Transcription
Business Plan
IntroductionVision,Mission & ValuesThe organisations vision is to advance ethical and fair trade products for the benefit of ourlocal communities and to support the development of communities both locally and aroundthe world.Our mission is to provide ethically sourced and produced products to the Australian market.Our values are: Taking care of our people; being good neighbours; and fostering ethical business relationships.
2.0 Situation AnalysisStrategic directionsThe strategic context in which Ethical Trading Group will achieve its mission and vision sithrough: engaging with customers using excellent customer service to increase sales volume; reducing expenditure and achieving financial control over expenses; supporting innovative thinking, customer service, management and leadership skillsthrough training creating a high-performing organisation
Finances3.0 Marketing StrategyOn start-up in 2010 (Profit and loss in 6545993199198771529514231108876732Sales Revenue-Wholesale operations-Retail operationsTotal sales revenueDepreciation and amortisation-Wholesale operations16414514110158-Retail operations15492937453318237234175111Total depreciation and amortisationEarnings before interest and tax-Wholesale operations990769625496160-Retail operations895589493352160188513581118848320Finance Costs9992716044Income tax expense53638031423683Earnings after interest and tax1250886733552193Total depreciation and amortisation
Products& Services3.0 Marketing StrategyProduct/ServiceRecycled HomewaresHand made toysLavender BagsDescriptionPrice 5-50 10-20 5-10Organic Coffee beans 60-70Prickly Pear Seed Oil 20-40Handbags from India 20-40Christmas Hampers 10-40
4.0MarketingMarketing ExpenditureRefer to the Ethical Trading Group Marketing Plan for details regarding: External AnalysisInternal AnalysisCompetitor AnalysisCurrent Performance AnalysisMarketing StrategyMarketing ExpenditureContingency Plans
Business Plan. The organisations . The strategic context in which Ethical Trading Group will achieve its mission and vision si through: engaging with customers using excellent customer service to increase sales volume; reducing expenditure and achieving financial control over expenses; supporting innovative thinking, customer service, management and leadership skills through training .
