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Contact Lens Health WeekAugust 22-26, 2016Campaign Promotion ToolkitThe week of August 22-26, 2016 marks the third annual Contact Lens Health Week!This year’s campaign theme is Healthy habits mean healthy eyes.Contact Lens Health Week 2016 includes messages and materials suitable for all contact lens wearers andeye care providers. Additionally, the campaign emphasizes a focus on children, young adults, and theirparents in order to start healthy habits young. Reinforcing proper contact lens wear and care can promotegood vision and healthy eyes throughout the year and throughout life.To encourage and support your Contact Lens Health Week, we have provided a campaign promotiontoolkit, which includes Promotion and outreach suggestionsWeb-based resource listSocial media messagesSample newsletter announcements (short and long versions)Additional contact lens health promotion materialsCampaign postersWe hope you find these materials useful as you engage your community in healthy contact lens wear andcare awareness efforts. Please forward this message and its attachments to your colleagues, friends, andfamily so they may collaborate with you on this important public health initiative.For additional information about Contact Lens Health Week and resources for promoting health contactlens wear and care throughout the year, visit www.cdc.gov/contactlenses.Department of Health and Human ServicesCenters for Disease Control and Prevention
All Partner Organizations Promotion and Outreach SuggestionsCreate a Contact Lens Health Week page on your organization’s website. Copy content from CDC’s Healthy Contact Lens Wear and Care website: www.cdc.gov/contactlenseso Web syndication information: http://tools.cdc.gov/syndication Link to CDC’s Healthy Contact Lens Wear and Care website.o Add campaign web buttons and banners to your anners.htmlInclude a campaign announcement in your newsletter (see Sample Newsletter Announcement).Share contact lens health tips on social media (campaign hashtag: #OnePairTakeCare)Join our Twitter chat during the campaign week at #HealthyContactsChatSchools and University Campuses Order FREE POSTERS and display in schools and on university htmlShare contact lens health tips on social media (#OnePairTakeCare).Include an announcement in your school newsletter (see Sample Newsletter Announcement).Announce Contact Lens Health Week at Parent Teacher Association meetings.Eye Care Providers Order FREE POSTERS to display in your office or clinic: http://www.cdc.gov/contactlenses/posters.htmlOrder FREE TEAR-OFF PADS with Contact Lens Tips from CDC to hand out to pads.htmlInclude an announcement in your local association’s newsletter (see Sample Newsletter Announcement).Read and share the CDC Morbidity and Mortality Weekly Report article on contact lens-relatedcomplications (www.cdc.gov/mmwr, August 21 release date).Follow us on Facebook (www.facebook.com/CDC), and share our contact lens health tips(#OnePairTakeCare).For more information and resources about healthy contact lens wear and care, connect with theAmerican Optometric Association, American Academy of Optometry, American Academy ofOphthalmology, Contact Lens Society of America, National Academy of Opticianry, Contact LensAssociation of Ophthalmologists, or other relevant associations.Contact Lens Wearers, Parents, and Friends Follow us on Twitter @CDC NCEZID (https://twitter.com/CDC NCEZID), @CDCgov(https://twitter.com/cdcgov), and Facebook (www.facebook.com/CDC), and use the campaign hashtag#OnePairTakeCare.Share your story about contact lenses on social media.Visit our website (www.cdc.gov/contactlenses) to learn and share CDC contact lens tips.Tell your family and friends about Contact Lens Health Week.For additional information and health promotion tools, visit www.cdc.gov/contactlenses.11
Web-based Resource ListThe following web pages provide additional information and resources helpful for promoting Contact LensHealth Week and healthy contact lens wear and care throughout the year.General Information About Contact LensesCDC: Healthy Contact Lens Wear and Carehttp://www.cdc.gov/contactlensesCDC: Fast Facts (about contact .htmlCDC: Germs and Infections (associated with contact htmllens use)CDC: Children and Contact d-contactlenses.htmlCDC: Types of Contact Lenses and -solutiontypes.htmlAAO: Eye Smart - Contact Lenses for contactsCorrectionlasik/contact-lens.cfmAccess Media Group: Consumer Guide to sPrevent Blindness: Wearing Contact act-lensesContact Lens Wear and CareCDC: Protect Your Eyes (healthy contact lens nd care tips)eyes.htmlCDC: Health Promotion Materials (for contact lwear and care)AOA: Contact Lens Safetyhttp://contactlenssafety.orgResources for Eye Care ProvidersCDC: Publications, Data & Statistics (on stats.htmllenses)CDC: Morbidity and Mortality Weekly Report onhttp://www.cdc.gov/mmwrcharacterization of risk for contact lens-relatedcomplications (August 21 release date)Contact Lens Society of Americahttp://www.clsa.infoAmerican Academy of Ophthalmologyhttp://www.aao.orgAmerican Academy of Optometryhttp://www.aaopt.orgAmerican Optometric Associationhttp://www.aoa.orgNational Academy of Opticianryhttp://www.nao.orgResources for Spanish SpeakersAAO: Ojos sanos - lentes de contacto (wear ntescare tips for contact lens users)de-contacto-lasik/lentes-de-contacto.cfmFDA: Cuidado de los lentes de contacto (how to talk o an eye care provider about contact lenses)en/FreePublications/ucm126263.htmCDC: Proteja sus ojos (wear and care tips urcontact lens users)eyes.htmlAOCLE: Hábitos saludables para sus lentes ishcontacto blandos (wear and care tips for soft%20(protected).pdfcontact lens users)21
Social Media MessagesThe messages below are intended for partners and the public to use with social media tools, such as Twitter andFacebook. Each message is 140 characters or less, per Twitter requirements. These messages may be used aswritten or customized to address specific needs. For more social media messages about contact lens wear andcare, visit the Social Media Library page at ry.html.#OnePairTakeCareThe campaign hashtag for Contact Lens Health Week 2016 is #OnePairTakeCare.Please include the hashtag in your social media posts.It’s Contact Lens Health Week. Healthy habits healthy eyes. go.usa.gov/kkex #OnePairTakeCareStart early with healthy contact lens habits. go.usa.gov/kkex #OnePairTakeCareWater and contacts don’t mix! Learn why at go.usa.gov/pjwz #OnePairTakeCareShare a gross contact lens habit you would never want a friend to do #OnePairTakeCareHave family/friends who wear contacts? Share tips to avoid eye infections. go.usa.gov/kkex#OnePairTakeCareWear contacts? You only have one pair of eyes, so take care of them! go.usa.gov/kkex#OnePairTakeCareHow many people don’t properly care for their contacts? Find out here: go.usa.gov/vTt4#OnePairTakeCarePromote healthy habits with CDC materials for Contact Lens Health Week: go.usa.gov/vTw5#OnePairTakeCareHave kids who wear contacts? Teach them how to keep eyes healthy. go.usa.gov/kkex#OnePairTakeCareDoes your kid want contacts? Learn the facts during Contact Lens Health Week: go.usa.gov/3WDpC#OnePairTakeCareHave kids who wear contacts? Schedule their yearly #EyeExam during Contact Lens Health Week!go.usa.gov/3WDU4 #OnePairTakeCare31
Sample Newsletter Announcement (Short Version)Promote Contact Lens Health Week by including this announcement in a newsletter, other publication, orwebpage.The Centers for Disease Control and Prevention (CDC), in close collaboration with partners, is promoting thethird annual Contact Lens Health Week during August 22-26, 2016. This year’s campaign theme is “Healthyhabits mean healthy eyes.” The campaign aims to promote healthy contact lens wear and care practices that canhelp reduce the risk of eye infections and complications associated with improper contact lens use. This year’scampaign includes messages and materials suitable for all contact lens wearers and eye care providers, butemphasizes a focus on children, young adults, and their parents in order to start healthy habits young. For moreinformation on Contact Lens Health Week, a campaign promotion toolkit, free posters, and other resources forpromoting healthy contact lens wear and care throughout the year, visit www.cdc.gov/contactlenses.41
Sample Newsletter Announcement (Long Version)Promote Contact Lens Health Week by including this announcement in a newsletter, other publication, orwebpage.The Centers for Disease Control and Prevention (CDC), in close collaboration with partners, is promoting thethird annual Contact Lens Health Week during August 22-26, 2016. This year’s campaign theme is “Healthyhabits mean healthy eyes.” The campaign aims to promote healthy contact lens wear and care practices that canhelp reduce the risk of eye infections and complications associated with improper contact lens use. Healthmessages cover three key areas:1. Healthy contact lens hygiene habits2. Proper use, care, and storage of contact lenses and supplies3. Regular visits to an eye care providerContact Lens Health Week 2016 includes messages and materials suitable for all contact lens wearers and eyecare providers. Additionally, the campaign emphasizes a focus on children, young adults, and their parents inorder to start healthy habits young. Reinforcing proper contact lens wear and care can promote good vision andhealthy eyes throughout the year and throughout life. Campaign messages are relevant to contact lens wearersof all ages.CDC has developed a number of materials for partners to help promote Contact Lens Health Week: CDC Morbidity and Mortality Weekly Report article reviewing reports of contact lens-associated eyeinfections entered into FDA’s Medical Device Report Database (to be released August 18). List of promotion and outreach suggestionsWeb-based resource listCollection of campaign messages for use on social mediaSample newsletter announcementsPosters and web buttonsFREE printed posters to display in offices, schools, and health centersFor more information on Contact Lens Health Week, a campaign toolkit, and resources for promoting healthycontact lens wear and care throughout the year, visit www.cdc.gov/contactlenses.51
Additional Contact Lens Health Promotion MaterialsVisit the following web pages for campaign-specific and general contact lens health promotion materials:Web Page TitleURLContact Lens Health Week campaign healthweek.htmlWeb buttons and v/contactlenses/posters.htmlList of messages for use on social media ses/videos.html61
CONTACT LENS HEALTH WEEKAugust 22-26, 2016HEALTHY HABITS MEAN HEALTHY EYES.Learn tips for healthy contact lenswear and care to help preventeye infections.Make an appointment with your eye doctor if you haven’t had y ourannual visit.Tell your friends about Contact Lens Health Week.Visit CDC’s Healthy Contact Lenseswebsite and follow us on social media(#OnePairTakeCare)Web: www.cdc.gov/contactlensesFacebook: CDCTwitter: @CDCgov @CDC NCEZIDCS261758-A
CONTACT LENS HEALTHWEEKAugust 22-26, 2016The Centers for Disease Control and Prevention (CDC) invites youto celebrate Contact Lens Health Week this August!Help spread the word abouthealthy contact lens wear and care.Learn more and download freehealth promotion materials, including: Printable posters Infographics Buttons and banners for websites A library of short messages foruse on social media channels And much more!www.cdc.gov/contactlensesFor more information, email: healthywater@cdc.gov.CS 261758-B
The week of August 22-26, 2016 marks the third annual Contact Lens Health Week! This year's campaign theme is Healthy habits mean healthy eyes. Contact Lens Health Week 2016 includes messages and materials suitable for all contact lens wearers and eye care providers. Additionally, the campaign emphasizes a focus on children, young adults, and .
