WIXLIB

LEADERCourse BookELEMENTARYBUSINESS ENGLISHDavid CottonDavid FalveySimon KentF IN A N C IA L T IM E SWorld business newspaper.

Pearson Education LimitedIllustrations AcknowledgementsEdinburgh Gate, Harlow,Essex CM20 2)E, Englandand Associated Companies throughout the worldwww.market-teader.net Pearson Education Limited 2004The right of David Cotton, David Falvey and Simon Kent to be identifiedas authors of this Work has been asserted by them in accordance with theCopyright, Designs and Patents Act 1988.All rights reserved; no part of this publication may be reproduced, storedin a retrieval system, or transmitted in any form or by any means,electronic, mechanical, photocopying, recording or otherwise, withoutthe prior written permission of the Publishers.First published 2004Fifth impression 2006ISBN-13: 978-0-582-77327-1ISBN-iO: 0-582-77327-XSet in MetaPlus 10.5A2.5ptPrinted in ChinaGCC/05Nick Baker for 44.AcknowledgementsSpecial thanks from the authors to Chris Hartley. Stephen Nicholl andDiane Winkleby for their contributions to the course, above and beyondeditorial guidance.The authors would like to thank the following for their invaluable helpduring the project: Melanie Bryant, Paul Cousins, Ian Lebeau, PeterFalvey, Sarah Falvey, Gisele Cotton, Lynne Rustecki, Jeremy Keeley, LizMoore, Gareth Rees, Richard Falvey, Andy Levy and all the staff andstudents of the English Language Centre, London Metropolitan University.Also Peter Strutt for his invaluable help with the Grammar referencesection and Irene Barrall for the Teacher’s Resource Book.The authors would like to thank Kate Goldrick, Cara Furman, JonathanBarnard, Eddi Edwards, Andrew Thorpe and the Longman team for theirinvaluable support.The authors and publishers are very grateful to the following people whoagreed to be interviewed for the recorded material in this book: RichardCable, Martina Mertes, Anna Nabirukhina and Kevin Warren. To ensuregood sound quality, interviews have been rerecorded under studioconditions with actors speaking from the original interview transcripts.The publishers and authors are very grateful to the following advisers andteachers who commented on earlier versions of this material andcontributed to the initial research: John Rogers, Nancy Pietragalla, JamesSchofield, Irene Barrall, Ian Duncan, Colin Mackenzie, Rebecca Chapman,Carola Schroetke and Maite Padros.We are grateful to the following for permission to reproduce copyrightmaterial:Financial Times Limited for extracts adapted from “Creative Business:Looking Up Hots Up” by Fiona Harvey published in the Financial Times 2July 2002 Financial Times 2002, “Stella Qualities” by Adrian Michaelspublished in the Financial Times 20 September 2002 Financial Times2002, and “LVMH Reports Sparkling Sales” by Jo Johnson and MartinArnold published in the Financial Times 24 January 2003 FinancialTimes 2003; Professor Adrian Furnham for his article “Take a Tip fromRestaurants” published in the Financial Times 24 May 2002; and NlSyndication Limited for extracts adapted from “China Car Sales Set toShift into Overdrive” by Oliver August published in The Times 28November 2002 Nl Syndication, London 2002, and “ Day in the Life ofMichael Dell” published in The Sunday Times 1 December 2002 NlSyndication, London 2002.In some instances we have been unable to trace the owners of copyrightmaterial and we would appreciate any information that would enable usto do so.Photo AcknowledgementsWe are grateful to the following for their permission to reproducecopyright photographs:Associated Press/Douglas C. Pizac for page 9; Corbis UK Ltd/Bettmannfor page 14, /Paul Edmonson for page 29, /Alan Schein Photography Inc.for page 78, /Paul A. Souders for page 28, /William Whitehurst for page70; James Davies Travel Photography for page 97 (bottom); DellComputers (www.dell.com) for page 16; Dorling Kindersley Media Libraryfor page 48 bottom, /Diana Lynn for page 48 (top), /Ian O’Leary for page48 (centre), /Rob Richenfeld for page 39; Eye Ubiquitous for page 41(top), /G. Daniels for page 21, /Paul Hutley for page 18, /Paul Seheult forpage 36; Ford Motor Company for page 75 (top right); Getty ImageBank/Jody Dole for page 77 and 79, /Andrea Pistolesi for page 69; GettyPhotographer’s Choice/Marvin E. Newman for page 98, /Antonio M.Rosario for page 57; Getty Stone for page 22, /Bruce Ayres for page 26,/Walter Hodges for page 106, /Barbara Maurer for pages 34-35, /DonSmetzer for page 73; Getty Taxi/V.C.L. for page 42; Robert Harding PictureLibrary for page 68, 80, 83 (bottom), 91 (left), /Digital Vision for page 38,103; Hemera Technology Inc for page 15; Hutchison Library/Robert Francisfor page 67: Image State for page 6 (figure 2), 13,18 (all top photos), 25,37, 41, 55, 91 (centre), 109, Image State/Agefoto/Jeff Greenberg for page47, /Jurgen Magg for page 64, 91 (right), / Michael N. Paras for page 12,/Pictor for page 6 (figure 4), /Simon Potter for page 96, /Stock Broker forpage 104; Kobal Collection/EON /United Artists for page 6 (top);Masterfile for page 105 (both); Jeff Moore (jeff@jmal.co.uk) for page 40,56 (both), 108; Anna Nabirukhina/David Cotton for page 76; OvertureServices Ltd (www.overture.com) for page 94; PA News Photos/KimMyung Jung Kim for page 50; Pearson.com/Aurora & Quanta ProductionsInc./Randy Olson for pages 48-49; Pearson Education/ Cara Furman forpage 102, /Hilary Luckcock for page 54 (bottom); Phoenix PublishingServices for page 79 (top); Photodisc, Sports 8( Recreation for page 75(bottom); Photos For Books for page 6 (figure 1), 10, 81;Powerstock/Agefotostock/Javier Larrea for page 63, 85, /John A. Rizzo forpage 93; Reuters for page 62; Rex Features/John Downing for page 83(top), /Tony Kyriacou for page 79 (bottom), /Erik C. Pendzich for page 65,/Sinopix/Lou Linwei for page 72; Stockbyte for page 111, /Ray Tang (RTR)for page 82, /SIPA for page 17; Spectrum Colour Library for page 97(centre); Topham/lmage Works for page 6 (figure 3), /ProSport for page112-113.Photo Research: Liz Moore.The cover photograph has been supplied by Photonica and PearsonEducation/Trevor Clifford.Project managed by Chris Hartley.

Mp F S » V 1H i T i f i i f Jwj vCourse BookELEMENTARYBUSINESS ENGLISHDavid CottonDavid FalveySimon KentF IN A N C IA L T IM E SWorld b u sin e ss newspaper.

m m am hbssesisJobs andstudiesJReading: Profile of a CEOListening: Talking aboutyourselfpage 6Work and leisureactivitiesUnit 2Work andleisureReading: A daily routine The Times "mIntroducingyourself andothersJob titlesNationalitiesto bea /a n with jobs;wh- questions 0;Problemswhere you liveReading: Survey ofproblem s at workDays, months, datesLeisure activitiesPresent simple:negatives andquestionshave g otpage 22Socialising 1:talking aboutwork andleisureIndependent FilmCompany:Interview employeesabout workingconditionsWriting: listAdjectives describingproblemsjAloha in Hawaii:Meet conferenceattendeesWriting: e-mailPresent simpleAdverbs andexpressions offrequencypage 14bessshbTelephoning:solvingproblemsBlue Horizon:Complain aboutholiday problemsWriting: telephonem essagepage 30Unit 4TravelA place youknow wellListening: Travelinformationpage 34Tipping' j C, v' page 42page 50A job as a salesrepTravel details:letters, numbers,timescan /c a n 'tthere is /th e re areReading: Tipping inrestaurants - FinancialTimesListening: Ordering amealjUnit 6SalesReading: A businesshotel brochureReading: Jobadvertisem ent for salesrepEating out:food and menu termsMakingbookings andcheckingarrangementsSocialising 2:entertainingsom e /a n yCountable anduncountable nounsBuying and sellingPast simplePast time referencesPresentation1: presenting aproductWhich restaurant?:Choose a restaurantfor a business mealLink-up Ltd: Sell amobile phone andservice packageWriting: e-mailRevisionunit Bpage 58Writing file: page 130Writing: faxWriting: e-mailListening: An interviewwith a corporate vicepresidentGrammar reference: page 118Pacific Hotel:Book guests into ahotelActivity file: page 136

E U P MTypes ofcolleaguesReading: Stella McCartneyStarting abusinessListening: An interviewwith a property developerabout a difficult colleagueMarketing a newcereal-Financial TimesReading: The car market inChina - The TimesListening: An interviewwith an authority on doingbusiness in RussiaSuccessfulcompaniesPlans for thefutureDescribing peoplePast simple:negatives andquestionsQuestion formsTypes of marketsComparatives andsuperlativesDescribingcompaniesListening: An interviewwith a communicationsmanager at BMWPresent continuousPresent simple orpresent continuousReading: internetcompanies - FinancialInternet termsTime expressionsTimesListening: An interviewwith a website designerA people problem:Negotiate a solutionto a problem with anemployeeWriting: memoMeetings:participatingin discussionsmuch /a lot, a little /abitFinancial TimesReading: Sales at LVMHNegotiating:dealing withproblemsPresentation2: starting apresentationCara Cosmetics:Launch a new productWriting: cataloguedescriptionYou and yourcompany: Prepare anintroduction to apresentationWriting: companyprofileMakingarrangementsIsis Books pic:Plan a sales tripWriting: e-mailTalking about futureplans (presentcontinuous andgoing to)willReading: A franchise injapan - The TimesCultural mistakesSkills you needfor a jobListening: Three peopletalking about culturalmistakesReading: A curriculumvitaeListening: An interview fora jobAudio scripts: page 147Company culturesshould /shouldn’tcould / wouldSkills and abilitiesPresent perfectPast simple andpresent perfectVocabulary file: page 154Identifyingproblems andagreeingactionA change of culture:Discuss changes in abankInterviewskillsHigh Profile Inc.:Choose a candidatefor a jobWriting: actionminutesWriting: letterIrregular verbs: inside back cover

W hat is Market Leader and who is it for?Market Leader is an elementary level business English course for businesspeople andstudents of business English. It has been developed in association with the FinancialTimes, one of the leading sources of business information in the world. It consists of 12units based on topics of great interest to everyone involved in international business.If you are in business, the course will greatly improve your ability to communicate inEnglish in a wide range of business situations. If you are a student of business, thecourse will develop the communication skills you need to succeed in business and willenlarge your knowledge of the business world. Everybody studying this course willbecome more fluent and confident in using the language of business and should increasetheir career prospects.The authorsDavid Falvey (left) has over 20 years’ teaching and managerial experience in the UK, Japanand Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo,and is now Head of the English Language Centre and a Principal Lecturer at LondonMetropolitan University.Simon Kent (centre) has over 15 years’ teaching experience, including three years as anin-company trainer in Berlin at the time of German reunification. He is currently a SeniorLecturer in business and general English, as well as having special responsibility fordesigning new courses at London Metropolitan University.David Cotton (right) has over 35 years’ experience teaching and training in EFL, ESP andEnglish for Business and is the author of numerous business English titles, includingAgenda, World o f Business, International Business Topics, and Keys to Management.He is also one of the authors of the best-selling Business Class. He is currently a SeniorLecturer at London Metropolitan University.