Transcription
Digital Strategyand RoadmapHelping clients become customer-centric digital organizations
ContentsDigital strategy and roadmapoverview3Business drivers4Anatomy of a strategy5Digital strategy in practice6CGI’s value-based approach8Why CGI?102
Digital strategy and roadmapoverviewA roadmap to transformationPercentage ofexecutives who ratedimprove customer/citizen experienceas their business priority62%Our clients recognize that digital technologies are fundamentally changing the nature of how theyoperate, how they serve customers and citizens, and how they can grow their business.They are asking:Source: CGI Global 1000 (2016)*“How do I transition from my current legacy state today into a far more competitive digitalenterprise capable of driving growth and creating new economic value in the future?”Digital transformation concerns all aspects of the organization—business model, funding,culture, human capital strategy, operating model, technology, talent and more—to createan integrated digital enterprise capable of creating innovative ways to more effectively run,change and grow their business.If done as a holistic strategy rather than via ad hoc projects, digital transformation can helpyou improve your competitiveness in the digital world by:XXMaximizing the return on investment of your products and servicesXXImproving operations and reducing costsXXEnhancing the customer, citizen and employee experienceXXBuilding a proactive cybersecurity strategy and transforming security into a differentiatorDigital Strategy& Roadmap72%Executives identifyovercominginternal resistanceto embedding adigital-first cultureas the top barrier toimplementing digitaltransformationTo achieve these benefits, a clear strategy and roadmap is required—one that is focused on bothlegacy and digital technology and processes to release value, generate insights and focus on thecustomer.CGI can help you unlock organizational value through a digital strategy and roadmap and put youon the path to profoundly transform your business.Source: CGI Global 1000 (2016)** The CGI Global 1000 outlook brings together the findings, insights, and CGI’s point of view on the strategic topics that emerged through face-to-face interviewsCGI’s consultants conducted with more than 1,000 business and IT leaders across 10 industries and 20 countries between January and April 2016.3
Business driversClients’ top businessprioritiesA digital strategy and roadmap focused ondelivering tangible outcomesThe 2016 CGI Global 1000 outlook identified several trends that point to the need forcommercial and government organizations to accelerate their digital transformation.Business and IT leaders are aligned on the top business priorities to drive growth(shown at right). These trends point to an urgent need to adopt digital as an enterprisewide business model, not just a discrete set of disparate digital technology initiatives.The digital transformation journeyWe believe that digital transformation is a well-planned journey that results in acustomer-centric enterprise in which digital information is the lifeblood of the operation.Digital transformation integrates all of an organization’s lines of business from across theenterprise to continuously collect and analyze data on customers and citizens and toturn that data into actionable insight that creates responsive business models. Longheld assets also are used in innovative ways to create new economic value.XXAn effective digital strategy can transform an organization, driving growth fromyour existing products and services and helping to grow revenue from new ones.XXThe right digital strategy can identify opportunities such as transformationaloutsourcing to optimize your operations and improve how you run your business.This can reduce costs and create a more agile enterprise ready to respondcreatively to changing customer preferences.XXImprove the customer experience/journeyXXCollaborate internally and partner/acquire externallyXXGenerate customer and businessinsights as for better and fasterdecision makingXXProtect the organization from cyberand other emerging threatsXXOptimize and modernize to reducerun costs (e.g., automation)Source: CGI Global 1000 (2016), cgi.com/global10004
Anatomy of a strategyA typical digital strategy and roadmap draws on anumber of dimensions:Business model: We help answer the strategic directional questions that will shape yourorganization’s future, providing a clear definition for your future digital business model anddetermining the right moves required to succeed.Business value impact: Through the development of a clear business case, we help youidentify value upfront, enabling you to predict the revenue growth and/or cost efficiencies toexpect from your digital investment.Cultural change: The most difficult part of becoming a digital-first organization is the culturalchanges required in building a digital-first culture. Together, we map out the cultural and peoplechange plan required to ensure digital changes are embedded and actionable.Adapting to yourbusiness needsCGI takes a collaborative approach tohelp create a seamless experience foryour customers and citizens by providingthe following:XXAn integrated vision and roadmapfor digital enablers — such asdigital insights (data), social media,mobility and the Internet of Things(IoT) — that is adapted to yourdigital maturity and mission-criticalsystems and processesXXAn enterprise-wide approach thatbalances customer demand-drivenagility at the frontend with the needfor integration, compliance andsecurity at the back-end to deliverinnovative services anytime,anywhere, anyhowXXA forum for bringing insight andpractical experience to promotemeaningful dialogue between thebusiness and ITPrioritized imperatives: We help identify a range of business imperatives—opportunities thatexist in your business to grow revenue, reduce costs and improve efficiency—and work with youto decide which “levers to pull” first.Integration of digital and physical channels: It’s easy to get stuck in the gap between digitaland physical channels. We help engage customers using the most appropriate channel—andachieve the right balance across them.Using digital enablers: Across the board, digital leaders and game changers are employingdigital enablers—such as digital insights from data analytics, the Internet of Things, cloudcomputing, automation, mobility, social media and more—to accelerate their transformationjourneys. We help you use these enablers to:XXCreate a more customer-centric business model and cultureXXDevelop people and technology in support of a more agile digital futureXXDesign new operating models that leverage greater connectivity and digital insight .all of which are embedded with robust cybersecurity.5
CommunicationsHealthCommunications service providers are focused on expanding their services intocomplementary markets, executing a digital-first customer experience andpursuing digital innovation to win customers.Across all health sectors, digital transformation is recognized as a powerful enablerof patient-centered care to drive smarter decisions and better outcomes.Based on CGI Global 1000 outlook findings, digital transformation is top on theagenda for healthcare executives, but fiscal pressures and regulatory reform alsocontinue to be key focus areas. Ninety-one percent of executives interviewedrated “budget pressures due to aging populations” as a key trend.In the face of declining budgets, digital transformation is critical for managingcosts and the customer experience, and the move toward digital transformationis driving partnerships. Fifty-seven percent of executives interviewed in the CGIGlobal 1000 outlook identified “pursuing consolidation to develop convergentofferings” as a key trend.BankingBanks are challenged to remain at the heart of consumer financialservices delivery. Online banking has become the most preferredservice channel, regardless of age, income, location or bank type, andevolving consumer expectations are driving the need for digitaltransformation.In the CGI Global 1000 outlook, bank clients across all sub-industriesidentified “rising expectations for fast, personalized digital services” asa key trend. In addition, the outlook shows competitor and regulatorypressures are accelerating bank transformation.BankingUtilitiesInsuranceInsurers are focused on transforming their operations through digitaltechnologies that drive new products and services, enhance thecustomer experience and create competitive advantage.Eighty-four percent of insurance clients interviewed as part of the CGIGlobal 1000 outlook rated “defining a digital strategy to meet clientexpectations” as a key trend. The outlook also shows that insuranceclients are seeking to improve regulatory compliance and control whilepreparing for digital ac
Retail and consumer servicesUtilitiesIncreasing customer expectations, globalization, digitalization and consolidation arepressuring retail, consumer packaged goods, wholesale and consumer servicesorganizations to rethink how they do business.Leading utilities are focused on moving to more customer-centric business models andachieving operational excellence.As a result, improving the customer experience has become a business imperative.Executives are looking into IoT, collaboration across boundaries, data analytics and mobiletechnologies to deliver a superior customer experience. In the CGI Global 1000 outlook,41% of executives rated “connecting devices and assets through the emergence of theInternet of Things (IoT)” as a key trend.The connected customer demands a seamless, real-time experience across all channels.Data is providing more insight into behaviors, leading to more real-time personalization.Fifty-six percent of retail executives interviewed in the CGI Global 1000 outlook are findingthat “omni-channel is the new normal.”GovernmentAround the world, government organizations must meet increasingdemands for easy and secure access to digital information and services.ManufacturingHealthgitalegy incticeAcross all government sub-sectors, government executives interviewed inthe CGI Global 1000 outlook identified “becoming digital organizations tomeet increasing citizen expectations” as a key trend. Digital transformationis seen as the means to achieve this change. To free up resources fortransformation, organizations are optimizing and automating businessprocesses, modernizing IT and relying more on external providers to runcurrent systems.ManufacturingDigitalization across the value chain is essential for manufacturers striving toreduce costs while improving agility to innovate and increase speed tomarket.Retail andconsumerservicesFindings from the CGI Global 1000 outlook indicate that a more holisticapproach to digital transformation is emerging in manufacturing.Seventy-one percent of manufacturing executives interviewed see“transformation from product-centric to customer-centric” as a key trendwithin manufacturing. Coined as Industry 4.0, new technology andcommunication between machines, products and people are enabling newways to design, manufacture, go to market and support products.Government7
CGI s value-based approachFocusing on value, insight and experienceThe exact nature of an organization’s digital transformation journey depends heavily on the degree to which it engages directly with the endconsumer. Yet, no matter the level of engagement, every journey needs a good roadmap.Our principlesCGI has a proven track record of helping clients build their digital transformation strategy and roadmap to focus on value, insight andexperience. We can assist wherever you are on your journey—whether you’re at the start or already have a strategy in place and need helpwith its evaluation and implementation.Our strategy and roadmap approach explores the value and opportunity of digital transformation directly adapted to your businessenvironment, leaving you with a clear way forward.8We base our approach on thefollowing principles:XXBusiness outcome focus toensure the creation oftangible capabilitiesXXBusiness value focus toensure financial returns areachievedXXHypothesis driven to providefor rapid testing andvalidation of optionsXXBusiness strategy alignmentto identify, establish andexploit the right solutions
Highlighting the potentialWhen we engage with an organization, we create a strategy roadmap to explore the prioritiesthat will create a transformational journey unique to each business.We believe it’s important to clearly identify the potentialbefore you begin implementing a digital program.We’ll help you evaluate the value of exploiting digitalsolutions so you can build a strong business casethat has the momentum you need to carry the projectthrough to successful completion. We’ll connect thebusiness value impacts to the critical informationneeded to support your business goals, enabling youto make timely and informed decisions.Here are some of the ways we can help:XXRun digital awareness sessions with the leadership team to galvanize support andprovide a common view on the digital opportunities/threatsXXPerform an enterprise value assessment to quantify business impactsXXEstablish a critical information assessment to enable the IT aspects of thetransformationXXLaunch a customer experience study to confirm key segments, product and serviceopportunitiesXXUndertake a digital maturity assessment to ensure the organization, culture andprograms are set up for success.Platform & deliverExperienceValueRealization“Are leadership aware ofthe need for top-downoperating model changeif we are to succeed?”“Do I know what mycustomers and peoplewant, so I can put themat the heart of mybusiness?”“What value willdeveloping and executinga digital strategy deliverto my bottom line?”ExistingbusinessTechnology is bolted on tothe existing operating modelChange is approached in afragmented wa
Digital transformation concerns all aspects of the organization—business model, funding, culture, human capital strategy, operating model, technology, talent and more—to create an integrated digital enterprise capable of creating innovative ways to more effectively run, change and grow their business. If done as a holistic strategy rather than via ad hoc projects, digital transformation .File Size: 1MBPage Count: 12
