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«ПОПУЛЯРНАЯ МЕХАНИКА»– ЖУРНАЛ О ТОМ, КАК УСТРОЕН МИРPOPULAR MECHANICS IS ABOUT THE WAY THEWORLD WORKS. WE ENGAGE OUR READERS BYBREAKTHROUGHS ON THE LATEST ADVANCES INSCIENCE AND TECHNOLOGY IN RUSSIA AND ALLOVER THE WORLD, CUTTING EDGE INNOVATIONSIN THE FIELDS OF SPACE, AVIATION, WEAPONS,COMPUTERS AND CARS – IN SHORT, WITH ALLTHE ATTAINMENTS OF HUMAN MINDS, WHICHWILL SOON CHANGE OUR DAILY LIVES.Popular Mechanics (Russian Edition) has been published in Russia since 2002by Sanoma Independent Media under the license of Hearst Communications, Inc.Circulation: 191 300 copies
OVERALL COVERAGE PROJECT1 045 200COVERAGE OF THE PRINT VERSION3 500 000WEB USERS2 450 000SOCIAL MEDIA130 000CRMTNS Russia. Survey: NRS-Russia (16 ), May– October 2017
HEADINGTECHNOLOGIESOur daily life doesn’t change on its own; it is drivenforward by new technologies that are everywherearound us – at home, at work, in car, at cafes andcinemas. However, we do not always notice them.This magazine is to point them out.
HEADINGSCIENCEThis column gives an overview of thelatest breakthroughs in modern science.Stories are clear and easy to nderstand,so that even the most sophisticatedinformation is intelligible for all readers.
HEADINGWEAPONSAlmost every man is in love with weapons.This magazineoffers all sorts of informationranging from guidelines on makinga powerful medieval arch to thecircuit of electromagnetic bomb.
HEADINGCARS AND DRIVEThe Popular Mechanics’ editors arenot interested in the number of glovecompartments and glass-holders orin the size of the trunk and materialsused to cover the seats. They try tounderstand the essence of the car: whyit is made this way and not another andhow different it is from the others.
HEADINGADRENALINEThe readers of this column keep up-to-dateboth with the latest models of the motorboats, bicycles, motorcycles, paraplanes,mountain and water skies and with the waythey are made. They know what modernmaterials and technologies are used to createthem in order to make sport experiencemore exciting.
HEADINGLIFE STYLEIn this section leading scientistsand sportsmen, inventors andastronauts, designers and the bestengineers tell us the stories oftheir success that changes oureveryday life for the better.
HEADINGBIG BREAKDOWNThe best way to understand how somedevice works is to take it apart to the lastscrew. This category is a revision of“Most of disassembly.”
MEN S TITLES AUDIENCEPOPULAR MECHANICS VS MEN S TITLESMOSCOWMaxim264 890Popular Mechanics255 320Men s Health237 200Playboy183 400GQEsquire155 750134 060RUSSIAMaxim1 496 880Popular Mechanics1 045 200Men s Health1 014 880PlayboyGQEsquire588 670536 160400 390TNS Russia. Survey: NRS-Russia (16 ), May– October 2017
MEN S AUDIENCEPOPULAR MECHANICS VS MEN S TITLESMOSCOWPopular Mechanics190 140Maxim189 000Men s Health188 880PlayboyGQEsquire145 39086 44076 520RUSSIAPopular Mechanics981 040Maxim862 930Men s Health810 580PlayboyGQEsquire468 460332 590227 550TNS Russia. Survey: NRS-Russia (16 ), May– October 2017
AUDIENCE STRUCTUREAUDIENCE STRUCTUREMEN’S TITLESPopular Mechanics812Maxim514Men’s 204B ers84%Men (25-34)84%Men (35-44)84%84%SOCIALSTATUSINCOMEsquireSpecialistsC, C 55%GENERAL INTEREST & TRAVEL TITLESPopular Mechanics8.813.519.817.6National Geographic7.115.912.513.2 6.5Geo1.3 5.7Discovery13.514.73.4 7.210.0Around the WorldMen (16–19)11.8Men (20–24)13.4Womens16%Men (16-19)84%56.88.713.921.9Men (25–34)18.240.311.017.39.422.032.048.1Men (35–44)Men (45 )Men (45 )SEXSEX/AGEWomansMenTNS Russia. Survey: NRS-Russia (16 ), May– October 201784%84%Men (20-24)84%
UNDUPLICATED AUDIENCE (%)AUDIENCE LOYALTY(%)MEN’S TITLESMEN S TITLESPopular Mechanics7426Maxim5347Men’s Health4159Playboy5248Esquire5842GQ4159Popular Mechanics17.8Men’s ERAL INTEREST & TRAVEL TITLESGENERAL INTEREST & TRAVEL TITLESPopular Mechanics53.746.3Around the World70.329.7Geo46.253.9National Geographic49.150.9Popular Mechanics23.4National Geographic19.4GeoВокруг света15.813.8TNS Russia. Survey: NRS-Russia (16 ), May– October 2017
CLOSING DATES emberoctobernovemberdecemberjanuary’18Space13 Nov, 1711 Dec, 1715 Jan12 Feb12 Mar9 Apr14 May13 Jun16 Jul13 Aug17 Sep15 Oct12 NovMaterial21 Nov, 1719 Dec, 1723 Jan20 Feb20 Mar17 Apr22 May19 Jun24 Jul21 Aug,25 Sep23 Oct20 NovSamplesfor test20 Nov, 1718 Dec, 1722 Jan19 Feb19 Mar16 Apr21 May18 Jun23 Jul20 Aug24 Sep22 Oct19 NovInserts to theprintinf office5 Dec, 179 Jan6 Feb6 Mar3 Apr8 May5 Jun3 Jul7 Aug4 Sep9 Oct6 Nov4 DecOn-sale19 Dec, 1723 Jan20 Feb20 Mar17 Apr22 May19 Jun17 Jul21 Aug18 Sep23 Oct20 Nov18 Dec, 18
DISTRIBUTIONCIRCULATION191 LAR MECHANICS” THE BEST-SELLING PRINTMEDIA IN 2015MoscowSt.- ingradTumenNizhny VolgogradBarnaulIrkutskPribaltikaRepublic KhazahstanRepublic 4%0,7%0,8%1,8%1,1%2,7%6,1%
ADVERTISING RATES 2018TYPERATES, ROUBLE1/1 page602 0001/2 page357 0001/3 page300 0001/4 page250 000First spread1 340 000Second, third spread1 240 000Spread after content1 200 000Spread1 140 000Special position near editor’s letter640 000Second cover775 000Third cover630 000Fourth cover816 000Payment Terms and Conditions VAT not includedInvoice for every advertising placement must be paid before publication withinthe terms and conditions specified in the contractDiscount for Advertising Agencies: 10%Extra Charge for Special Position: 15%Advertorial Production: 10% of the general advertising rate
HEADINGSPECIAL PROJECTSInsert with hidden images3D-projectInsert with perforations and hidden imagesTechleadersAdvertorialInsert-trading paperInsert with perforations
HEADINGSPECIAL ISSUESStereo Technologyissue3D technologyallows to getstereo image ofthe magazinepage using specialeyeglasses.Phono PaperSound is recorded in our pages in theform of special images - sonograms,you will easily recognize them by blackframing strips on the top and bottom“sound graph”. To play sonograms youneed to install on your mobile devicefree app “Popular Mechanics. Sound “,available inPlay Маркет and App store.Invisible numberA special flashlight is attached toevery issue.It reveals invisibleimages and asecret meaning ofthe illustrations.MotionPrinted objects areanimated with thehelp of a specialplastic film inserted in the magazine.
POPMECH.RU85%3 500 000MENUSERS29%12 500 000CEOPAGE VIEWS55%00:04:00HIGH INCOMEAVERAGE46%SESSIONKEY PERSONNEL4,00AGE GROUP OF VISITORS SITE POPMECH.RU POPMECH.RU12-2413%25-3420%20%35-4432%45 STATISTICS BY RUSSIAN’S ce: Google Analytics
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SOCIAL NETWORKNEWSLETTERNEWSLETTERCoverage subscribers2 450 000990 00400 000220 000465 000350 00021 000COVERAGEPRICENewsletter130 000150 000 rub 10 000 rubproductionTGB in newsletter130 00070 000 rub
POPULAR MECHANCSADVERTISING CAMPAIGNS IN MEDIAPRIORITY LAYING OUT AT POS IN MOSCOWAND OTHER BIG CITIES OF RUSSIAPROMO EVENTS AT RUSSIAN MAINTECHNICAL UNIVERSITIESEXHIBITIONS, FESTIVALS, CONFERENCESCOMPETITIONS FOR READERS IN THEMAGAZINE AND ON A SITE
ADVERTISINGDEPARTMENT/PRINT//DIGITAL/Advertising directorSvetlana Kadykovas.kadykova@imedia.ruDirector of SalesInternet projectsKonstantin Kuznetsovk.kuznetsov@imedia.ruSenior advertising managerEugeniya Zubinae.zyubina@imedia.ruAdvertising managerElena Tomilinae.tomilina@imedia.ruManager of SalesInternet projectsKnristina Vyluskk.vylusk@imedia.ruHead of workwith key customersMaria TPUBLISHERMarketing and PR directorMaria Belmesovam.belmesova@imedia.ruMargaryta Tyrinam.tyrina@imedia.ruManager of internet projectsTatyana Famt.fam@imedia.ru
Moscow, RussiaBolshoy Savvinsky Pereulok, 12/6 7 (495) 232-17-82, 232-32-00Fax: 7 (495) 232-17-82, 232-17-61www.popmech.ru
Popular Mechanics Maxim Men’s Health Playboy Esquire GQ Popular Mechanics Around the World Geo National Geographic 74 53 41 52 58 41 53.7 70.3 46.2 49.1 26 47 59 48 42 59 46.3 29.7 53.9 50.9 TNS Russia. Survey: NRS-Russia (16 ), May– October 2017. Space Material Samples for test Inserts to the printinf office On-sale CLOSING DATES 2018 january 13 Nov, 17 21 Nov, 17 20 Nov, 17 5 Dec, 17
