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Gil PelegAugust 2019Clinical Assistance Professor of Marketing, Marketing DepartmentMobile: 1 (929) 451-5855Sy Syms School of Businessgpeleg@yu.eduYeshiva UniversityResearch InterestsMarketing, Nonprofit effectiveness, Pro-social behavior, Social evaluation, Social incentivesEducationColumbia Business School2018Visiting Researcher, Marketing DepartmentBen-Gurion University of the Negev, Guilford Glazer Faculty of Business and Management:Ph.D. Candidate, Marketing DepartmentFall 2019 (expected)Hebrew University, The Robert H. Smith Faculty of Agriculture, Food, and EnvironmentM.Sc. Agr. – Agricultural Economics & Management2010B.Sc. Agr. – Hotel Management, Magna Cum Laude2006Published PaperAliza Fleischer, Gil Peleg, and Judith Rivlin (Byk). "The Impact of Changes in Household VacationExpenditures on the Travel and Hospitality Industries," 2011, Tourism Management, Volume 32, Issue 4,August 2011, Pages 815–821.ProceedingsGil Peleg, Oded Lowengart, and Daniel Shapira. “The Value of Sacrifice—Relative Evaluation ofProsocial Behavior,” NA – Advances in Consumer Research, Volume 45 (2017).Gal Gutman, Merav Weiss Sidi, Gil Peleg and Oded Lowengart “It’s Time to Scale It Up: From SeedSocial Ventures to Non-profit Organizations” Academy of Management Global Proceedings, 258 (2018).
Work in ProgressGil Peleg, Oded Lowengart, and Daniel Shapira. “Donation of Tears—Evaluation of Sacrifice andEconomic Value in Prosocial Behavior.”Gal Gutman, Merav Weiss Sidi, Gil Peleg and Oded Lowengart “Social Organization Funding Challenge:Adjusting Marketing Strategy to Organization Lifecycle Stage” — under review in JMConference Presentations and Invited Seminars“Crossing the Funding Barrier: Fundraising Along with Social Organizations Lifetime Cycle” with GalGutman, Merav Weiss Sidi and Oded Lowengart2019 Summer AMA Academic Conference, ChicagoAugust, 2019“It’s Time to Scale It Up: From Seed Social Ventures to Non-profit Organizations” with Gal Gutman,Merav Weiss Sidi and Oded Lowengart48th EMAC Conference, Hamburg University, GermanyMay, 2019“It’s Time to Scale It Up: From Seed Social Ventures to Non-profit Organizations” with Gal Gutman,Merav Weiss Sidi and Oded LowengartYeshiva UniversityMay, 2019“The Differential Effect of Social Reward Schemes on Prosocial Behavior: The Interplay betweenBenefactor, Beneficiary, and Society” with Oded Lowengart and Daniel ShapiraRisk and Uncertainty in the 21th Century (DMEP) Poster, BGUDecember, 2018“It’s Time to Scale It Up: From Seed Social Ventures to Non-profit Organizations” with Gal Gutman,Merav Weiss Sidi, and Oded LowengartAOM Specialized Conference – From Start-up to Scale-up, Tel Aviv, ILDecember, 2018“Generosity or Sacrifice – Which Signal Derives Higher Monetary Donations” with Oded Lowengart andDaniel Shapira40th INFORMS Marketing Science Conference, Temple, PAJune, 2018“The Value of Sacrifice - Relative Evaluation of Prosocial Behavior” with Oded Lowengart and DanielShapira47th EMAC Conference, University of Strathclyde, Glasgow, UKMay, 2018“Donation of Tears – Evaluation of Sacrifice and Economic Value in Prosocial Behavior” with OdedLowengart and Daniel ShapiraInvited Seminar, Coller School of management, Tel-Aviv UniversityMarch, 2018
“The Differential Effect of Social Reward Schemes on Prosocial Behavior: The Interplay betweenBenefactor, Beneficiary, and Society” with Oded Lowengart and Daniel ShapiraThe annual conference of the Regional Science Association International, The Israeli Section –PosterFebruary, 2018“The Value of Sacrifice—Relative Evaluation of Prosocial Behavior” with Oded Lowengart and DanielShapira4th Israel Organizational Behavior Conference 2018January, 2018“The Sacrifice Signaling Effect of Social Reward Schemes on Monetary Donation” with OdedLowengart and Daniel Shapira17th Marketing in Israel Conference, Tel Aviv University, IsraelDecember, 2017“The Value of Sacrifice —Relative Evaluation of Prosocial Behavior” with Oded Lowengart and DanielShapiraACR – The Association for Marketing Research Conference, San Diego, CAOctober, 2017“The Differential Effect of Social Reward Schemes on Prosocial Behavior: The Interplay betweenBenefactor, Beneficiary, and Society” with Oded Lowengart and Daniel Shapira39th INFORMS Marketing Science Conference, USC, CAJune, 2017“Donation of Tears—The Economic Value of Self-Sacrifice” with Oded Lowengart andDaniel ShapiraInvited Seminar, Faculty of Agriculture, Food and Environment, Hebrew universityMay, 2017“The Differential Effect of Social Reward Schemes on Prosocial Behavior: The Interplay betweenBenefactor, Beneficiary, and Society” with Oded Lowengart and Daniel ShapiraSpring School in Behavioral Economics, UCSD, CA – PosterMarch, 2017“The Role of Self-Sacrifice in Social Reward for Pro-social Behavior” with Oded Lowengartand Daniel Shapira38th INFORMS Marketing Science Conference, Fudan University, ChinaJune, 2016“Donation of Tears—The Economic Value of Self-Sacrifice” with Oded Lowengart and Daniel Shapira16th Marketing in Israel Conference, Ben-Gurion University, Israel – PosterDecember, 2016“The Economic Value of Self-Sacrifice—A New Approach for Prosocial Behavior Evaluation” withOded Lowengart and Daniel ShapiraInvited Seminar, Technion,, IsraelNovember, 2016
“Donation of Tears—The Economic Value of Self-Sacrifice” with Oded Lowengart and Daniel Shapira37th INFORMS Marketing Science Conference, Baltimore, MDJune, 2015“Donation of Tears—The Economic Value of Self-Sacrifice” with Oded Lowengart and Daniel Shapira15th Marketing in Israel Conference, IDC, IsraelDecember, 2015“Donation of Tears—The Economic Value of Self-Sacrifice” with Oded Lowengart and Daniel Shapira14th Marketing in Israel Conference, Ben-Gurion University, Israel – PosterDecember, 2014Special WorkshopsISMS Doctoral ConsortiumTemple, PA, 2018ACR Doctoral SymposiumSan Diego, 2017ISMS Doctoral ConsortiumUSC, CA, 2017Spring School in Behavioral Economics, UCSD, CASan Diego, 2017AMA’s – Advance Research Technique ForumBoston, 2016ISMS Doctoral ConsortiumQuantitative Marketing and Structural Econometrics WorkshopShanghai, 2016Northwestern University, 2015ISMS Doctoral ConsortiumBaltimore, 2015Grants and AwardsDean's List2018Best Poster Award - The annual conference of the Regional Science Association International,The Israeli Section2018“Third-sector research center” grant for non-for-profit research – Ben-Gurion University2017List of excellent teachers – Hebrew University, The Robert H. Smith Faculty of Agriculture,Food, and Environment2017“Malach-Pines” award for excellent Ph.D. student research – Ben-Gurion University2016“Third-sector research center” grant for non-for-profit research – Ben-Gurion University2016“Third sector research center” grant for non-for-profit research – Ben-Gurion University2015Sawtouth Software grant for academic research2015“Faran” Scholarship for Ph.D. students at Ben Gurion University2013Hebrew University, The Robert H. Smith Faculty of Agriculture, Food, and EnvironmentShemin scholarship for excellence – Marketing program2005Dean's List2005Dan Hotels scholarship for excellence – Hotel Management program2005
Dean's List2004Dan Hotels scholarship for excellence – Hotel Management program2004Teaching ExperienceCourses taught – Adjunct LecturerBen-Gurion University of the Negev, Beer Sheva, Israel“Strategic Management in the Nonprofit Sector” – Social Leadership MBA program“Marketing Management” – MBA programSpring 2016–2018“Marketing Principals” – Undergraduate Management program"Marketing Research" – Undergraduate Hotel Management programSummer 2018Spring 2017Spring 2013, Spring 2014Hebrew University, The Robert H. Smith Faculty of Agriculture, Food, and Environment“Marketing for the Hospitality Industry” – Undergraduate Hotel Management program"Marketing Perspective of Pricing" – M.Sc.Agr. – Agricultural Economics programFall 2017Spring 2015Hadassah College, Jerusalem, Israel"Tourism Economics" – Undergraduate Tourism Management programSpring 2012, Spring 2013TA experienceBen-Gurion University of the Negev, Beer Sheva, Israel“Marketing Research” – MBA programFall 2015, Spring 2016Hebrew University, The Robert H. Smith Faculty of Agriculture, Food, and Environment“Firm Theory”, "Tourism Economics"“Calculus for Life Science Majors”Spring 2018Fall semesters 2013–2017Professional positionsCEO – Gvulot Tourism2010–2011Board of directors – Kibbutz Gvulot2010–2015Board of directors – Gvulot Tourism2015–2018Community serviceFounder and manager – The Special Force for LGBT Rights, Eshkol Region Council2004–2017Youth guide – Israeli Gay Youth Organization2005–2012Youth guide – Hashomer Hatzair1997–1998
ReferencesOded LowengartDaniel ShapiraProfessor of Marketing,Professor of Marketing,Glazer Faculty of Business and Management,Glazer Faculty of Business and Management,Ben-Gurion University of the NegevBen-Gurion University of the NegevBeer Sheva, Israel 8410501Beer Sheva, Israel 8410501Phone: 972-8-647-2783Phone: 972-8-647-9792odedl@bgu.ac.ilshapirad@bgu.ac.il
Yeshiva University Research Interests Marketing, Nonprofit effectiveness, Pro-social behavior, Social evaluation, Social incentives Education Columbia Business School 2018 Visiting Researcher, Marketing Department Ben-Gurion University of the Negev, Guilford Glazer Faculty of Business and Management:
