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YOUR FASCINATION ADVANTAGE REPORTDISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATIONTHE MAESTROPOWER PRESTIGECUSTOMREPORT FORJANEDOEJJ KEEGANDISCOVER YOURSELF THROUGHT H E S C I E N C E O F FA S C I N AT I O NFASCINATION ADVANTAGE ASSESSMENT. Copyright 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in thecase of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
GETTING STARTEDWHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?If you don’t know your Advantages, no one else will either. This report will describe how you are mostlikely to impress and influence others, so that you can focus on what you’re already doing right.FIRST LOOK:PRESTIGEA quick summary of how the world sees you at your bestWelcome LetterTRUSTPOWERMYSTIQUEPASSIONAt-a-GlanceMeet Your ArchetypennINNOVATIONYour Top 5 Speciality Adjectives: wordsto describe how you add valueALERTArchetype MatrixDEEPER UNDERSTANDING:Increase your perceived value by understanding how you communicate most confidentlyand authenticallyYour Advantages: When you communicate using your natural Advantages, you’re moreauthentic and confident, and that helps you make a positive impression. Find out yourmost valuable traits, so you can be rewarded for what you’re already doing right.Primary and Secondary Advantages: Your most effective and efficient modes ofcommunicationDormant Advantage: Your least effective and efficient mode of communicationYour Analytics: The data and detail behind how your personality alreadystands apartNEXT STEPS:Create Your Own AnthemOptimize Your Team’s AdvantagesFascinate Your Followers2 / 16THE MAESTRO : FIRST LOOKJJ KEEGANHello@HowToFascinate.com 855.973.2663
JJ,HELLO JANE,You’re about to discover the best of yourselfthrough the science of fascination.Other assessments measure how you see the world.This one measures how the world sees you.If you’ve already done a test such asMyers-Briggs assessment, DISC or CliftonStrengthsFinder , you already know how you seethe world. This is different. Now you can find outhow others perceive your communication, so youcan focus on your Advantages.When you communicate using your natural Advantages, you’ll be perceived as more authenticand confident — and this helps you make a positive impression.How? That’s where this report comes in. The Fascination Advantage assessment is built uponmy two decades of leadership with some of the world’s most loved brands, and my team’sproprietary research on the science of fascination.Here’s how the world sees you at your best:YOU ARETHEMAESTROInside this report, you’ll learn the cues and signals that you’re intentionally or unintentionallysending to the world, and the pros and cons of each. You’ll find out what you’re already doingright, so you can do more of it. And, you’ll find out which situations could put you ata disadvantage.To be more successful, don’t change who you are. Become more of who you are.Read on, and I’ll show you how.Sally HogsheadCreator of the Fascination Advantage CEO and Founder of How to FascinateHello@HowToFascinate.comTwitter: @SallyHogshead3 / 16THE MAESTRO : FIRST LOOKJJ KEEGANHello@HowToFascinate.com 855.973.2663
AT-A-GLANCEYOUR ARCHETYPEYour Archetype is a combination of yourPRIMARY and SECONDARY Advantages.YOUR FASCINATION ADVANTAGESYOUR PRIMARY ADVANTAGEPOWER01Your PRIMARY Advantage is your most effective mode of communication. When youcommunicate with this Advantage, you are your most fascinating and influential.YOUR SECONDARY ADVANTAGEPRESTIGE02Your SECONDARY Advantage describes your second-highest mode of communication.Like your PRIMARY Advantage, it describes how your personality is most likely to addvalue.When you communicate with your primary and secondary Advantages, you comeacross as more confident and authentic.THREE ADJECTIVES THAT DESCRIBEHOW THE WORLD SEES YOU1. AMBITIOUS2. FOCUSED3. CONFIDENTYour PRIMARY and SECONDARY Advantages combine to form your Archetype. YourArchetype indicates how the world sees you.YOUR DORMANT ADVANTAGEPASSIONYour DORMANT Advantage is the one that holds the least potential for you infascinating others. It’s how you are least likely to influence and impress others.Want to learn more about your Archetype, and how it helps you stand out? Read on tofind out more about your personality’s most valuable differences.SALLY EXPLAINS YOUR ARCHETYPEVIEW MY REPORTJJ, you're about to find out how yourpersonality is uniquely hardwired tofascinate customers, co-workers, andcolleagues. You'll also find out howyour score compares to our studies ofhundreds of thousands ofparticipants.Log into your account to watch thevideo on the left, in which Sallydescribes your unique personalityadvantage. Turn the page to viewyour Fascination Advantage Report.Your Fascination Advantage is the way in which your personality is most likely to add distinct value.When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’redoing it effortlessly.4 / 16THE MAESTRO : FIRST LOOKJJ KEEGANHello@HowToFascinate.com 855.973.2663
MEET YOUR ARCHETYPETHE MAESTROAMBITIOUS FOCUSED CONFIDENT UNCOMPROMISING FORMIDABLETHE MAESTROPRIMARY ADVANTAGEPOWERHOW THE WORLD SEES YOUnnYou’re a natural leadernnYou make decisions easily, reachconclusions quickly, then take actionnnAll Maestros share a strong will and drivingforce. You have the “horsepower” toachieve big goalsSECONDARY ADVANTAGEPRESTIGE“HIGHEST AND BEST VALUE” OF THE MAESTRO»»»»»»You provide influential leadership that improves performance and results.»»While other Archetypes may become complacent (or stuck) in a job, you rarely get into a rut.You have the Type-A determination necessary to push through tough challenges.You have very high standards for yourself, and your co-workers.With a primary Power Advantage, you have strong opinions. Your secondary PrestigeAdvantage means you have and set high expectations.WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE MAESTRO?»»»»»»5 / 16Others shouldn’t put you on a professional treadmill and expect you to get very far.Others shouldn’t over-manage your agenda and expect you to remain motivated.The key to your personality’s value is your drive to succeed. You want to be in charge of yourown deliverables.THE MAESTRO : FIRST LOOKJJ KEEGANHello@HowToFascinate.com 855.973.2663
THE MAESTRO’SWELLSPRINGTOP 5 SPECIALTY ADJECTIVES1. AMBITIOUSTheir constant drive to improve keeps the bar high for themselves (and others!). In a job interviewyou’ll find they have their career planned out. They know exactly what they want to achieve in fiveyears’ time.2. FOCUSEDAs soon as a Maestro hones in on a goal, he pursues it with vigor and is unlikely to justpassively observe.3. CONFIDENTThey have a game-loving competitive spirit and pursue life ambitiously. In sales andaccount management you’ll find them doing their best to exceed their targets by a higherpercentage than the rest of the group; and when taking part in a company sports day,they like to be on the winning team.4. UNCOMPROMISINGMaestros stay committed in the face of challenge or obstacles. They don’t allow theirteam to back down or settle too easily when faced with problems. As sales managers,they ensure their team knows how to overcome customer objections to buying.5. FORMIDABLEWhile their drive can sometimes be perceived as intimidating, it can also be a stellarleadership advantage. They are the CEOs everyone respects. They are the leaderseveryone follows naturally.APPLY YOUR TOP 5 ADJECTIVESYou can use these adjectives to create your Anthem. Your Anthemis the tagline for your personality. An Anthem is a very short phrase,only two or three words. Just like an advertising tagline, yourAnthem pinpoints what makes you most valuable.SAMPLE ANTHEM FOR THE MAESTRO: AMBITIOUS RESULTSHERE’S AN EXAMPLE: MEET AMYMaestros are Type-A leaders who seek results. For example, Amy, aMaestro, might apply her Anthem by making a point to begin everyteam meeting with the same step: outlining exactly what type ofAMBITIOUS RESULTS she expects from her team, so that everyoneis very clear about next steps, and stays focused on the goal.ONE-MINUTECOACHING TOTHE MAESTRO6 / 16AT MY HIGHESTVALUE I DELIVER:AMBITIOUSRESULTSLearn more about creatingyour own Anthem on page14 of your report.You are naturally independent. You tend to believe (often rightly so) thatyou can simply do things better yourself. Sound familiar? If so, you mightfind yourself stepping in to take over.Take note: This approach can slow your goals if others feel they can’tcontribute enough. Coach your team members to improve their ownperformance. Allow them to learn by making their own mistakes. You’llprogress further if you can help your team to develop their skills.THE MAESTRO : FIRST LOOKJJ KEEGANHello@HowToFascinate.com 855.973.2663
THE MAESTRO : FIRST LOOKJJ KEEGANYou preventproblems with careALERTYou communicatewith substanceMYSTIQUEYou build loyaltywith consistencyTRUSTYou earn respect withhigher standardsPRESTIGEYou leadwith commandPOWERYou connectwith emotionPASSIONYou change thegame with creativityINNOVATIONTHEDRAMATheatrical EmotiveSensitiveTHERINGLEADERMotivating Spirited Dominant Overbearing Ambitious f-the-Box SocialEnergizingTHE CHANGEAGENTInventive UntraditionalSelf-PropelledTHE VEILEDSTRENGTHTHE SECRETWEAPONTHECOORDINATORStrategic Fine-Tuned Constructive OrganizedJudiciousPracticalTHECOMPOSERDecisive TirelessForthrightTHEACENimble Unassuming Tactful Self-Sufficient Realistic IntentionalIndependentMindfulTo-the-PointTHE SUBTLETOUCHDignified StableHardworkingCurious Adaptable Approachable ive SkilledDetailedTHEEDITOR-IN-CHIEFElegant AstuteDiscreetTHEROYAL GUARDLevelheaded YTHEIMPERIALTHEMAESTROExpressive e EliteProgressiveArrogant ColdSuperiorTHEVICTORTHEAGGRESSORDynamic InclusiveEngagingTHE PEOPLE’SCHAMPIONPioneering IrreverentEntrepreneurialOriginal Enterprising Insightful Distinguished Respected ntedTHETHEAVANT-GARDE CONNOISSEURBold ArtisticUnorthodoxVolatile StartlingChaoticTHE MAVERICKTHELEADERTRENDSETTERPRESTIGEYou earn respect withhigher standardsTHEROCKSTARYou leadwith commandPOWERTHEANARCHYYou connectwith emotionPASSIONYou change thegame with creativityINNOVATIONALERTYou preventproblems with careTHEORCHESTRATORProlific ThoroughDiligentTHEGOOD CITIZENIntellectual DisciplinedSystematicTHESCHOLARProactive CHERProtective Purposeful Principled PreparedAnalyticalConscientiousTHEANCHORSkillful RestrainedPolishedTHEARCHITECTMethodical IntenseSelf-ReliantTHEMASTERMINDDiscerning Perceptive Attentive DedicatedConsiderateEfficientTHEINTRIGUEClever AdeptContemporaryTHETHEPROVOCATEUR QUICK-STARTYou communicatewith substanceMYSTIQUECREATED BY SALLY HOGSHEADDISCOVER MORE AT HOWTOFASCINATE.COMEMAIL: HELLO@HOWTOFASCINATE.COM 2014 FASCINATE, INC.ALL RIGHTS RESERVEDSteadfast ComposedStructuredTHEMEDIATORClear-Cut AccurateMeticulousTHEDETECTIVECompulsive DrivenExactingTHE CONTROLFREAKObservant Assured Unemotional Introverted On-Target ReasonedUnruffledConcentratedPragmaticTHEWISE OWLPredictable SafeUnmovableTHEOLD GUARDClassic EstablishedBest-In-ClassTHEBLUE CHIPProminent GenuineSure-FootedTHEGUARDIANNurturing LoyalSincereTHEBELOVEDDeliberate ThoughtfulFlexibleTHEARTISANTRUSTYou build loyaltywith consistencySECONDARY FASCINATION ADVANTAGE THE 49 PERSONALITY ARCHETYPESPRIMARY FASCINATION ADVANTAGE 7 / 16Hello@HowToFascinate.com 855.973.2663
THE MAESTRO : FIRST LOOKJJ KEEGANYou preventproblems with careALERTYou communicatewith substanceMYSTIQUEYou build loyaltywith consistencyTRUSTYou earn respect withhigher standardsPRESTIGEYou leadwith commandPOWERYou connectwith emotionPASSIONYou change thegame with creativityINNOVATIONTHEDRAMATheatrical EmotiveSensitiveTHERINGLEADERMotivating Spirited Dominant Overbearing Ambitious f-the-Box SocialEnergizingTHE CHANGEAGENTInventive UntraditionalSelf-PropelledTHE VEILEDSTRENGTHTHE SECRETWEAPONTHECOORDINATORStrategic Fine-Tuned Constructive OrganizedJudiciousPracticalTHECOMPOSERDecisive TirelessForthrightTHEACENimble Unassuming Tactful Self-Sufficient Realistic IntentionalIndependentMindfulTo-the-PointTHE SUBTLETOUCHDignified StableHardworkingCurious Adaptable Approachable ive SkilledDetailedTHEEDITOR-IN-CHIEFElegant AstuteDiscreetTHEROYAL GUARDLevelheaded YTHEIMPERIALTHEMAESTROExpressive e EliteProgressiveArrogant ColdSuperiorTHEVICTORTHEAGGRESSORDynamic InclusiveEngagingTHE PEOPLE’SCHAMPIONPioneering IrreverentEntrepreneurialOriginal Enterprising Insightful Distinguished Respected ntedTHETHEAVANT-GARDE CONNOISSEURBold ArtisticUnorthodoxVolatile StartlingChaoticTHE MAVERICKTHELEADERTRENDSETTERPRESTIGEYou earn respect withhigher standardsTHEROCKSTARYou leadwith commandPOWERTHEANARCHYYou connectwith emotionPASSIONYou change thegame with creativityINNOVATIONALERTYou preventproblems with careTHEORCHESTRATORProlific ThoroughDiligentTHEGOOD CITIZENIntellectual DisciplinedSystematicTHESCHOLARProactive CHERProtective Purposeful Principled PreparedAnalyticalConscientiousTHEANCHORSkillful RestrainedPolishedTHEARCHITECTMethodical IntenseSelf-ReliantTHEMASTERMINDDiscerning Perceptive Attentive DedicatedConsiderateEfficientTHEINTRIGUEClever AdeptContemporaryTHETHEPROVOCATEUR QUICK-STARTYou communicatewith substanceMYSTIQUECREATED BY SALLY HOGSHEADDISCOVER MORE AT HOWTOFASCINATE.COMEMAIL: HELLO@HOWTOFASCINATE.COM 2014 FASCINATE, INC.ALL RIGHTS RESERVEDSteadfast ComposedStructuredTHEMEDIATORClear-Cut AccurateMeticulousTHEDETECTIVECompulsive DrivenExactingTHE CONTROLFREAKObservant Assured Unemotional Introverted On-Target ReasonedUnruffledConcentratedPragmaticTHEWISE OWLPredictable SafeUnmovableTHEOLD GUARDClassic EstablishedBest-In-ClassTHEBLUE CHIPProminent GenuineSure-FootedTHEGUARDIANNurturing LoyalSincereTHEBELOVEDDeliberate ThoughtfulFlexibleTHEARTISANTRUSTYou build loyaltywith consistencySECONDARY FASCINATION ADVANTAGE THE 49 PERSONALITY ARCHETYPESPRIMARY FASCINATION ADVANTAGE 8 / 16Hello@HowToFascinate.com 855.973.2663
MY PRIMARY ADVANTAGEPOWERPRIMARY PERSONALITY DESCRIPTORS:nnEnjoys leading projects and easily winsbuy-in of teamsnnDirects individuals and groups withconfidence and successnnSets ambitious personal andprofessional goalsnnExpresses opinions and makes complexdecisions with unwavering convictionnnConfronts potential problems or obstaclesimmediately and decisivelynnLeads naturallyPOWER IN THE POPULATIONMy primary Advantage is POWER.14% of the people who took theFascination Advantage test also use POWERas their primary Advantage.WHO YOU ARE:nnConfidentnnGoal-OrientednnDecisive01PRI MARYHOW YOU ADD VALUE:»» You influence others with self-assuredideas and action.»» You energetically tackle big goals, givingyou the potential to motivate large groups.»» People instinctively look to you for cues ofhow to behave.EXAMPLES OF LEADERS WHO USE POWER:POWERS ECONDARYINNOVATIONARC HE TYPET HE C HANGE AGE N TPOWERPASSIONT HE RI NGLE ADE RPOWERPOWERPOWERPRESTIGET HE AGGRE SSO RT HE MAE ST R OPOWERPOWERPOWERTRUSTMYSTIQUEALERTT HE GUARDIA NT HE MAST E R M I N DT HE DE FE NDE RMY PRIMARY ADVANTAGE: POWERArianna Huffington, Tim Tebow, MichaelBloomberg, Warren Buffett, Mark ZuckerbergTHEPOWERPERSONALITYHOW TO APPLY POWER AT WORK:First, recognize that your ability to fascinateis through your natural use of the POWERAdvantage. Now it’s time to learn exactly howto develop your natural ability to use POWERto persuade, influence, attract, and inspireeveryone you encounter.CONFIDENT . GOAL-ORIENTED . DECISIVEVIEW THIS VIDEO ONLINE.9 / 16THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
MY SECONDARY ADVANTAGEPRESTIGESECONDARY PERSONALITY DESCRIPTORS:nnRapidly earns respectnnFocuses on adding value through betterexecutionnnConscientious of the smallest detailsnnMotivated by a competitive spirit anddetermined outlooknnExpects highest quality deliverables fromself and othersnnEarns respect with higher standardsPRESTIGE IN THE POPULATIONMy secondary Advantage is PRESTIGE.18% of the people who took theFascination Advantage test also usePRESTIGE as their secondary Advantage.WHO YOU ARE:nnAmbitiousnnResults-OrientednnRespected02MY SECONDARY ADVANTAGE: PRESTIGEHOW YOU ADD VALUE:»» People recognize you as an achiever and/or»» You constantly envision ways to improveTHEPRESTIGEPERSONALITYEXAMPLES OF LEADERS WHO USE PRESTIGE:AMBITIOUS . RESULTS-ORIENTED . RESPECTEDexpert.»» You influence people through your highexpectations of yourself and others.and upgrade.Heidi Klum, Enzo Ferrari, Princess Diana,James Bond, Gordon RamsayVIEW THIS VIDEO ONLINE.HOW TO APPLY PRESTIGE AT WORK:Your secondary PRESTIGE Advantage meansthat you naturally seek the next level ofaccomplishment. Develop your talent for usingPRESTIGE to persuade and encourage othersto support your vision at work.10 / 16 THE MAESTRO : DEEPER UNDERSTANDINGINNOVATIONis the language of CREATIVITYPASSIONis the language of RELATIONSHIPSPOWERis the language of CONFIDENCEPRESTIGEis the language of EXCELLENCETRUSTis the language of STABILITYMYSTIQUEis the language of LISTENINGALERTis the language of DETAILSJJ KEEGANHello@HowToFascinate.com 855.973.2663
MY DORMANT ADVANTAGEPASSIONMYSTIQUEWHAT IT MEANS TO HAVE A DORMANT MYSTIQUEPASSIONADVANTAGE:This is your most exhausting form of communication. It’s how youare least likely to impress others.WHY USING MYSTIQUEPASSIONFEELS LIKE QUICKSAND:Yourdon’tstyle hideof interactionyour emotionstendsorto»»»» Youopinions.be more intellectualSome may eventhan refer“warmtoyouand asfuzzy.”an openInsteadbook.ofYouconnectingcan beTry to avoid situations that force you to communicate with yourdormant Advantage, because this form of communication willcost you a disproportionate amount of energy and it’s unlikely toset you up for success.Situations that force you to use your dormant Advantage will actlike quicksand. You’ll feel stuck, unable to move forward withoutusing up all your energy.It’s important to recognize these types of interactions, becausethey can prevent you from making progress and momentum.enthusiastic,with others basedeven upondramatic,feelings,attimes.you usuallyIn businessconnectnegotiationsbased uponthatrequirelogic. holding back information,tend totofeelchallenged,»» youYou mayare howandyou feeltypicallyis notYoura naturalresponsemethodically.typicallylinearforyou. tends to get you fromthinking»»personalities persuade»» MYSTIQUEYou are known to rely on factsby provoking questions withoutwhen trying to persuade othersgiving answers. Your approachabilityand do not believe in a productis what attracts others to you, whileor message without first requiringMYSTIQUE’s veil of secrecy is whatproof. You tend to feel mostattracts people to them.comfortable when there’s hardSHOULDSHOULD YOUYOU LEARNLEARN HOWHOW TOTO ACTIVATEACTIVATE THETHE ty to inrationallyreachYetsuppressin certainsituations,Youwillvaluebe lesssuccessfulsituationsthatconclusions.require you mmunicatingwithfeelings.TheAvoid jobs or projects that require you to curb your natural expressiveness,PASSIONadvantagegivesthrivesa sensewarmth and withconnection.It’s especiallybecause yourpersonalityin ofenvironmentsa lot of discussionandusefulwhen you want torapidlyopenbuildcommunication,a sense of rapportmaking discouraged.a first impressionback-and-forth.Withoutyouwhilewill becomeor during a meeting. You can occasionally be seen as intimidating, because youtend toforcedobserveothersbeforejumpingright inittoexhaustsconversation.PASSIONWhento useyourdormantAdvantage,your energyand canfocus.make youthismoreapproachable.Becauseis yourleast natural mode of communication, it requires tremendousadditional energy in order to relate to others in this way. It feels awkward andYoudislike val. For you, it’s exhausting and pointless.Avoid jobs that require you to invest a great deal of emotional energy in “feelings”.Here’s your goal: Find more opportunities to apply your top Advantages. ThenWhento likelyuse yourdormantAdvantage, atit exhaustsyour energy and focus.you’re forcedfar moreto exceedexpectationsevery turn.Because this is your least natural mode of communication, it requires tremendousadditional energy in order to relate to others in this way. It feels awkward andunnatural. It leaves you drained.idea to execution well, unlikeYoupersuadeothers by ereasusually struggleandin thisarea.data and quantitative informationcan whateveralways knowwhere theyto back-upis being» » People»»standwith you. Because you tend topresented.have difficulty hiding how you feel,Once you know your personality’sothers can pick up on your attitudedormant Advantage, you’lland mood.understand why these tasks feellike struggling through quicksand,you toknowyourpersonality’sand howavoidspendingyour» » OnceHere’s your goal: Find more opportunities to apply your top Advantages. Thenyou’re far more likely to exceed expectations at every turn.dormantyou’llenergy onAdvantage,those traps.understand why these tasks feel likestruggling through quicksand, andhow to avoid spending your energyon those traps.KNOW YOUR OWN VALUE SO OTHERS CAN TOOKNOWTHEYOUROWNSO OTHERS CAN TOOCREATETAGLINEFOR VALUEYOUR PERSONALITYCREATEonTHEyourTAGLINEFOR andYOURyouPERSONALITYFocusAnthemcan stop worrying about having to tapinto yourAdvantage.learnmoreaboutabouthow toapplytoyourFocuson dormantyour Anthemand ascinate.cominto your dormant Advantage. To learn more about how to apply yourAdvantages visit HowToFascinate.com11 / 16 THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
ANALYTICSINTENSITY OF MY ADVANTAGESMy ResultsTotal Intensity PossibleHow intense is your use of each Advantage? This graph shows the intensity of each Advantagein your personality. The scores have been normalized to a 10-point scale. The higher the scorethe more intense your use of that Advantage. You use all the Advantages, but your top twoAdvantages, your primary and secondary, are the ones that shape your personality brand the most.A PIE CHART OF MYPERCENTAGESThis chart shows thepercentage of each Advantagein your personality.Do you have a very highpercentage of one Advantage?A high percentage indicatesa more consistent andconcentrated use of onecertain trait.MY ADVANTAGES, COMPARED TO AVERAGE POPULATIONA COMMONLY ASKED QUESTIONWhat if I have the same percentagefor multiple advantages?The Fascination Advantagemeasures your results to a tenthof a percent. The assessment has“tie-breaker” questions built into thealgorithm. Your report reflects yourtop two scores.My ResultsAverage of All UsersThis graph shows how your personality compares with the hundreds of thousands of others whohave taken the Fascination Advantage Assessment. (For more in-depth information on yourPrimary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)12 / 16 THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
OPTIMIZE YOUR TEAM’S ADVANTAGESEACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.HOW YOUR CO-WORKERS ADD VALUEINNOVATIONINNOVATIVE PROBLEM-SOLVERPASSIONRELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLSPOWERA LEADER WHO MAKES DECISIONSPRESTIGEOVERACHIEVER WITHHIGHER STANDARDSTRUSTSTABLE, RELIABLE PARTNERMYSTIQUESOLO INTELLECT BEHIND-THE-SCENESALERTPRECISE DETAIL MANAGEROn a team,differences mattermore than strengths.Diversity strengthensa team and makes itmore multifaceted, aslong as each personunderstands anddevelops his strongsuit. Leaders need toknow how to tap intotheir team’s varietyof Advantages sothat they can helpeach person developsignature areas ofperformance.When you identifythe naturalcommunication styleswithin your group,you’ll begin to seethe patterns behindhow your team is mostlikely to succeed.Fail to recognizethese patterns, andyour group will likelybe unproductive orconflicted.In our research with high-performing teams, we consistently see how crucial it is to recognize thatindividuals add value differently. Each member of the team needs to know her own highest value, andthat of her teammates.Teams with a diversity of Advantages can allow each person to develop a signature area of performance.Identify the natural communication styles within your group, and your team will become more engagedand productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.Want to tap intothe best of youremployees andteam members?We can identifyyour team’soverall toptraits, includinga “Heat Map”of your group’scollectiveAdvantages andpitfalls.THE 49 PERSONALITY ARCHETYPESSECONDARY UEALERTYou change the gamewith creativityYou connectwith emotionYou leadwith commandYou earn respect withhigher standardsYou build loyaltywith consistencyYou communicatewith substanceYou prevent problemswith careINNOVATIONSteph B.You change the gamewith creativityPASSIONYou connectwith emotionPRIMARY ADVANTAGEThink of your ownteam. Which of theAdvantagesdo you see?Patrick J.Jodie H.Daniel V.Michael J.Rohan Q.POWERYou leadwith commandPRESTIGEJack B.You earn respect withhigher standardsTRUSTJeanne M.You build loyaltywith consistencyMYSTIQUEYou communicatewith substanceEllie L.Ryan A.ALERTYou prevent problemswith careDel S.To get more infoabout our group discounts, Team Anthem Kit, workshops or online training,visit us at HowToFascinate.com/Teams.13 / 16 THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
APPLY WHAT YOU’VE LEARNED SO FAR:CREATE YOUR ANTHEMEver struggled to findthe right words todescribe yourself? Forinstance, started tointroduce yourself, orsat down to write aresume, and then feltuncertain about exactlywhat to say?You need a simple,persuasive phrase toconfidently describehow you are mostlikely to add value.And you need todo it in roughly 9seconds, to fit withinthe average attentionspan. Otherwise you’lllose your listener’sattention.YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITYAn Anthem is a very short phrase, only two or three words. Justlike an advertising tagline, your Anthem pinpoints what makes youmost valuable. This short phrase goes a long way toward a positiveimpression. When you’re confident and authentic, you’re more likelyto impress and influence your listener.The Anthem Method is very easy, because we’ve already done theheavy-lifting for you. The words might already be waiting for youinside this report.IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEESWERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLEDIFFERENCES AFTER WRITING THEIR OWN ANTHEM.CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]Apply your Anthem to describeyourself in a snapshot. A fewexamples:nnNewHere’s how:Instead of focusingon your strengths,describe how you aredifferent.Your Archetype lightsthe way to yourpersonality’s mostvaluable differences.The next steps is tocreate your Anthem:the tagline for yourpersonality.business materialsnnResumennLinkedInprofilennWebsiteOnce you have a tagline for yourpersonality, you can make itextremely easy for others to graspwhat you bring to the table.Co-workers can quickly tap into yourtop qualities.IN OUR PILOT PROGRAM WITH UNILEVER,EMPLOYEES WERE 34% MORE CONFIDENTAFTER THE ANTHEM PROGRAM.FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU ATYOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM14 / 16 THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
YOU’VE SEEN THE BEST OFHOW THE WORLD SEES YOUSEE THE REST OFHOW THE WORLD SEES YOUHOW THE WORLD SEES YOU: DISCOVER YOUR HIGHESTVALUE THROUGH THE SCIENCE OF FASCINATIONAVAILABLE JULY 2014Combining marketing and neurology with a decadeof proprietary research and studies inside world-classcompanies, author Sally Hogshead describes how yourpersonality is most likely to fascinate your team, clients,and organization.WE LOVE TO CONNECT WITH YOU!GET FASCINATING IDEAS HERE:FacebookFASCINATE YOUR FOLLOWERSTWEET THIS:»» The greatest value you can add is to become more ofyourself. via @SallyHogshead �»Every time you communicate, you are either addingvalue or taking up space. via @SallyHogshead»»When you want to stand out, your strengths matterless than your differences. via @SallyHogshead»»You don’t LEARN how to be fascinating.You UNLEARN boring. via @SallyHogshead#HowToFascinate»»If you don’t know your own value, don’t expectanyone else to. via @SallyHogshead ascinate.com15 / 16 THE MAESTRO : DEEPER UNDERSTANDINGJJ KEEGANHello@HowToFascinate.com 855.973.2663
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CEO and Founder of How to Fascinate Hello@HowToFascinate.com Twitter: @SallyHogshead HELLO JANE, You re about to discover the best of yourself through the science of fascination. Other assessments measure how you see the world. This one measures how the world sees you. If you ve already done
