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SOCIAL MEDIA MARKETING101RYAN NAHASBUSINESS DEVELOPMENT MANAGER at SPARK MARKETING
CONTENTS1.2.3.4.5.6.7.About SparkIntroduction: What exactly is Social Media?Discussion: Why do I need it?Content is King: Building an engaging communityDemographics: Breaking down the usersMetrics & ROI: The data is your friendQ&A
ABOUT SPARK MARKETINGSpark is an online marketing agency located in Toronto, Ontario and Austin, Texas.We generate leads for small-medium businesses by leveraging Web Design, Social Media,Search Engine Optimization and Paid Advertising.
INTRODUCTIONWhat exactly is Social Media?
COMMUNICATION AND INTERACTION ONLINE1. As old as the internet itself2. Today, it truly connects people all over the world.3. The most popular sites on the webStrategize. Plan. Design. Build. Optimize. Launch. Analyze.
HOW IS IT CHANGING?1. Increasingly Simple2. Everyone is a blogger3. Mobile is a big driver.
HOW DO BUSINESSES USE IT?1.2.3.4.Opportunity and ResponsibilityRelationship BuildingPatient ServiceBranding
JUST A FAD?Probably not.
DISCUSSIONWhy do I need it?
YOUR PATIENTS ARE ONLINE1.2.3.4.People converse onlineValue-Adding opportunitiesCompetition is everywhereAdvocacy Nirvana
ADVOCACY - THE NIRVANA OF SOCIAL MEDIA1.2.3.4.Free Brand AmbassadorsGive them the power to shareTrust is earned over timeGet closer to your audience than ever before
FUELING SUCCESS IN OTHER MARKETINGCHANNELS - RELATIONSHIPS1. Relationship Building - Your end Goal.2. Social Networks - The best place to cultivate3. Strong Relationships Loyal Advocates
FUELING SUCCESS IN OTHER MARKETINGCHANNELS - FEEDBACK1.2.3.4.The feedback is FASTThe insights you can derive are invaluable.Cost savingsIdentifying patient demographics
CONTENT IS KINGBuilding an engaging community
CONTENT CREATION1. Learn and Improve2. Explore and Discover3. Question and Answer
CUSTOMER SERVICE1. Social Media is the new forum2. Turn a negative into an opportunity3. Advocates will stand up to defend you!
BUSINESS DEVELOPMENT1. Preferred member communities2. Listen for your competition3. Measurement
DEMOGRAPHICSBreaking down the users
FACEBOOK1.2.3.4.5.6.7.Most widely used Social Network1.19 billion users55% female, 45% maleAverage user is 4165% of users are over 35300 million photos added daily750 million mobile users
FACEBOOK - BUSINESSHow are businesses using it? Content Post timing Moderation Engagement Community User flow Credibility
FACEBOOK - RECOMMENDED TOOLS1.2.3.4.Facebook for BusinessFacebook Page InsightsFacebook BrandFacebook Ads
TWITTER1.2.3.4.5.232 million users55% female, 45% male70% have at least some college education72% of active users are between 18-49500 million tweets sent per day
TWITTER - BUSINESS1. Branding and voice2. Responsiveness3. Measurement
TWITTER - QUICK TIPS1.2.3.4.5.6.Don’t spamDirect messages@replies#HashtagsRetweet (RT)Scheduling updates
GOOGLE 1. 300 million active users2. 1.5 billion photos uploaded per week3. 70% male, 30% female
GOOGLE CONTENT STRATEGIES1.2.3.4.Promote in other platformsImage sharingFormatting postsFind and befriend influencers
GOOGLE ETIQUETTE1.2.3.4.5.Add valueEngageRespondFrequency & schedulingDon’t spam
LinkedIn1.2.3.4.5.238 million users across 200 countries2 new members every secondover 3 million company pages6 billion searches in 201333% of unique visits on mobile
LinkedIn1. Business Development Keep your company page updated Use product and service spotlight Solicit recommendations2. Establishing thought leadership3. Building brand advocates
LinkedIn - STRATEGIES FOR SUCCESS1. Keep company page up to date2. Respond to posts, reviews, questions3. Follow your competitors
OTHER SOCIAL NETWORKS1.2.3.4.5.YouTubePinterestTumblrInstagram.
METRICS & ROIThe data is your friend
CTR (Click Through Rate)
QUALITATIVE1. Influence2. Sentiment3. Conversion drivers
QUESTIONS?
THANK YOU!Hope that gave you some helpful insights.We are happy to answer any questions you may have about social media marketing or anyother details about online marketing.Ryan Nahasrnahas@hellospark.com416-849-8971
Spark is an online marketing agency located in Toronto, Ontario and Austin, Texas. We generate leads for small-medium businesses by leveraging Web Design, Social Media, . FACEBOOK - RECOMMENDED TOOLS 1. Facebook for Business 2. Facebook Page Insights 3. Facebook Brand 4. Facebook Ads. TWITTER 1. 232 million users
