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LEADS AREN’T YOUR PROBLEMCASE STUDYONE!"# %&'((' )%"** ) &'( **,-./ &0 1&0& !'*./ 2222222 3'()(.0(1 4# 5(. # () 6 )&'&" "* 7() 89:; ; 9 ? @A 9?BCD9E ? Facilitated by:JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
JENN LYLESCASE STUDYSARAH HOLMESONE President, Lyles Inc.Marketing Guru & Lead Generation ConsultantSenior Account Executive, Advance360Admissions Guru & Lead Generation Consultantteamjerah.comJENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
LEADS AREIMPORTANTCASESTUDYBUT YOU CAN’T BLAME LEAD FLOWONE ALL THE TIMEJENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
WE’LL BE COVERINGOld-school way of looking at dataCASESTUDYHolistic marketing & why it mattersONE 3 AdmissionstipsJENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYPROJECTIONS POPULATIONSGOAL SETTING!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYCONVERSIONRATELEADS /ONESTARTS! JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYPROJECTINGLEADSBASED ON COSTPERLEAD!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYYEAR-OVER-YEARONE DATAJENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASEIN 2020 STUDY LESS LEADS, MOREENROLLMENTS!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYCASESTUDYONE ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
2018! ! ! !"# %&&'(!)*)! ,-('#, !./ 0'1#2! 3'#(!4/ !/!&56&'!%7' !8)9:0!;7' /2'! % ,!3' ! ,/ ,!4/ !/ %-#(!8 : !2019! ! ! ! !CASE STUDYONE? ! % ,!3' ! ,/ ,@!8)A::!?)! % ,!3' ! ,/ ,@!8 :::! ?*!B!?C! % ,!3' ! ,/ ,@!8C9:!D'/( !E!(%4#!FG!)9HI!"# %&&J'#,!-3!AH!KLK!2020! ! !./ 0'1#2!F-(2',!5 !&' I!D'/(!M%4!5 !&' !"# %&&J'#,!5 !-3!%7' !*:H!KLK!JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYCASESTUDYTWO ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
N"OLP"!Q!."R!RS".! ! T U%%&!4/ !/7' /25#2!C9:V9::!&'/( !3' !4''0! ! W%/&@!*:! ,/ , !/!J%#,U! ! X%#7' 5%#! /,'@! H!CASE STUDY\'4!/( !ONE Z %33'(!W%%2&'!/#(! % 5/&!F-(2',!FG!*9H!TYQRXS"Z!.;P["RQ\W!]"\ZLPT! ! ! ! ! ! !D'/(!M%4!( %33'(!,%!/ %-#(!*::!&'/( !3' !4''0!X%#7' 5%#! /,'@! H!V! :H!L7' !2%/&!'7' G!J%#,U!D' !&'/( ! !J% '!'# %&&J'#, !JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASEMORESTUDYDO YOU WANTLEADSOR MORE ENROLLMENTS?!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYCOSTPER STARTMARKETING BUDGETONE / STARTS!JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYWHY IS THIS HAPPENING?ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
LEADFORMSCASESTUDYARE DYINGONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
TIMECASETO ENROLLSTUDYIS SHORTERONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
QUALITYOF THELEADCASESTUDYIS BETTERONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYLEADS AREN’TYOURPROBLEMBUT CREATIVEONE IS!JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYEXAMPLE1UNDERWATERWELDING!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYEXAMPLE2EYELASH EXTENSIONS!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
STUDYBECASECAREFULOFCLICK-BAITADS!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
WORKINGCASE STUDYOLD LEADSONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
WHY COST-PER-STARTCASE STUDYMATTERSONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASESTUDYHOLISTICAPPROACHTO MARKETING!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
THREECASESTUDYADMISSIONSONE TIPS JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
#1 STUDYCASESTOP OVER-CONTACTINGONE YOUR LEADS!JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
#2 STUDYCASEI DON’T BELIEVE IN SCRIPTS!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
#3 STUDYCASEFINANCIAL AID IS A CLOSER, TOO!ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
ARE YOUCASELOOKINGSTUDYFORA MARKETINGAGENCY? ONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
CASE STUDYONE JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
ACTUAL HIGHER ED PROSCASE STUDYWITHIN YOURONE MARKETING AGENCY JENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
A 2.5 Million pledge in support ofeducational institutions.Deeply committed to the sustainability of ourclients’ educational programs, we share a sense ofhope as the restrictions of the past few monthsbegin to relax. When students emerge from theirhomes, we know we will find a changedlandscape. As schools continue to offer virtuallearning solutions and bring students back to yourfacilities and campuses, you will need to navigatea new reality.Advance 360 is ready to support you throughthat process in the wake of COVID-19.34a360education.com
Matching grantsInvestmentMatchQualified Solutions ! ! !Minimum investmentfor three monthsAdvance 360 will match up to75% on total dollars spent onnative display, video) onqualified solutions, starting ata three-month investment onadvertising served betweenAdvance sites. ! ! !and network)in the form of qualified !Sponsor contentimpressions (Advance sitesGranted funds will be appliedsolutions.Digital display on networksitesAugust 1, 2020 throughOctober 30, 2020.Impressions (display, !Matching grants are cappedat 50,000.Mobile location-basedtargetingApplication deadline: August 31, 202035a360education.com
CASESTUDYTHANK YOU!QUESTIONS?!ONE Learn more about 60.comjenn@jennlyles.com jenn@jennlyles.comsales@leadsquared.comJENN LYLES SARAH LEADS AREN’TYOURPROBLEMJENNLYLES HOLMES SARAH HOLMES LEADSAREN’TYOUR PROBLEM
Marketing Guru & Lead Generation Consultant SARAH HOLMES Senior Account Executive, Advance360 . Admissions Guru & Lead Generation Consultant teamjerah.com JENN LYLES SARAH HOLMES LEADS AREN'T YOUR PROBLEM CASE STUDY ONE JENN LYLES SARAH HOLMES LEADS AREN'T YOUR PROBLEM . Digital display on network sites ! Sponsor content .
