VMs and Windows VPS- Backup Agent and other 3d party services- SSL certificates Reduce cost:- Signup for Parallels Domain Network- Use PSBM hardware nodes to provide VMs and Containers Build Channels:- Use channel players and partners to extend your portfolioand reach. Teach them to use PBAS Reseller Control Center Ask questions, provide omThank You!Profit from the Cloud 37
Windows Shared Hosting www.abc.com 207.214.125.25 www.boo.com 207.214.125.26207.214.125.23 . - Verisign, Thawte, GeoTrust, Trustwave, Comodo - Choose the right combination of certificates that fit the requirements of your customers. Discounted pricing via Parallels DNN . - PSBM VMs and Windows VPS - Backup Agent and other 3d party .
