Transcription
‘Apps for All’Building a World-Class Platform to Enable InnovationDavid ChristopherChief Marketing Officer,AT&T Mobility and Consumer Markets
AT&T Developer Program ‘By the Numbers’1st1stmajorcarrier tomajor carrier tolaunchdeveloperlaunch developerprogramprogram400 400 pcarriercarrier developerTopdeveloperprogram by Evans Dataprogram by Evans Data2007 2008 20092007 2008 2009Page 2900 wireless900 wirelessdevices teredmembersmembers1,2001,200developers inindevelopers“Fast Pitch”Pitch”“Fastopen callsopen calls1,000s1,000sof 15webcastswebcastsandwhite paperspapersandwhitedevelopersforfordevelopers
Challenging e 3
Reaching More of AT&T’s CustomersEmerging Users E-mail/SMS 30%QMDs Maps & Navigation Purchase contentSizable AudiencePage 4
Developer RoadmapNew AT&T SDKCross-platform supportNew storefront strategyPage 5
New AT&T SDKFeaturing BREW Mobile PlatformEstablishedEfficiencyBackwards compatible with C & C Supports Java & FlashPage 6
New AT&T SDKIntegrates Network APIsLess complexityFirewall compliantEnhanced securityWeb-based development and testingEasier codingPage 7
New AT&T SDKPlusmo TechnologyCreate widgetsDeploy across operating systems & devicesWidget Beta ProgramInfluence SDK 2.0Page 8
New AT&T SDKQ42010 RoadmapQ3Q2Today Launch ofBrew MP Brew MP DeviceEmulator AT&TNetwork APIs:Messaging,Location &Device ID Widget BetaPage 9 WidgetIntegration(based on Beta) AT&T NetworkAPIs: RESTfulUpgrade SpeechServices Beta Widget Updates
Cross-Platform Technical SupportKnowledgeBaseActiveCommunityTechResources Webcasts,white papers& tech tips Forums Troubleticketing Devicedatabase Blogs Tweets Email Phone Live chat SandboxPage 10
AT&T Developer DashboardAutomated workflow tool Online submissionand feedback Preferences andhistory storedSimpler, moretransparent processesPage 11 Check statusof submitted apps Review business agreements Set pricing
AT&T Developer Advisory CouncilPage 12
New AppCenterAppCenter offersone-stop shoppingOEM mobile app stores withback end billing integrationStandardized revenue sharePage 13
‘Apps for All’Building a World-Class Platform to Enable InnovationDavid ChristopherChief Marketing Officer,AT&T Mobility and Consumer Markets
Brew MP Device Emulator AT&T Network APIs: Messaging, Location & Device ID Widget Beta. New AT&T SDK. Page 9. Q2 Widget Integration (based on Beta) Q3 AT&T Network APIs: RESTful Upgrade Speech Services Beta Widget Updates. Q4. Today Launch of Brew MP . 2010 Roadmap
