Transcription
Sales & Marketing
VK Services: Business ConsultingMarketing & SalesAbout the serviceWhat does VKPremium offerProven track recordVK PREMIUM provides a 360⁰ situational review of product portfolio marketingmix and all aspects of sales management, to a) propose actionable sales andmarketing plans that will radically improve top line growth and b) assist in theimplementation phase. Market Entry StudyBrand Portfolio Strategy DevelopmentPack-price optimizationMarketing Operational PlanRoute To MarketCommercial PolicySalesforce Key Performance IndicatorsIn-store execution (Modern vs Traditional Trade)Merchandising Hands on commercial management expertise in B2C and B2B markets.
Sales Function AssessmentSalesObjectiveProvide feedback on how the Sales Department is operating in its mostimportant aspects of the job and identify areas of improvement.Planning Sales BudgetSales PlanForecasting and Rolling EstimatesNew Accounts & Commercial PolicyKey Performance IndicatorsDoes the Sales team uses tools andmeasures to achieve company targets? Standardised MeetingsMonthly Sales MeetingsSenior Management MeetingsReviewsNew Product LaunchesDoes the Sales team work closelytogether to achieve company targets? Sales TeamField Sales TeamJob Roles and Job DescriptionsPerformance AppraisalsDo we have the right Sales teamto address market needs?ProcessesPeople
Sales Execution AssessmentSalesObjectiveAssessment of sales force capability and execution in the market field.Identify areas that need improvement and propose specific actions.Evaluation of current Route To Market design and Gap Analysis vsCustomer needs, in terms of: Sales Organization Structure Pricing Visitation FrequencyAssessment Areas Product Offer Physical Delivery In Outlet Advertising Merchandising Equipment Placement
Customer SurveySalesObjectiveMethodologyAreas to beAssessedProvide assessment of Company service in the market and compare vs customerexpectation and competition.Questionnaire discussion with Store managers, representing the major distribution channels(Super Markets, Traditional Trade, Horeca) to outline client’s service vs competitors as assessedby the sProductDeliveryMerchandisingProduct PriceSales Rep.VisitationAs OrderedOut Of StockRetail MarginDelivery Rep.AsScheduledTimingAdv. MaterialCreditSupervisorProductsAvailableDate CodesCleaningPersonnelAccessiblePackagingInventory
MerchandisingSalesObjectiveAssessment AreasMerchandisingExecutionProvide feedback on if and how basic principles of Merchandising areused and implemented by the Sales team and suggest ways to improve it. Food & Beverage section (ambient)Food & Beverage section (chilled)CoolersFloor DisplaysMerchandising Equipment Who and HowMerchandising StandardsUse of Advertising MaterialSpace to Sales PrincipleCooler Placement Guidelines
Exports to/from EurasiaSalesObjectiveActionsVK PREMIUM supports exporting companies wishing to enter or improve theirpresence in Eurasia: Azerbaijan, Iran, Kazakhstan, Georgia, operating as the“extension” of the customer’s exports department. We undertake a set of actions,on behalf of our customer, for new market entrance, and we implement themusing our network of collaborators in the area. Product Portfolio evaluation for exportingMarket pricing researchDefinition of transport costs, customs duties and taxationResearch, evaluation and proposal of most appropriate distributorDefinition of distributor’s and retailer’s margins to identify optimumsuggested retail price Proposal of Merchandising Standards per distribution channel Research for Joint-Venture options: local production, know-how transfer. Support in Trade Exhibitions participation
Marketing Function nicationProvide feedback on how the Marketing Department is operating in itsmost important aspects of the job and identify areas of improvement. Marketing PlanActivities CalendarLaunches (New Products, New Campaigns)Evaluation of Product Portfolio Standardised Meetings & Presentations Reporting Contacts with 3rd Party Agencies Above The Line (TV, Radio, Outdoor, Social Media) Below The Line (Point of Sales Material, Signage,Consumer Promotions, In store Advertising.Does Marketing uses tools andmeasures to achieve Companytargets?Does Marketing and Sales workclosely together to achieveCompany targets?Do we have the right MarketingCommunication to achieveCompany targets?
SWOT AnalysisMarketingA tool used to understand the company’s strategic position and identify the fitbetween the company’s internal capability (key Strengths and Weakness) andthe external environment (Opportunities and Threats). Refers to crucialpriorities, not a list of interesting points.SWOT eats
VK PREMIUMWho We AreWe are a consulting firm, established in 2007, in Athens, Greece, offering expert services to companies from a diverserange of industries. Our scope is to expand our operations outside Greece via co-operations in Eurasia, focusing inAzerbaijan, as well as to promote several of our clients’ products and/or services in the region. VK Premium relies upona pool of several expert associates with hands on managerial experience from a variety of companies and industries,in Greece and abroad.Our MissionWe bring the right people together andwork with our clients to maximize clientsatisfaction and secure long-lasting andmeaningful business relationsOur VisionWe will be the premier consultancy agency,offering superior service to our customers,in funding, developing and implementingtheir ideas and plans, in Greece and abroad
SWOT Analysis A tool used to understand the company's strategic position and identify the fit between the company's internal capability (key Strengths and Weakness) and the external environment (Opportunities and Threats). Refers to crucial priorities, not a list of interestingpoints. Strengths Weaknesses T Opportunities Threats d
