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LIFE SCIENCES, PHARMA & BIOTECH SUMMITDIGITAL EVENT22nd JUNE 2021
LIFE SCIENCES, PHARMA& BIOTECH SUMMIT22nd JUNE 2021Organized in collaboration with the editors of .Salute and Nòva24, it is the Sole 24ORE event dedicated to companies operating in the pharmaceutical, research andbiological sciences sectors.Research and innovation in the Life Sciences, being able to make increasingly preciseand effective therapies and treatments available, represent a concrete response tomany of the challenges that the country is facing today in the health sector.Reference event for companies operating in the sector. Through their testimonies,the evolutionary scenarios and the most current issues of the health andtechnology system will be addressed.TARGETCEO, GM, Production Manager, Quality Manager,Operations Manager, Regulatory Manager, SalesManager, Marketing / Digital Marketing Manager,Consultants
2020 EDITIONLIVE STREAMING FEATURESSPEAKERS17REGISTREDE USERS1.300CONNECTED USERS650CONNECTION TIME2 h 25 m
2020 EDITIONCOMMUNICATION
CONCEPT AND FORMATThe concept involves the creation of a live event from a designated locationand broadcast in live streaming via a platform that allows remote recording,connection and interaction of the speakers.Program: Individual interventions will alternate with presentations ofstudies or research, round tables, any pre-recorded interventions.Speakers: journalists will be present at the physical location, while speakerswill be in attendance or connected remotely.Length: about 3 hours.Use: the use of the event via platform is subject to user registration.
INTERACTIVE PLATFORMThrough digitalization in streaming and with the help of a virtual direction thatcoordinates the interventions of the speakers and moderator of the event, it ispossible to transform live events into interactive streaming events, guaranteeingthe continuity of the experience of the initiatives of Il Sole 24 Ore.Subscribers to the event will have access to a specific section / entry pagecontaining the customized player, with which connected users can enjoy a crossscreen and cross-device video stream, with real-time optimization on the contentdisplay.The streaming flow will allow the scheduled insertion of video materials anddetailed images of the speakers' speeches.Key Benefits:o CONNECTION OF THOUSANDS OF USERS AT THE SAME TIME (*)o CONNECTION OF ALL REMOTE SPEAKERS WHEREVER THEY ARE, IN ITALY ORABROADo LAUNCH OF SURVEYS TO ALL CONNECTED USERS(*) THE NUMBER OF USERS CONNECTED AT THE SAME TIME IS UNLIMITED
ORGANIZATIONoA set is provided in a designated locationoFilming will be guaranteed by digital direction with HD camerasoThere will be a theme song at the opening of the program and one at the endwith the creditsoAll guests will be entertained by a short musical breakoGuests can be connected remotely to the platform
COMMUNICATION – 24 ORE GROUPMARKETING MIX WITH VISIBILITY OF PARTNER LOGOSADVERTISING/PRINTN. 2 advertising on Il Sole 24 OreHalf Page format (63 modules,233x360)DIGITAL CAMPAIGNBanner on site www.ilsole24ore.comBox format (300x250) – about500,000 impressionLength: 1 week pre-eventWEB AND DIRECT MARKETINGDedicated Landing page withpresentation and programN. 3 Direct E-Mail Marketing(DEM) with profiled target from IlSole 24 Ore databaseBRAND AWARENESS ON SITEOn site logo visibility on:o Scenographyo Opening themeo CreditsSOCIAL MEDIA4 weeks of communication on the social channels of the entire Facebook ADSnetwork to maximize the reach of the message, reaching the target audience.BRAND CONNECT4 weeks of communication ROS in the Brand Connect Box onilsole24ore.com, with the link to the event page.
ILSOLE24ORE.COM – Video sectionThe video of the eventwill be published in theevents area in the videosection of theIlsole24ore.com website
ECONOMICS
MAIN PARTNERREALIZZATION OF AN AD HOC SESSION /ON E-TO-ON E IN TERV IEWInvestment required: 30,000net net VATIt is provided:o Editorial debate with the work team and the editorial direction on the issues to be discussed and sharing of thecommunication projecto Speech:o ad hoc focus of a representative of the partner 2 representatives of the partner's client companiesOr:o One-to-one interview between moderator and representative of the partner companyo Promotional video: possibility to broadcast 1 video with a maximum duration of 30 'during breakso Ticker: possibility to insert 1 promotional pop-up at the bottom of the screen during the broadcasto Post event report, provided to the partner, with the following KPIs (* see detail in the last slide):registration and teaser campaign / participation in the live event / leadso Lead Generation: supply of files with the names of the pre-registered and actually connected users (pre-registered on theplatform in accordance with the GDPR regulation)o Partner logo visibility: on all promotional material of the event (ADV, DEM, banner, landing page) and on the opening themeand creditso Partner information material: possibility of sending partner material post-event to all registered in accordance with theGDPR regulation
OFFICIAL PARTNERSIN GLE SPEECH or SPEECH DURIN G A ROUN D TAB LEInvestment required: 15,000net net VATIt is expected:o Editorial debate with the work team and the editorial management on the issues to be discussed and sharing of thecommunication projecto Speech: single / introductory or conclusive at a round table, or within the sameo Post event report, provided to the partner, with the following KPIs (* see detail in the last slide): registration andteaser campaign / participation in the live event / leado Lead Generation: supply of files with the names of the pre-registered and actually connected users (pre-registeredon the platform in accordance with the GDPR regulation)o Partner logo visibility: on all promotional material of the event (ADV, DEM, landing page) and on the opening andclosing themeo Ticker: insertion of a promotional pop-up at the bottom of the screen during the broadcasto Partner information leaflet: possibility of post-event sending of partner material to all registered in compliancewith the GDPR regulation
EVENT PARTNERV ISIB ILITY ON EV EN T COM M UN ICATIONRequired investment: 10,000net net VATIt is expected:o Promotional video: possibility of broadcasting a video with a maximum duration of 30 'during breakso Post event report, provided to the partner, with the following KPIs (* see detail in the last slide): registration and teasercampaign / participation in the live event / leadso Lead Generation: supply of files with the names of the pre-registered and actually connected users (pre-registered onthe platform in accordance with the GDPR regulation)o Partner logo visibility: on all promotional material of the event (ADV, DEM, landing page) and on the opening andclosing themeo Partner information leaflet: possibility of post-event sending of partner material to all registered in compliance withthe GDPR regulation
KEY PERFORMANCE INDICATORSTo maximize the effectiveness and quality of the service, the initiative will bemonitored through the following key indicators:oRegistration and teaser campaign:o Number of registered usersoParticipation in the live event:o number of users connected during the event (total and peak)o average display lengtho call to action with moderate chat tools and / or pollsoLeads supply:o file containing the leads who have given their consent of using data tothe Partners of the event
Manager, Marketing / Digital Marketing Manager, Consultants. . network. to maximize the reach of the message, reaching the target audience. BRAND CONNECT. 4 weeks . of communication ROS in the . . registration and teaser campaign / participation in the live event / leads o. Lead Generation:
