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Small & Perfectly InformedTHE LARGEST CIRCULATING MAGAZINE IN THE WORLD FOR OVER 90 YEARSADVERTISINGRates & Data, 2017Reader’s Digest commercial services supplied by
READER’S DIGEST90 years of ExcellenceTHENnLaunched in 1922nC ompilation best articles from other publicationsnR eached a global audience of millionsnDozens of worldwide editions.nT he largest circulating paid-for magazine in the world.NOWnUnique proposition in the marketnRadio 2 in PrintnLoyal readership in print and onlinenC ore values of Knowledge, Positivity and Humour.nContent enlightens, educates, entertains and explores.NEXTnEditorial integrity is paramountnH elping our commercial partners talk to our readersnW e have great editorial and content expertisen9 0 years of experience talking to our demographicnN ew commercial content arm: Substantive MedianB eautiful, effective and compelling contentnI ntegrated multi-platform editorial campaigns.“With Reader’s Digest, you canget away from the clickbait, thesensationalism and constant updatesand lose yourself in quality.”Fiona Hicks,Editor, Reader’s Digest UK
READER’ DIGEST PLATFORMSReader’s Digest reaches its audience in many ways. Some like to sit back with the latestprinted copy, others with the virtual edition on their iPad. Many more like to enjoy oureditorial on our website through their mobile devices, or follow us on Facebook. We makesure we can speak to each reader wherever they are and however they want to consumeour great content.Spine4.5mmR E A D E R ’ SHEALTH MONEY TRAVEL RECIPES FASHION TECHNOLOGYD I G E S TAUGUST 2017 S M A L LA N DP E R F E C T LYDameJoan Collins:“Don’t Expect ToBe Looked After”PAGE 22I N F O R M E DDo You HaveFalse Memories? A U G U S T2 0 1 732PAGE 40Ways To SaveTime & MoneyPAGE 84readersdigest.co.ukAUGUST 2017 3.7906/07/2017 11:21PRINT MAGAZINEVIRTUAL MAGAZINEWEBSITESOCIALEMAILMore than 100,000copies printed everymonth.Available on tabletdevices on the ReadlyPlatform, with over 1An average of 280,000users read our contentonline every month.Our Facebookcommunity is loyal andengaged with overOver 45,000subscribers have askedus to keep them up-150,000 followers.to-date with our beststories every week.million users.
AUDIENCE REACHTRUSTEDUNIQUEQUALITYFUNCOMPACTCOMMERCIALWith over 90years as ahousehold nameacross the globeWith core valuesof knowledge,positivity andhumourEditorial thatenlightens,educates andentertainsLoyal communityof readers thatlove to laugh.Radio 2 in printTablet sized andwith only 16%of Ads, allowinghuge standouthelping ouradvertisers andpartners speak toour audienceAUDIENCE AND REACHAUDIENCE DEMOGRAPHICS1 50,0000IL 45,00EMAPRINT 432,000Female 60%Male 40%0,0070SOCIAPURCHASEDNESTERS73%0L MEDIA CIRCULATION106,00COMBINED AUDIENCE DEMOGRAPHICSABC1DESKTOP TRAFHomeownership87%54Average Age5Holidays/shortbreaks per year%52FICMOBILETRAFFIC48%28% Havekids in 020 3701 5936W EB 250,000
ADVERTISING OPTIONSAll Reader’s Digest platformsPRINT DISPLAYWEBSITEINSERTSInserts add another level of value to thereaders of print magazines. They oftenstand out more than flat page promotionsand tend to have the best offers or‘freebies’ which entice readers into buyingproducts.Single Page (184mm x 134mm) 2,300 280,000 UU PCMDouble Page (186mm x 268mm) 4,350 49% mobile trafficInside Front Cover (184mm x 268mm) 3,000 0.93 CTRInside Back Cover (184 x 134mm) 3,000 56% bounceSponsored ContentAlternatively, we can work with you on a sponsored article toappear in a relevant section of the magazine. Get in touch todiscuss rates.Banner 1800 Direct ResponseDouble MPU 1500 58,000 opted in subsDIRECT MAILEMAILSOCIAL MEDIADirect mail is an engaging method of advertising to readers.As an opt in method, the subscribers are familiar with the typeof marketing and are likely more comfortable receiving theirinformation via print than digitally. This can be capitalised on whenconsidered the probable age group of most print receivers.This is a great way to reach our reader’s,especially the more digitally minded ofthe bunch. It ensures the third party opt innames receive campaigns and promotionsthey might not otherwise see. Direct Response 40% open rateEngaging with readers is paramount to successin advertising and there is no better platform inwhich to achieve this than social media. It givesa greater audience reach than if print was reliedon alone and also creates the opportunity forfeedback on the response it gets. 58,000 opted in subs 45,000 opted in subsMPU 800Rates start at 28 per thousand 150,000 followers facebook.com/readersdigestuk twitter.com/readersdigestukRates start at 35 per thousandRates start at 25 per thousand pinterest.com/rdigestuk google.com/ ReadersDigestUK1
CONTACTSMoving forwardKerry SchofieldJigs PankhaniaAccount ManagerCommercial DirectorReader’s DigestReader’s DigestTel. 0203 795 8886Tel. 0203 795 8886Mob: 07584 352 323Mob: 07947 348 substantivemedia.comSarah HughesMarketing ManagerSubstantive MediaTel. 0203 795 8886Mob: 07824 479 emedia.com
CONTACTS Moving forward Kerry Schofield Account Manager Reader's Digest Tel. 0203 795 8886 Mob: 07584 352 323 kerry.schofield@readersdigest.co.uk www.readersdigest.co.uk Jigs Pankhania
