Big Data & Marketing Innovation - Argyle Executive Forum Events

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Big Data & MarketingInnovationData Must Lead to ActionNovember 6 & 7, 2014JW Marriott, MiamiMiami, Florida

SpeakersConfirmed Speakers Director, Search Strategy & Marketing Analytics, Kaiser PermanenteSenior Manager, eCommerce Strategy, Virgin VacationsDirector, Digital Strategy & Analytics, SalesforceManager, Marketing Data Analytics, Miami DolphinsDirector, Audience Development, AOLSenior Development Manager, Sears HoldingsVice President, Audience Development, SharecareDirector, eCommerce, Davidson HotelsSenior Development Advisor, Global Poverty ProjectMarketing Professor, Olin Business School, Washington UniversityChief Marketing Officer, Enjoy Life FoodsManager, Optimization & eBusiness, HD SupplyHead of Marketing Technology, LinkedInManager, Personalization & BI, Lowe’s CompaniesDirector, Customer Analytics & Insights, JC PenneyManager, Marketing, Financial TimesChief Marketing Officer, Insurance Care DirectDirector, Marketing Operations, InterContinental Hotel GroupCEO, BeyondCoreGlobal Vice President, Analytic Solutions, Dun & BradStreet

Who Will You Meet?There is no question that IE. provides thegold standard events in the industry and willconnect you with decision makers within theBig Data space. You will be meeting seniorlevel executives from major corporationsand innovative small to medium sizecompanies.Company Size Of Attendees1000 Employees300-999 Employees50-299 EmployeesLess than 49 Employees56%81%Job Title Of Attendees78%Attendees are at Directorlevel or r. Director/Director25%Attendees arecompanies with atleast 300employees13%Global Head/ Head8%Snr. Manager/Manager11%8%Academic (1%)Past Delegates includePresident, Marketing Analytics - Macy’s ViceDirector,Marketing Analytics - Novartis Head of InternetMarketing - eBay Director, MarketingAnalytics - Electronic Arts SeniorVicePresident,Customer Analytics - Bank of America Director, Customer Analytics- Sears Holdings F TI L

About The SummitThe Big Data revolution has the potential to helpmarketers reach and engage with customers andconsumers in new ways. With so much consumeri nfo r m a t i o n a n d p ro s p e c t d a t a n ow a v a i l a b l e ,organizations embracing data analytics and metricsare seeing significant differences; organizations arenow able to go beyond the demographic to address theindividual. Using metrics to gain a more completepicture of a target audience can provide insights as toIllustrated intermittently with case studies, interactivepanel sessions and deep-dive discussions, this summitoffers solutions and insight from the leaders operatingin the Big Data & Marketing space.Key Themes & Topics for 2014The Big Data & Marketing Innovation Summit bringstogether thought-leaders from various industries foran event acclaimed for its interactive sessions and Mobile Analytics Social Media Real-Time Information Utilizations Behavioral Analysis Big Data & Communication to Marketeers Engaging the Market Empowering Employeeshigh-level speakers. Data Patternshow to engage the customer in innovative ways.Confirmed Speaker InformationBhavesh ShahDirector, Search Strategy& Marketing AnalyticsKaiser PermanenteBhavesh leads Enterprise Search (Paid & Organic) forKaiser Permanente, a role that allows him to geek out ondata. As a performance marketer with 15 years ofexperience across online and offline channels, Bhavesh hasdeep expertise in the application of data and analyticalinsights in driving marketing strategy. Currently, Bhavesh isactively involved in developing the framework for evidencebased marketing at KP and thinking about the role of bigdata in the context of a digital first, multi-screen consumerexperience.Stuart WeissManager, eCommerce StrategyKaiser PermanenteStuart Weiss is the Manager of E-Commerce MarketingStrategy for Virgin Vacations.Hehas expertise in leadgeneration, web development, search engine, email andsocial media marketing. Stuart has implemented successfulPPC campaigns for Walt Disney Parks and Resorts Online( W D P R O) p ro p e r t i e s s u c h a s Di s n ey C r u i s e . co m ,D i s n e yV a c a t i o n C l u b . c o m , D i s n e y P a r k s . c o m a n dDisneyInstitute.com. He has created websites and onlinemarketing programs for prominent timeshare companiessuch as The St. Regis Residence Club, The Ritz-CarltonClub, Starwood Vacation Ownership, and MarriottVacation Club brands. Stuart was also a member of theWorldwide E-commerce Organization at CompaqComputer Corporation.Big Data – A Marketer’s Rorschach TestBig data or big hype? Excited, confused, cynical – or a bitof everything? The reactions of marketers to “big data”range across the spectrum. In this interactive session, wewill try to strip out the jargon and focus on identifying theblind spots as marketers try to track and respond to theconsumer journey. And share experiences on howorganizations are trying to use data (big and small) insolving for these blind spots.Using Analytics to Drive ProgressiveEnhancements for Your Website &MerchandisingD i s c ov e r h ow V i rg i n V a c a t i o n s r e f o c u s e d w e bdevelopment and online marketingefforts thoughprioritization driven by KPI's and ROI to drive 20% YOYrevenue growth. In this session you will learn how “Test &Measure” is the foundation for executing incremental webenhancements that drive sales and continuousimprovement. The importance of a Monday MorningHuddle to review Weekly Web Performance Trends andfoster collaboration and the simplicity of a 12 WeekTrading Plan for managing the workload of promotionalcontent and landing page development.

Confirmed Speaker InformationPaul KiodisSenior Development AdvisorGlobal Poverty ProjectPaul is an executive-level marketing advisor, developmentconsultant, communications strategist, publicist, producer,agent and educator.Paul’s career highlights includecreating unique and socially relevant projects thatcombine cultural, humanitarian, philanthropic andeducational arenas and initiating projects with local,national and global impact.Paul is the CanadianDevelopment Advisor to The Global Poverty ProjectCanada, an international consortium of leaders based inAustralia, the UK, USA and Canada, dedicated to end ofextreme poverty in our lifetime. He was the first boardmember in Canada, connected to the Global FestivalConcert with Bono, Stevie Wonder, and Alicia Keys, andattracting 60,000 people and over 1 billion mediaimpressions, and a follow-up to an event that generatedover 1.3 billion in new funding commitments in 2012.David SchmittDirector, Interactive Marketing Operations& AnalyticsInterContinental HotelsDavid leads analytics and operations for IHG's largestinteractive marketing program. His team is responsible fordeveloping and maintaining a global platform thatprovides marketing teams across the world with theinfrastructure, tools, and insights they need to maximizetheir investment. Leveraging his unique blend of analytical,technical, and communication skills, David has anestablished reputation for bringing data to life in a waythat is engaging, thoughtful, and sometimes even fun. Hehas been honored by SAS and Teradata as an “AnalyticHero,” and writes on analytic leadership atAllAnalytics.com.Mi LiManager, Marketing& Audience DevelopmentFinancial TimesMi Li is a Global Marketing Manager at Financial Timesand her team is responsible for audience growth/engagement, customer acquisition and retention fordigital and print subscription products. She leads theinnovation of Audience Development, StrategicPartnerships and Content Marketing while working closelywith web analytics and consumer insights. Prior to FT, Miran audience development and business development atThe Fiscal Times and oversaw online marketing strategiesand training at American City Business Journals.The Power of the STORY and Creating aGlobal Youth Movement in the age of BIGDATAPaul Koidis Jr., Is an expert marketing, media, andeducation professional, and will walk through theanatomy of large-scale public mobilization and marketingengagement programs in an era of technology, data, andglobal consciousness, through the lens of powerfulstorytelling. Using His personal experiences with TheGlobal Poverty Project (GPP) and the Global CitizenFestival (GFC), the relationship between data, action andstories will be explored. Founded By AustralianHumanitarian Hugh Evans, And supported by the likes ofHugh Jackman, Katie Holmes, Bono, Stevie Wonder, AndDr. Jeff Sachs, The GPP And GCF Reached over 2 billionmedia impressions, attracted over 60,000 people toCentral Park In NYC, And mobilized billions of dollars intothe hands of NGOs Through one free concert, and all onthe power of a really good story.Digital Attribution Deployment: CultureTrumps DataHistorically, digital marketing has relied upon a "last click"model to attribute revenue to marketing activity.Thisapproach is easily understood but results in suboptimalinvestment, as higher funnel activities don’t get the creditthey deserve for driving sales. Digital attribution uses BigData to give proportional credit to each marketing touchpoint along the path to purchase, which can dramaticallychange how a company measures digital marketingeffectiveness. A successful digital attributiondeployment includes a strategy formanaging cultural change, in order toensure the organization can overcome thenatural resistance that comes fromchanging how you measure effectiveness.Leveraging Data from Upper FunnelAudience to Delighted Customers- Create audience scorecard to measure the quality ofvisitors that contribute to acquisition and retentionefforts- Use data to map out the customer lifecycle from the topof the funnel right through to the long-term customer- Attribution model that track users from multiplemarketing channels and optimize budget allocation andcampaign ROI- Build remarketing strategies from audiencedevelopment to customer acquisition

Confirmed Speaker InformationAinul HudaDirector, Audience Dev &Strategic AnalyticsYahoo!Ainul Huda is a Director at AOL within the AudienceDevelopment Group. Currently he heads up the centralpaid distribution team which is tasked with generatingrevenue and traffic for various AOL properties by smartinvestments on external partnerships. Previously at AOL,Ainul was primarily focused on providing investment andoptimization guidance for various organic and paidinitiatives to help grow and retain users. Prior to AOL Ainulhas worked with Deloitte, Steria and Citigroup where heconsulted and led development of multiple businessintelligence systems for making efficient financial decisions.Ainul has an MBA (Finance) from University of Rochesterand an engineering degree in Computer Science fromInternational Institute of InformationTechnology, Kolkata.Omeid SeideSenior Development ManagerSearsAs Senior Development Manager, Omeid Seide leadscurriculum development employing an applied method fortraining on the use of Big Data technologies such asHadoop. Omeid brings a strong background in PredictiveAnalytics and Business Intelligence consulting for largepublic sector, municipality and major college and universitytechnical implementations. Omeid is an active academicguest lecturer, helping students and faculty begin theirexplorations of Big Data and Hadoop in order to bridge themarket skills gap.Joel WaradyChief Sales & Marketing OfficerEnjoy Life FoodsJoel Warady is Chief Sales & Marketing Officer of EnjoyLife Foods, a leading brand in the North American GlutenFree, Allergy-Friendly CPG category. Prior to joining EnjoyLife, Joel was Principal of Joel Warady Group, aMarketing, Social Media, and Business Growth consultingfirm. Joel Warady Group was the marketing agency ofrecord for a number of emerging brands as well asassisting Fortune 500 brands looking to raise their brandawareness through word of mouth and consumer-centricmarketing.Analytics to Grow Bottom Line &PartnershipsThis presentation covers how we use analytics to drivemarketing and external investments on media & servicesproperties. The presentation will also include a case studyto assess the dollar value of a Facebook fan/ twitterfollower or of a customer application product.Machine Learning and Big Data Tools forModern Retail AnalyticsBig Data Analytics have revolutionized the shoppingexperience and the way retail organizations engage theircustomers. Gain an understanding of how big datatechnologies such as Hadoop and NoSQL set the stagefor advanced analytics on customer buying behavior usingData Mining and Machine Learning techniques. Retailorganizations of all sizes have a wealth of untapped data.By applying tools and techniques such as Clustering,Recommendation Systems and Market Basket Analysis,retailers can turn this data into actionable insights onbuying behavior and a Customer 360 view. Yourcustomers expect a modern shopping experience are youequipped with the tools needed to provide one?Putting Together a Big Data Strategy on aSmall Data BudgetMany companies believe that they are too cash-strappedto have a Big Data strategy. Yet most companiesrecognize the advantage of utilizing data to help executestrategic sales and marketing decisions. In this session,you will learn how one rising company navigates throughthe ocean of Big Data to identify, extract, and utilizemeaningful information on a limited budget, with limitedtechnological resources at its disposal. Its winningstrategy has resulted in this company experiencingrevenue growth of 110% over the last 36 months.

Confirmed Speaker InformationDr Galen BuckwalterChief Science OfficerPayoff.comDr. J Galen Buckwalter is a research scientist at theUniversity of Southern California’s Institute for CreativeTechnologies (ICT) and Chief Science Officer at Payoff.com.He created eHarmony’s matching system and has fourpatents pending in matching data distributions. He hasexperience working with companies such KaiserPermanente, TidePool and ReachLocal with theoverarching goal to use appropriate analytics withincreasingly complex data to shed light on the functioningof multidimensional systems. A psychologist, Dr.Buckwalter received his M.A. in Theology and Ph.D. inClinical Psychology from Fuller’s Graduate School ofPsychology.Michael CleavingerDirector, Customer Analytics & InsightsJC PenneyMichael Cleavinger is the Director of Customer Analytics &Insights at JCPenney, where he enables superiorperformance by advancing data analytics in Marketing,CRM, Loyalty, and Credit. Michael previously worked atAmazon where he was responsible for Amazon's USdelivery performance, including the same day packagedelivery program. At Target.com, Michael utilized data todrive merchandising and pricing decisions. Michaelreceived his Bachelor degree in Psychology and Philosophyfrom BYU and an MBA from the University of Minnesota.Saad HameedHead of Marketing TechnologyLinkedInSaad Hameed is the Head of Marketing Technology atLinkedIn Corporation. He is responsible for the MarketingDepartment’s technology vision, roadmap, architecture,key innovations, and strategic initiatives. In his three yearsat LinkedIn, Saad has led cross-functional teams to buildaward-winning technology and analytics solutions. He hastwo pending provisional patents related to predictivescoring at the company/account level. Saad has more than13 years of engineering, marketing, and ops positions attechnology firms including: Sun Microsystems, ArenaSolutions, InsideView, Cisco Systems, and VMware. Saadholds an MBA in Marketing and Bachelors in ComputerScience from California State University.Intuition vs. Intelligence: Why BusinessesNeed Both To Remain RelevantHumans will never be perfect. Solving complex patternsand problems is limited by our intelligence. Machines, onthe other hand, have proven their superiority in complexproblem solving, using excellent algorithms that allow forpure induction. However, machines lack the scope ofknowledge underlying intuition, which is critical in thebusiness world for such tasks as tailoring marketingcampaigns based on market changes or integratingknowledge that goes beyond spreadsheets. In this session,Dr. Galen Buckwalter will discuss why in the tug of warbetween intelligence and intuition businesses need both.Dr. Buckwalter will discuss why, now more than ever,companies must adopt data-driven intelligence, andmarry it with irreplaceable human intuition.Before Big DataYou don't have to wait for a ‘Big Data’ implementation todrive results with your data – you can act now. Learnwhat questions to ask and how to begin utilizing marketingand customer data across your company. If you do thisright, you will prime your analysts, internal partners, andleadershiptogetthe most out of a ‘Big Data’implementation and immediately utilize the results.Leverage Big Data Analytics To PowerLifecycle MarketingA massive change has occurred in the relationshipbetween customer and companies. Due to proliferation ofinformation sources such as social media, customers arenow in control of how they learn about products/services.In order for marketing to be effective in this new era, it hasto shift from ad-hoc campaigns to a lifecyclemethodology. The goal is to empower customers with theright information at the right time in the right context. Theapplication of Big data analytics to this new paradigm oflifecycle marketing, creates massive opportunities.

Confirmed Speaker InformationArijit SenguptaChief Executive OfficerBeyondCoreArijit Sengupta is CEO of BeyondCore and Chair of the SRIIBig Data and Advanced Analytics group. Arijit has guestlectured at Stanford; spoken at conferences in a dozencountries; and was written about in The World Is Flat 3.0,New York Times, San Jose Mercury News, etc. Arijit heldleadership positions at several industry associations andpreviously worked at Oracle and Microsoft. He has beengranted eight patents in the domains of analytics andprivacy. Arijit holds an MBA with Distinction from theHarvard Business School and Bachelor degrees withDistinction in Computer Science and Economics fromStanford University.Taralyn LuehrsVP, Audience DevelopmentShareCareTaralyn is the Vice President of Audience Development,Acquisition & Analytics at Sharecare and is responsible fornew member acquisition and engagement. Previously,Taralyn was VP, Membership and Consumer Activation atLifeMed Media, the parent company for dLife; a venturecapital backed healthcare media and technology start up.Taralyn was a part of the founding team and helped builddLife into one of most recognized and respected consumermedia brands in diabetes.Prior to dLife, Taralyn wasSenior Director of Mobile Acquisition & Distribution atTranzact, a 200 Million Dollar marketing services firm. Int h a t ro l e s h e h e l p e d b u i l d T r a n z a c t ’s w i r e l e s stelecommunications vertical specifically focusing oncustomer acquisition.Dan HaroldsenDirector, Digital Strategy & AnalyticsSalesforceDan Haroldsen is the Director of Digital Strategy andAnalytics at Salesforce.com. Dan is responsible for themeasurement, optimization and strategy for the completeSalesforce.com digital experience.While atSalesforce.com, Dan and his team have worked tirelesslywith cross functional teams to develop an integratedreporting system and culture that is now driven by dataand testing. Prior to Salesforce.com Dan worked at Adobe(Omniture) as a Digital Consultant where he worked withnumerous high tech and consumer brands on their digitalmeasurement and optimization strategies.With morethan 10 years of experience in digital analysis Dan has seenthe best and worst in the industry and offers a real worldapproach to solve digital analysis needs.Presentations Subject to ChangeAdvanced Analytics for AllManual analysis does not equal Big Data. In traditionalAdvanced Analytics, manual exploration is the weak linkthat slows speed-to-insight and risks overlooking keyinsights. The future of analytics is simplicity, ubiquity, andactionability; in other words, – Advanced Analytics for All(A3). In an A3 approach, automated algorithms ratherthan expert Data Scientists conduct the analysis, theresults are delivered in a manner business users canunderstand without Statistics or Computer Science skills,and users can easily overlay human intuition on top of theautomated analysis. For example, McKinsey recentlyevaluated a Million model terms with a single click.Developing your Audience with DataDigital technology and big data have the potential ofrevolutionizing health care. Sharecare’s digitalengagement platform empowers people to take controlof their health by leveraging data to connect users withpersonalized resources including high-quality informationfrom experts, clinical decision support tools, interactiveprograms and local healthcare providers. The powerbehind Sharecare is its scientifically-based health riskassessment, the RealAge Test, taken by more than 38Mpeople, and validated in peer-reviewed journal PLOS ONEas a more accurate predictor of mortality than calendarage and the Framingham Risk Score. With every RealAgeTest respondent providing 120 data points about theirhealth, Sharecare has amassed more than 4B healthfacts about its users.This session looks at ways ofleveraging data to improve acquisition, create apersonalized user experience and positively impactengagement.Data Maturity – You May Not Be as Matureas You Thought You WereMany organizations hear the term “big data” and thinkthey’re mature enough to begin importing, processing,and analyzing endless amounts of data. In reality mostorganizations are “data immature” and are quicklyoverwhelmed by rows of data that they can’t use. Overthe past two years while at Salesforce.com I've seenfirsthand how an organization can mature and use datato make decisions and drive strategy. I’m excited to sharelessons learned to help your organization mature anddrive real change through data.

Confirmed Speaker InformationRon StevensonDirector, eCommerceDavidson Hotels & ResortsRon Stevenson currently serves as Director of eCommercefor Davidson Hotels and Resorts. He oversees contentmanagement, online distribution, search engineoptimization, search engine marketing, email marketing,reputation management and social media efforts for aportfolio of 40 Marriott, Hilton, Starwood, Hyatt, Radissonand independent hotel properties and is responsible forthe overall digital marketing strategy and revenuedelivery for this 750 million dollar hotelportfolio.Previously, Ron served as the Manager ofChannel Integration for InterContinental Hotels withinIHG’s Distribution Marketing team where he wasaccountable for maintaining IHG’s channel productdevelopment delivery and travel strategy. His focus wason innovating and improving distribution products andprograms to leverage IHG’s scale across the distributionSeethu SeetharamanMarketing ProfessorOlin Business SchoolSeethu Seetharaman is W. Patrick McGinnis Professor ofMarketing, and the Academic Director of the Master ofScience in Customer Analytics (MSCA) program, at theOlin Business School, Washington University in St. Louis.His research primarily deals with applied statistical and/or econometric models of consumer and firm behavior.Seethu’s research has been published in journals such asJournal of Marketing Research, Marketing Science,International Journal of Research in Marketing,Quantitative Marketing and Economics etc. Seethu hasconsulted with companies in the consumer packagedgoods industry, the automotive sector etc. Seethu hasalso taught courses on Marketing Management,Database Marketing, Marketing Research and DataAnalysis to various constituencies.Big Data Analytics: How Will HotelMarketers Use Them in the FutureAs hotels marketers look to expand their reach anddetermine how they will compete in a continually changingdigital world, big data analytics becomes vitally important.Digital channel distribution has become a science for anumber of reasons and hotel marketers are being drivento make decisions using data and analytics.Measuring the Effects of Different Types ofRetailer Targeted Coupons on RetailerProfitsWe empirically estimate the expected basket-leveldemand effects and, therefore, the expected store profiteffects, of three different types of retailer targetedcoupon campaigns used by a national supermarket retailchain. The three types of campaigns differ in terms ofhousehold-level customization and personalization. Onecampaign employs a one-to-one approach by targeting aset of selected households with a unique bundle ofcoupons customized to that household’s preferences (highcustomization). Another promotes a bundle of brandsaround a theme (i.e., back-to-school, new baby, etc.)relevant to the household, but where all householdsreceiving the promotion receive the same set of coupons(medium customization). The third provides a limitednumber of coupons for one brand in a single categoryrelevant to the consumer, but where again all householdstargeted with the promotion receive the samepromotional materials and coupons (low customization).Sign up for a DIAMOND PASS for access to the co-locatedSocial & Digital Analytics Summitfeaturing speakers from.For more information visit the summit website

The InformationBig Data & Marketing Innovation SummitDate:Location:Venue:Accommodation:Telephone Reservations:November 6 & 7, 2014Miami, FloridaJW Marriott, MiamiOnline Reservations 1 800 503 143 and quote ‘ANAC’Registration PricingDiamond PassSilver PassGold Pass 1495 1795 2295Access to all sessions, networkingevents & unlimited access topresentations from the summit viaieOnDemandAccess to all sessions including colocated Social & Digital AnalyticsSummit Annual subscription to allcontent on the Big Data & Analyticschannels via ieOnDemandAccess to all sessions &networking events7 days access to presentations from thesummit via ieOnDemand 1295 1595 1995Early Bird Price(before Aug 29)Early Bird Price(before Aug 29)Early Bird Price(before Aug 29)1 Day PassOn-Demand Pass 795 600Full access to the sessions to yourchosen day of the summit, 7 daysaccess to presentations from the summitvia ieOnDemandUnlimited access to presentationsfrom the summit via ieOnDemand,including presentations, interviews & theability to contact speakers7 dayonline access toevent materialsUnlimitedaccess toieOnDemandGroup Discount Offers3 Silver Passes:5 Silver Passes:3 Gold Passes:5 Gold Passes:3 Diamond Passes:5 Diamond Passes: 3000 ( 1000 per attendee) 4500 ( 900 per attendee) 3900 ( 1300 per attendee) 6000 ( 1200 per attendee) 5700 ( 1900 per attendee) 8500 ( 1700 per attendee)For larger groups or special requests contactMeera by calling 1 415 800 4713 or emailmeera@theiegroup.com* Team discounts are applicable at the point ofregistration only.Ways to Register, Click or Call 1 415 800 4713 1 323 446 7673Please Click Here For Online RegistrationF TI L

Registration FormBig Data & Marketing Innovation SummitNovember 6 & 7, 2014 JW Marriott, Miami Miami, FloridaFor registration or more information on the program, please call Meera on 1 415 800 4713, or fax this registrationform to 1 (323) 446 76731. Delegate Information.NAME OF EACH ATTENDEETITLE OF EACH PROVINCEZIP/POSTAL CODEEMAIL OF EACH ATTENDEECOUNTRYBUSINESS PHONE NUMBER2. Pass Types.Early Bird Pass until August 29, 2014Group Discount Pass OptionsEarly Bird Silver: 1295Attendees3 Silver Passes 3000 ( 1000 per attendee)Early Bird Gold: 1595Attendees5 Silver Passes 4500 ( 900 per attendee)Early Bird Diamond: 1995Attendees3 Gold Passes 3900 ( 1300 per attendee)5 Gold Passes 6000 ( 1200 per attendee)3 Diamond Passes 5700 ( 1900 per attendee)Regular Pass after August 29, 2014Silver Pass: 1495AttendeesGold Pass: 1795AttendeesDiamond Pass: 2295Attendees5 Diamond Passes 8500 ( 1700 per attendee)For larger groups or special requests contact Meera by calling 1 415 800 4713 or email meera@theiegroup.com* Team discounts are applicable at the point of registration only.Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions including co-located Social & Digital Analytics Innovation Summit, networking events, annualsubscription to all content on the Big Data & Analytics channels via ieOnDemand3. Payment Options.Check (Make checks payable to The Innovation Enterprise Ltd)VisaMastercardCARD NUMBERAmerican ExpressEXPIRATION DATEInvoice meDiners ClubDiscoverSECURITY NO.CARDHOLDERS NAMECARDHOLDER’S SIGNATUREBILLING ADDRESSINDUSTRYPrices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the originalpurchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur anincrease in registration fee for the remaining group participants. Cancellations before September 29, 2014 incur an administrative charge of50%. If you cancel your registration after September 29, 2014 you will be charged the full fee. You must notify The Innovation Enterprise inwriting of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the programwithout notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

ScheduleDay OneNovember 608.30Keynote Presentations 08.30 - 10.0010.00Coffee Break 10.00 - 10.3010.30Session Two 10.30 - 12.3012.30Lunch 12.30 - 13.3013.30Session Three 13.30 - 15.0015.00Coffee Break 15.00 - 15.3015.30Session Four 15.30 - 17.3017.30Networking Drinks 17.30 - 19.0019.00Day TwoNovember 708.30Session Five 08.30 - 10.0010.00Coffee Break 10.00 - 10.3010.30Session Six 10.30 - 12.0012.30Lunch 12.00 - 13.3013.30Session Seven 13.30 - 15.0015.00Coffee Break 15.00 - 15.3015.30Session Eigh

Bhavesh leads Enterprise Search (Paid & Organic) for Kaiser Permanente, a role that allows him to geek out on data. As a performance marketer with 15 years of experience across online and offline channels, Bhavesh has deep expertise in the application of data and analytical insights in driving marketing strategy.