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The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for thecontents of this Post Hearing Information Pack, make no representation as to its accuracy or completeness and expresslydisclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of thecontents of this Post Hearing Information Pack.Post Hearing Information Pack of玄武云科技控股有限公司Xuan Wu Cloud Technology Holdings Limited(incorporated in the Cayman Islands with limited liability)WARNINGThe publication of this Post Hearing Information Pack is required by The Stock Exchange of Hong Kong Limited (the“Stock Exchange”) and the Securities and Futures Commission (the “Commission”) solely for the purpose of providinginformation to the public in Hong Kong.This Post Hearing Information Pack is in draft form. The information contained in it is incomplete and is subject tochange which can be material. By viewing this document, you acknowledge, accept and agree with Xuan Wu CloudTechnology Holdings Limited (the “Company”), its sole sponsor, advisers and members of the underwriting syndicatethat:(a)this document is only for the purpose of providing information about the Company to the public in Hong Kongand not for any other purposes. No investment decision should be based on the information contained in thisdocument;(b)the publication of this document or any supplemental, revised or replacement pages on the Stock Exchange’swebsite does not give rise to any obligation of the Company, its sole sponsor, advisers and members of theunderwriting syndicate to proceed with an offering in Hong Kong or any other jurisdiction. There is noassurance that the Company will proceed with any offering;(c)the contents of this document or any supplemental, revised or replacement pages may or may not be replicatedin full or in part in the actual final listing document;(d)this Post Hearing Information Pack is not the final listing document and may be updated or revised by theCompany from time to time in accordance with the Rules Governing the Listing of Securities on the StockExchange;(e)this document does not constitute a prospectus, offering circular, notice, circular, brochure or advertisementoffering to sell any securities to the public in any jurisdiction, nor is it an invitation to the public to make offersto subscribe for or purchase any securities, nor is it calculated to invite offers by the public to subscribe for orpurchase any securities;(f)this document must not be regarded as an inducement to subscribe for or purchase any securities, and no suchinducement is intended;(g)neither the Company nor any of its affiliates, sole sponsor, advisers or members of its underwriting syndicate isoffering, or is soliciting offers to buy, any securities in any jurisdiction through the publication of this document;(h)no application for the securities mentioned in this document should be made by any person nor would suchapplication be accepted;(i)the Company has not and will not register the securities referred to in this document under the United StatesSecurities Act of 1933, as amended, or any state securities laws of the United States;(j)as there may be legal restrictions on the distribution of this document or dissemination of any informationcontained in this document, you agree to inform yourself about and observe any such restrictions applicable toyou; and(k)the application to which this document relates has not been approved for listing and the Stock Exchange and theCommission may accept, return or reject the application for the subject public offering and/or listing.If an offer or an invitation is made to the public in Hong Kong in due course, prospective investors are reminded tomake their investment decisions solely based on the Company’s prospectus registered with the Registrar ofCompanies in Hong Kong, copies of which will be distributed to the public during the offer period.
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.IMPORTANTIf you are in any doubt about any of the contents of this [REDACTED], you should obtain independent professional advice.玄武云科技控股有限公司Xuan Wu Cloud Technology Holdings Limited(incorporated in Cayman Islands with limited liability)[REDACTED]Number of [REDACTED] underthe [REDACTED]Number of [REDACTED]:Number of [REDACTED]:Maximum [REDACTED]:Nominal value[REDACTED]:::[REDACTED] Shares (subject to the[REDACTED])[REDACTED] Shares (subject to[REDACTED])[REDACTED] Shares (subject to[REDACTED] and the [REDACTED])HK [REDACTED] per [REDACTED](payable in full on application in HongKong dollars, subject to refund, plusbrokerage of 1%, SFC transaction levy of0.0027%, FRC transaction levy of 0.00015%and Stock Exchange trading fee of 0.005%)US 0.0001 per Share[REDACTED]Sole Sponsor[REDACTED] and [REDACTED][Logo]Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and Hong Kong Securities Clearing Company Limited take noresponsibility for the contents of this [REDACTED], make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever forany loss howsoever arising from or in reliance upon the whole or any part of the contents of this [REDACTED].A copy of this [REDACTED], having attached thereto the documents specified in the paragraph headed “Documents Delivered to the Registrar of Companies andDocuments on Display” in Appendix V to this [REDACTED], has been registered by the Registrar of Companies in Hong Kong as required by Section 342C of theCompanies (Winding Up and Miscellaneous Provisions) Ordinance (Chapter 32 of the Laws of Hong Kong). The Securities and Futures Commission of Hong Kongand the Registrar of Companies in Hong Kong take no responsibility for the contents of this [REDACTED] or any other document referred to above.The [REDACTED] is expected to be fixed by agreement between the [REDACTED], on behalf of the [REDACTED], and us on the [REDACTED]. The [REDACTED]is expected to be on or around [REDACTED] (Hong Kong time) and, in any event, not later than [REDACTED] (Hong Kong time). The [REDACTED] will be notmore than HK [REDACTED] per [REDACTED] and is currently expected to be not less than HK [REDACTED] per [REDACTED] unless otherwise announced.Applicants for [REDACTED] are required to pay, on application, the maximum [REDACTED] of HK [REDACTED] for each Share together with a brokerage fee of1%, SFC transaction levy of 0.0027%, FRC transaction levy of 0.00015% and Stock Exchange trading fee of 0.005%, subject to refund if the [REDACTED] as finallydetermined should be lower than HK [REDACTED] per [REDACTED].The [REDACTED], for themselves and on behalf of the [REDACTED], may, with our consent, reduce the number of [REDACTED] in the [REDACTED] and/or theindicative [REDACTED] [REDACTED] below that stated in this [REDACTED] (which is HK [REDACTED] to HK [REDACTED]) at any time on or prior to themorning of the last day for lodging applications under the [REDACTED]. In such a case, notices of the reduction in the number of [REDACTED] in the[REDACTED] and/or the indicative [REDACTED] [REDACTED] will be published on the websites of the Stock Exchange at www.hkexnews.hk and our Companyat www.wxchina.com not later than the morning of the day which is the last day for lodging applications under the [REDACTED], then even if the number of[REDACTED] in the [REDACTED] and/or the indicative [REDACTED] [REDACTED] is so reduced, such applications cannot be subsequently withdrawn. If, forany reason, the [REDACTED] is not agreed between the [REDACTED], for themselves and on behalf of the [REDACTED], and the Company, the [REDACTED](including the [REDACTED]) will lapse and will not proceed. Please refer to the sections headed “Structure of the [REDACTED]” and “How to Apply for[REDACTED]” in this [REDACTED] for further details.Prior to making an [REDACTED] decision, prospective [REDACTED] should carefully consider all of the information set out in this [REDACTED], including therisk factors set out in the section headed “Risk Factors”.The obligations of the Hong Kong [REDACTED] under the Hong Kong [REDACTED] to [REDACTED], and to procure applicants for the [REDACTED], the[REDACTED], are subject to termination by the [REDACTED] (for themselves and on behalf of the Hong Kong [REDACTED]) if certain grounds arise prior to 8:00a.m. on that day that [REDACTED]. Please refer to the paragraph headed “[REDACTED]” in this [REDACTED] for further details.The [REDACTED] have not been and will not be registered under the U.S. Securities Act or any state securities law in the United States and may not be offered, sold,pledged or transferred within the United States. The [REDACTED] may be offered, sold or delivered outside the United States in offshore transactions inaccordance with Regulation S.[REDACTED][REDACTED]
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.IMPORTANT[REDACTED]
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.IMPORTANT[REDACTED]
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.EXPECTED TIMETABLE[REDACTED]–i–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.EXPECTED TIMETABLE[REDACTED]– ii –
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.EXPECTED TIMETABLE[REDACTED]– iii –
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.EXPECTED TIMETABLE[REDACTED]– iv –
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.CONTENTSThis [REDACTED] is issued by our Company solely in connection with the[REDACTED] and the [REDACTED], and does not constitute an [REDACTED] tosell or a solicitation of an [REDACTED] to buy any securities other than the[REDACTED] [REDACTED] by this [REDACTED] pursuant to the [REDACTED].This [REDACTED] may not be used for the purpose of, and does not constitute, an[REDACTED] or invitation in any other jurisdiction or in any other circumstances.No action has been taken to permit a [REDACTED] in any jurisdiction other thanHong Kong, and no action has been taken to permit the distribution of this[REDACTED] in any jurisdiction other than Hong Kong. The distribution of this[REDACTED] and the [REDACTED] in other jurisdictions are subject to restrictionsand may not be made except as permitted under the applicable securities laws of suchjurisdictions pursuant to registration with or authorisation by the relevant securitiesregulatory authorities or an exemption therefrom.You should rely only on the information contained in this [REDACTED] tomake your investment decision. We have not authorised anyone to provide you withinformation that is different from what is contained in this [REDACTED]. Anyinformation or representation not made in this [REDACTED] must not be relied on byyou as having been authorised by us, the Sole Sponsor, the [REDACTED], the[REDACTED], the [REDACTED], the [REDACTED], any of their respective directorsor any other person or party involved in the [REDACTED].PageEXPECTED TIMETABLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .i.vSUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24.42FORWARD-LOOKING STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44RISK FACTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46.81INFORMATION ABOUT THIS [REDACTED] AND THE [REDACTED] . . . . . . .85DIRECTORS AND PARTIES INVOLVED IN THE [REDACTED] . . . . . . . . . . . . .89CORPORATE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93.95CONTENTSGLOSSARYWAIVERS FROM STRICT COMPLIANCE WITH THE LISTING RULESINDUSTRY OVERVIEW–v–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.CONTENTS.110HISTORY AND REORGANISATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132.159CONTRACTUAL ARRANGEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .238.263.269DIRECTORS AND SENIOR MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . .274SUBSTANTIAL SHAREHOLDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287SHARE CAPITAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .289FINANCIAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293FUTURE PLANS AND [REDACTED] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .358[REDACTED] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .366[REDACTED] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .371STRUCTURE OF THE [REDACTED].384HOW TO APPLY FOR [REDACTED].395REGULATORY OVERVIEWBUSINESSCONNECTED TRANSACTIONSRELATIONSHIP WITH OUR CONTROLLING SHAREHOLDERSAPPENDICESAPPENDIX I—ACCOUNTANT’S REPORT . . . . . . . . . . . . . . . . . . . . . . . .I-1APPENDIX II—[REDACTED] FINANCIAL INFORMATION . . . . . . . . . .II-1APPENDIX III—SUMMARY OF THE CONSTITUTION OF OURCOMPANY AND CAYMAN ISLANDS COMPANIESACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-1APPENDIX IV—STATUTORY AND GENERAL INFORMATIONAPPENDIX V—DOCUMENTS DELIVERED TO THE REGISTRAR OFCOMPANIES AND DOCUMENTS ON DISPLAY . . . . .– vi –. . . . . . . IV-1V-1
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.SUMMARYBUSINESS OVERVIEWWe are a comprehensive intelligent CRM services provider capable of providingCRM PaaS services and CRM SaaS services to our clients. Our CRM PaaS servicescomprise cPaaS platform and Artificial Intelligence (“AI”) and Data Intelligence (“DI”)capabilities. Our cPaaS platform encompasses various composable functional modules toempower our clients with consolidated communication capabilities mainly in the form ofeasily-deployed APIs and SDKs, thus enabling them to utilise our communicationcapabilities as a service in an easy, efficient and flexible way. Our CRM PaaS services arealso integrated with AI and DI capabilities which we have developed for the purposes ofour intelligent CRM services. Our CRM SaaS services comprise Marketing Cloud, SalesCloud and Service Cloud, which integrate the traditional CRM functions with cloud,upgraded and encapsulated communication capabilities as well as AI and DI capabilitiesto offer our clients a one-stop intelligent CRM services throughout their entire businesscycle, from initial marketing to after-sales services. CRM PaaS services provideunderlying communication, AI, and DI capabilities for CRM SaaS services, facilitating andenhancing the functions of Marketing Cloud, Sales Cloud, and Service Cloud. On the otherhand, our CRM SaaS services increase the usage of CRM PaaS capabilities throughproviding more application scenarios. For details of our services and case studies for ourCRM SaaS services, please refer to the paragraphs headed “Business — Our services —CRM PaaS services”, “Business — Our services — CRM SaaS services — MarketingCloud”, “Business — Our services — CRM SaaS services — Sales Cloud” and “Business —Our services — CRM SaaS services — Service Cloud” in this [REDACTED]. Leveragingour cloud and multi-touch communication, AI and DI capabilities, we provide our clientswith comprehensive intelligent CRM services covering their all channels and entirebusiness cycle and paving the way for their business. Our multi-touch communicationcapability is capable of facilitating the interaction between enterprises and theircustomers in various form of connection, such as offline, online, business (unifiedmanagement of marketing and operational communications) and social (integratingcontact information of users over various telecom channels and mainstream social mediachannels). Additionally, in relation to our AI and DI capabilities, we have developedcomputer vision related AI recognition engines based in machine learning, deep learning,image segmentation (Note 1) and Optical Character Recognition (Note 2) (“OCR”), and anintelligent decision algorithm (Note 3) that can be based on DI utilised in AI camera.We are a leader in the intelligent CRM services industry with more than 10 years ofhistory. We were the largest domestic intelligent CRM services provider in the PRC with amarket share of 13.8% in 2021 in terms of revenue of domestic intelligent CRM servicesprovider in 2021 according to the Frost & Sullivan Report. In terms of revenue ofintelligent CRM services provider in 2021, we were the second largest provider ofintelligent CRM services in the PRC. With decade-long in-depth industry knowledge andexpertise, as well as our well developed product development platform, we can quicklyrespond to the complex and evolving clients’ demands and develop new solutions andenhanced features to meet their needs. Our cloud-based solutions are developed by ourresearch and development team. We strive to help our clients to achieve customeracquisition and to enhance the connection between our clients and their customers, andhave established our brand reputation especially in Fast Moving Consumer Goods(“FMCG”), financial, Technology, Media, Telecom (“TMT”) and public utility entities and–1–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.SUMMARYgovernment organisations (“Government-related”) industries. We were ranked first, firstand third in financial, TMT and Government-related industries, respectively, in terms ofrevenue in 2020 in the intelligent CRM services market in the PRC according to the Frost &Sullivan Report. Our high-quality client base includes leading players across many largescale and high-growth industries, such as FMCG, financial, TMT and Government-relatedindustries. For FMCG industry, we covered 28 and 24 of the top 100 players (Note 4) in thefood (Note 5) and beverage (Note 6) segments, and 20 and 10 of the top 100 players (Note 4) in thecommodity and Chinese liquor segments, respectively, in 2021. For the financial industry,we covered 37 of the top 100 players (Note 4) in the banking segment and 30 of the 138regulated security companies, respectively, in 2021. For TMT industry, we covered 21 and15 of the top 100 players (Note 4) in the internet and software segments, respectively, in 2021.We recorded a decrease in our gross profit from 2019 to 2020 which was primarilydue to (i) the substantial increase in costs of telecommunication resources resulting fromour business growth; and (ii) the general increase of service fee charged bytelecommunication network operators during the same period as a result of the change inthe PRC government policies and their internal policies to unify the fees charged bydifferent telecommunication network operators in different regions. For details, pleaserefer to the paragraph headed “Financial Information — Description of major componentsof our results of operations — Gross profit and gross profit margin” in this [REDACTED].Notes:(1)Image segmentation is a technology of dividing an image into several regions with uniqueproperties, which is a key step from image processing to image analysis.(2)Optical Character Recognition is a technology examining the text of a document and translatingthe characters into code that can be used for data processing.(3)Intelligent decision algorithm means analysing and organising the data retrieved from the camerawith super model and video recognition algorithm placed based on image recognition technologyand DI, to assist the management in making market decisions.(4)Top 100 players refer to top 100 enterprises in terms of revenue in various segments within anindustry.(5)The food segment covers all aspects of food production and sale.(6)The beverage segment covers all aspects of beverage production and sale.Our growth opportunityThe market size of the intelligent CRM services market was RMB7.2 billion in 2021and is expected to reach RMB36.8 billion in 2026. With the development of cloudcommunication facilities, increasing number of internet users, and strong demand fromdownstream users, the intelligent CRM services market has experienced tremendousgrowth in recent years. The total addressable market (“TAM”) of the intelligent CRMservices market increased from RMB25.1 billion in 2017 to RMB71.8 billion in 2021,representing a CAGR of 30.1%. In the future, TAM of the intelligent CRM services marketis expected to increase to RMB280.0 billion in 2026, representing a CAGR of 31.3% from2021. For details, please refer to the section headed “Industry Overview” in this[REDACTED].–2–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.SUMMARYOur services and business modelAs a leader in the intelligent CRM services industry, we have accumulated in-depthindustry experience and expertise, which enable us to develop our comprehensiveintelligent CRM services.Our comprehensive intelligent CRM services can be grouped into two categories: (i)CRM Platform as a Service (PaaS) services (note 1); and (ii) CRM Software as a Service (SaaS)services (note 2), both of which are built on and share the same technological infrastructure.We primarily sell and market our intelligent CRM services through our in-house directsales forces and we generally charge by usage based fee, platform subscription fee,implementation fee and service fee.Notes:(1)According to the National Institute of Standards and Technology (the “NIST”), PaaS is defined as“The capability provided to the consumer is to deploy onto the cloud infrastructureconsumer-created or acquired application created using programming languages, libraries,services and tools supported by the provider. The consumer does not manage or control theunderlying cloud infrastructure including network, servers, operating systems, or storage, buthas control over the deployed applications and possibly configuration settings for theapplication-hosing environment.”.(2)According to the NIST, SaaS is defined as “The capability provided to the consumer is to use theprovider ’s applications running on a cloud infrastructure. The applications are accessible fromvarious client devices through either a thin client interface, such as a web browser (e.g.,web-based email), or a program interface. The consumer does not manage or control theunderlying cloud infrastructure including network, services, operating systems, storage, or evenindividual application capabilities, with the possible exception of limited user-specificapplication configuration settings.”.With cPaaS platform as a service at the core, our CRM PaaS services encompasscomposable functional modules to empower our clients with consolidatedcommunications capabilities mainly in the form of easily-deployed applicationprogramming interfaces (“APIs”) and software development kits (“SDKs”). The variouscomposable functional modules includes voice and text verification code module,notification text and call module, hidden-number module, which allows our clients toaccess and utilise our communication capabilities in an easy, efficient and flexible waywhich suits their communications needs without incurring enormous costs in establishingand maintaining their own communication infrastructure. For details, please refer to theparagraph headed “Business — Our services — CRM PaaS services” in this [REDACTED].Our CRM SaaS services comprise Marketing Cloud solution, Sales Cloud solution andService Cloud solution, which integrate the traditional CRM functions with cloud,upgraded and encapsulated communication capabilities as well as AI and DI capabilitiesto offer our client with a one-stop cloud-based intelligent CRM services throughout theirentire business cycle, from initial marketing to after-sales services. CRM PaaS servicesprovide underlying communication, AI, and DI capabilities for CRM SaaS services,facilitating and enhancing the functions of Marketing Cloud, Sales Cloud, and ServiceCloud. On the other hand, our CRM SaaS services increase the usage of CRM PaaScapabilities through providing more application scenarios. Our Marketing Cloud solutionallows one-stop dissemination of marketing messages across telecommunication and/orsocial channels (i.e. SMS, MMS, voice message, WeChat message and email) locally and–3–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.SUMMARYwithout installing any additional software or APP. It allows clients to access our strongcommunication capability with low maintenance and installation costs. Our Sales Cloudsolution allows clients to monitor their entire sales process, including research anddevelopment, production, sales and after-sales processes, which can be translated intoactual growth in their brand or products; or to establish all-channel marketing and salessystem in multiple respects: Digitalising the sales process, synchronising and managingorders through different channels, monitoring the marketing expenditure in aclosed-loop, and promoting sales in a regulated manner, which enables our clients tomonitor and control all their sales data, thus sharpens their core competitive edges andboosts their sales growth. Our Services Cloud solution is a centralised interface connectedto various customer service channels with intelligent quality inspection function which isdeveloped to enhance the level of service quality by voice recognition, semantic analysisand big data processing technology. This one-stop solution can help enhancing our clients’abilities on cloud-voice related customer service. For details, please refer to the paragraphheaded “Business — Our services — CRM SaaS services” in this [REDACTED].Our CRM PaaS and CRM SaaS services help our clients to manage their entirebusiness cycle’s operation, i.e. products display, order fulfilment, all-channel marketing,membership program management and business analytics and reporting, in a moreefficient and effective way. With our comprehensive services matrix and feature-richsolutions, we can accommodate the disparate demands of a broad range of clients acrosspublic cloud (Note 1), private cloud (Note 2) and hybrid cloud (Note 3), and to capture complexand evolving client demands by developing new services and enhancing features ofexisting services. We develop the underlying platforms of our CRM PaaS services (Note 4)and CRM SaaS services (Note 5) base on the cloud service platform provided by cloudservice providers.Notes:(1)Public cloud is cloud computing that’s delivered via the internet and shared across differentorganisations.(2)Private cloud is cloud computing that is dedicated solely to one organisation.(3)Hybrid cloud is any environment that uses both public and private clouds.(4)cPaaS is public cloud in nature.(5)CRM SaaS comprises of Marketing Cloud (consists of public cloud, private cloud and hybridcloud), Sales Cloud (consists of public cloud and private cloud) and Service Cloud (consists ofpublic cloud and private cloud).OUR COMPETITIVE STRENGTHSWe believe the following competitive advantages have contributed to our successand will help drive our growth in the future: Leader in the intelligent CRM services industry; Our comprehensive intelligent CRM services with multi-touchcommunication capabilities covering clients’ all channels and entire businesscycle;–4–
THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ INCONJUNCTION WITH THE SECTION HEADED “WARNING” ON THE COVER OF THIS DOCUMENT.SUMMARY A highly scalable business model with industry-leading performance; Strong product development and technology abilities; and Committed, experienced and insightful founders and management team.For details, please refer to the paragraph headed “Business — Our competitivestrengths” in this [REDACTED].OUR GROWTH STRATEGIESWe aim to strengthen our
Xuan Wu Cloud Technology Holdings Limited (incorporated in the Cayman Islands with limited liability) WARNING The publication of this Post Hearing Information Pack is required by The Stock Exchange of Hong Kong Limited (the "Stock Exchange") and the Securities and Futures Commission (the "Commission") solely for the purpose of providing
