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new LTA programsFaith Travel BrochureCONFERENCE PAMPHLETGoing On Faith is the nation’s leading organization of church and religioustravel planners. The Going On Faith Conference (GOF) is an associationof 3,000 church and religious travel planners, serving the religioustravel community. GOF is generating the newest sales markets andcreating opportunities for travel companies, destinations and suppliersthat want new group sales. Market your business to church and religioustravel directors who choose their desired destinations. Religious Travelis one of the fastest growing segments in travel today with an estimatedvalue of 18 billion and 300 million travelers strong. This market mightwell double by the year 2020.Added Value Pamphlet and digital flip book mailed/emailed toentire GOF membership Digital flip book link added to LTA’s Group TravelNewsletter January 2020Ad SpecsFull Page Formatted Ad – 200 words of copy and3 photos (300dpi full color saved as TIF, JGP or EPS)1/2 Page Formatted Ad - 100 words of copy, and1 photo (300dpi full color saved as TIF, JGP or EPS)Brochure Listing - Business name, address, phonenumber, email and web address. (Reader service cardof brochures)ShowsAugust 2019Going On Faith ConferenceMarket/Circulation350 faith travel plannersLTA Member RateFull page 7501/2 page 400Brochure Lisitng 100Space & Materials DeadlinesJuly 1, 2019Media/DeliveryEmail ad materials to tiffany@louisianatravelassociation.org,emails must specify program and company name in thesubject line.Ad Representative Laine Garnerlaine@louisianatravelassociation.orgContract or Insertion Order and Ad Materials are sent directly to LTA8

Orlando Group Travel Sales MissionThe Louisiana Travel Association (LTA) SalesMission to Orlando allows for interaction in arelaxed atmosphere with major tour operatorswho are responsible for bringing business toLouisiana to stay, visit your attractions, dine inyour restaurants, shop and enjoy what our beautifulstate has to offer. The sales mission will consist oftwo days of qualified desk-side appointments (5-6per day) with travel companies including wholesale,receptive and tour operators, plus many otherpartners who are directly responsible for sendingbusiness our way. The mission will conclude witha networking event, inviting additional travelplanners and offering an additional chance foryou to showcase your area or business.Participation OpportunitiesMarch 13 & 14, 2019Limited to 15 members 1,695 includes: Opportunity to send one representative to attend mission Inclusion of brochure in gift bags for tour operators (50 items needed) LTA will provide transportation to the appointments LTA will secure a hotel room block in Orlando (Flights and hotel costs will be your responsibility) Inclusion of your itineraries in a booklet for tour operators, designed by LTA For more information or to register, please contact Laine Garner atlaine@louisianatravelassociation.orgAd Representative Laine Garnerlaine@louisianatravelassociation.orgContract or Insertion Order and Ad Materials are sent directly to LTA9

Louisiana Meetings andConventions CampaignJoin LTA in reaching meeting planners to generateinterest for Louisiana! LTA will coordinate opportunitiesto showcase our state at two meetings and conventiontradeshows. In addition to a tradeshow booth, LTA willcoordinate a private dinner for a select group of keymeeting planners during each event. LTA will also createand distribute a digital meetings and convention salesbooklet to be distributed at each show via jump-driveand through a digital campaign. We would also workwith LOT to establish a microsite on LouisianaTravel.comshowcasing meeting facilities and services.The two shows with the most interest from our Louisianapartners seem to be American Society of AssociationExecutives (ASAE) National Conference and MeetingPlanners International (MPI) Gulf States Chapter AnnualMeeting.Participation OpportunitiesFall 2020 - more detail to comeFor more information or to register, please contact Laine Garner at laine@louisianatravelassociation.orgAd Representative Laine Garnerlaine@louisianatravelassociation.orgContract or Insertion Order and Ad Materials are sent directly to LTA10

Individual BuyWho is ADARA:ADARA has direct data partnerships with over 190 travel brands including major airlines and hotels.ADARA’s proprietary technology is fueled by anonymized, real-timesearch, purchase and loyalty data from those 190 recognized travel brands. Additionally, they collect morethan 30 data points per traveler profile, creating a comprehensive view of the traveler.What is ADARA Impact:Allows you to track your digital marketing ads (native, display, social, search, etc.) and website and show realtime hotel searches and bookings specific to your market. This web-based platform allows you, the destinationmarketing organization, to quantify the value and economic impact of your marketing efforts by directly connecting your media campaigns and website activity to revenue spent in the market. Also see your top originmarkets, trip planning windows, and demographic data of the travelers booking into your market.Other Data included in the full suite of the platform includes: No. of Searches (flight & hotel) Total Travelers and Total Nights No. of Bookings (flight & hotel) Estimated Hotel Revenue Average Daily Rate (ADR) Age & Income Demographic Data Length of Stay (LOS) Top Alternate Searched & Booked MarketsOption 1:Site Impact Facebook Tracking- 12,000Option 2:Site Impact- 8,000What It Is: Connect your website and Facebook activity(by placing ADARA pixel trackers) to travel activityin order to understand how your website andsocial media influences visitationPlatform includes the following dataspecific to your destination: No. of Site Visits & No. of Page Views No. of Unique Visitors No. of Searches & No. of Bookings Average Daily Rate (ADR) & Length of Stay (LOS) Total Travelers & Total Nights Estimated Hotel Revenue Trip Planning Metrics Top Origin Markets Age & Income Demographic Data Top Alternate Searched & Booked MarketsWhat it is: Connect your website (by placing ADARA pixeltrackers) to travel activity to understand how yourwebsite influences visitation Platform includes the same data as option 1 (lessFacebook tracking) specific to your destinationWhat you get: Full year of access to the platform with unlimitedindividual log-ins and unlimited pixels Onboarding kick-off call, and bi-annual clientcheck-in calls with ADARA Impact AccountManagement repFor more information contact Tiffany Schultzat tiffany@louisianatravelassociation.org.What you get: Full year of access to the platform with unlimitedindividual log-ins and unlimited pixels Onboarding kick-off call, and bi-annual clientcheck-in calls with ADARA Impact AccountManagement repAd Representative Casey Burdsallcasey.burdsall@adara.comContract or Insertion Order and Ad Materials are sent directly to LTA11research opportunitiesADARA Impact Analytics/Measurement Tool

AirDNA SolutionsThe most trusted source for home-sharing data & analytics, AirDNAempowers Destination Marketing Organizations, governments, real estateinvestors, and academic institutions with customized solutions to betterunderstand and strategize their businesses around the sharing economy.Timing: Year Long Engagements billed monthly, quarterly, or annually.Program Options:1. *Trend Reports – Monthly subscriptions starting at 350/month( 4,200 annually) Excel report w/ Key Performance Metrics including Occupancy, ADR, and RevPAR - combined withSTAR reports you can build a much more complete analysis of the full lodging ecosystem Ability to customize client-specific metrics at zip code and neighborhood level Subscription includes all historical data with first deliverable (data from Oct 2014 in most markets)2. *Market Minder Online Dashboard – Monthly subscriptions starting at 60/month( 840 annually) Interactive market intelligence dashboards with rich visualizations of trends in Pricing, Occupancy,and Revenue trends down to the zip code, neighborhood, and property level3. *Guest Origin Data -Monthly subscriptions starting at 240/month( 2,850 annually) Tracks every Airbnb review since 2012 including profile details (city, country of origin, review text,profile photos & URL) Data on guest origin providing insight into overall trends and marketing campaign effectiveness*Annual Subscriptions & Package Pricing available upon requestFor more information contact Tiffany Schultzat tiffany@louisianatravelassociation.org.Ad Representative Kellen KruseKellen.Kruse@airdna.coContract or Insertion Order and Ad Materials are sent directly to LTA12

STR ReportCoopSTR and the Louisiana Travel Association are pleased to announce theirpartnership. This is a great opportunity for LTA members to join a co-op forhotel performance data.LTA Member Rate 1,000*Minimum of 5 participantsmust buy-in.Benefits of using STR Data: Validate your effortsUse actual data to gain insights into your strategy’s effectiveness and quantify the results with clear,undisputed figures. Quantify the importance of tourism in your areaGain a deeper understanding of your destination’s performance against that of others that buy into theprogram, and the state as a whole. Compare your own performance against your local competitors toidentify your position in the market. Position yourself as the expertStrengthen you research and back up your findings with verifiable data that shows your strategy is datadriven and results oriented.Testimonial“At VISIT FLORIDA, we rely on STR data to provide us with a variety of information about the health oftourism in Florida. From the weekly destination reports that provide the most up-to-date information onhotel occupancy and demand in the state, to DestinationMAP that provides insight on what MeetingPlanners think about the state, their data helps us make more informed marketing decisions.”Visit FloridaData from Monthly Reports: Occupancy Average Daily Rate Total Supply (Total # of rooms available to sell in your area during the month) Total Demand (Number of rooms sold) Revenue (Just rooms- no tax, food/beverage or resort fees) RevPar (Revenue divided by supply, basically the money brought in per room if it wassold or not)For more information contact Tiffany Schultzat tiffany@louisianatravelassociation.org.Ad Representative Kelsey WaiteKWaite@str.comContract or Insertion Order and Ad Materials are sent directly to LTA13

TVRaycom Media TV PromotionIndividual BuyTelevision is a powerful way to invite visitors to yournext FESTIVAL, EVENT or to promote your AREA.Raycom Media has strong and locally recognizedstations throughout the Southeast Region, mirroringthe target geography of Louisiana. Our marketing professionals will work with participants to determinethe best collection of Raycom Media television stations to influence travel and support your goals.ReportingAt end of the campaign, participant will get a list of exactlywhere the commercials ran. Date, time and programAdded ValueRaycom will help put a commercial together from existingfootage the participant has. Extra fee of 300- 400.Targeted* Geography by Raycom TV Stations* Local newscasts and other popular TV programsMarket Selections*Contact Tiffany Schultz for the full list ofmarket options*Examples:LA: New Orleans, Shreveport, Baton Rouge, Lake CharlesAL: Birmingham, MontgomeryMS: Jackson, Biloxi, HattiesburgTN: Memphis, KnoxvilleTX: Waco, Tyler-LongviewAd Specs :30 second commercial or :15 second commercialMedia/DeliveryEmail ad materials to tiffany@louisianatravelassociation.org,emails must specify program and company name in thesubject line.Ad RepresentativeTracy Dedeauxtdedeaux@fox8live.comCampaignStarts any time - 2-weekcampaign. Participant picksWHEN and where they wantthe spot to run.ProgramsOption 1:2-Market Plan 6,3501,225,000 total impressions(Recommend 1 big and 1 smallmarket)Option 2:3-Market Plan 9,0001,700,000 total impressions(Recommend 1 big, 1 mediumand 1 small market)Option 3:4-Market Plan 13,0002,550,000 total impressions(Recommend 2 big, 1 mediumand 1 small market)Option 4:5-Market Plan 17,0003,275,000 total impressions(Recommend 2 big, 2 mediumand 1 small market)Space & Materials Deadlines1 month before start dateContract or Insertion Order and Ad Materials are sent directly to LTA14

OTT TargetingIndividual BuyPeople are watching as much TV as ever, but the delivery ischanging. Many are using their TV as the screen for theirmobile apps and are replacing cable/satellite with streaming.You can reach this fast-growing audience with OTT (Over TheTop) impressions. This enables you to marry the emotionalpower and commercial polish of your TV message withcutting-edge technology and placement. Your message,pinpoint placement and the hottest new media choice a winning combination!Added ValueRaycom will help put a commercial together from existingfootage the participant has. Extra fee of 300- 400.ReportingCustom dashboard that allows you to see your campaignas it progresses. Results show how many people viewedand how long they viewed. Also provides google analyticsto see the effect (how many searches occurred due tocommercial).TargetedDemographics, geotargeting and contextual targetingAd Specs :30 second commercial or :15 second commercial*Compatible with both TV and MobileMedia/DeliveryEmail ad materials to tiffany@louisianatravelassociation.org,emails must specify program and company name in thesubject line.CampaignStarts any time - Can run 30 to70 days.Program In-stream (Your TV spot playsduring regular commercialbreaks)- 55,000 Video Plays Pre-Roll (Your TV spot playsright before the program begins)62,500 Video PlaysAirs on Roku, Amazon Fire,Apple TV and smart TV inaddition to other OTTTotal Video Plays 117,500LTA Member Rate: 2950Space & Materials DeadlinesAd RepresentativeTracy Dedeauxtdedeaux@fox8live.com1 month before start dateContract or Insertion Order and Ad Materials are sent directly to LTA15

The Southern WeekendTelevision ShowIndividual BuyThe Southern Weekend TV Show is the ultimate destination for SouthernTravel, outdoor living and entertainment. Travel enthusiasts experience allthings Southern through non-cluttered video content on air and online.Exclusively available on Raycom Media television stations.How it works: Your commercial is placed directly in the show, so yourmessage airs EVERY time the show runs. This would include a minimumof 44 first runs, 20 reruns and 100% of online streams on The SouthernWeekend’s OTT and YouTube channels.Campaign6 show options per year* Contact Tiffany Schultz about those options*ProgramsOption 1 – Perfect for a singular message: 6,200 Thirty second commercial integrated into The Southern Weekend TV Show Each show will reach an average audience of 288,000.Option 2 – Perfect for multiple messages: 8,000Need to convey more than one message? Use fifteen second bookended commercials that air at thebeginning and the end of a commercial break. Two fifteen second commercials fully integrated into The Southern Weekend TV Show. Each show will reach an average audience of 288,000.Option 3 – Need to air multiple times of the year? Select 3 show airings and receive 15% discountReportingVideo air check showing commercial placement.Detailed list of markets and times the program aired.Added Value Raycom will help put a commercial together from existing footage the participant has.Extra fee of 300- 400. On-air commercials will also be shown online and over the top on The Southern Weekend OTT channel.LTA Member Space & Materials Deadline1 month before start dateAd Specs :30 second commercial :15 second commercialMedia/DeliveryEmail ad materials to tiffany@louisianatravelassociation.org,emails must specify program and company name in thesubject line.Ad RepresentativeTracy Dedeauxtdedeaux@fox8live.comContract or Insertion Order and Ad Materials are sent directly to LTA16

Coop AdCULINARYTogether, Food Network Magazine and LTA will tap into our passionateengaged audience to align our brands for an exclusive, intimate look atthe best Louisiana has to offer! Food Network Magazine is pleased tooffer LTA an ad space that will bring to life the culture, arts, history andcuisine of each partner—ultimately enticing readers to book travel to thedifferent LA destinations.IssueApril 2019 & 2020October 2019Market/CirculationAlabama, Florida, Texas,Mississippi, Louisiana: 254,056Added Value One “Taste for Travel” Promotional Listing in book Two months “Taste for Travel” Online Promotion Video Posting (1 video for 2 months) on“Taste for Travel” Online Two tweets on @FoodNetMagPromoAd Specs1/2 page ad - 8.5”w x 4.25”h1/4 page ad - 4.125” w x 4.25” h1/8 page ad - 4.125” w x 2” h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlinesMedia/DeliveryEmail ad materials to tiffany@louisianatravelassociation.org,emails must specify program and company name in thesubject line.LTA Member Rate1/2 page 11,8001/4 page 5,9001/8 page 2,950Space & Materials DeadlinesApril 2019January 15, 2019October 2019July 15, 2019April 2020January 15, 2020Ad Representative Jennifer WalkerJennifer@wisdommediaco.comContract or Insertion Order and Ad Materials are sent directly to LTA17magazine - culinaryFood Network Magazine

Louisiana KitchenIndividual AdCULINARY/REGIONAL TRAVELLouisiana Kitchen & Culture is an award-winning high-quality print publicationfrom Our Kitchen & Culture, LLC, a Louisiana-based publishing company ownedby Susan Ford and James Capparell. Published on a bi-monthly schedule, it providesan informed, intelligent guide into Louisiana’s unique culinary, culture andheritage, and the many nationalities, ethnicities, and traditions that came togetherover centuries to shape the state’s cuisine into what it is today. By immersing itselfin local communities, and building a network of local contributors, LouisianaKitchen & Culture provides an insider’s guide to the authentic exp

25,000 digital impressions on LouisianaCookin.com. (Note: Ad will run in a 1-3 month time period depending on digital inventory). Specs: 300x250 First six advertisers that sign up for an issue will receive a special LTA members sponsored eNewsletter. Ad Representative Katie Guasco kguas