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Attend Mastering the Rockefeller Habits and seewhy attendees call it “far and away the mostuseful workshop” for growing your business Learn these 7fundamentals to drivesustainable growth:t PEOPLE—Attract, hire,and retain the bestt STRATEGY—Refine yoursto block competitiont EXECUTION—Scale fastto save time and moneyt CASH—Boost cash flowto fund growtht PRIORITIES—Stay alignedto drive focust METRICS—Improve yourability to forecastt MEETINGS—Make themstart working for you“Mastering the Rockefeller Habits helped put focus back into my firm—a mustfor languishing entrepreneurs.”—MARIE MINICHINO, CEO, BELLAMARIAINT.COM“. the single most important strategic step our company has taken in sevenyears we simply haven’t made an investment that has had a higher ROI.Now, whenever we bring new members into our leadership team, they attend—there’s no better way we know to bring someone up to speed rapidly.”—MICHAEL G. DOUGHERTY, CHAIRMAN & CEO, KINDERMUSIK INT’L INC.“Ammex has seen huge results since implementing the Rockefeller Habits fouryears ago. Sales have increased from 6.7 million to 20 million; profits haveincreased over 400%. It’s safe to say that had Ammex not made the RockefellerHabits part of our corporate DNA, we would not be where we are today.”—FRED CROSETTO, CEO, AMMEXAttended by over 20,000 executives!44031 Pipeline Plaza, Ashburn, VA 20147MasteringtheRockefellerHabits 2008Increase the Value of Your Companyat This Two-Day Executive WorkshopComing to Cedar Rapids, IAAPRIL 8-9Sponsored by:If you receive more than one brochure, please pass along the extra to an associate.If addressee is no longer employed, please forward to his/her replacement.
Grow your business by adopting a definitive set of fundamental habits—the same habits J.D. Rockefeller used to dominate both his industry and era.The Six Best Reasonsto Sign Up1.2.3.4.5.6.Lead the charge on highpayoff initiativesKeep everyone in yourorganization aligned—and accountableCreate customer loyaltythat makes price irrelevantFuel growth with smartcash-flow managementKnow what’s working at today’smega-growth businessesBuild real market value andserious stakeholder wealthThis exclusive trainingprogram is designedfor TEAMS led by:t CEOs and Presidentst COOs and CFOst Division and ProfitCenter HeadsBring all your key players andsave on tuition—See p. 7Attend the classic two-day executive workshop MasteringtheRockefellerHabits 2008What You Must Doto Increase the Valueof Your Growing CompanyMultiply cash flow and profitsDrive your company to the next levelCatapult your organizationahead of competitorsIRAP-98LCleveland, OH UÊMay 20-21Portland, OR U January 9-10Atlanta, GA UÊJune 3-4San Francisco, CA UÊMarch 11-12Washington, DC UÊJune 10-11Newark, NJ UÊMarch 12-13 CO UÊOctober 8 & 9Denver,ADallas, TX UÊMarch 25-26Is, Seattle, WA UÊNovember 12-13Charlotte, NC UÊMarch 26-27diap Washington, DC UÊDecember 9-10Midland-Odessa, TX UÊApril 15-16RPortland, OR UÊJanuary 7-8 ‘09Seattle, WA UÊMay 5-6 dareCToronto, ON UÊMaySponsored by:o 14-15tginmPRESENTED BYCoHesitant to spend two days off-site when growth demands your focus, 24/7?See why this workshop has an ROI you cannot afford to miss—p.6
Dozens of insights inless time than it wouldtake to digest a singlebusiness bestseller.Mastering the Rockefeller Habitsspotlights the best of currentknowledge on business growth,gleaned from the most respectedminds in the field. That means aquick good-bye to the guilt youfeel every time you face your stackof unread books.This take-away-rich program paysheed to the wisdom of virtuallyevery contemporary businessthought leader. What’s more, you’llget an inside view of the bestpractices used at the companiesyou admire most: Subway,Starbucks, Southwest Airlines,Dell, Auto Nation, FedEx andplenty of others.Best of all, you’ll learn how toapply this knowledge to strengthenyour company culture—withoutsacrificing creative energy.“ From strategic goalalignment to our dailycommunication plan,Verne’s practical ideas werekey in building our twotime Inc. 500 company.”—Tom Salonek, CEO,Intertech SoftwareMove the Needleto Achieve:2X current cash flow3X industry-average profitability10X today’s market valuation(the key to cashing out at top dollar)At the same time, you’ll reclaim literally hundreds of hours annuallyto focus on the ideas and initiatives that inspire you.Great as it is, growth can feel like a force that slams you againstconcrete. As you ramp up to keep pace with increasing customerdemands, you add people, implement systems and talk strategy interms that no longer fit on the back of a napkin. You watch revenuerise while profits sometimes shrink or even plummet. Your start-upspark fizzles.Get back on track with Mastering the Rockefeller Habits, a one-dayworkshop created by fast-growth expert Verne Harnish. Backed bynearly three decades of experience working with growing firms—fromstart-up through mid-stage and on to IPO—Verne has sifted through allthe theory and distilled a fundamental set of principles into strategiesyou can use immediately. He has designed a program packed withactionable ideas guaranteed to make your company grow intelligently.Take your company further in a single weekthan in an entire year.How do you inject discipline into a fast-growth environment withoutkilling the entrepreneurial spirit? It’s less complicated than you mightthink. Adopt a few simple practices and stick with them over and over and over.Our Gazelles International certified coaches will teach these toolsto executives just like you—senior managers who have no patiencefor anything they can’t put into action right now. In fact, Gazelles haspresented the Rockefeller Habits workshop to more than 20,000growth-hungry leaders.To register now, go to www.gazelles.comor call 703-858-2400
Our World-Class FacilitatorsGazelles’ Rockefeller Habits workshop facilitators are experts at presentingand implementing the principles and best practices of the Rockefeller Habits.Using practical and actionable tools, our facilitators have helped thousandsof organizations worldwide successfully grow and manage their businesses.AldonnaAmblerAMBLERGrowth StrategyConsultants, Inc.Newark, NJ U March 12-13DanWestonThe Weston GroupMidland-Odessa, TX U April 15-16Dallas, TX U March 25-26JonIvesonBuckeye GazellesCleveland, OH U May 20-21LesRubenovitchWinning EdgeConsultantsNewark, NJ U March 12-13Toronto, ON U May 14-15PatrickTheanGazelles Systems,Leadline, LLCCharlotte, NC UÊMarch 26-27Atlanta, GA UÊJune 3-4PositioningSystems, LLCCedarRapids, IA April 8-9VerneHarnishGazelles founder/CEO and FORTUNESmall Businessmagazine’s“Growth Guy”Washington, DC U June 10-11Washington, DC U Dec 9-10RogerMerriamMerriamConsultingSan Francisco, CA U March 11-12KeithCuppRonHuntingtonSeattle, WA U May 5-6Portland, OR U Jan 7-8, 2009Portland, OR U Jan 9-10; Jan 7-8, 2009Dallas, TX U March 23-26Seattle, WA U May 5-6; Nov 12-13Executive Mentorsand Trainers (EMT)DougyWickGazelles, GazellesInt’l, ExecutiveMentors &Trainers (EMT)Sign uptoday!TO REGISTERONLINE:www.gazelles.comFOR QUESTIONSCALL:703-858-2400For complete biographies of Rockefeller Habits workshop facilitators please visit www.gazelles.com3
Fundamentals that drive sustainable growth .ROCKEFELLER FUNDAMENTALS The key discipline that powered John D. Rockefeller’smeteoric rise (use it to crush your competition) A frustration all growth businesses face (embrace theparadox up front, and watch profits head north) How to define success in a way that gets you laserfocused on achieving it 4 , 3, 2, 1 Results! (4 Decisions 3 Disciplines 2 Drivers 1 Coach Growth) An irrefutable lesson for business leaders from sportslegends Tiger Woods and Roger Federer Tips on gathering Quick Market Intelligence from the manwho defined the concept The One-Page Strategic Plan that previous attendeescall “simple brilliant simply brilliant”—you’ll put it touse before returning to the office 10 essential habits that trim a whopping 35 hours eachweek from your management loadCORE VALUES Core Values: A simple, 3-pronged test to identify what’svitally important within your organization Core Purpose: Illuminate the heart of your business,and sound strategy will follow Defining Your Sandbox: Common pitfalls in the war formarket share, and ways to avoid them Good Horse/Good Race: Answer 4 simple questions toknow if you control one, the other or (optimally) bothBRAND PROMISE / X FACTOR Formulating a Brand Promise that passes two criticaltests—and leaves your competitors gasping for air Measuring what matters: Choose Key Performance Indicators to align with your Brand Promise T he surprising truth about customer feedback: Lessonsfrom SWA will convince you always to listen and oftento say no 4 questions you must ask customers on a regular basis(and the one you should never ask first) The rock in your customer’s shoe: how a playgroundanalogy can kick-start company growth The one thing you absolutely must do to keep customerstalking—and feedback flowing Catalytic Mechanisms: A potentially painful but effectiveway to avoid broken Brand Promises Find it, exploit it: Isolate your X Factor to gain a 10Xto 30X advantage over your strongest competitorPRIORITIES Critical Numbers: What you must track daily to driveproductivity and profits Revenue vs. Capacity: Morphing today’s “unreachabletop” into tomorrow’s “new bottom” Leveraging the power of the Cringe Factor (when yourepeat questions daily, answers inevitably come faster) W hy you must measure outcome drivers, not just theoutcome itself Start a Stop-Doing List: Increase your productivity andprofits by subtracting vs. “piling on”CASH hortening the Cash Conversion Cycle: Ways to keepScash flowing into your business, before you need tospend it D ouble cash flow, win preferential supplier pricing, andboost customer satisfaction—all at the same time The single most powerful method for motivating everyperson on your payroll to free up cash Surprising truths about where to staff-up your organization for maximum cash flow gainsCOMMUNICATION ow to broadcast your message clearly and powerfullyH(when you’ve grown to three people or more, communication is challenge #1) Communication Rhythm: Applying the rules of jazz tomaintain harmony at your organization T wo insights that will change the way you think about meetings—and shatter the productivity/disruption paradox Understand positive peer pressure and tap its uncannypower with all the players in one room When you cannot afford to jeopardize meetingrhythm (temptation is strongest when the “needto meet” is greatest)
Takeaways you can use NOWEXECUTION ow meetings actually eliminate the perception Hof micromanagement 3 Daily Huddle must-haves (invest 15 minutes to freeup a full hour every day) Weekly Meeting Checklist: 6 crucial items you cancover in 60 minutes or less S haring your DNA: Monthly Meetings guaranteed to getyour entire team on the same page, at the same time—and avoid the “Groundhog Day” effect Quarterly Meetings: 5 non-negotiable agenda items toalign everyone with the organization’s goals and priorities Lessons from Abe Lincoln, Capital Recovery Group andthose wacky folks at The Scooter Store R azzle-Dazzle ‘Em: Specific ways to rally your troopsusing quarterly themes The single most powerful question to ask in QuarterlyMeetings to guarantee scalable gainsORGANIZATIONAL STRUCTURE A common weakness in most growth environments thatposes the biggest threat O-R-G C-H-A-R-T: 2 words and 8 letters that send mostentrepreneurs reeling (get over it, buy in, move ahead) Accountabilities vs. Processes: How they differ and whyyou need to track both Drilling down: The real reason to chart workflow (yourisk missing the payoff if you resist mapping the process)PEOPLE Best-Practice Hiring Techniques: How to spot, attract andkeep top talent Highlights from a Harvard University study to help youconnect with every single person in your organization T he hottest senior position in today’s growth companies(create it, fill it, and watch everyone get smarter) Business Units vs. Functional Heads: Find the perfectbalance and keep customer satisfaction soaring The Almost Matrix Organization: A gold nugget from amanagement sage whose theories have stood the testof time Customer Capital: Move from “taking orders” to “providing solutions” (become a partner, not just a commodity)To register now,go to www.gazelles.comFor questions, call 703-858-2400METRICS KPI: 3 types of metrics that reveal the health ofyour business A hard-and-fast rule to help you determine when numbers are useless Headlights and Rearview Mirrors: Tracking the metricsyou need to drive Scoreboards and Ticker Tape: Making measurements visible to every employee (because high achievers like to seethe score) How to turn your conference space into a growth-boostingSituation Room (a tiny investment with gigantic payoffs) Forward Forecasting: Crunching numbers to set realisticstretch goals—and meet themGAZELLES GROWTH TOOLS Worksheet. Get the right Apeople ccountabilitiesdoing the right things.Strategic Plan. Every person in Oyour ne-Pageorganization must be on the same page.This is that page.Rockefeller Habits Checklist. Even veteranpilots go through a pre-flight checklist priorto take-off. You should too.Who-What-When Worksheet. Build abetter to-do list and drive tactical priorities.KPI Worksheet. Identify the numbers youmust watch daily to maintain your growthtrajectory.Critical Numbers Worksheet. Trackshort-term, focused, measurable outcomes.Cash Conversion Cycle Worksheet.Fuel growth with more cash, faster. “ Better meetings, better communicationand awesome focus on our future a bigthanks for putting us back on track!”— steve randazzo, president, pro motion inc.5
Answers to Rockefeller Habits FAQsQ. Two days is a huge chunk of timeaway from the office. How can I justifythe bite out of my schedule?A. If growth is your priority, you can’t afford notto attend. The Rockefeller Habits Checklist alone will helpyou recoup as many as 35 hours each week. Even for aworkaholic entrepreneur, that’s easily 100 workdays gainedover the next year, for the mere two you’ll spend at theworkshop! Many participants tell us they’ve never madean investment in their business with a higher ROI.Still need convincing? Here’s how attendee Douglas C.Greenlaw, VP Business Development at Virtual TechnologyCorporation, weighed in: “I recall thinking how difficult itwould be to get our principals together for two days outof the office, particularly in our fast-growing company. Inow realize that those two days will have a considerablygreater impact on our continued success—for many yearsto come—than anything else we might have accomplishedduring that time in the office.”Q. Why a public seminar and nota private one?A. Synergy is the operative word here. Mastering theRockefeller Habits was built with team attendance in mind,which means the chance to learn not only from expertsVerne Harnish or Ron Huntington, but also from othermotivated executives like you. And while you may have keptpace with best practices in your industry, imagine what youcan adapt from unrelated markets. What’s more, in a publicsetting, Verne can share universal, hard-nosed truths withthe members of your team, without putting them on the spotor making them feel you’ve exposed their weaknesses.Q. What if I simply cannot attend withmy team?A. That’s okay too. You can be assured of seating at asingle’s table with other like-minded growth leaders. Shouldyou decide to bring your entire team to a future RockefellerHabits workshop (and we hope you will), the CEO attends therepeat session on us (nominal direct costs may apply).Q. Whenever I hear “discipline,” I tuneout—the last thing I want is bureaucracymucking up my entrepreneurial business. How will the program improveperformance without crushing creativity?A. After attending, you’ll never see discipline asthe enemy again. In truth, bureaucracy stalls growth, butdiscipline fuels it. Structure keeps your business nimble.Routine unleashes creativity. Meetings free time for highpayoff initiatives. Embrace these paradoxes—and lead yourcompany to the next level.Q. What sets Rockefeller Habits apartfrom the “Grow Your Own Business”programs put on by my local Chamberof Commerce?A. Gazelles provides premier executive developmenttraining for leaders of mid-sized firms with 30 to 2,000employees. When you attend Mastering the RockefellerHabits, you won’t feel trapped in a conference room with wellmeaning—but unseasoned—rookies. What’s more, you’llfast-forward past theory and cut straight to the strategies thatare working for some of today’s most successful enterprises.What’s best: You’ll be trained by some of the most respectednames in entrepreneurship.Each attendee receives a FREE copy of Verne Harnish’s book, Mastering theRockefeller Habits, which includes 10 illuminating case studies from client companiesachieving stellar results. The book also includes the chapter “Mastering the Art ofBank Financing,” coauthored by Rich Russakoff of Bottom Line Consultants.Read it and discover how to put together a package and presentation that will makebanks compete to loan you money.6To register now, go to www.gazelles.comFor questions, call 703-858-2400
BROUGHT TO YOU BY . . .Gazelles is the premier executivedevelopment program for leadersof mid-sized firms with 30 to 2,000employees. Modeled after DellLearning, our goal is to bring you: Practical and actionable toolsfor managing growth Exclusive access to world-classbusiness and thought leaders Preeminent workshops withhigh ROIOur brand promise is “GrowingLeaders, Growing Companies”so you can drive the expansionof your organization. Hundredsof repeat clients tell us theyachieve outstanding results fromattending Gazelles seminars.MasteringREGISTRATION DETAILSTO REGISTER ONLINEtheRockefellerHabits 2008www.gazelles.comFOR QUESTIONS CALL703-858-2400LRI8-9January 9-10ÊUÊPortland, ORÊUÊ, Ê Õ Ì }Ì March 11-12ÊUÊSan Francisco, CAÊUÊ, }iÀÊ iÀÀ March 12-13ÊUÊNewark, NJÊUÊ iÃÊ,ÕLi Û ÌV ÉÊ Ê, Ê L iÀMarch 25-26ÊUÊDallas, TXÊUÊ, Ê Õ Ì }Ì É Ê7iÃÌ AMarch 26-27ÊUÊCharlotte, NCÊUÊ* ÌÀ V Ê/I i , Ê7iÃÌ sApril 15-16ÊUÊMidland-Odessa, TXÊUÊidpMay 5-6ÊUÊSeattle, WAÊUÊ, Ê Õ Ì }Ì É i ÌÊ Õ««aRMay 14-15 ÊUÊToronto, ONÊUÊ iÃÊ,ÕLi Û ÌVarOHÊUÊ Ê Ûià May 20-21ÊUÊCleveland,dJune 3-4ÊUÊAtlanta,CeGAÊUÊ* ÌÀ V Ê/ i otJune 10-11ÊUÊWashington,DCÊUÊ6iÀ iÊ À ÃgOctoberin8 & 9ÊUÊDenver, COÊUÊ- ÞÊ Novemberom 12-13ÊUÊSeattle, WAÊUÊ, Ê Õ Ì }Ì CDecember 9-10ÊUÊWashington, DCÊUÊ6iÀ iÊ À ÃJanuary 7-8 ‘09ÊUÊPortland, ORÊUÊ, Ê Õ Ì }Ì É i Ì Ê Õ««APTUITION: 5000 per executive teamof 4 ( 1250 per executive if lessthan 4) plus 695 for eachadditional executive.The full fee is payable uponregistration. Participants areresponsible for their owntravel and expenses.Visit www.gazelles.comfor exact meeting location.Sponsored by:Two-day Workshop Agenda Overview DAY ONE concentrates on people and strategy,organized around the highly regarded One-PageStrategic Plan document. Topics covered include: Cash Model—how to double your operating cash flowin twelve months Market Intelligence—how leading firms “learn faster”to remain ahead of their competitors and to drivepriority-setting People—how to select and hire A players and then avoiddemotivating them Core Ideology—bringing your core values and corepurpose alive—energize your employees and simplify yourhuman resource systems BHAG (Big Hairy Audacious Goal)—aligning itwith your business fundamentals Brand Promise—the key strategic decision thatdifferentiates you from competitors, i.e. “if you can’t stateyour strategy in a sentence, you don’t get it!” X Factor—the 10-30 times advantage over competitorsthat helps you dominate your industry and blockcompetitive response Annual and Quarterly Focus—the most critical shortterm decisions an executive team can make to drivealignment and performance DAY TWO centers on execution, organized aroundthe highly regarded one-page Rockefeller Habits checklist.Topics covered include: Rockefeller Habits Checklist—ten essential habits thatreduce the executive time needed to manage the businessfrom 50 hours/week to less than 15 hours Meeting Rhythm—the daily, weekly, monthly, quarterly,and annual meeting rhythm and the specific agendas thatmake them effective and practical Metrics—the three types of metrics that drive thebusiness on a daily and weekly basis Priorities—using daily, weekly, and quarterly themes todrive alignment and focus Organizational Structure—the three types oforganizational charts and how to apply them to keepeveryone accountable Themes—how to use them to make your prioritiesmemorable and add energy to your organization
presented the Rockefeller Habits workshop to more than 20,000 growth-hungry leaders. Dozens of insights in less time than it would take to digest a single business bestseller. Mastering the Rockefeller Habits spotlights the best of current knowledge on business growth, gleaned from the most respected minds in the field. That means aFile Size: 2MB
