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34IS THE EXECUTIVEMBA IN INNOVATION &BUSINESS CREATIONTHE RIGHT PROGRAMFOR ME?Our Executive MBA in Innovation &Business Creation supports you indiscovering, seizing, and shapingpromising opportunitiesSharpen your ability for recognizing opportunities,master the skills to develop or innovate your organization’s products and services, and learn to found,lead and grow your own start-up. The Executive MBAin Innovation & Business Creation welcomes you as amanager, business developer, or as an aspiring intraand entrepreneur into our entrepreneurial ecosystem.Through TUM’s and UnternehmerTUM’s cooperation,this Executive MBA program profits from a worldwidenetwork of research institutions, corporate partners,leading organizations and start-ups ensuring theseamless transfer of expertise and constant exchangebetween the university and the business world. Together, we create a truly dynamic, international, andinspirational community.The Executive MBA in Innovation & Business Creationprovides a part-time format with a modular structurethat suits the needs of professionals. The programoffers classes two to six days a week (includingweekends) every four weeks over three semesters.Your fourth semester is dedicated to your master’sthesis. Following this schedule, you will complete theprogram in just two years with 90 ECTS in total and aMaster of Business Administration (MBA) awarded bythe Technical University of Munich.HOW DO I DEVELOP NEXT- GENERATION LEADERSHIPTO BECOME AN EMPOWEREDINTRAPRENEUR ORENTREPRENEUR?We believe the stronger your foundation is, the steadier your development and consequently your leadership will be. UnternehmerTUM’sbusiness design approach supportsyou in identifying, evaluating, anddeveloping entrepreneurial opportunities. It uses proven principlesof design, lean development, andstrategic management to help youand your team explore user andcustomer needs quickly – while simultaneously considering the technological feasibility and profitabilityof the offering.HUMAN- CENTEREDNESSOur human-centered approachencourages you to focus on the useror customer. This can result in enhancing the fit-to-market, and reducingthe cost-to-market as well asthe time-to-market.HOLISTICPERSPECTIVEThinking in systems helps you identify important influence factors onyour solution and reach beyond yourhorizon. It supports you in gaininga clear understanding of thedirections of your futurebusiness.ITERATIVESTEPSEarly-stage feedback allowsyou to refine your solutions initerative steps until you finallyreceive the optimal resultyou are looking for.- 8 -- 9 -INTERDIS CIPLINARY WORKYou will work in project teams, withmembers from a range of backgrounds who will contribute differentapproaches, perspectives, andideas. Together, you will bementored by matchingexperts.CONTEXTUALOBSERVATIONSThe contextual observation ofyour target group in their naturalenvironments enables you togenerate a deeper understandingof your customers’ needs.SOCIALPROTOTYPINGUsing visualization techniques willencourage your creativity andpromote communication within thegroup. It enables you to producea range of possible solutions toget direct feedback frompotential customersand experts.

5WHO CAN I EXPECT TO MEET IN THEEXECUTIVE MBA IN INNOVATION & BUSINESSCREATION CLASS?Our participants are as diverse as their visions and projects10 %Others (Architecture,Law, Arts & Humanities)31 %5%Engineering ScienceMedia and DesignAGEI NY E A R S33WORKEXPERIENCELEADERSHIPEXPERIENCEI NI NY E A R S8ACADEMICBACKGROUNDY E A R S9%Natural Science9%3Social Science11 %Computer Science25 %Business Administration &Economics13 %Others (Public Sector, Education,Energy, Tourism & more)GENDER RATIO38 %62 %W O M E NM E NDIFFERENTNATIONALITIES IN THEPREVIOUS TWO YEARS16FOUNDERSINTERNATIONALITYRATIO48 %52 %G E R M A NPROFESSIONALBACKGROUND4%Engineering & Industry6%Consumer Goods7%Media7%Finance & Banking13 %Consulting & ServiceI N T E R N A T I O N A L30 %- 10 -32 %Pharma & Health Care- 11 -18 %IT & Telecommunications

6WHAT DO THE ALUMNI OF THE EXECUTIVEMBA IN INNOVATION & BUSINESS CREATIONSAY ABOUT THE PROGRAM?“Which goal did you have in mind to accomplishwhen you entered the Executive MBA program?“Earlier in my career, I studied computer scienceand mostly worked in technical roles. In recentyears I switched to more product and businessfocussed roles. Entering the program, I wanted tobroaden my background in the business area. Thesecond goal I had in mind was to meet interestingpeople, learn and get inspired from them, and ofcourse, broaden my network in Munich.”““How did the part-time program fit into yourprofessional and personal life?“Going through an Executive MBA programis obviously not a walk in the park. It requiresstamina to work through the weekends anddedicate your evenings to project work. Andyet, I was very much looking forward to it everytime I drove to Garching and was so inspiredevery time I left. Halfway through the program,I got pregnant with my second child. I was stillable to complete the modules in Garching, tooka break of three months, and wrote my thesisduring my parental leave. For me personally,this time was a unique combination of hardwork and discipline, but also inspiration andreward that was absolutely worth it.”How did networkingenhance your ExecutiveMBA experience, especially in the entrepreneurial ecosystem?“After I had found myfirst investors for my ownstart-up via the TUMecosystem, I decidedto become an investormyself and invested inseveral projects via thenetwork. Furthermore, Ican count on my Executive MBA peers no matterwhat service or advice I’mlooking for.”CAROLA EPPLE(CLASS OF 2018)GEORG BADER(CLASS OF 2014)ANDREY CHEPTSOV(CLASS OF 2019)“““In Berkeley, I saw howbig “dream big” canbe. At the same time,I experienced the gapbetween rich and poorlike never before. Forme, the trip was onemore reason to ask myself: How can I use myentrepreneurial skillsto make a difference insociety?”What is unique about this Executive MBA from yourperspective?“The fact that this program combines the TUM and theUnternehmerTUM environments enabled my network todouble in size compared to being in only one environment.The university boosted my experience as a student byencouraging “getting out of the building” and incentivizingme to explore what was beyond my initial vision. The entrepreneurship center provided me with the spirit, the connections, and the support to take further entrepreneurial steps.So far, I gathered my professional experience exclusively inbig corporations – until I took the entrepreneurship moduleand worked with my colleagues on a start-up idea. With theincentive and support from the Executive MBA ecosystemand networking, I was able to bring that idea further.”COCO HANNEMANN(CLASS OF 2021)MAIARA SABIONI(CLASS OF 2021)- 12 -What was your greatest learning from thestudy trip?- 13 -

7WHAT AND HOWWILL I LEARN?YOU WILL LEARNHOW YOU WILL LEARNInnovate – Connect – SucceedA sound theoretical framework of general managementand state-of-the-art management skills.In learning modules, lecturers from TUM Schoolof Management, other internationally renowneduniversities, and from the corporate world will sharetheir knowledge and experience.How to create new ventures, harness yourambition, and drive innovation forward.The learning modules incorporate interactive casestudies and lectures, as well as teamwork and action- based learning. Your unique contributions basedon your work experience contribute to peer learning.Each module is completed with an assignment toensure the learning objectives are met.LEARNING MODULESTo master the challenges of an ever-changingbusiness environment, the leaders of todaymust stand out with proficient business management know-how and excellent leadershipskills. In a modular structure, the ExecutiveMBA in Innovation & Business Creation willdeepen your intra- and entrepreneurial understanding and equip you with solution-orientedmanagement competencies.PROJECT MODULESThis program begins annually in the Fall.Because of its part-time format, the Executive MBA is compatible with your professionaland private responsibilities. This way, you willremain available to employees, colleagues,clients, and connected to your private environment throughout your studies.To implement theory into practice, to systematicallyevaluate opportunities, and to develop key teamcollaboration skills.As a team, you will live through the business designprocess, from opportunity recognition to problem-solution fit. Experienced coaches accompany and facilitateteam dynamics and provide you with tools for yourpersonal development.To create your own innovation or start-up project,and to develop business models and prototypesfor new products and services.Going through the business design process, you willbe mentored by our entrepreneurship and innovationexperts on how to carry out your own project and pushyour innovation or start-up project to success.I N T E R N AT I O N A L S T U D Y T R I PDuring your study trip to the Bay Area, you will attend a conference with professors of the Haas Schoolof Business at UC Berkeley providing you with insightsinto the characteristics of entrepreneurship and theventure capital industry in the US. A company tourinvites you to get in contact with leading thinkers andmakers of this vibrant entrepreneurial community.To put business insights in a new culturalcontext, and to network in an internationalenvironment.Dr. Sebastian Buckup on the topicof Sustainable Value CreationMASTER’S THESISWriting your master’s thesis will support you in summarizing, reflecting on, and extending the insights andexperiences gained from your innovation and businesscreation projects. For instance, you can tackle a specific business challenge, which gives you the chanceto use the thesis for your daily business and deepenyour insights and know-how for your next career step.To elaborate on concrete challenges related toyour project, your job, or other fields of interest,and to reflect and transfer research methods intoa business context.NETWORKThe program offers you the opportunity to connectand network with like-minded and innovative leadersas well as experienced founders, venture capitalists,and thought leaders in innovation. You will gain accessto UnternehmerTUM’s ecosystem, network and the1,500m2 high-tech workshop MakerSpace.To network in diverse contexts and tap intosupport and talent pools.- 14 -- 15 -

8WHAT IS THE CURRICULUMFOR THE EXECUTIVEMBA IN INNOVATION &BUSINESS CREATION?Our Executive MBA curriculum is designed ina part-time format with a modular structure“6 2 1 NCEMASTER’STHESISStrategy &OrganizationTeam ProjectEntrepreneurship in Context &Switching PerspectivesMaster’s Thesiswith your selected topicImpact ProjectEntrepreneurial Finance &AccountingOur program feels like entering a new playground of ideaswhere it is safe to explore,make mistakes and connectto different mindsets.”Marketing, Sales &OperationsLeadership &CooperationProf. Dr. Hana Milanov, Professor of InternationalEntrepreneurship, and Academic Program Directorof the Executive MBA in Innovation & BusinessCreationEntrepreneurshipInnovation Management- 16 -- 17 -

LEARNING MODULESUNTERNEHMERTUM – MUNICHStrategy &OrganizationEntrepreneurial Finance& AccountingMarketing, Sales &OperationsLeadership &CooperationStrengthen your coreIncrease your expertiseConnect with stakeholdersExtend your toolboxExpand your strategic and organizational management skills byapplying the basic concepts, tools,and methods of strategic management. Practice your skills byanalyzing and evaluating differentorganizational settings, businessstrategies, and strategic optionswhile applying them in real business situations. Learn about trendsand influences on organizationsand how to deploy enablers forbusiness transformation and organizational change.Deepen your understanding of thebasic terms, methods, and concepts of management accounting,financial accounting, and corporate finance. With this module,we dive deep into all these topicsand explain what frequently usedacronyms such as EVA, EBIT andFCF stand for, and how to efficiently analyze financial statements andevaluate financial risk. Buildingupon this solid understanding wewill dive into venture valuation, newventure finance, and also take onthe investor’s perspective.Expand your insight into the variousgroups of stakeholders involved inbusiness processes, and learn howto develop critical relationshipsthrough negotiations and differentmarketing strategies. Familiarizeyourself with digital marketing toolsto build a strong brand and positionyour product. Looking at upstreamstakeholders, we zoom in on challenges and opportunities presentedby new technologies in productionand supply chain management andanalyze the strategic fit betweenthe supply chain’s capabilitiesand the company’s competitivestrategy.Strengthen your knowledge ondifferent types of leadership anddeep-dive into specific requirements when leading teams andindividuals depending on thecontext. This module is designedto give you new tools which support you in improving cooperationin complex networks as well asthroughout different cultures. Leaveyour comfort zone by reflecting onyour own leadership style and howit is perceived by your peers.- 18 -EntrepreneurshipDevelop an entrepreneurialmindsetThroughout this module, we diveinto entrepreneurial behavior, especially as it pertains to teamworkwith actionable insights informedby both academic research andcoaching experiences from yourpersonal role in the team. Followingthis process, you strengthen yourskills in identifying and evaluatingopportunities and learn to workwith the appropriate tools to designa business. Consequently, wediscuss drivers and pitfalls in entrepreneurial growth and internationalization as well as opportunitiesand tensions in sustainable valuecreation.- 19 -InnovationManagementTake the leap towardstransformationDevelop a profound knowledgeof theories and approaches toinnovation management in existingorganizations. Learn to assess therole of innovation – both in fuelinggrowth and the limiting factorsthat obstruct such growth. Wedesigned this module to deepenyour understanding of the underlying organizational and economicmechanisms, equip you with usefulapproaches to identify sourcesof innovation, and also deal withmicropolitics and power dynamicsin organizations.

PROJECT MODULESUNTERNEHMERTUM – MUNICHPersonal Growth through Project WorkWorking on your own innovation or business creationprojects is an integral part of the deep and personallearning experience that this program provides. Whilethe university classroom provides a safe environment forlearning, the project work challenges your way of thinkingand trains your mental agility. It exposes biases andstimulates reflection, which might change the way youlook at your surroundings as well as at yourself.On the project level, our structured business designprocess supports you in navigating uncertainty andsystematically evaluating and developing opportunitiesfor successful products or services. Gaining first-handexperience of the dynamics in developing intrapreneurialor entrepreneurial projects will improve and grow yourown entrepreneurial skill set.On a personal level, the process provides you with astructured opportunity to get to know yourself, yourstrengths, and your development potential. Coachessupport you in reflecting on your personal reality as wellas team dynamics in terms of experiences, strengths,and resources. They also provide you with frameworkson key team skills to navigate the intimate relationshipof entrepreneurial teams.“I chose this Executive MBAbecause I wanted to create myown start-up. My business ideawas very vague and I didn’t really know how to start. The program gave me a clear structureon how to test an idea and howto get into the implementationmode. After meeting so manyinspiring entrepreneurs in theclass and guest lectures, I ranout of excuses why I should notget started.”COCO HANNEMANN(CLASS OF 2021)Team ProjectImpact ProjectMaximise your learning experienceBring your own innovation or entrepreneurialproject to lifeThrough teamwork with your classmates, you will understand and apply human-centered design principlesin the early stages of an entrepreneurial process: fromidentifying an entrepreneurial opportunity to validatingassumptions and using prototyping as a tool for communication and learning. The Team Project goes handin hand with the Entrepreneurship Learning Module,connecting both theory and practice behind successfulentrepreneurial teams as well as opportunity identification and exploitation.“Building upon your knowledge and skills of theentrepreneurial process, the module encourages youto identify an opportunity that is impactful to you andexecute on it. Design all aspects of your businessmodel, consider its financials, secure support fromstakeholders, and evaluate implementation strategies.Industry and process experts will support you alongthe way.In traditional project management, you have a linear approach: you identify the problem,and then plan all of the activities a couple of years in advance. The impact project in theprogram challenged me to constantly adjust the problem framing or the identified solutionsin order to better fit the market. The project developed into a small start-up within a largeorganization, with all the related benefits. Overall, it was an eye-opening experience.”STEFANO FERNIANI(CLASS OF 2019)- 20 -- 21 -

“INTERNATIONAL EXPERIENCEUNIVERSITY OF CALIFORNIA AT BERKELEY – THE BAY AREAEntrepreneurship in Context & Switching PerspectivesMastering next-generation leadership means confidentlynavigating a global environment, handling relationshipswith foreign clients and business partners, and workingacross international teams. Our Executive MBA in Innovation & Business Creation supports you in becomingcomfortable with leading and engaging around the globe.During the program you will encounter internationallecturers, participants from different cultures, internationalcase studies, and expert speakers drawn from companies in the global marketplace.EXPERIENCE THE BAY AREAOver the course of many years, we have established aclose relationship with the Lester Center for Entrepreneurship and Innovation at the Haas School of Business at theUniversity of California at Berkeley (UC Berkeley). As aresult, our Executive MBA participants have the opportunity to study at one of the most renowned universi

Executive MBA in Innovation & Business Creation Times are showing more and more that there might be a greater risk in not taking some risks. In our program, you can take these risks in a safe space that is curated and created for this purpose." " Our Executive MBA in Innovation & Business Creation program is at the forefront of opportunity .