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TOP 20 HISPANIC MARKET PROFILES2016/2017Albuquerque Chicago Dallas Denver El Paso FresnoHarlingen Houston Los Angeles Miami New York OrlandoPhiladelphia Phoenix Sacramento San Antonio San DiegoSan Francisco Tampa Washington DC
Hispanic Market Profiles 2016/2017Table Of ContentsMarket (Rank)PageAlbuquerque (15)2Chicago (6)3Dallas (5)4Denver (17)5El Paso (19)6Fresno (13)7Harlingen (10)8Houston (4)9Los Angeles (1)10Miami (3)11New York (2)12Orlando (14)13Philadelphia (16)14Phoenix (9)15Sacramento (11)16San Antonio (7)17San Diego (12)18San Francisco (8)19Tampa (20)20Washington DC (18)21OVERVIEWNCC has prepared individual profilesfor the top markets where 70% of USHispanics live.Each profile provides a quickreference to qualitative andquantitative metrics designed to helpyou develop the best Spot Cable planfor your Hispanic brand.TOP 20 HISPANIC DMA’s Covering 70%of Hispanic HHsHIGHLIGHTSGEOTARGETING: Drive your message home with pinpoint accuracyThrough NCC, Hispanic advertisers can align areas of highest Hispanic concentrationwith the right cable zones (systems). For example, in Chicago, 75% of Hispanics live inthe coverage area of just 15 out of45 cable systems. 32% of all Chicagohomes are in these areas, making theHispanic concentration 42% above thenational average.Each market profile includes aHispanic cable map identifyingthe right systems to reachHispanics within the DMA.45 Cable SystemGeographiesCover theChicago DMA14 Cable SystemGeographies cover80% of HispanicHHs in ChicagoSelecting only the most targeted cablesystems in all your brand’s markets willdeliver your message to more Hispanic HHswith less waste. National advertisers canreach 75% of Hispanic HHs by advertisingon only 525 out of 2,600 cable systemsnationwide.75% of Hispanics live in the coveragearea of 525 out of 2,600 cable systemsnationwideCABLE NETWORKS: Target English and Spanish language viewerswith the right networksSpot Cable has dozens of networks and thousands of programs in each market tochoose from when developing a schedule for a specific Hispanic target. Each profilelists the top English language networks Hispanics watch and the Spanish languagenetworks available.NCC can develop a customizedSpot Cable plan specific to yourbrand using our unique SMARTBuy process. For moreinformation, contact your NCCrepresentative.ONLINE: Target Hispanics through NCC online opportunitiesEvery market profile includes a snapshot of online sites available through our cableoperators.1
ALBUQUERQUEMARKET PROFILEHispanic Market Rank 15Albuquerque Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median IncomeHH% Penetration257,080830,298192,66055,51031.2 39,75538.8%43.2%74.9%21.6%10%38%40%Language PreferenceEnglish OnlyPuerto Rican58%41%42%19%8%Albuquerque Cable FootprintCubanCovers 81.5% of HispanicAmericans in DMAMexicanOther CableOtherSpanish MoreThan EnglishSpanish Only31%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents1% 1%English More ThanSpanish10%1%NCC Media in AlbuquerqueEnglish AndSpanish Equally2%Share of TV Viewing amongHispanic HHsNo CableHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameComcast/South Zone, NMComcast/North Zone, NMComcast/East Zone, NMComcast/Santa Fe, NMComcast/Rio Rancho, NMComcast/Hobbs, NMComcast/Roswell, NMAd Systems/Espanola, NMComcast/Farmington, NMComcast/Alamogordo-Ruidoso, NMComcast/Las Vegas, NMPrime Media/Artesia, NMComcast/Deming, NMComcast/Silver City, NM% Conc % of HA %42.37%1.64%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 39.6%1 or more Children in HH56.8%Own Residence54.1%Any College19.1%63.9%2 times to Sit Down Restaurant Past Mo.64.6%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle42.4%Used Credit Card in Past 3 Months76.0%Taken 1 plane trips past yr.39.5%% .0%43.0%78.5%39.3%To Read: Among Albuquerque Hispanic Americans A18 39.6% have a Household Income of 50,000 compared to 48.6% Acculturated Hispanic Americans in the market.Insertable Sp. Language NetsGalavisionTargeted rogram NameWALKING DEADTEEN MOMWWE ENTERTAINMENTLOVE AND HIP HOPKEEPING UP KARDASHIANSVANDERPUMP RULESGOLD RUSHFIXER UPPERLITTLE WOMEN LAHA A25-54 RTG9.992.842.082.061.901.581.361.161.13Online Market Snapshot – XfinityHispanic Cume80,000Female58.8%Male41.3%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A25-54 in wired cable HHs are 67% more likely to watchMTV than the average Adult in AlbuquerqueHispanic A25-54 Composition 108105102Source: Mkt Snapshot -Nielsen UE, Feb’16 & US Census'15; Language, Cable Networks-Alb/Santa Fe, Oc14-Se15 Scarborough; Hispanic Origin-US Census'15/Claritas; Cable System PenUS Census'15, CableTrack ‘16; Share of Viewing, Targeted Programming-Nielsen N-Power Feb'16 (Nat’l data); NCC Media -CableTrack ‘16; Online Mkt Snapshot-Scarborough AlbuquerqueOct14-Sep15; Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More Than Spanish or English Only2
CHICAGOMARKET PROFILEHispanic Market Rank 6Chicago Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median Income% Penetration528,9002,110,675434,710220,80027.7 48,44415.2%21.7%82.2%41.7%16%English More ThanSpanish36%10%1%10%37%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents35%10%18%Puerto RicanCubanEnglish Only79%27%1%NCC Media in ChicagoEnglish AndSpanish Equally2%19%HHShare of TV Viewing amongHispanic HHs in ChicagoSpanish MoreThan EnglishChicago Cable FootprintMexicanCovers 80% of HispanicAmericans in DMAOtherOther CableNo CableSpanish OnlyLanguage PreferenceHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameComcast/Chicago Southwest, ILComcast/Oak Park, ILComcast/Chicago Central, ILComcast/Chicago Northwest, ILComcast/Aurora-Naperville, ILComcast/Oak Park U-verse, ILComcast/RCN-Lakefront, ILComcast/Gurnee, ILComcast/Joliet West, ILComcast/City North, ILComcast/Chicago SouthWest U-verse, ILComcast/Chicago So-Central U-verse, ILComcast/Bloomingdale, ILComcast/North Lake, INComcast/Orland Park, ILComcast/Mt. Prospect, ILComcast/Chicago South, ILComcast/South Lake Indiana, INComcast/Chicago City N-NW U-verse, ILComcast/South Suburban, ILComcast/McHenry, ILComcast/Elgin, ILComcast/Joliet W-Frankfort U-verse, ILComcast/Crystal Lake, IL% Conc. % of HA 1.51%1.49%1.34%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 39.6%1 or more Children in HH56.8%Own Residence54.1%Any College19.1%2 times to Sit Down Restaurant Past Mo.63.9%64.6%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle42.4%Used Credit Card in Past 3 Months76%Taken 1 plane trips past yr.39.5%% %43%78.5%39.3%Insertable Sp. Language NetsCNN en EspañolFOX DeportesDiscovery en Español GalavisionESPN DeportesHistory en EspañolTR3STargeted rogram NameWALKING DEADVIKINGSSHANNARALOVE AND HIP HOPREAL HOUSEWIVES ATLANTAWWE SMACKDOWNFIXER UPPERHOLLYWOOD MEDIUMLITTLE WOMEN LAHA A25-54 RTG9.432.782.412.402.251.321.060.840.73Online Market Snapshot – XfinityHispanic Page Views3.0 millionHispanic Unique Visitors107,000Female50.0%HA Time Spent (min/visitor)26.5Male50.0%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A18 in wired cable HHs are 413% more likely to watchGalavision than the average Adult in ChicagoHispanic A18 Composition 1000To Read: Among Chicago Hispanic Americans A18 39.6% have a Household Income of 50,000 compared to 48.6% Acculturated Hispanic Americans in the market.Source: Mkt Snapshot - Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks - Chicago, Se14-Au15 Scarborough; Hispanic Origin - US Census'15/Claritas; Cable System Pen US Census'15 & CableTrack ‘16; Share of Viewing & Targeted Programming - Nielsen N-Power Feb'16 (LPM); NCC Media - CableTrack ‘16; Online Mkt Snapshot - ComScore Apr’16;Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only.3
DALLAS-FT. WORTHMARKET PROFILEHispanic Market Rank 5Dallas-Ft. Worth Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median Income% Penetration534,7602,080,040360,090197,98026.2 41,44520.2%27.5%67.3%37%English AndSpanish Equally2%14%HH20%English MoreThan Spanish30%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish IndependentsPuerto Rican14%83%7%15%Covers 80% of HispanicAmericans in DMAMexicanOther CableOtherNo CableSpanish OnlyLanguage Preference32%45%Dallas-Ft. Worth Cable FootprintCubanSpanish MoreThan English1%NCC Media in Dallas-Ft. Worth2% 1%English Only34%Share of TV Viewing amongHispanic HHs in Dallas-Ft. WorthHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameTime Warner/Dallas East U-verse, TXTime Warner/Dallas East-Mesquite, TXTime Warner/Dallas South U-verse, TXTime Warner/Dallas South-DeSoto, TXTime Warner/FTW South U-verse, TXTime Warner/Arlington U-verse, TXTime Warner/TW ONLY-North Dallas, TXTime Warner/TW ONLY-Ft. Worth-North, TXTime Warner/FTW North U-verse, TXTime Warner/Ft. Worth - South , TXTime Warner/Dallas North U-verse, TXTime Warner/Arlington-Grand Prairie, TXTime Warner/TW ONLY-Irv-Coppel-Lewis, TXTime Warner/VZN ONLY-Irving, TXTime Warner/VZN ONLY-Richardson, TXTime Warner/McKinney U-verse, TXTime Warner/TW ONLY-Richards-Garlnd, TXTime Warner/TW ONLY-MKn-Alln-Frsc-Gvl,TXTime Warner/VZN ONLY-Denton, TXTime Warner/VZN ONLY-Plano, TXTime Warner/VZN ONLY-Dallas North, 4%18.73%12.25%14.7%10.75%19.74%% of 6%1.31%1.19%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 39.2%1 or more Children in HH65.6%Own Residence54.5%Any College12.5%75.8%2 times to Sit Down Restaurant Past Mo.65%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle30.4%Used Credit Card in Past 3 Months77.2%Taken 1 plane trips past .4%73.6%40%82.1%26.4%To Read: Among Dallas-Ft. Worth Hispanic Americans A18 39.2% have a HouseholdIncome of 50,000 compared to 45% Acculturated Hispanic Americans in the market.Insertable Sp. Language NetsCNN en EspañolDiscovery en EspañolFOX DeportesGalavisionHistory en EspañolTR3SUVSOTargeted rogram NameWALKING DEADFIXER UPPERTEEN MOMHOLLYWOOD MEDIUMFAST N LOUDWWE ENTERTAINMENTMOB WIVESREAL HOUSEWIVES BEV HILLSVIKINGSHA A25-54 RTG7.592.992.011.731.681.580.700.640.59Online Market Snapshot – TWC CentralHispanic Cume367,000Female56.6%Male43.4%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A18 in wired cable HHs are 36% more likely to watch VH1than the average Adult in Dallas-Ft. WorthHispanic A18 Composition Index160136140118120111111ENT -TVNICK-TV102100DISC-TVHIST-TV100806040200VH1 -TVFS1 -TVSource: Mkt Snapshot - Nielsen UE, Feb'16 & US Census'15; Language & Cable Networks - Dallas, Se14-Au15 Scarborough; Hispanic Origin - US Census'15/Claritas; Cable System Pen US Census'15 & CableTrack ‘16; Share of Viewing & Targeted Programming - Nielsen N-Power Feb'16 (LPM); NCC Media - CableTrack ‘16; Online Mkt Snapshot – Scarborough Dallas Sep14Aug15; Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More Than Spanish or English Only4
DENVERMARKET PROFILEHispanic Market Rank 17Denver Market SnapshotHispanic TV HHsHispanic Population 2 Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median Income% Penetration242,680921,664202,97097,72026.9 43,34015.4%21.3%83.6%40.3%18%English MoreThan SpanishPuerto Rican23%44%27%3%Denver Cable FootprintCuban75%39%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents2% 1%English Only24%0%26%NCC Media in DenverEnglish AndSpanish Equally1%19%HHShare of TV Viewing amongHispanic HHs in DenverSpanish MoreThan EnglishCovers 80% of HispanicAmericans in DMAMexicanOther CableOtherNo CableSpanish OnlyLanguage PreferenceHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameComcast/Central West, COComcast/East, COComcast/North East, COComcast/North West, COComcast/Central East, COComcast/West, COComcast/Greeley, COComcast/Longmont, COComcast/South West, COComcast/Ft. Collins, COComcast/South East, COComcast/New North, COComcast/Aspen-Glenwood-Rifle, CO% Conc. % of HA cal HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 30.8%1 or more Children in HH53.9%Own Residence50.8%Any College12.4%51.9%2 times to Sit Down Restaurant Past Mo.55.8%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle36.3%Used Credit Card in Past 3 Months69.3%Taken 1 plane trips past yr.34.8%% %33.7%74.5%40.8%To Read: Among Denver Hispanic Americans A18 30.8% have a Household Income of 50,000 compared to 39.8% Acculturated Hispanic Americans in the market.Insertable Sp. Language NetsGalavisionUNIVTargeted ogram NameWALKING DEADTEEN MOMMOB WIVESKEEPING UP KARDASHIANSGOLD RUSHFIXER UPPERVIKINGSWWE SMACKDOWNLITTLE WOMEN LAHA A25-54 RTG5.514.453.633.452.882.241.821.311.23Online Market Snapshot – XfinityHispanic Page Views1 millionHispanic Unique Visitors50,000Female65.3%HA Time Spent (min/visitor)7.1Male34.7%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A18 in wired cable HHs are 154% more likely to watchTRU than the average Adult in DenverHispanic A18 Composition 500Source: Mkt Snapshot - Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks - Denver, Se14-Au15 Scarborough; Hispanic Origin - US Census'15/Claritas; Cable System Pen US Census'15 & CableTrack ‘16; Share of Viewing & Targeted Programming - Nielsen N-Power Feb'16 (LPM); NCC Media - CableTrack ‘16; Online Mkt Snapshot - ComScore Apr’16;Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only.5
EL PASO (LAS CRUCES)MARKET PROFILEHispanic Market Rank 19Share of TV Viewing amongHispanic HHsEl Paso Market SnapshotHH% PenetrationHispanic TV HHs239,75072%Hispanic Population 2 829,75577.4%Hispanic Wired Cable, Telco & Satellite175,00073%Hispanic Wired Cable & Telco94,29039.3%Hispanic Median Age16%7%35%18%Puerto Rican30%Spanish MoreThan EnglishCovers 88% of HispanicAmericans in DMACubanEnglish Only8%El Paso Cable Footprint1% 0%English MoreThan Spanish42%19%NCC Media in El Paso 36,397English AndSpanish Equally1%31%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents30.1Hispanic Median Income1%Other CableMexican92%No CableOtherSpanish OnlyLanguage PreferenceHispanic OriginHispanic HH Penetration in Cable System Coverage AreasInsertable Sp. Language NetsGalavisionSystem NameTime Warner/El Paso, TXTime Warner/El Paso U-verse, TX% Conc. % of HA HHs/Mkt75.43%71.74%71.65%16.64%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 32.4%1 or more Children in HH52.8%Own Residence63.3%Any College16.5%73.7%2 times to Sit Down Restaurant Past Mo.73.1%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle41.5%Used Credit Card in Past 3 Months70.1%Taken 1 plane trips past yr.34.7%% 5.9%78.4%42.4%To Read: Among El Paso Hispanic Americans A18 32.4% have a Household Income of 50,000 compared to 42.7% Acculturated Hispanic Americans in the market.Targeted rogram NameWALKING DEADTEEN MOMWWE ENTERTAINMENTLOVE AND HIP HOPKEEPING UP KARDASHIANVANDERPUMP RULESGOLD RUSHFIXER UPPERLITTLE WOMEN LAHA A25-54 RTG9.992.242.082.061.901.581.361.161.13Online Market Snapshot – TWC CentralHispanic Cume46,000Female49.6%Male50.4%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A25-54 in wired cable HHs are 38% more likely to watchMTV than the average Adult in El PasoHispanic A25-54 Composition 111110Source: Mkt Snapshot -Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks-El Paso, Se14-Au15 Scarborough; Hispanic Origin-US Census'15/Claritas; Cable System Pen-USCensus'15, CableTrack ‘16; Share of Viewing, Targeted Programming-Nielsen N-Power Feb'16 (Nat’l data); NCC Media -CableTrack ‘16; Online Mkt Snapshot-Scarborough El Paso Sep14Aug15; Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only6
FRESNO-VISALIAMARKET PROFILEHispanic Market Rank 13Fresno Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median IncomeEnglish AndSpanish Equally2%19%31%12%% Penetration261,3901,122,198198,85075,62026.1 35,24646.3%55.5%76.1%28.9%7%Puerto RicanCuban42%19%8%Fresno Cable FootprintCovers 77% of HispanicAmericans in DMAMexicanOther CableOtherSpanish OnlyLanguage Preference31%NCC Media in FresnoEnglish Only92%1%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents1% 0%English MoreThan SpanishSpanish MoreThan English37%HHShare of TV Viewing amongHispanic HHsNo CableHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameComcast/Fresno, CAComcast/Fresno U-verse, CAComcast/Visalia, CAComcast/Porterville, CAComcast/Visalia U-verse, CA% Conc. % of HA %52.24%7.63%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 30%1 or more Children in HH62.9%Own Residence44.5%Any College8.7%60.8%2 times to Sit Down Restaurant Past Mo.61.9%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle36.5%Used Credit Card in Past 3 Months65%Taken 1 plane trips past yr.17.5%% %41.2%71.1%19%To Read: Among Fresno-Visalia Hispanic Americans A18 30% have a Household Income of 50,000 compared to 33% Acculturated Hispanic Americans in the marketInsertable Sp. Language NetsFOX DeportesGalavisionTargeted rogram NameWALKING DEADTEEN MOMWWE ENTERTAINMENTLOVE AND HIP HOPKEEPING UP KARDASHIANVANDERPUMP RULESGOLD RUSHFIXER UPPERLITTLE WOMEN LAHA A25-54 RTG9.992.242.082.061.901.581.361.161.13Online Market Snapshot – XfinityHispanic Cume107,000Female46.3%Male53.7%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A25-54 in wired cable HHs are 124% more likely to watchGalavision than the average Adult in FresnoHispanic A25-54 Composition Source: Mkt Snapshot -Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks- Fresno, Au14-Jl15 Scarborough; Hispanic Origin-US Census'15/Claritas; Cable System Pen-USCensus'15, CableTrack ‘16; Share of Viewing, Targeted Programming-Nielsen N-Power Feb'16 (Nat’l data); NCC Media -CableTrack ‘16; Online Mkt Snapshot-Scarborough Fresno Aug14Jul15.; Acculturated Hispanic: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only7
HARLINGEN-WSLCO-BRNSVL-MCALLENMARKET PROFILEHispanic Market Rank 10Harlingen Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median IncomeEnglish AndSpanish Equally1%24%36%HH% Penetration316,6401,223,219224,760122,35028.4 31,16287.1%90.5%71%38.6%18%Spanish Cable Origination42%English Broadcast19%Spanish Broadcast8%Spanish IndependentsPuerto RicanHarlingen Cable FootprintCubanMexican93%OtherCovers 74% ofHispanic Americansin DMAOther CableSpanish OnlyLanguage Preference31%English Ad Supported Cable Orig0% 0%English MoreThan SpanishSpanish MoreThan English1%NCC Media in Harlingen7%English Only22%Share of TV Viewing amongHispanic HHsHispanic OriginNo CableHispanic HH Penetration in Cable System Coverage AreasInsertable Sp. Language NetsGalavisionSystem NameTime Warner/RGV Master Zone, TX% Conc. % of HA HHs/Mkt84.77%45.93%Time Warner/McAllen, TX85.89%27.98%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 23.9%1 or more Children in HH56.8%Own Residence67.6%Any College12.4%67.5%2 times to Sit Down Restaurant Past Mo.67.4%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle37.4%Used Credit Card in Past 3 Months62.3%Taken 1 plane trips past .3%79.2%40.2%64.3%29.1%To Read: Among Harlingen Hispanic Americans A18 23.9% have a Household Income of 50,000 compared to 31.9% Acculturated Hispanic Americans in the marketTargeted rogram NameWALKING DEADTEEN MOMWWE ENTERTAINMENTLOVE AND HIP HOPKEEPING UP KARDASHIANVANDERPUMP RULESGOLD RUSHFIXER UPPERLITTLE WOMEN LAHA A25-54 RTG9.992.242.082.061.901.581.361.161.13Online Market Snapshot – TWC CentralHispanic CumeN/AFemale (est)49.5%Male (est)54.1%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A25-54 in wired cable HHs are 14% more likely to watchVH1 than the average Adult in Harlingen116114112110108106104102100Hispanic A25-54 Composition Index114110109109108108108106105105Source: Mkt Snapshot -Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks- Harlingen, Au14-Jl15 Scarborough; Hispanic Origin-US Census'15/Claritas; Cable System Pen-USCensus'15, CableTrack ‘16; Share of Viewing, Targeted Programming-Nielsen N-Power Feb'16 (Nat’l data); NCC Media -CableTrack ‘16; Online Mkt Snapshot – Scarborough Avg of TWCCentral in San Antonio & Austin; Acculturated Hispanics: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only8
HOUSTONMARKET PROFILEHispanic Market Rank 4Houston Market SnapshotHispanic TV HHsHispanic Population 2 Hispanic Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median IncomeHH% Penetration667,1602,465,078457,770243,40027.5 42,99328.1%36.1%68.6%36.5%19%34%English MoreThan SpanishPuerto Rican22%36%17%6%Houston Cable FootprintCuban75%22%39%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents1% 1%English Only25%2%NCC Media in HoustonEnglish AndSpanish Equally1%Share of TV Viewing amongHispanic HHs in HoustonCovers 80% of HispanicAmericans in DMAMexicanOther CableOtherSpanish MoreThan EnglishNo CableSpanish OnlyLanguage PreferenceHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameComcast/Humble-Atascocita, TXComcast/North Houston, TXComcast/Baytown-Crosby-Highlands, TXComcast/Pasadena, TXComcast/Houston North U-verse, TXComcast/Pearland-Friendswood, TXComcast/Westchase U-verse, TXComcast/Pasadena U-verse, TXComcast/Westchase, TXComcast/Pearland U-verse, TXComcast/Sugar Land, TXComcast/Galleria-Memorial, TXComcast/Katy U-verse, TXComcast/Inner Loop, TXComcast/Baytown U-verse, TXComcast/Humble U-verse, TXComcast/Katy Bear Creek, TXComcast/Galveston Bay, TXComcast/Clear Lake, TXComcast/Champions U-verse, TXComcast/Champions, TXComcast/Cypress, TXComcast/Galleria U-verse, TX% Conc. % of HA 6%1.53%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 43.9%1 or more Children in HH56.9%Own Residence63.1%Any College13.3%76.3%2 times to Sit Down Restaurant Past Mo.73.8%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle42.3%Used Credit Card in Past 3 Months81.1%Taken 1 plane trips past yr.31.5%% .3%42%82.8%35.7%To Read: Among Houston Hispanic Americans A18 43.9% have a Household Income of 50,000 compared to 51.6% Acculturated Hispanic Americans in the market.Insertable Sp. Language NetsESPN DeportesFOX DeportesUVSOGalavisionTR3STargeted rogram NameWALKING DEADLIGA MX LWWE ENTERTAINMENTREAL HOUSEWIVES BEV HILLSTOTAL DIVASTEEN MOMFAST N LOUDFLIP OR FLOPMOB WIVESHA A25-54 RTG10.554.603.263.212.561.511.041.240.62Online Market Snapshot – XfinityHispanic Page Views1 millionHispanic Unique Visitors85,000Female40.2%HA Time Spent (min/visitor)10.7Male59.8%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A18 in wired cable HHs are 209% more likely to watchESPD than the average Adult in HoustonHispanic A18 Composition TVNICK-TVENT -TVSource: Mkt Snapshot - Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks - Houston, Se14-Au15 Scarborough; Hispanic Origin - US Census'15/Claritas; Cable System Pen- US Census'15 & CableTrack ‘16; Share of Viewing & Targeted Programming - Nielsen N-Power Feb'16 (LPM); NCC Media - CableTrack ‘16; Online Mkt Snapshot - ComScore Apr’16;Acculturated Hispanics: Hispanic Adults 18-49 Prefer to Speak English More than Spanish or English Only9
LOS ANGELESMARKET PROFILEHispanic Market Rank 1Los Angeles Market SnapshotHispanic TV HHsHispanic Population 2 Wired Cable, Telco & SatelliteHispanic Wired Cable & TelcoHispanic Median AgeHispanic Median IncomeHH% Penetration1,924,2708,396,5181,538,970740,59029 47,48135.1%46.1%80%38.5%English AndSpanish Equally1.620.831English MoreThan Spanish20.9Language PreferenceSpanish MoreThan EnglishSpanish Only1%English Ad Supported Cable OrigSpanish Cable OriginationEnglish BroadcastSpanish BroadcastSpanish Independents38%39%8%15%NCC Media in Los Angeles1% 1%Puerto Rican19%CubanEnglish Only25.7Share of TV Viewing amongHispanic HHs in Los AngelesLos Angeles Cable FootprintMexican79%Covers 81% of HispanicAmericans in DMAOtherOther CableNo CableHispanic OriginHispanic HH Penetration in Cable System Coverage AreasSystem NameTime Warner/Central Los Angeles, CATime Warner/Los Feliz, CATime Warner/East San Fernando Valley, CATime Warner/Hacienda Heights, CATime Warner/Los Angeles U-verse, CATime Warner/Downey-MidCities, CATime Warner/Hollywood, CATime Warner/San Gabriel Vly U-verse, CATime Warner/San Bernardino County, CATime Warner/San Pedro, CATime Warner/Frontier-San Gabriel, CATime Warner/West San Fernando Valley, CATime Warner/South Orange County, CATime Warner/East Ventura, CATime Warner/Central Orange County, CATime Warner/Moreno Valley, CATime Warner/Antelope Valley, CATime Warner/South OC U-verse, CATime Warner/Riverside-Corona U-verse, CATime Warner/Norwalk-Whittier, CATime Warner/Frontier-Ontario-Pomona, CATime Warner/Redlands, CATime Warner/Riverside, CATime Warner/Frontier-Long Beach, CATime Warner/Torrance, CATime Warner/Alhambra, CA% Conc. % of HA .77%1.76%1.72%1.7%1.66%1.57%1.55%1.53%Local HA Demographic & Consumer Profile Comparedto Acculturated% of HA inMarketHHI 50k 36.1%1 or more Children in HH58.5%Own Residence38.8%Any College11.9%68.9%2 times to Sit Down Restaurant Past Mo.67.8%4 times to a Quick Serve Restaurant Past Mo.Bought New Vehicle43.5%Used Credit Card in Past 3 Months71.4%Taken 1 plane trips past yr.28.9%% .9%48.8%78.6%35.4%Insertable Sp. Language NetsESPN DeportesFOX DeportesGalavisionTWCDTargeted ogram NameWALKING DEADTEEN MOMVANDERPUMP RULESMOB WIVESKEEPING UP KARDASHIANSFAST N LOUDLOVE AND HIP HOPWWE ENTERTAINMENTFLIP OR FLOPHA A25-54 RTG9.943.613.552.942.361.861.851.421.29Online Market Snapshot – NCC GatewayHispanic Page Views2 millionHispanic Unique Visitors124,000Female52.8%HA Time Spent (min/visitor)11.3Male47.2%Spot Cable Networks to Reach Hispanic AmericansTo Read: Hispanic Americans A25-54 in wired cable HHs are 158% more likely to watchCNNE than the average Adult in Los AngelesHispanic A25-54 Composition 139To Read: Among Los Angeles Hispanic Americans A18 36.1% have a Household Income of 50,000 compared to 49.1% Acculturated Hispanic Americans in the market.Source: Mkt Snapshot - Nielsen UE, Feb’16 & US Census'15; Language & Cable Networks – Los Angeles, Au14-Jl15
Comcast/Chicago Northwest, IL 25.61% 6.43% Comcast/Aurora-Naperville, IL 18.24% 4.17% Comcast/Oak Park U-verse, IL 28.12% 3.04% Comcast/RCN-Lakefront, IL 11.45% 3.03% Comcast/Gurnee, IL 28.63% 2.86% Comcast/Joliet West, IL 16.05% 2.8% Comcast/City North, IL 8.63% 2.63% Comcast/Chicago SouthWest U-verse, IL 33.81% 2.41% Comcast/Chicago SoCentral .
