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UNDERWRITINGAIRING ANNOUCEMENTS ON WYOMINGPUBLIC RADIO ENABLES YOURBUSINESS TO:REACH A UNIQUE AUDIENCEWyoming Public Media informs and entertains the statewide Wyomingaudience with a world of news and music, while providing underwritingclients with unrivaled access to influential, well positioned, educated andcurious public media listeners. Underwriting announcement reach intothe homes, automobiles and offices of consumers and business decisionmakers who listen to and are loyal to the station.INCREASE NAME AWARENESSWyoming Public Media presents your organization’s name and heardmessage in an uncluttered environment, free of advertising. Researchshows public radio listeners develop a favorable opinion of theorganizations that support public media.ENHANCE YOUR PUBLIC IMAGEWyoming Public Radio is a National Public Radio (NPR) member stationand Wyoming’s source for such acclaimed NPR programs as MorningEdition, All Things Considered and Car Talk. We are also an affiliate ofPublic Radio International and American Public Media, bringing theaward-winning A Prairie Home Companion to the state.Underwriting on Wyoming Public Media is a tax-deductible gift whichsupports our mission of public service. Research by Jacobs Mediaconcludes that Public Media sponsors are perceived as being sociallyresponsible and providing high-end, quality products.WPM HONORS INCLUDE:- 2016 Wyoming Legacy Award, presented by WyomingBusiness Alliance and the Wyoming Heritage Foundation2016 National Headliner Award, regionalized, for “Blackout:- Reinventing the Grid”- 2015 Wyoming State Historical “Judge and Mrs. Percy W.Metz” Memorial Award- Since 2004, recipient of 30 Awards of Public Radio NewsDirectors Incorporated Awards and Recognitions- 2016 and 2015 Edward R. Murrow Awards for Sports andInvestigative Reporting(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming.TESTIMONIALS“Union Wireless supports WyomingPublic Radio because their blend ofunique programming appeals to anaudience that is both discriminating andinformed. These are people that for themost part, couldn’t be reached as effectively in any other medium, radio, print,television, outdoor or on-line. It’sprogramming that is both entertaining aswell as informative, making WPR aterrific value for the business communityto promote their services and productsstatewide. Wyoming Public Radio - it justmakes sense.”- Jan FasselinDirector of Advertising and CreativeUnion Telephone/Union Wireless- “Black Hills Energy supports WyomingPublic Media because they inspire,educate and connect with listeners. Theirnews team provides balanced reportingabout Wyoming’s energy industryincluding new energy concepts andtechnologies. Wyoming Public Media’sstatewide reach, news reporting andoverall programming is a valuableresource to us all as we live, work andtravel across this great state.”- Sharon FainSr. Program ManagerCommunity Affairs--WyomingBlack Hills CorporationCONTACTINFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401
WHO WILL YOU REACH?27 ouglasDuboisEvanstonGilletteGreen ,700 dalePowellRawlinsRivertonRock Springs(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of .565,000 gtonWorland89.991.391.591.389.993.3CONTACT INFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401
WYOMING PUBLIC RADIOREACHES AN IDEAL AUDIENCE:Active and Engaged – NPR listeners are more likely thanthe average American to participate in most types of leisureactivities, including those involving sports and the arts.Affluent – Median household income of the NPR audienceis approximately 92,400.Business Leaders – NPR listeners are 153% more likelythan the U.S. population to be involved in the purchasing ofoffice and business services.Wyoming Public Media administers a broad rangeof state wide public media content and a variety ofmusic services--all of which are offered via radiobroadcasts or streaming from the WPM website.WYOMING PUBLIC RADIOThe flagship of Wyoming Public Media, this statewide,Comprehensive Media Consumers - NPR listeners27signal network, features well known programmingreference a repertoire of news sources to gain a morecomprehensive understanding of the issues behind the news. from National Public Radio, the British BroadcastingCorporation and American Public Media.Curious – NPR listeners are drawn to media that satisfiestheir need for intellectual and artistic stimulation.CLASSICAL WYOMINGClassical Wyoming is WPM’s 24 hour classical musicIntention to Buy – The NPR audience anticipates moreservice. Our FM signal can be heard in Laramie, Rockspending for travel, stocks and bonds, home remodeling, andSprings, Green River and Reliance. Classical Wyomingfinancing their child’s college education.can also be heard via our Digital HD-2 Signal in Laramie, Cheyenne, Casper and Jackson.Influential– Public radio reaches one of the most educatedand affluent audiences in radio.Mindset – NPR listeners value creativity, curiosity and socialresponsibility.WYOMING SOUNDSPersonal – NPR listeners value the non-commercial aspectof public radio and expect it to be an oasis from the moreaggressive nature of commercial radio.An all-music service, Wyoming Sounds adds elementsof Americana along with Wyoming and regionalmusicians. It serves the growing music scenehappening across the state and collaborate withWyoming artists, organizations and events.Public Spirit – NPR listeners are willing to devote their timeand resources to issues they care about.JAZZ WYOMINGJazz Wyoming is WPM’s 24 hour jazz service. Our FMPolitically Engaged – NPR listeners are 39% more likelySignal can be heard in Laramie and streaming isthan the average adult to have voted in a federal, state, oravailable everywhere with an internet connection.local election.Travelers – NPR listeners are interested in traveling abroadand discovering new cultures.Tech Savvy – NPR listeners are more likely than theaverage adult to participate in almost every kind of onlineactivity, from communication with friends and family topurchasing goods and services.Thoughtful Shoppers – Product quality, corporatereputation and environmental responsibility are all keydrivers of NPR listeners’ purchasing decisions.(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming.CONTACT INFORMATIONDianne Burnerdburner@uwyo.edu307-766-2401
PRICING GUIDEWyoming Public Radio Underwriting plans can bedesigned for your target audience and tailored toyour budget.Monday-Friday5 am6 am7 amMorningEdition 35/spot8 am9 am10 amWyoming Sounds 22/spot11 amSaturdaySundayBBCCommonwealthClubWeekend Edition 30/spotCar Talk 48/spotWait, Wait,Don’t Tell Me 35/spotNoonHere and Now 22/spot (M-TH)Ranch BreakfastShow 22/spot1 pmScience Friday 22 (F)E-Town 22/spot2 pmBBC Newshour 223 pmFresh Air 22 (M-TH)5 pmAll ThingsConsidered 307 pm8 pm9 pm10 pm11 pmClassicalWyoming 15/spotBBC The WorldTodayThe SplendidTable 22/spotOpenSpaces 28/spotTravel withRick Steves 22/spotAmericanRoutes 22/spotA Way withWords 22/spotThis AmericanLife 35/spotWait, Wait,Don’t Tell Me 30/spotAll Things Considered 30/spot6 pmOn Point 15/spotTED Radio Hour 22/spotRadio Lab 22/spotOpen Spaces 28 (F)4 pmWeekendEdition 30/spotA Prairie HomeCompanion 30/spotUnderCurrents 15/spotThis AmericanLife 35/spotFULL MIX 20/spotMonday - Sunday 5am-10pmTHE DRIVE 40/spotMonday - Friday 6-8am or 5-6pmPRIME NEWS 25.00/spotOne announcement to air run of schedule on MorningEdition, All Things Considered, Here and Now, BBCNews-hour, Fresh Air or Weekend EditionMUSICAL VARIETY 17.00/spotOne Annoucement to air run of schedule on WyomingSounds, Ranch Breakfast Show, UnderCurrents, Thistle& Shamrock, E-Town or AmericanRoutesDIGITAL MEDIA PACKAGE 500/monthWebsite Tile, Mobile App Banner & TileADDITIONAL OPPORTUNITIESBUSINESS CHALLENGES:Underwriting Support during our Spring and FallMember-ship Drives. Pledge a one-time donation ofat least 250, and we will use those funds as an onair matching Challenge for listener pledges.SnapJudgment 15/SpotThistle & Shamrock 15/spotJazz Wyoming 15/spotUNDERWRITING CONTACT12 am1 am2 amUNDERWRITING PACKAGESBBC World Service3 am4 am(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming.Ask your Underwriting Representative for details onutilizing these opportunities as part of your marketingand or advertising plans:Dianne Burnerdburner@uwyo.edu307-766-2401
ANNOUNCEMENT GUIDELINESWyoming Public Media supports the FederalCommunications Commission (FCC) Guidelines forunderwriting announcements. The FCC permits underwriting announcements which identify, but do notpromote the products, services or facilities of a for-profitentity.FCC underwriting guidelines prohibit theuse of: price information “calls to action” inducements to buy, sell, rent or lease comparative or qualitative language more than three trade names, products or servicelistingsThese guidelines benefit theunderwriter through: A media environment free of commercial clutter Airing a few select messages per hour so yourmessage stands out Concise messages keep listeners engagedThe most successful underwriters have messagesthat are elegant and direct. These messages. State the name of the underwriter Describe the business, organization or specialevent hosted by the underwriter Offer listeners a means to contact the underwriter (location or website) Are written in an objective style that listenersexpect and appreciateCREATING ANNOUNCEMENTSWyoming Public Media works with you to create a 15second announcement of approximately 35-45 words tobest reflect your community relations and marketinggoals. Announcements are produced at no additionalcost using the WPM voices our listeners know best.SAMPLE ANNOUNCEMENTS-Wyoming Public Radio supporters include The Made inAnytown Festival, February 10th, 11th and 12th—on FifthAvenue in old town Anytown. Featuring local art, foodand other products. 10am to 5 pm all three days. Detailsat 1-2-3 artfest dot com.-Supporters include the Anytown George StreetPlayhouse, presenting Red, centered around AbstractImpressionist painter Mark Rothko, and his paintingscommissioned for the Four Seasons Restaurant. Ticketsand info at 111-222-3333 or A G S P online dot org.-Local support for Marketplace comes from AnytownState University’s Executive MBA Program at SmithBusiness School, now accepting applications for theweekend format. Details at an open house on Thursday,September 15th at 6:30 pm at b-u-s dot anytown state udot edu slash open house.CONTACT INFORMATION(307) 766-2401 wyomingpublicmedia.org1000 E. University Ave. Dept 3984 Laramie, WY 82071Wyoming Public Media is a statewide service of the University of Wyoming.Dianne Burnerdburner@uwyo.edu307-766-2401
Curious – NPR listeners are drawn to media that satisfies their need for intellectual and artistic stimulation. Intention to Buy – The NPR audience anticipates more spending for travel, stocks and bonds, home r
