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CONFERENCE SPONSORSHIPBROCHUREGlobal ScrumGatheringNorth America Europe Asia
Table ofContentsTop 3 Reasons to Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3About Gatherings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3About Scrum Alliance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Attendee Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5Attendee Companies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Former Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Sponsorship Packages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8EXCLUSIVE TitleSponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Platinum Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Gold Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Silver Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Bronze Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Sponsorship Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15Event Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-20EXCLUSIVEMonday Mingle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17EXCLUSIVEHappy Hour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18A la Carte Sponsorships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212To Sponsor a al Scrum Gathering Sponsorship
Top 3 ReasonsTo Sponsor the Global Scrum Gathering 1Target audience ofpassionate Scrum and Agilepractitioners walking throughthe exhibit hall throughout themajority of the Gathering.260% of gatheringparticipants are first-timeattendees, eager to bringback information and solutionsto their organizations toimplement Scrum morebroadly and effectively.3Attendees consist of Scrumand Agile practitioners,product owners, developers,and trainers and coaches. Soyour message is being viewedand captured by individuals fromevery level of the organization.AboutGatheringsScrum Alliance Global ScrumGatherings offer practitionersworldwide the opportunity to cometogether to share their passion andknowledge about Scrum and Agile practices.Global Scrum Gatherings take place three timesa year — so the Scrum Alliance community strives tomake them extraordinary. You’ll hear presentations fromexperts in the field who will inspire you with stories ofsuccess, current implementation best practices, andcreative applications of the Scrum framework. Meetpeople from around the world who share your passionand drive for making work more Agile. You’ll shareexperiences, learn new teaching methods, and return toyour team energized and ready to reach the next level.You can also earn Category A SEUs toward your CSPcertification by attending these events.Scrum AllianceVision MissionVision:To guide and inspire individuals, leaders, andorganizations with practices, principles, and valuesthat create workplaces that are joyful, prosperous,and sustainable.Mission:To Transform the World of Work3To Sponsor a al Scrum Gathering Sponsorship
AttendeesFrom our previous North American Conference56%31were first-time ScrumGathering attendeescountries were represented— 87% from USAConference Attendee DataJob Category8%0%5% 6%Average Company %12%Senior ManagerDirector16%C-Level10%AcademicSize of Scrum TeamsLevel of Experience with Scrum1-223%1001 0%BeginnerIntermediateAdvanced10-2029%24%21 23%34%Expert35%28%4To Sponsor a al Scrum Gathering Sponsorship
AttendeesFrom our previous European Conference48%41were first-time ScrumGathering attendeescountries were representedConference Attendee DataJob ect Manager12% 4%Average Company SizeProduct Manager6%Tester1001 18%UserOtherSize of Scrum Teams1-25%20%Level of Experience with Scrum0%3% 10%3-517%6-910-2034%23%21 19%NoneNoviceAdvanced BeginnerCompetentProficientExpert39%30%5To Sponsor a al Scrum Gathering Sponsorship
AttendeeCompaniesNorth AmericaEuropeAsiaAdobe SystemsADP Payroll ServicesAlaska AirlinesAllstateAmerican ExpressBlue Cross Blue ShieldBrigham Young UniversityCapital OneCharles SchwabChoice HotelsCisco SystemsDellDeloitteFidelity InvestmentsGE CapitalHarvard UniversityHewlett-PackardIBMIntelJPMorgan ChaseLiberty MutualMcAfeeMicrosoftNikeNordstromPwCSouthwest AirlinesTicketmasterUSAAWells FargoXeroxAlfa BankAlfresco SoftwareAllianz Global Corporate & SpecialtyAmerican ExpressAustrian LotteriesAVG TechnologiesBarclaysBooking.comCambridge University PressCapcoCareerBuilderCisco SystemsDolby Germany GmbHDONG EnergyFAG Industrial ServicesFidelity InvestmentsGenerali Deutschland InformatikHewlett-Packard EnterpriseHotels.comIBMJohnson & JohnsonNokia Solutions and NetworksNordea Bank ABTomTomUBSUniversity of BelgradeUniversity of ViennaUniversity of TwenteVMware Inc.Volkswagen AGADP Payroll ServicesAlibabaAutodesk, Inc.Baidu Inc.BBCBluecomBMWBoeingBosch InvestmentsBosch Power ToolsCareerBuilderCisco SystemsDaimler Greater ChinaDuke EnergyFidelity InvestmentsGE HealthcareGovernment Technology Agencyof SingaporeHewlett-PackardIBMJD.comLANDESKLG ElectronicsMCIMicrosoftNikeOptimizelyPALO ITPaypalPwCStandard Chartered BankStanZen Ex Machina6To Sponsor a al Scrum Gathering Sponsorship
Former Sponsors7To Sponsor a al Scrum Gathering Sponsorship
o Sponsor a al Scrum Gathering Sponsorship
Title SponsorEXCLUSIVETitle SponsorAs our Title Sponsor, you are our event partner, withexposure throughout our entire pre-event promotions,onsite presence, and post-event opportunities to continueto build relationships with this highly engaged audience.Title Sponsorship includes all aspects of our digitalmarketing promotion, with website presence, emailmarketing, and social media. Further highlight yourorganization with track session sponsorship. Gain theopportunity to meet face-to-face with every attendeeat your exhibit booth. This sponsorship gives yourorganization the chance to reach hundreds of thousandsof Agile practitioners, managers, and executives withinseveral industries through all of our marketing channels.EVENT Exhibit Booth in a premium locationin the exhibit hall (10x20 booth) Your company logo shared on Conference Bag(or 50% of space)PRINT Two-page spread advertisement insideof program guide Logo(s) shared on conference badge holder(or 50% of space) 2 bag inserts (literature or swag)*ALL insertions require preapproval Show two-minute video during general sessionpromoting your company and brand*Not exclusive to Keynote Recognition in all media and printedmarketing materials Verbal recognition by Scrum Alliance duringGathering (Welcome remarks, Closing remarks, etc.)DIGITAL 150-word description on website 1 Track Sponsorship (see pg. 19 for description) Recognition in all electronic marketing materials 6 complimentary Gathering registrations 2 booth worker registrations at 200/ea. Logo with hotlink from the Scrum Alliance website toyour company home page Recognition in on-site materials(banners, slideshow, etc.) 1 e-blast message sent to all attendees on your behalf(pre- or post-conference) *Attendees may opt out Lead retrieval scanner (included in package)*Location dependent9To Sponsor a al Scrum Gathering Sponsorship
PlatinumEVENT Exhibit booth in a premium location in the exhibit hall(dimensions TBD) 4 complimentary conference registrations 2 booth worker registrations @ 200/ea. Show a two-minute video during general sessionpromoting your company and brand*Not exclusive to Keynotes Verbal recognition during conference(Welcome remarks, Closing remarks, etc.) Recognition in selected on-site materials(banners, slideshow, etc.) Lead retrieval scanner (included in package)*Location dependentPRINT Full-page advertisement inside program guidePlatinum Sponsor 2 bag inserts (literature or swag)*ALL insertions require preapprovalOur Global Scrum Gatherings bring together morethan 2,000 passionate Agile and Scrum professionalseach year. With Platinum Sponsorship, you’ll be ableto connect with the global community and attendeesbefore, during, and after the event. Take advantage ofthis incredible value, which includes a premium locationin the exhibit hall, complimentary registrations, and printand digital promotion of your brand. Recognition in all media and printedmarketing materialsDIGITAL 150-word description on website Recognition in all electronic marketing materials Logo with hotlink from the Scrum Alliance websiteto your company home page 1 e-blast message sent to all attendees on your behalf(pre- or post-conference) *Attendees may opt out10To Sponsor a al Scrum Gathering Sponsorship
GoldGold SponsorThe Global Scrum Gathering Gold Sponsorship packageis offered to organizations that want a high-impact wayof getting their brand and product to our attendees.Conference attendees range from practitioners all theway up to decision makers in their companies. A GoldSponsorship package offers a great way to connect witheach one of them.EVENT 10x10 Exhibit booth in the Exhibition area Recognition in selected on-site materials(banners, slideshow, etc.) Verbal recognition during conference(Welcome remarks, Closing remarks, etc.) 3 complimentary conference registrations 1 booth worker registration @ 200/ea. Lead retrieval scanner (included in package)*Location dependentPRINT Half-page advertisement inside program guide 1 bag insert (literature or swag)*ALL insertions require preapproval Recognition in all media and printedmarketing materialsDIGITAL 100-word description on website Recognition in all electronic marketing materials Logo with hotlink from the Scrum Alliance websiteto your company home page Gold sponsors included together inpost-event email to attendees11To Sponsor a al Scrum Gathering Sponsorship
SilverSilver SponsorEVENT 10x10 Exhibit booth in the Exhibition area 1 complimentary conference registration 1 booth worker registration @ 200/ea. Recognition in selected on-site materials(banners, slideshow, etc.) Verbal recognition during conference(Welcome remarks, Closing remarks, etc.) Lead retrieval scanner (included in package)*Location dependentPRINT Half page advertisement inside program guide Recognition in all media and printedmarketing materials 1 bag insert (literature or swag)*ALL insertions require preapprovalDIGITAL 100-word description on website Recognition in all electronic marketing materials Logo with hotlink from the Scrum Alliancewebsite to your company home page Silver sponsors included together inpost-event email to attendees12To Sponsor a al Scrum Gathering Sponsorship
BronzeBronze SponsorPRINTEVENT 10x10 Exhibit booth in the Exhibition area Recognition in all media and printedmarketing materials 1 complimentary conference registration 1 booth worker registration @ 200/ea. 1 bag insert (literature or swag)*ALL insertions require preapproval Recognition in selected on-site materials(banners, slideshow, etc.)DIGITAL Verbal recognition during conference(Welcome remarks, Closing remarks, etc.) Lead retrieval scanner (included in package)*Location dependent 100-word description on website Recognition in all electronicmarketing materials Logo with hotlink from theScrum Alliancewebsite toyour company home page13To Sponsor a al Scrum Gathering Sponsorship
Sponsorship BenefitsTitle 35,000Platinum 25,000Gold 15,000Silver 12,000Bronze 7,500Scrum Alliance event sponsor logo for yourwebsite Recognition on Global Scrum Gathering promotionaleBlasts and Scrum Alliance Newsletters 1 Conference Bag insert Recognition in all printed and digital marketingmaterials Verbal recognition during conference by ScrumAlliance Logo with hotlink from the Scrum Alliancewebsite to your company home page Complimentary Registrations* Exhibit Booth Space Lead Retreival Scanner Company description on website 1 e-blast message sent to all attendees on yourbehalf (pre- or post-conference)** Advertisement in Program Guide*** Show a 2-minute video during generalsession (Not Keynote specific) 2nd Conference Bag insert Logo shared on conference badge holder Conference bag displaying your company logo Track Sponsorship Sponsorship Benefits* Number of complimentary registrations dependent on level of sponsorship** Title and Platinum sponsors receive stand alone e-blast. Gold and Silver are grouped into the same e-blast*** Size of Advertisement dependent on level of sponsorship****Must be bronze sponsor or above to purchase a la carte sponsorships14To Sponsor a al Scrum Gathering Sponsorship
Sponsorship BenefitsTitle 35,000Platinum 25,000Gold 15,000Silver 12,000Bronze 7,500Scrum Alliance event sponsor logo for yourwebsite Recognition on Global Scrum Gathering promotionaleBlasts and Scrum Alliance Newsletters 1 Conference Bag insert Recognition in all printed and digital marketingmaterials Verbal recognition during conference by ScrumAlliance Logo with hotlink from the Scrum Alliancewebsite to your company home page Complimentary Registrations* Exhibit Booth Space Lead Retreival Scanner Company description on website 1 e-blast message sent to all attendees on yourbehalf (pre- or post-conference)** Advertisement in Program Guide*** Show a 2-minute video during generalsession (Not Keynote specific) 2nd Conference Bag insert Logo shared on conference badge holder Conference bag displaying your company logo Track Sponsorship Sponsorship Benefits* Number of complimentary registrations dependent on level of sponsorship** Title and Platinum sponsors receive stand alone e-blast. Gold and Silver are grouped into the same e-blast*** Size of Advertisement dependent on level of sponsorship****Must be bronze sponsor or above to purchase a la carte sponsorships15To Sponsor a al Scrum Gathering Sponsorship
EventSponsorships16To Sponsor a al Scrum Gathering Sponsorship
Monday MingleEXCLUSIVEMonday Mingle 12,0001 Spot AvailableThe Monday Mingle is a three-hour event where mostattendees, vendors, and speakers will be spending theirMonday evening. Each Monday Mingle event ScrumAlliance has put on for conferences has had suchpositive feedback that it has become one of our stapleevents. Attendees look forward to the event after a longday of sessions.Put your company in front of all those attending theevening event. Your company will have an exclusiveevening to promote and market to the conferencecrowd. Here is what you can expect from being theMonday Mingle sponsor: Podium time during the Monday Mingle* Signage and logo recognition throughout the event 1 complimentary registration ( 1,600 value) Exclusive space dedicated to Monday Minglesponsor to host invitees (Great for client andprospective clients) 10 event invitations to pass out to clients Drink tickets featuring your company logo Recognition in all print marketing materials 100-word description on website Recognition in all electronic marketing materials Logo with hotlink from the Scrum Alliance websiteto your company home page*Venue Dependent17To Sponsor a al Scrum Gathering Sponsorship
Happy HourEXCLUSIVEHappy Hour 6,0001 Spot AvailableFollowing the second day of sessions, attendees areready for a break and something to distract them fromthe extensive information download. Why doesn’t yourcompany offer the attendees that mental break?We have an EXCLUSIVE sponsorship hosting a 2 hourmeet & greet an hour after sessions end on Day 2. Joinattendees for a cool, refreshing beverage and let themknow about your company.Happy Hour sponsorship includes: An exclusive e-blast invitation to all registeredguests, featuring your company Chance to speak to all who attend the Happy Hour Signage and logo recognition throughout the Happy Hour 1 complimentary registration to the conference( 1,600 value)18To Sponsor a al Scrum Gathering Sponsorship
EventSponsorshipsOpen SpaceBreak Sponsor 5,0001 Spot AvailableYour company logo is displayed on signageand the slideshow presentation throughoutthe entire Open Space sessions. 3,5003 Spots AvailableAM and PM breaks on Day 1, Day 2, AND/OR Day 3.As attendees interact and recharge for the next session,let them see your company’s logo at the same time.Your company logo will be on signage during both theAM and PM breaks on the day of your choice. You’llalso have the opportunity to provide a looping video orPowerPoint presentation that will play during breaks,highlighting your company.Lunch Sponsor 4,0003 Spots AvailableLunch on Day 1, Day 2, AND/OR Day 3.Lunch provides high level traffic and exposure foryour company. Your company logo is displayedon signage and the slideshow presentation. Plus,choose either two minutes of podium time OR showa two-minute video promoting your company.*Must be bronze sponsor or above to purchase a la carte sponsorshipsIncluded in Event Sponsorship: Discounted registration: 20% offnon-member pricing for one registration 50-word description on website Recognition in all media and printedmarketing materials Recognition in all electronicmarketing materials Logo with hotlink from the ScrumAlliance website19To Sponsor a al Scrum Gathering Sponsorship
A la CarteSponsorships*Must be a Bronze sponsor or above to purchase a la carte packagesBadge NotepadSponsorshipEXCLUSIVE 5,0001 Spot AvailableIn the back of the ProgramGuide will be an additional notesection that attendees can useto take down information fromtheir sessions.This is a chanceto brand the pages of the notesection within the Program Guidethat is given to every attendee.Social MediaEXCLUSIVE 4,0001 Spot AvailableYour company logo is displayedon the real-time Twitter fountainscreens. Dedicated tweets aresent to all Gathering followersdaily, and your logo will be on themobile app with your website onlyone click away.Track Sponsor 3,0001 Spot AvailableAs a Track Sponsoryou’ll be able to showcase yourcompany logo next to the Trackslocated in the program guide andalso have the Company branddisplayed in the sponsored trackroom.Registration DeskEXCLUSIVE 3,0001 Spot AvailableHotel will provide asmall cocktail round table forcompany promotional material,and a representative will have anopportunity to welcome guests(along with registration staff)and introduce themselves onSunday afternoon and Mondayuntil 12 p.m. noon.NEW! Supporting Sponsor Optionstarting at 4,500*, contact Jeff Rhodesat corporaterelations@scrumalliance.orgfor details and deliverables.As an A la Carte Sponsor, yoursponsorship includes: Recognition in all media andprinted marketing materials Recognition in all electronicmarketing materials Logo with hotlink from theScrum Alliance website to yourcompany home pageKeynote SponsorEXCLUSIVE 4,000Additional logorecognition where it relates to theScrum Alliance-selected Keynote(e.g., online, program guidedescription, introduction slides),plus two minutes of podium timeto promote your company.Breakfast Meet& Greet** 2,000Representatives fromyour company greet delegates asthey arrive for breakfast on all 3days and ask them to join you ata reserved table (with yourcompany logo) to discuss yourproduct or service.*Bronze sponsorship not required for this option.**Venue Dependent20To Sponsor a al Scrum Gathering Sponsorship
ContactInformationFor more information aboutbecoming a sponsor of theGlobal Scrum Gatherings, contact:Jeff RhodesScrum Alliance Event & Media Salescorporaterelations@scrumalliance.orgMailing Address:7401 Church Ranch Blvd, Suite 210Westminster, CO 8002021To Sponsor a al Scrum Gathering Sponsorship
FAG Industrial Services Fidelity Investments Generali Deutschland Informatik Hewlett-Packard Enterprise Hotels .com IBM Johnson & Johnson Nokia Solutions and Networks Nordea Bank AB TomTom UBS University of Belgrade University of Vienna University of Twente VMware Inc . Volkswagen AG Asia ADP Payroll Services Alibaba Autodesk, Inc . Baidu Inc .
