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Motion Analyticsfor Any SpaceRetail Intelligence: Use Cases and ExamplesJune 2019Powered byLightnTec.com
MEASURELearn How And Where People Spend Time In Your SpacePathTV Screens Accessories 1st FloorFemale: 25-35Dwell Time: 2 mins.QueueLength: 5 peopleWait Time: 8 mins.RetailAirportsConvention CentersSimple door counters reporting insand outs no longer cut it. Savvyretailers, such as one of the world’slargest smartphone manufacturers,use LRM in their retail stores toreveal revenue impacting truths.The largest airports in the UnitedStates monitor passenger movementand wait times at each touchpoint in apassengers journey e.g., check-in,security, and immigrations. Thecollected data is used in a myriad ofways, from internal audits and realtime operational feedback, to dataresale. The combination of the lowcapital cost of deployment andaccuracy make LRM the de factochoice for airports. Unlike competingsolutions, sensors can be deployedwithin hours, in any space, regardlessof any shape, size, or infrastructurerequirement.Belgium’s biggest exhibition centerwelcomes over 2 mil visitors a year.Given the scale, they require LRM tohelp find new avenues for operationalimprovements and revenuegeneration. With LRM, the venueowners are now optimizing staffingand security at the entrances, andparking lots for each trade show,based on real-time traffic. Also, for asmall fee, owners are offering showorganizers, booths owners, andadvertisers, a deep understanding ofthe show’s attendees. This leads tobetter sales and marketing outcomesfor exhibitors, and justifies their initialinvestments. Accessories sales for this yearare lower than expected. Couldre-locating them help? Are people noticing and spendingtime at the new showcase in theentrance? Is it impacting thecustomers journey through thestore?Powered byLightnTec.com
OPTIMIZEUse Real-time And Historical Insights To Drive ChangesThe checkoutcounter is busierthan normal.Additional staffto the 2nd floorsales counter.RetailCinemaAirlinesRetailers use LRM to test storelayouts and redesigns at speedsnever possible before. Now, withintwo weeks, a retailer can setup, test,and get the results of anymodification. They can comparehistorical movement and dwell timepatterns, against new ones, usingheatmapping and path analysisreports, and calculate the exact liftresulting from the change. Thisequips retailers with the ability tomake quantifiable data-drivendecisions as opposed to instinctualones.Today’s movie theaters make moneythrough concessions sales, nottickets. Managing queues, andensuring movie goers aren’t forced tochoose between popcorn or missingpart of the movie is of paramountimportance. Operators at theaters inLA, Dallas, and New Delhi use LRM’stext based alerts to be notified ifqueue lengths and wait times exceeda threshold. In response, managersdeploys additional staff to speed upqueue processing and protect theirbottom line.Airlines are integrating LRMtechnology directly into their apps andworkflow as they try to differentiatefrom the competition and look for newrevenue streams. At DFW airport,vision sensors above the jet bridgemonitor the boarding process andsignal to gate agents when the jetbridge is ready for the next group ofboarding passengers. Elsewhere,airlines are testing the integration ofcheck-in queue lengths and waittimes directly in their mobile apps tooffer new products such as ondemand check-in priority passes.Powered byLightnTec.com
ENGAGEInfluence User Behavior In Your SpaceAd #1Ad #3Ad #2ItemsPurchasedLarge VenuesSupermarketsRidesharing CompaniesWhen a venue has a large crowd ofattendees, crowd-management isimportant for not only the overallexperience, but also operationalefficiency and safety. Large venuessuch as exhibition halls, airports,and shopping malls are using LRM’sdata and Ad Server to encouragepeople to different parts of thespace depending on real-time data.At one airport, officials haveprogrammed their signage to displayinstructions to use the additionalcheck-in counters at the other sideof the terminal, whenever the crowdcrosses a critical threshold.Smart retailers understand two veryimportant facts. First, only 1/3 of instore purchases are pre-planned.Second, product placement is thedifference between selling few ormany goods. LRM’s Ad Server usesdata to push messages to customersat various points in their journey.Messages can be selectively directedat differing demographic groups,sequenced to reinforce brand loyalty,or contextually targeted to encourageadditional spending. All of this ispossible given LRM’s ability toprecisely know who is in front of ascreen, and where they have alreadybeen in the store.Ridesharing companies, such asUber and Lyft, loose money andfrustrate their customers whenpassengers and drivers struggle tofind each other at venues, such asLAX. By integrating LRM’s beacontechnology into their apps, ridesharecompanies know exactly where theirpassengers are at all times and usethat information for the following:Powered by Internal navigation directingpassengers to the right place Improving driver and passengermatches based on the passengersexact location in the venue.LightnTec.com
ATTRIBUTEAssess The Success Of Your Campaign And Further RefinePath AnalysisHeatmapsReal-time AnalyticsAd ReportingPowered byLightnTec.com
TECHNOLOGYSensorsAnalytics EngineAd Server Plug and play- Ethernet, WiFi, or LTE connectivity Ingests real-time, delayed, and offlinedata- Minimal positioning limitations andcapital investment- LRM IAP, Cisco Meraki routers,Axis cameras, and more Data-first architecture bringsrevolutionary control andtransparency to marketers Accurate and low-cost real-timesensors- Processes and uploads data everyminute for real-time insights- 2 meter positioning accuracy &98% of wait times are within 2minutes of ground truth Secure- All PII is processed in memory,de-personalized, and immediatelydeleted Processes and correlates data acrosssensors- Join data from like sensors andcorrelate differing inputs based onlocation, time, and more Analyzes data to produce insights- Historical, real-time, and predictivemetrics resulting from all datainputs and sensors AI and ML constantly compareoutputs with ground truth, adjustalgorithms, and calibrate sensors- Schedule and target campaignsusing the LRM Analytics Engine:headcount, dwell time, customerpath, new or returning visit, etc.- Understand true lift and directlyattribute visits to campaigns Real-time content manipulation for onthe fly optimizations Little to no infrastructure cost- HTML5 based player works withexisting CMS networks and cantakeover part of or the entireplaylistTrusted ByPowered byLightnTec.com
Uber and Lyft, loose money and frustrate their customers when passengers and drivers struggle to find each other at venues, such as LAX. By integrating LRM’s beacon technology into their apps, rideshare companies know exactly where their passengers are at all times and use that information for the following: Internal navigation directing passengers to the right place Improving driver .
