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GLOBAL MBA WITH MAJORIN LUXURY BRAND MANAGEMENTCV BOOK 201823RD ANNIVERSARY YEAR
2ESSEC Business School,The Pioneering SpiritCREATED IN 1907, ESSEC BUSINESS SCHOOL IS AN ACADEMIC INSTITUTION OFEXCELLENCE WHICH THROUGHOUT ITS HISTORY HAS BEEN CHARACTERIZEDBY ITS PIONEERING SPIRIT.50,000graduates worldwide4campusesin Cergy,Paris-La Défense,Singapore and Rabat2,000degrees awardedeach year,including 1,600at graduate level195partner universities in 43 countries7 2921 162centersof excellencedouble degreeprograms(24 international,5 national)corporatechairspermanent facultyof 36 nationalitiesincluding 20 emeritiprofessors5,867students in full-time undergraduateand graduate programs34% 98 udentorganizations5,000In both full-time education and executive education, ESSEC proposes a wide rangeof programs to all those wanting to obtain an extraordinary learning experience,strengthen their talent, express their leadership and become truly high-levelmanagers.A centennial institution with a wide network of academic and corporate partnersthroughout the world, ESSEC has opted to focus its strategic developmenton three principles: innovation, involvement and internationalization whichcompose the three axes of the ESSEC 3i strategy.An institution nourished by research and committed to an ambitious developmentof alliances with leading institutions, ESSEC constantly strives to bring its studentsface to face with cutting-edge knowledge at the crossroads of disciplines and toprovide them with the latest technologies. ESSEC’s academic excellence is notablyrecognized through its highest international standards in management training andholds the prestigious "triple crown" of accreditations: EQUIS, AACSB and AMBA.Hallmarked by a profound humanistic tradition, ESSEC has succeeded not only inmaking the link between business and society a major subject of research, but it isalso one of the fundamental components in the training of responsible managers.ESSEC thereby affirms the necessity of putting innovation, knowledge and thecreation of value at the service of the wider community.With students coming from 98 different countries, a largely international facultybody and a campus in the Asia-Pacific region since 2005, ESSEC is both aninternational and multicultural institution. Its internationalization is strengthenedby a new 6,500 m2 campus in Singapore and an ESSEC Africa-Atlantic campus inRabat, Morocco, inaugurated in April 2017.These three axes – innovation, involvement and internationalization – forge ESSEC’slearning philosophy that is common to all its programs: accompany our studentsthroughout a learning journey aimed at opening them up to new, unthoughtof opportunities. Studying at ESSEC means creating your own path towards thefuture and joining a supportive community of 50,000 graduates worldwide!Welcome to ESSEC!International RankingsBusiness Education 2017-2018managers in executive education 500partner companies in education and recruitment#5 Master in Management#3 Master in Finance#14 Executive Education Programs
ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENTIntroduction2018 marks another special year for us – a year of TRANSFORMATION.22 years after launching the world’s first MBA in International Luxury Brand Management in 1995, ESSEC is now taking it to thenext level and has transformed the MBA into a Global MBA with a major in Luxury Brand Management as of September 2017.The wide choice of luxury specialized classes remains exactly the same, as does the mentor program, luxury conferences,field trips, boutique internships and field projects which make our program so unique. In addition to this advanced specializedcontent, participants of the program can now also benefit from an enhanced core curriculum emphasizing macroeconomics, thecrucial role of innovation, digital transformation, financial skills and complexity management.Luxury participants will now take courses with particpants specialized in 4 other majors (hospitality, strategy and management,finance and digital business and innovation) thereby also broadening their network of peers.As opposed to competing MBA programs offering a less concentrated luxury specialization, our newly formatted GMBA inLuxury Brand Management continues to allow our participants to benefit from a deep-dive into the management of luxurybrands (60 % of the program) whilst also enhancing their leadership, managerial and digital skills.The program continues to attract participants from all over the world with an average of 7 years international professionalexperience who are provided with highly concentrated and intensive exposure to fashion & accessories, jewellery and watches,fragrances and cosmetics, wines and spirits and retail.The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positionsupon graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessionsand CV Book distribution are some of the ways we assist participants and keep them in contact with job market realities duringtheir studies.Please feel free to directly contact those participants whose profile may be of specific interest to you.The CV book is also available on www.essec.edu under Global MBA in Luxury Brand Management.Anthea DAVISDirector of Corporate Relations and Career DevelopmentESSEC Global MBA in Luxury Brand ManagementESSEC Business School, ParisTel. 33 (0) 1 34 43 31 68
ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENTBrief description of the MBA ProgramThe Global MBA in Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSECCampus, on the outskirts of Paris.It is structured to provide maximum exposure to the luxury and prestige goods industry.In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledgeof the industry through Boutique Internships, International Field Trips, and Global Field Projects.Boutique InternshipsThe luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1week working in a boutique. At the end of the internship, MBA participants write an evaluation report which is shared with thehost companies.International Field TripsThree field trips are organized to major international destinations, which either have an established luxury sector or have an emergingmarket in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand thesemarkets and gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong, Dubaiand Milan/Florence.Global Field ProjectsParticipants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximumexposure to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. Itconcerns a business issue within a company (for example, business plan for a new activity, feasibility study for activity expansionabroad) and is monitored by an MBA Professor and by a company executive.MBA Participants’ ProfileAverage AgeAge RangeAverage work experience30 years25-36 years7 yearsAcademic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,12% Science/Engineering, 19% Social Sciences, 10% Design, 7% LawInternational participantsClass size rangeover 92% of students are non-French, representing around 20 countries each yeararound 35 participantsExamples of Global ProjectsAccessoriesFashionWatchesJewellery & watchesRetailFragrances & CosmeticsDeveloping a disruptive launch strategy for a new accessories lineRecommending a new digital communication strategyDeveloping a new strategy for Greater ChinaRecommending a plan to create exceptional experiences & defining the accurate digitalstrategies for VIP clientsProposing a plan to enhance the customer experience in store- Analysing the risks and opportunities of the pharmacy market- Developing a new digital platform- Developing a marketing campaign for a new product launchWines and SpiritsDefining how to build a successful CRM strategy
ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENTAlumni newsThe Global MBA in Luxury Brand Management now has over 716 graduates working in leading positions in over 30 countriesaround the world.Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personalcompetencies, the following gives some examples of career paths before and after the ESSEC Global MBA in Luxury BrandManagement.NationalityWorkExperience YearsPositionbefore MBACountryPositionafter MBACountryAmerican8Project Manager,Medline IndustriesUSAManager in Training,Christian Dior CoutureUSAAmerican/British10Director Strategic Marketing,LuluUKRegional Marketing ManagerTravel Retailing EMEA,Estée Lauder - La Mer/AvedaUKAmerican6Sales & Marketing Manager,IntercosUSADigital Marketing Manager,TiffanyUSAArgentinean8New Development Manager,Iké Asistencia ArgentinaArgentinaWholesale Manager,MontblancArgentinaChinese4National Distribution Manager,Mux Shoes Co LtdChinaMarketing Manager,Saint LaurentChinaFrench9Assistant Director F & B,The Address DowntownDubaiBrand Manager,Krug/RuinartHong KongIndian6Producer & Correspondent,CNBC - TV 18.IndiaProduct Manager,L’Oréal Luxe - KiehlsIndiaItalian8Client Relationship Manager,BSI EuropeLuxembourgCRM Manager,CélineFranceSectors of Activity in which 2017graduates are workingPositions 2017 Graduates Hold4%3%Luxuty RetailestateCRM/Digital Marketing/Social Media8%Wine & Spirits4%Consulting4%35%Fashion& Accessories4%Product g14%23%Frangrances& Cosmetics23%Jewelry& WatchesBusiness DevelopmentWholesale31%Retail Operations31%Operational Marketing
ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENTSynergies between the MBA and IndustryEach year the program continues to build an active network with the luxury industry. Companies present on campus, or organisesite visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, FieldProjects and Field Trips.Our sincere thanks to L’OREAL and FIRMENICH, for providing scholarships last year.Here is an overview of the companies recently involved in the program.Current Partners and Contributors includeAudemars PiguetArmani Hotel DubaïBaccaratBeThe1BoodlesBurberryCalvin KleinChalhoubChampagne ColletChanelChanel ParfumsChâteau de VersaillesChristian LouboutinClarinsErmenegildo ZegnaEstée Lauder Companies- Bobby Brown- Clinique- Estée Lauder- Jo Malone- La Mer- Mac Cosmetics- Tom Ford BeautyFirmenichFloriane de Saint PierreFondazione AltagammaHermèsJimmy ChooKering- Balenciaga- Bottega Veneta- Gucci- Saint LaurentL’Oréal Luxe- Biotherm- Giorgio Armani Parfums- Helena Rubinstein- Kiehls- Lancôme- Viktor & Rolf- YSL BeautéLVMH Group- Acqua di Parma- Bulgari- Christian Dior Couture- Christian Dior Parfums- D.F.S.- Emilio Pucci- Guerlain- Guerlain- Krug Vins Fins de Champagne- Loro Piana- Louis Vuitton- Moët et Chandon- Moët Hennessy- SephoraNaars CosmeticsParaffection GroupPernod Ricard Luxury- Royal Salute- Martell- Perrier JouetRichemont- Cartier- Chloé- Montblanc- Vacheron Constantin- Van Cleef & ArpelsS.T. DupontSalvatore FerragamoThe Swatch Group- TissotTiffany & CoTod’s Group- Hogan- Roger Vivier- Tod’sValentinoVersaceVisoanskaYoox Net-a-Porter Group
ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENTCurriculum Vitæ
ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTBeena Parviz BABUbbeenaparviz@gmail.comBeena Parviz BABUNationalité: Indianbbeenaparviz@gmail.comCAREER OBJECTIVE Nationalité: IndianTo obtain a position in Operation Marketing/Merchandising in fragrances and cosmetics or in fashion and accessories,inCAREERwhich I amOBJECTIVEgiven the opportunity to play a direct role in the unlimited growth and success of a solid organization.PROFESSIONALEXPERIENCETo obtain a position inOperation Marketing/Merchandising in fragrances and cosmetics or in fashion and accessories,2018LouisVuitton, Paris,France– ESSECProject/Consultingin which I am giventhe opportunityto playa directrole inFieldthe unlimitedgrowth andMissionsuccess of a solid organization. ine(2,5months)PROFESSIONAL EXPERIENCESalvatoreFerragamo,Paris, France– ESSECRetail Internship MissionApril20182018Louis Vuitton,Paris, France– ESSECField Project/Consulting Learntthefundamentalelementsofrunningand assisted(1(2,5week) Developing a disruptive launch strategy for aa storenew leatherline international iaSalvatore Ferragamo, Paris, France – ESSEC Retail InternshipApril 2018(StreetWear)the fundamental elements of running a store and assisted international clients Learnt(1 week)MerchandisingAssociateIndiaBrand Manager2014 – 2016Break Bounce,andBangalore, InvolvedinATL,BTLandon ground activities for retail visibility, headed the Men’s Buying(Street Wear)Departmentof12staffandledtheManagercategory sales, formulated the buying strategyMerchandising and Associate Brand ow-ups,productdevelopmentprice Involved in ATL, BTL and on ground activitiesfor retailvisibility,headedthe Men’s nning,briefingandanalyzingsalesdataDepartment of 12 staff and led the category sales, formulated the buying strategy2011 – 2014Evoluzione, ActivelyBangalore,contributedIndiato vendor sourcing, production follow-ups, product development and price(MultinegotiationsDesigner Storewhile) overseeing the campaign planning, briefing and analyzing sales dataMerchandisingand BusinessDevelopment Manager2011 – 2014Evoluzione, Bangalore,India Responsiblefor3stores(MultiBranded and Shop in Shop) in different cities(Multi Designer Store ) Managedmarketingandstoreoperations,involved in buying, visual merchandising, stockMerchandising and Business Development ManagermanagementandCRM Responsible for 3 stores (Multi Branded and Shop in Shop) in different cities Supportedstaff in dailyto involvedmaximiseintheprofitabilityby driving salesstockby Managed visual thclientsandexternalassociatesmanagement and CRM Workedcloselythe storeDepartmentManagersand warehousefor managingthe inventory Supportedstaff within dailyoperationsto maximisethe profitabilityby drivingsales nflowoftheinventorydeveloping healthy business relations with clients and external associates Successfullymanaged35 Departmentdifferent Brandssuch asManishMalhotra,Sabyasachi, Worked closelywith theManagersandwarehousefor managingthe stem to restock along with overseeing the outflow and inflow of the inventory2009 – 2011KarleInternational,Bangalore,India Brands such as Manish Malhotra, Sabyasachi, Anamika Successfullymanaged35 different(ManufacturingIndustry)Khanna, Rohit Gandhi and Rahul KhannaMerchandiserand KaizenPromotionOfficer2009 – 2011Karle International,Bangalore,India ImplementednewsystemthroughLean and Six Sigma concept to improve the production(Manufacturing Industry) Carriedouttheworkstudyoperationalbreakdown – reduced the standard allowed minuteMerchandiser and Kaizen Promotion Sigma concept to improve the production Implemented new system through Lean and Six Carriedafitstudyacross6sportsweardesignsand launchednewstandardfit whichgainedminute100% Carried out the work study operational breakdown– reduceda theallowedbookingatthetradeshowandbuyermeetthereby improving the efficiency of assembly line Managedprestigiousprojects das, Carried aseveralfit studyacross 6 sportswearlaunched afornewfit rom,Loftbooking at the trade show and buyer meet Spearheadeda revolutionaryconceptthat spikedthe productionvalueby 27%and Managed severalprestigiousdesignprojectsin productdevelopmentfor ike, Reebok, Antaylor, Rubbish, Nordstrom, LoftEDUCATION Spearheaded a revolutionary design concept that spiked the production value by 27% ris, FranceGlobalMBAwithMajorinLuxury Brand isruptive Marketing for Exertier Cosmetics2017 - 2018ESSEC Business School, ,Bangalore,IndiaGlobal MBA with Major in Luxury Brand ManagementDesignB.ScinFashionCase studies: CSR for Estee Lauder, Disruptive Marketing for Exertier Cosmetics2004-2007MS RamaihaPolytechnic,Bangalore,India India2007-2009AcharyaInstitutesof icationTechnologyB.Sc in Fashion Design2017 - 2018LANGUAGESAND2004-2007M S TECHNOLOGYRamaiha Polytechnic, Bangalore, IndiaLanguagesEnglish– , Urdu- Mother tongue, Tamil / TeluguDiplomaIn ApparelDesignand ce,certifiedbyGoogleAdwords search and display FundamentalsLANGUAGES AND TECHNOLOGYINTERESTSLanguagesEnglish – Fluent, French- Intermediary, Hindi –Native, Urdu- Mother tongue, Tamil / TeluguSocialEntrepreneurship,Volunteerwith certified by GoogleAdwordssearchand display FundamentalsComputerskills Proficientin MicrosoftINTERESTSSocial Entrepreneurship, Volunteer with NGOs, Photography, Travelling, Music, Sketching
ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTLaurence BAMBALaurence rence.bamba@essec.eduNationality: FrenchCAREER OBJECTIVECAREER OBJECTIVEInternationalProduct Manager, in Fragrances & Cosmetics in France or abroad.International Product Manager, in Fragrances & Cosmetics in France or abroad.PROFESSIONAL in - L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission(2,52018months)April2018(2,5 months)(1week)April20182011-2017(1 week)2011-20172014-20172014-20172011 – 20132011 – 20132007 – 20082007 – 20082005 – 20062005 – 2006EDUCATIONEDUCATION2017- 2018Developinga newbusinessLuxe,model/retailconcept –toESSECenhancethe HRcustomer experienceHelenaRubinstein- L’OréalParis, Lauder,Paris,France–ESSECRetailInternship Developing a new business model/retail concept to enhance the HR customer experience Jo MaloneLearnt thefundamentalof runninga storeand Internshipassisted international clients- EstéeLauder,elementsParis, France– ESSECRetailLesHôtelsParis, France Learnt Baverez,the fundamentalelements of running a store and assisted international clientsThree5-star Baverez,hotels: Raphael,Regina and Majestic Hotel-SpaLes HôtelsParis, FranceMarketingProjectThree 5-starhotels:ManagerRaphael, Regina and Majestic Hotel-Spa MarketingCreatedProjectand managedthe annual marketing calendarManager Developedlaunchedoffers(thematicpackages & promotions); 1,04M in revenue, 2KCreated tsandbookedand 40%total(thematicturnover, packagesgenerated&throughe-commercein in2016 Developedlaunchednew ofofferspromotions);1,04M revenue, 2K Establishedmixstrategiesenhancegeneratedclient experienceroom nightsmarketingbooked and40%of totaltoturnover,through e-commerce in 2016 Designedsalesand communicationmaterials:brochures,fact sheets, presentationsEstablishedmarketingmix strategiesto enhanceclient experience Implementednewon e-commercewebsite,editorialfactandsheets,visual presentationscontent, SEO, HTMLDesigned salesandofferscommunicationmaterials:brochures, Plannedand executedmonthlyB2B emailingcampaignto promotethecontent,hotels SEO, HTMLImplementednew offerson e-commercewebsite,editorialand visual GeneratedandexecutedpresentedweeklyB2Band emailingmonthly KPIreportstotopromotemonitorthesalesperformance toPlanned andmonthlycampaignhotelspresentto seniormanagementalongsidestrategic Generatedand presentedweeklyand monthlyKPIrecommendationsreports to monitor sales performance to Monitoredbudgetmanagementof the Sales &MarketingDepartmentpresent to senioralongsidestrategicrecommendations ting Assistant MarketingAssistedin developing and coordinating marketing strategies and actionsAssistant Conducted(schedule,invoices,contracts)Assisted inadministrativedeveloping andactivitiescoordinatingmarketingstrategiesand actions Managedinternationalrequestsfor proposalforinvoices,yearly dule,contracts) Managedinternationalrequestsproposal for yearly partnershipsCarrefourDirectionFrance,Evry, fourDirectionFrance,Evry,France JuniorCo-developedproduct rangesand the Carrefour Home brandCategory Manager,Home Department Assistedin the productelaborationof nationalmerchandisingCo-developedrangesand the CarrefourHomeplansbrand Recommendedproductofdevelopmentsand trend directionsAssisted in the newelaborationnational ce Recommendednew productdevelopmentsand trend directionsJuniorDepartmentManager,Personalcare and cosmeticsCarrefourHypermarket,Meylan,France JuniorSupportedthe DepartmentManagercarein thesupervisionDepartmentManager, Personalandcosmeticsof 10-person team Co-organisedannual beautyeventin“OpérationBeauté”Supported thetheDepartmentManagerthe supervisionof 10-person team Initiatedstrategiesto improvesalesperformanceCo-organisedthe annualbeautyevent“Opération Beauté” Initiated strategies to improve sales performance ESSEC Business School, Paris, FranceGlobalwith School,Major inParis,LuxuryBrand auty Brand(BrandManagementDNA), Séphora (Digital strategy), Exertier CosmeticsGlobalMBAinclude:with Majorin Digital(Digitalstrategy),ExertierCosmeticsCase lCustomer(Digitalstrategy),EstéeLauder Experience)(CSR), Helena Rubinstein (Digital strategy), Chanel beauty, Dior,YSL,Grenoble,Guerlain (Retail2006 - 2008FranceCustomer Experience)IAE,Master1-Master 2Francein Marketing2006 - 2008IAE, Grenoble,Master1-Master2in Marketing2005-2006IUP, Grenoble, FranceBachelorin RetailFranceManagement2005-2006IUP, Grenoble,BachelorinRetailManagementLANGUAGES AND TECHNOLOGY2017 - 2018LanguagesFrench:native, English: fluentLANGUAGES ced),LanguagesskillsFrench: native,fluentAdobe Suite Adobe Suite (Beginner)INTERESTSINTERESTSBeauty,perfume, wellness, fitness, ballet, ballroom and urban dances, pop culture, scrapbooking and cookingBeauty, perfume, wellness, fitness, ballet, ballroom and urban dances, pop culture, scrapbooking and cooking
ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTMaxime BOULENGERMaxime BOULENGERmax boulenger@hotmail.commax boulenger@hotmail.comNationality:French & CanadianNationality: French & CanadianCAREER OBJECTIVECAREER OBJECTIVETo pursue a career in retail development, retail management or travel retail preferably in jewelry & watches or fashion &To pursue a career in retail development, retail management or travel retail preferably in jewelry & watches or fashion &accessories.accessories.PROFESSIONAL EXPERIENCEPROFESSIONAL EXPERIENCE20182018months)(2,5(2,5 months)April2018April 2018(1week)(1week)- 201720142014 - 20172015 - 20172015 - 20172014 - 20152014 - 20152011 - 20142011 - 2014EDUCATIONEDUCATION2017 - 20182017 - 20182008 - 20112008 - 2011Cartier, Paris, France – ESSEC Field Project/Consulting MissionCartier,Paris, France– ESSECProject/ConsultingDevelopingnew conceptsfor Fieldbuildingbrand awarenessMissionamongst millennials gst millennialsYves Saint Laurent, Paris, France – ESSEC Retail InternshipSaint theLaurent,Paris, elementsFrance –ofESSECRetailInternship YvesLearntfundamentalrunninga store Learnt Cameronthe fundamentalelementsInc.,of runninga storeDickinsonConstructionNew Yorkand Los Angeles, USADickinsonCameronConstructionNew YorkLosstoresAngeles,USAturnover: 100M )(Generalcontractorspecializedin theInc.,constructionof andluxury- annual(GeneralManagercontractor specialized in the construction of luxury stores - annual turnover: 100M )ProjectManager ProjectBudgetedthe construction of stores located on the West Coast (Officine Panerai, Saint Laurent, Budgeted Robertothe constructionlocatedon architecturalthe West Coast(Officine Panerai, Saint Laurent,Cavalli)ofin ordancewitharchitecturaldrawingsBurberry,Roberto Managed the construction of luxury stores with budgets ranging from 150k to 800k including Managedtheatconstructionof luxurywithbudgetsranging 150k to 800k including3-4projectsany given time.Profitstoresmarginsrangingfrom8% angingfrom8%to25%. Managed and negotiated contracts and change orders with subcontractors Managed andand monitorednegotiatedfast-trackcontracts projectand changeorderstowithsubcontractors Preparedschedulesensureon-time delivery sureon-timethedelivery Collaborated with architects and designers to clarify and/or fine-tunestores design /orfine-tunethestores meetingsdesign to Led multi-functional design team (of up to 10) and conducted weekly progress dweeklyprogressmeetingstodeliver stores on time and within budgetdeliverstoresontimeandwithinbudget Supervised the shop drawing design; including materials review and selection, and factory Supervisedthe inshopdrawing design;materials review and selection, and factoryqualitycontrolaccordancewith theincludingdesign otocols Managed teams of subcontractors (between 10 and 15 on each project), while building and Managed teamsof subcontractors(between10 and 15on each project), while building andmaintainingrelationshipswith vendorsand off-sitepartnershipsmaintaining relationships with vendors and off-site partnershipsAssistant Project ManagerProjectManager AssistantWorkedexclusivelyon the construction of the Cartier flagship in NYC, a 40M project Workedexclusivelythe constructionof theflagshipin progressNYC, a 40M project Supervised key eir ngtheirprogress Anticipated purchasing challenges and long lead time items Anticipated purchasingchallengesand longtoleadtime items Collaboratedwith architectsand designersfine-tunethe design he subcontractorsdesign Coordinated on a daily basis with field team members and contractorsEDM USA, New York and Los Angeles, USAEDM USA,New York andLos Angeles,USA(Supplyand Installationof high-endinteriorsfor luxury r luxury stores)Project ManagerProjectManager Budgeted new projects and provided proposals Budgeted newandinstallationprovided proposals Supervisedthe projectssupply andof high-end facades and interiors for luxury brands (such Supervisedthesupplyandinstallationof high-end facades and interiors for luxury brands (suchas Hermès, Chanel, Tiffany)asHermès,Chanel,Tiffany) Established and monitored both the budget and the schedule Established theandfabricationmonitored andbothshipmentthe budgetthe schedule Supervisedof andhigh-endinteriors with Spanish, Italian and iors with Spanish, Italian andPortuguese supplierssuppliersPortuguese Participated in the selection of raw materials with the designers Participated in the selection of raw materials with the designers ESSEC Business School, Paris, FranceESSECMBABusinessFranceGlobalwith School,Major inParis,LuxuryBrand ManagementGlobalMBAwithMajorinLuxuryBrand -ManagementCase studies include: Van Cleef & ArpelsEnhancing the retail client experienceCasestudiesinclude:VanCleef&Arpels- Enhancing the retail client experienceINSA, Lyon, FranceINSA, DegreeLyon, Francein Civil Engineering and Town Planning - Specialization in Sustainable DevelopmentMasterDegree in CivilEngineeringand EnvironmentTown Planning - Specialization in Sustainable DevelopmentMasterandEnvironmentalImpactsof the Builtand Environmental Impacts of the Built EnvironmentLANGUAGES AND TECHNOLOGYLANGUAGES ANDTECHNOLOGYLanguagesFrench/English:bilingual and Spanish: basicLanguagesskillsComputerComputer skillsINTERESTSINTERESTSFrench/English:bilingual andSpanish:basicPackOffice (proficiency),BluebeamRevu(proficiency)Pack Office (proficiency), Bluebeam Revu (proficiency)Running, Riding motorcycles, Custom motorcyclesRunning, Riding motorcycles, Custom motorcycles
ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTYi-Yu (Kelly) CHENYi-Yu (Kelly) CHENCAREER OBJECTIVEyiyukelly.chen@essec.eduNationality: ity: American/TaiwaneseA career in digital marketing/media, CRM, e-commerce in watches & jewelry, fashion & accessories, travel retailCAREER OBJECTIVEPROFESSIONALEXPERIENCEA career in digital marketing/media,CRM, e-commerce in watches & jewelry,
International participants over 92% of students are non-French, representing around 20 countries each year Class size range around 35 participants Brief description of the MBAProgram The Global MBA in Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC Campus, on the outskirts of Paris.
