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2018MediaKitNAHMAN AT I O N A L A F F O R DA B L E H O U S I N G M A N AG E M E N T A S S O C I AT I O NReach 15,000 affordable housing leaders– CEOs, presidents, executive directors,partners, executive and senior vicepresidents, vice presidents, board members,program directors and managers – withNAHMA’s integrated advertising programs.
Meeting the Need forQuality Affordable Housing for AllThe National Affordable Housing Management Association(NAHMA) is the voice of the affordable housing managementindustry. Members rely on NAHMA for representationin Washington, D.C., invaluable professional education,information, networking, and opportunities for one-on-onedialogue with the federal and state agencies that impact theindustry.Recently, NAHMA’s advocacy work has beendirectly related to the following legislative andregulatory activities: Legislation to preserve multifamily affordable housing Appropriations bills for HUD and RD programs Legislation to encourage investment in affordable housing LIHTC reform bills Federal deficit reduction initiatives Modernization of federal IT platformsNAHMA Member ProfileExecutive Director or Managerial role78%Employed in affordable housing industry15.2 yearsCompany’s average revenue 39.2 millionDepartment’s average operating budget for 2016 1.94 millionSource: NAHMA Membership Survey, Summer 2016
NAHMA MembersBuy the Products You Sell!Product/ServicePurchased*Training70%Computer systems/services67%Appliances/appliances repair61%Pest Control60%Flooring60%Heating dows51%Roofing51%Cleaning services51%Cabinets/woodwork51%Security49%Property needs assessment47%Software Consulting47%Grounds/grounds equipment46%Architectural services44%Furniture35%Bathroom systems35%Equity financing35%Mixed-income housing25%Property management19%Management services18%Construction management14%Other7%*Percentage of NAHMA members who purchased or used the product/service in the last 12 months.Source: NAHMA Membership Survey, Summer 20167Precisely Targeted AdvertisingOpportunities to Reach thisKey Audience1. Reach loyal and engaged executive decision-makerswith NAHMA News2. Construct lasting and profitable relationships withNAHMA.org and the Affordable 100 directory3. Reach your target market in their inboxes withSHCM Newsbriefs4. Connect with industry leaders at NAHMA’sannual meetings5. Raise awareness with the NAHMA MembershipDirectory6. Build meaningful relationships with NAHMADrug-Free Kids Calendar sponsorships7. Reach 4,500 NAHMA credential holders withNAHP Update
Ninth grade Marie Gardens ApartmentsCabo Rojo, Puerto RicoFernando L. Sumaza & Co. Inc. SAHMASenior Ocean Park VillasSanta Monica, Calif. G&KManagement Company AHMA-PSWBette Shapiro, 71Dimfred Rodriguez, 1511th grade Council Groves Apartments,Missoula, Mont. Tamarack PropertyManagement Company Rocky AHMAAdyiah Burnaby, 1 7Seventh grade Winnsboro Arms,Winnsboro, S.C. Southern DevelopmentManagement Company Inc. SAHMACiondra Craig, 12Special needs Stonecroft ApartmentsHagerstown, Md. Interstate RealtyManagement Company Mid-Atlantic AHMATracy Smith, 53& Community Services SWAHMASan Antonio, Texas Prospera HousingSpecial needs Country Club Village Apartments,Juanita Gallegos, 44Senior Opportunities Towers I & IIPhiladelphia, Penn. CommunityRealty Management PennDel AHMASavorahan Powell, 65NAHMA Advertising HighlightsHonorable MentionOf her artwork, Winnie says the rain represents thebullies. She thinks the community should help eachother, and if they did, the rainbow would come out andeverything will be better. Winnie says, “Drugs are apoison that can destroy you and your family. Drug free isthe key to your success and a better life.”10th grade Charlesview Residences, Brighton, Mass. Peabody Properties Inc. NEAHMAWinnie Mei, 16Grand PrizewinnerCalendar CoverNAHMA201 7 CalendarNATIONAL AFFORDABLE HOUSING MANAGEMENT ASSOCIATION2 0 1 7 M E M B E RS HI P D I RE CT O R Y2017–MEMB ERSHIPD IRECTORYPROTECTING THE INTERESTS OF AFFORDABLE HOUSING PROPERTYMANAGERSANDOWNERS11. NAHMA News4. SHCM NewsbriefsCirculation: 10,000 Total readership: 39,000Frequency: six-times per yearDistribution: 1,500 SHCM-certified professionalsFrequency: MonthlyEvery issue is packed with news and information about regulations andlegislation that affect the rapidly changing affordable housing industry, as wellas profiles of industry leaders, and practical business advice.NAHMA members turn to NAHMA News for affordablehousing news and information and to learn about productsand services they need for their businesses!Read NAHMA News regularly79%They say NAHMA News Is relevant to their professional needsHelps them identify and solve work-related problems88%62%They take action as a result of readingUse NAHMA News to identify products and servicesDiscuss an article with a colleagueSave issues for future referenceClip/copy articles of interestAdopt/modify a process and/or procedure90%44%62%49%51%34%Advertising in NAHMA News works!Read advertising in NAHMA NewsAre positively influenced by ads in NAHMA NewsVisited NAHMA advertisers’ websites77%33%10%2. NAHMA.org and Affordable 100Page views per yearUnique visitors per year230,000 42,500 NAHMA.org is members’ top choice for late-breakingaffordable housing news and for information aboutproducts and services they buy for their businesses! TheNAHMA Affordable 100 is an annual list of the largestaffordable multifamily property management companies.The list is showcased on NAHMA.org and providesadvertising opportunities.Read advertising on NAHMA.orgAre positively influenced by ads on NAHMA.orgVisited NAHMA advertisers’ websites3. NAHP UpdateCirculation: 4,500 Frequency: four-times per year24%18%10%NEW!Exclusive opportunity to provide 325- to 350-word advertorial, plus an image,logo and contact information.NAHP Update is the quarterly newsletter for NationalAffordable Housing Professionals and other on-site stafffocusing on professional development and hands-onproperty management topics.SHCM Newsbriefs is an electronic monthly newsletter providing concisearticles on important news-breaking issues in the tax credit arena, as wellas the latest updates on the SHCM program, exam offerings and trainingopportunities.5. NAHMA’s Annual MeetingsNAHMA’s two annual meetings present opportunities to network withaffordable housing leaders who are instrumental in the purchasing of productsand services. Call The Townsend Group for event marketing opportunities:202-367-2329.NAHMA Federal Affairs Issues Winter MeetingMarch 4 – 6, 2018 Washington, DCExpected Attendance: 200 CEOs and senior leaders from the multifamilyaffordable housing industry.NAHMA Regulatory Issues Fall MeetingOctober 21 – 23, 2018 Washington, DCExpected Attendance: 200 CEOs and senior leaders from the multifamilyaffordable housing industry.6. NAHMA Membership DirectoryPublishing date: January 2018Circulation: 700 NAHMA members and AHMA leadershipAdvertise and raise awareness of your products and services in this key industrypublication, which is used by senior leadership in the industry as a popularand convenient central list for the “Who’s who” in multifamily affordablehousing.7. NAHMA Drug-Free Kids Calendar SponsorshipsPublishing Date: September 2018 (2019 Calendar)Distribution: 60,000This incredible project, which starts with a national children’s art contest inthe spring and culminates in an award ceremony and the publication of thecalendar in the fall, brings industry leaders, communities and advertiserstogether in support of safe, affordable housing and drug-free communities.Become a sponsor and your company name, product and service will beseen and remembered by affordable housing decision-makers, owners andmanagers, government officials, colleagues and other industry leaders everyday. Exclusive sponsors may also insert product coupons and special offers.Sponsorship includes your corporate logo on the front cover and on everypage.
NAHMA Integrated Marketing OpportunitiesMaximize your exposure and save money with NAHMA’s integrated marketing opportunitiesSponsorship LevelsNAHMA NewsPlatinumGoldSilverBronze6 full page 2C ads 6 full page 2C ads 6 half page 2C ads 6 half page 2C ads 3 half page 2C adsNAHMA WebsiteBanner ad for12 monthsBanner ad for12 monthsBanner ad for12 monthsBanner ad for12 monthsSHCM NewsbriefsBanner ad for12 monthsFull page 2C adHalf page 2C adHalf page 2C AdHalf page 2C AdProminent PromotionalSignage2 meetings1 meeting1 meetingRecognition/All MeetingRelated Press Releases2 meetingsFive-Minute Presentation2 meetings1 meetingRecognition in On-siteCollateral2 meetings1 meeting1 meetingCompany Literature inAttendee Bags2 meetings1 meeting1 meetingNetworking LuncheonSponsor2 meetings1 meeting1 meetingPromotional Tent Cardon Table2 meetings1 meeting1 meetingPromotional Literatureon Chairs at Table2 meetings1 meeting1 meetingNAHMA MembershipDirectoryFriendNational Meetings:1 meeting2 meetingsComplimentary MeetingRegistrationsTwo at 2 meetings One at 1 meetingSponsor Designationon BadgePlatinum SponsorDesignation at2 meetingsGold SponsorDesignation at1 meetingSilver SponsorDesignation at1 meetingBronze SponsorDesignation at1 meetingFriend ofNAHMA SponsorDesignation at2 meetingsTotal Value 22,980 10,575 9,095 5,525 2,960Your Price 17,605 8,190 7,245 4,410 2,835Your Savings 5,375 2,385 1,850 1,115 125One at 1 meetingOne at 2 meetingsGray National MeetingBenefitsIMPORTANT NOTE: Only those activities expressly outlined in the sponsorship package, or otherwise expressly agreed to in writing by NAHMA, arepermitted at the NAHMA meeting or other activities in which NAHMA’s name, brand or logo are used by the sponsor. Under no circumstances are any overtdirect-selling activities permitted at NAHMA meetings and functions. Examples of prohibited activities include, but are not limited to, sponsor companybanners, table top displays, prize drawings, surveys, trade show booth type arrangements or activities.
2018 Deadlines, Rates and SpecificationsNAHMA NewsAdvertising DeadlinesCover DateReservationsAd MaterialsMail September/OctoberNovember/DecemberJanuary 8March 12May 7July 9September 10November 12January 12March 16May 11July 13September 14November 16February 15April 12June 13August 14October 16December 18NAHMA News Advertising RatesMember Rates1x3x6xNonmember Rates1x3x6xFull PageHalf Page HorizontalOne-third Page SquareOne-third Page Vertical 730 450 270 270 695 390 255 255 595 350 230 230Full PageHalf Page HorizontalOne-third Page SquareOne-third Page Vertical 810 485 305 305 770 445 285 285 660 395 245 245Specifications for NAHMA NewsTrim size of NAHMA News is 8.5” x 11”. NAHMA News is atwo-color publication on uncoated stock that uses a different PMScolor for each issue date. If submitting a color ad, you must usethe PMS color specified below for the issue you are submitting.The ad should be set up as PMS spot color. CMYK and RGB are notacceptable. PMS colors are as follows:January/February: PMS 313 UMarch/April: PMS 129 UMay/June: PMS 165 UJuly/August: PMS 376 USeptember/October: PMS 3005 UNovember/December: PMS 186 UAd SizesTrim size: 8.5” x 11”Full page: 7.125” wide x 9.75” deepHalf page: 7.125” wide x 4.875” deepOne-third square: 4.75” wide x 4.875” deepOne-third vertical: 2.125” wide x 9.75” deepBleeds: add .125” on each side to trim sizeKeep all copy at least .25” from the trimDigital Files High-resolution images must have a minimum of 300 dpi at100% print size. Do not use image compression formats (LZW, GIF, CCTI, JPEG, etc.). Do not use True Type fonts. Keep file names to a minimum. Six to eight characters plusfile extension is ideal.Accepted File Formats: EPS (Encapsulated Postscript File) TIF (must be 300 dpi) PDF (all images must be 300 dpi) Adobe Illustrator (do not use CS version) Quark Xpress generated EPS Native Quark Xpress (must include all fonts and importedgraphics) MAC onlyAll files must be accompanied by Postscript fonts (no True Type),imported graphics and a laser/paper proof. Word processing files(Microsoft Word, Word Perfect, etc.) are not acceptable.Accepted Media (Mac or PC Formatted):Zip 100 CD Conventional Materials (camera-ready andnegatives are not acceptable)
2018 Deadlines, Rates and SpecificationsSHCM NewsbriefsNAHP UpdateSHCM Newsbriefs RatesWeb button per issue: 205Web banner per issue: 315Advertorial DeadlinesDeadlines: SHCM Newsbriefs is published monthly.Ad materials are due by the 15th of the previous month.SpecificationsAcceptable File Formats: Ads must be GIF or JPEG graphic files. Filetypes flash, BMP and PDF are not supported. Acceptable sizes are 150pixels wide x 240 pixels high for button; 468 pixels wide x 80 pixelshigh for banner.NAHMA Membership DirectoryNAHMA Membership Directory Advertising DeadlinesReservations: October 29, 2017Ad Materials: November 19, 2017NAHMA Membership Directory RatesFull Page: 520Half Page Horizontal: 315(The directory is a two-color publication PMS 186 and black.)Cover DateReservationsAd MaterialsMail DateSpringSummerFallWinterJanuary 29June 1August 20November 20February 2June 7August 24November 26March 13July 12September 25December 27Advertorial Rates 2,000 per issueSpecificationsSubmitted Images and Logos: Photos should be high-resolution and the filemust be at least 1.5 MB or larger. They must be stand-alone JPEGs and notembedded into a Word document. All images will be resized to fit the available space. Logos should be EPS or vector (AI) files or high-resolution JPEGs.Logos should be black only.Contact Box: Include contact information including name, phone number,email and company website. In case follow-up questions are required forediting purposes, please include the author’s contact information, if differentfrom the information contained in the published Contact box.Ad SizesFull page, No Bleed: 5’’ wide x 8’‘ deepFull page, Trim Size: 5.5’‘ wide x 8.5’‘ deepFull page with Bleed: 5.75’‘ wide x 8.75’‘ deepHalf page horizontal, No Bleed: 5’‘ wide x 4’‘ deepHalf page horizontal with Bleed: 5.75’‘ wide x 4’‘deepHalf page vertical, No Bleed: 2.75’‘ wide x 8.5’‘ deepHalf page vertical with Bleed: 2.8125’‘ wide x 8.75’‘deepSubmission of MaterialsDigital Files: High-resolution images must have a minimum of 300dpi at 100% print size.Run of SiteAccepted File Formats PDF (all images must be 300 dpi) JPEG (must be 300 dpi) TIF (must be 300 dpi) EPS (Encapsulated Postscript File) Adobe IllustratorAccepted Media (Mac or PC Formatted)Electronic files are preferred sent via e-mail or posted to a FTP site.CDs are also acceptable. Conventional Materials (camera-ready andnegatives are not acceptable).NAHMA Drug-Free Kids CalendarSponsorship Rate for 2019 NAHMA Drug-Free KidsCalendarCalendar sponsorship includes your corporate logo on the front coverand on every individual calendar page: 10,000 for nonexclusivesponsorship. Exclusive sponsorship, which can include insertion ofproduct coupons and special offers, is also available: 15,000 (pleasecall for details).Submission of MaterialsLabel all materials with your name and phone number. Shipadvertising materials with issue date clearly marked to The TownsendGroup. NAHMA reserves the right to reject improper or incorrectlyprepared materials. Ads must be prepaid and a signed insertion ordermust accompany payment.Submit advertorial articles electronically in a Word document; do not emaila PDF.NAHMA.orgAdvertising RatesMember Rates12 Months 3,0126 Months 1,668Nonmember Rates12 Months 3,3486 Months 1,860NAHMA.org DeadlinesBanner ads are accepted throughout the month and posted within 48hours of submission.SpecificationsAcceptable File Formats: Ads must be GIF, PNG, JPEG, SWF (Flash),HTML, HTML 5 or DFP files with a maximum file size of 50 KB.Acceptable size is 300 pixels wide x 250 pixels high.Direct all insertion orders, contracts and questions to:The Townsend Group, Inc.2025 M St. NW, Suite 800Washington, DC 20036Phone: 202-367-2329 Fax: 202-367-2173nahma@townsend-group.com
The Townsend Group2025 M St. NW, Suite 800Washington, DC 20036Phone: 202-367-2329Fax: 202-367-2173nahma@townsend-group.comNAHMA Sales Office:2017–MEM B ERSHIPD IRECTORYPROTECTING THE INTERESTS OF AFFORDABLE HOUSING PROPERTYMANAGERSANDOWNERS12 0 1 7 M E M B E RS HI P D I RE C T OR YNAHMANATIONAL AFFORDABLE HOUSING MANAGEMENT ASSOCIATION201 7 CalendarCalendar CoverGrand PrizewinnerWinnie Mei, 1610th grade Charlesview Residences, Brighton, Mass. Peabody Properties Inc. NEAHMAOf her artwork, Winnie says the rain represents thebullies. She thinks the community should help eachother, and if they did, the rainbow would come out andeverything will be better. Winnie says, “Drugs are apoison that can destroy you and your family. Drug free isthe key to your success and a better life.”Honorable MentionAdyiah Burnaby, 1 711th grade Council Groves Apartments,Missoula, Mont. Tamarack PropertyManagement Company Rocky AHMACiondra Craig, 12Seventh grade Winnsboro Arms,Winnsboro, S.C. Southern DevelopmentManagement Company Inc. SAHMADimfred Rodriguez, 15Ninth grade Marie Gardens ApartmentsCabo Rojo, Puerto RicoFernando L. Sumaza & Co. Inc. SAHMAJuanita Gallegos, 44Special needs Country Club Village Apartments,San Antonio, Texas Prospera Housing& Community Services SWAHMABette Shapiro, 71Senior Ocean Park VillasSanta Monica, Calif. G&KManagement Company AHMA-PSWSavorahan Powell, 65Senior Opportunities Towers I & IIPhiladelphia, Penn. CommunityRealty Management PennDel AHMATracy Smith, 53Special needs Stonecroft ApartmentsHagerstown, Md. Interstate RealtyManagement Company Mid-Atlantic AHMANAHMAN AT I O N A L A F F O R DA B L E H O U S I N G M A N AG E M E N T A S S O C I AT I O N
articles on important news-breaking issues in the tax credit arena, as well as the latest updates on the SHCM program, exam offerings and training opportunities. 5. NAHMA's Annual Meetings NAHMA's two annual meetings present opportunities to network with affordable housing leaders who are instrumental in the purchasing of products and services.
