Secrets Of Power Negotiating - Career Press

Transcription

NOVEMBERSecrets of Power Negotiating15TH ANNIVERSARY EDITIONInside Secrets From a Master NegotiatorRoger DawsonRoger Dawson’s Secrets of Power Negotiating has changed the wayAmerican business thinks about negotiating. Thinking “win-win”—looking for that magical third solution in which everyone wins butnobody loses—can be a naïve and ultimately unsuccessful approach intoday’s tough business environment. Power Negotiating teaches thatthe way you negotiate can get you everything you want and still convince the other side that they won also.This third edition has been completely revised and updated to reflectthe changing dynamics of business today. New and expanded sectionsinclude:* Twenty sure-fire negotiating gambits.* How to negotiate over the telephone, by e-mail, and via instantmessaging.* How to read body language.* Listening to hidden meanings in conversation.* Dealing with people from other cultures.* How to become an expert mediator.Secrets of Power Negotiating covers every aspect of the negotiatingprocess with practical, proven advice, from beginning steps to criticalfinal moves: how to recognize unethical tactics, key principles of thePower Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other partyand gaining the upper hand, and analyses of different negotiatingstyles.A LSO AVAIL ABLE :How to Win AnyNegotiationRobert MayerEAN 978-1-56414-920-6 15.99 (Can. 20.95)Secrets of PowerNegotiating forSales PeopleRoger DawsonEAN 978-1-56414-500-0 16.99 (Can. 23.95)Pub Date:November 2010U.S. 16.99 (Can. 19.95)Paper6 x 9, 320 pp. (est.)EAN 978-1-60163-139-8Category: Business / NegotiationRights: WorldPrevious Edition:EAN 978-1-56414-498-0Returnable Until March 31st, 2011Roger Dawson is the founder of thePower Negotiation Institute and one ofthe country’s top experts on the art ofnegotiating—SUCCESS Magazine callshim “America’s Premier BusinessNegotiator.” As a full-time speakersince 1982, Roger has travelled the world to teachbusiness leaders how to improve their profits usinghis Power Negotiating techniques. He has trainedexecutives at some of the world’s largest companies,including General Foods, General Motors, Xerox,IBM, and Harvard Medical School, and conductedseminars around the world. He resides in La HabraHeights, California.1

AUGUSTOutsiders on the InsideHow to Create a Winning Career.Even When You Don’t Fit In!David Couper“A must read for anyone who has ever felt like a square pegin a round hole.”—Ann Johnson, director, management development, Mattel, Inc.“David’s keen insight and penetrating questions enablehim to uncover how your innermost feelings [about]being an outsider can reveal unique opportunities foraccelerated success.”—Gena Downey, director, music research and administration,Walt Disney Motion Picture ProductionsDoes your gender, ethnicity, sexual orientation, accent,mannerisms, quirky clothing, piercing, or outlook on lifemake you feel like a fish out of water in your workplace,from the moment your workday begins until you leave at theend of the day?Find out how to capitalize on your differences and becomea successful outsider on the inside.Pub Date:August 2010U.S. 15.99 (Can. 18.95)Paper6 x 9, 224 pp. (est.)EAN 978-1-60163-127-5Category: CareerRights: WorldOutsiders on the Inside provides specific guidance and simplebut effective strategies to help outsiders recharge their careers.You will learn:* Crucial marketing strategies to help match your uniqueprofessional qualities with employers and customers.* A painless, step-by-step process for meeting new people.* Unique strategies for resumes, cover letters, and otherjob-hunting tools.* Coping strategies to confront and educate critics.David Couper is the author ofseven books and an award-winningcareer trainer and coach in theU.S., Europe, and Asia. He hashelped outsiders become happyand successful insiders at Fortune100 companies, fast-food joints, and faith-basedorganizations. Couper has a B.A. in communication, completed a postgraduate diploma in education and graduated with a masters in spiritualpsychology. Couper is an official guide for CareerChange on selfgrowth.com, which gets more than1 million hits per month. He is also a member ofthe American Society of Training and Developmentand Society of Human Resources Professionals. Helives in Los Angeles and can be visited online atwww.davidcoupercoach.com.2A LSO AVAILABLE :They Don’tTeach CorporateIn CollegeREVISED EDITIONAlexandra LevitEAN 978-1-60163-058-2 15.99 (Can. 18.95)Work atHome NowChristine Durst andMichael HaarenEAN 978-1-60163-091-9 14.99 (Can. 20.95)

AUGUSTThe Relationship CodeEngage and Empower People with Purpose and PassionMargaret McCraw, PhD, MBA, LCSW-C“Human relationships can be mysterious, even opaque, to theaverage person. Dr. McCraw has a rare ability to applyscientific insight to the thorny question of what works andwhat hurts in human interaction. Her work has been a greataddition to our Website!”—Brad Lemley, editorial director, DrWeil.com“Margaret McCraw provides the key ingredient for realizingour full potential and leading a life of bliss.”—Oscar Morgan, chief operating officer, NationalMental Health AssociationDid you know that stress causes more than 54% of Americans tofight with people close to them? That people with positive socialrelationships recover from illness faster? And that people whohave a best friend at work are 7times more likely to be engagedin their jobs?The Relationship Code teaches us to empower ourselves in alltypes of relationships with the new techniques and insights of thefour-step Harmonic System. Based on cognitive behavioralapproaches, and developed by Dr. McCraw, the Harmonic Systemintegrates psychology with universal principles to help peopleachieve their desires.In The Relationship Code, you’ll learn to:* Create positive self-fulfilling prophecies.* Communicate effectively.* Enhance relationships on the job.Pub Date:August 2010U.S. 14.99 (Can. 17.50)Paper5 1 4 x 8 1 4, 256 pp. (est.)EAN 978-1-60163-135-0Category: Self-HelpRights: World* Overcome everyday and long-term challenges.* Develop extraordinary outcomes.A LSO AVAIL ABLE :The BodyLanguageHandbook100 Ways toMotivate YourselfREVISED EDITIONSteve ChandlerGregory Hartley andMaryann KarinchEAN 978-1-56414-775-2 14.99 (Can. 21.95)HC: EAN 978-1-56414-519-2 18.99 (Can. 27.95)EAN 978-1-60163-076-6 15.99 (Can. 21.95)REVISED EDITIONMargaret McCraw, PhD, MBA,LCSW-C, is a nationally recognizedbusiness consultant, educator, andlicensed psychotherapist with 25years of experience addressingrelationship issues. Her clientsinclude corporations, nonprofits, and governmentorganizations on both the state and federal levels.Dr. McCraw is founder and president ofBehavioral Healthcare Consulting, a nationallyaccredited training institute that attracts an arrayof professionals who desire certification as lifecoaches and holistic health practitioners.A motivational speaker and trainer who haskeynoted national conferences, Dr. McCrawtravels nationwide, sharing her insights onpersonal empowerment, relationship building,and business development. She resides inBaltimore, Maryland.3

SEPTEMBERExecutiveHealth.com’sLeading Under PressureStrategies to Avoid Burnout, Increase Energy,and Improve Your Well-beingGabriela Corá, MD, MBA“Leading Under Pressure is a must read for any executivesseeking a way to reach that high-level of energy and vigorrequired by the intense corporate leader.”—Luis Ortega, owner, Security Arms International“Dr. Gabriela Corá depicts and addresses the most importantchallenges that executives and corporate professionals face.This book is essential for everyone interested in the topic ofhealth and well-being.”—Pedro Ruiz, MD, past president, American Psychiatric AssociationAccording to the National Institute for Occupational Safetyand Health, stress-related disorders are fast becoming the mostprevalent reason for worker disability.Pub Date:September 2010U.S. 15.99 (Can. 18.95)Paper5 1 4 x 8 1 4, 256 pp. (est.)EAN 978-1-60163-128-2Category: BusinessRights: WorldMillions of CEOs, executives, entrepreneurs, and professionals arethinking, planning, and scheming about how to stretch a 24-hourday into an endless and productive workday. Burnt-out, energydepleted, and constantly stressed, many find themselves unable totake pleasure in their hard-earned position.Leading Under Pressure summarizes the many challenges suchprofessionals face. In it, you will discover:* Lessons learned from corporate and entrepreneurial CEOs.* Ways to avoid burnout.Dr. Gabriela Corá works withpeople and organizations that wantto remain healthy as they becomewealthy. A renaissance woman,she’s a wellness doctor and coachto executives and entrepreneurs.Dr. Corá is a medical doctor with a master’s inbusiness administration, a keynote speaker, a boardcertified psychiatrist, a spouse, and a mother of twoyoung adults. She has been interviewed by CNN,FOX, NBC, Lifetime television, the New York Times,Forbes, and Business Week. Dr. Corá is presidentof the Executive Health & Wealth Institute, managing partner of the Florida Neuroscience Center,chapter chair for the Women Presidents’Organization, and director of the AmericanPsychiatric Foundation. She lives in Miami with herfamily and their border collies. Her website iswww.DrGabyCora.com.4* Proven ways to integrate individual health with organizationalhealth.* Effective strategies to maximize your peak performance andproductivity while also maximizing your health and well-being.A LSO AVAILABLE :The OnlyLeadership BookYou’ll Ever NeedYour Mind: AnOwner’s Manual toa Better LifePeter Barron Stark andJane FlahertyDr. Christopher Cartmanand Dr. Harold ShinitzkyEAN 978-1-60163-118-3 14.99 (Can. 17.95)EAN 978-1-60163-080-3 14.99 (Can. 20.95)

SEPTEMBER30 Days to SocialMedia SuccessThe 30-Day Results Guide to Making the Most ofTwitter, Blogging, LinkedIN, and FacebookGail Z. MartinSmall business owners and solo professionals know they’resupposed to use social media to increase sales, but howshould they start?Using a unique Rule of 30 approach, 30 Days to Social MediaSuccess is the perfect resource for busy people who want quickresults. Thirty short chapters (one for each day of the month)are packed with real-world tips and proven techniques you canuse right away.This book makes it easy to tap into the power of today’s hottestsocial media sites to:* Get global impact out of press releases, articles, blog posts,and book reviews.* Increase your personal and corporate visibility as thego-to expert in your industry.* Build relationships with clients and connect with idealprospects.* Network around the world and around the clock withpeople who need what you have to offer.Wondering how to use social media? Looking for a way toattract new clients without spending a fortune? 30 Days toSocial Media Success is for you.A LSO AVAILABLE :Viral Explosions!Peggy McCollForeword by Michael E. GerberEAN 978-1-60163-119-0 21.99 (Can. 26.50)Your VirtualSuccessAlan BlumeEAN 978-1-60163-101-5 14.99 (Can. 17.95)Pub Date:September 2010U.S. 13.99 (Can. 16.50)Paper5 1 4 x 8 1 4, 192 pp. (est.)EAN 978-1-60163-130-5Category: Business/MarketingRights: WorldBest-selling author Gail Z. Martinis a marketing expert and international speaker, and the owner ofDreamSpinner Communications.She’s the “Get Results Resource”for marketing that works, helpingsmall and start-up businesses,consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin isalso the author of The Thrifty Author’s Guide toLaunching Your Book. Martin lives in Charlotte,North Carolina and can be visited online atwww.GailMartinMarketing.com.5

OCTOBERHired!How to Use Sales Techniques to SellYourself On InterviewsElinor Stutz“As Chairman of the largest small business trade organizationin the world and a best-selling author, coaching suchsuperstars as Tony Robbins, Jack Canfield, Les Brown andmore, all of us are recommending Hired! to everyone we[know]. [This] is the most important career read this decade.”—Berny Dohrman, chairman, CEO SpaceIn today’s tough economy, most people are too desperate to get anyjob, rather than seeking one that will provide the career satisfactionand growth they deserve. Worse, they treat the interview as anopportunity to focus on themselves.In Hired!, Elinor Stutz asserts, “The interview is not about you,it’s about how well you will solve the company’s problems. Thisis the only way you will get a job you actually enjoy!”This book is a must-read if you want to learn how to:* Achieve the right mindset for successful interviewing* Conduct specific research prior to the interview* The leadership skills required for advancing a two-way interviewPub Date:October 2010U.S. 14.99 (Can. 17.50)Paper5 1 4 x 8 1 4 , 224 pp. (est.)EAN 978-1-60163-142-8Category: CareerRights: WorldElinor Stutz is CEO ofSmooth Sale, LLC, a salestraining company. Her previous book, Nice Girls DOGet The Sale: RelationshipBuilding That Gets Results, isan international best-seller.Stutz hosts the Smooth Sale Success Show onTheWINOnline.com, writes a blog, contributesarticles to magazines, and may be found as@smoothsale on Twitter. She is available forspeaking, coaching, and training. Stutz resides inPetaluma, California, with her husband.6* Specific questions you must ask on the interview* Strategies for negotiation* Steer conversation to learn what the company is seeking.* Most importantly, selling strategies designed to get you Hired!A LSO AVAIL ABLE :Winning JobInterviewsREVISED EDITIONDr. Paul PowersEAN 978-1-60163-088-9 12.99 (Can. 17.95)Encyclopediaof Job-WinningResumesTHIRD EDITIONMyra Fournier andJeffrey SpinEAN 978-1-56414-871-1 17.99 (Can. 22.50)

OCTOBERCEO PrioritiesMaster the Art of Surviving at the TopNeil GiarratanaCEO Priorities provides direct, specific, and valuable real-worldadvice and insights for CEOs, supported by relevant stories couchedin humor and irony.Neil Giarratana takes you inside the CEO’s office and lays out a topexecutive’s priorities—get these right.or else! He covers the keyareas that must be handled well and with smarts, and explains indetail how to do it. Weaving in examples from his 30-plus years ofexperience, Giarratana packs CEO Priorities full of fascinating,surprising, and always relevant information.You’ll learn what you need to know about the critical areas of concernor activity for a CEO, any one of which could mean the differencebetween success and failure, plus targeted advice to help you:* End divisive office politics* Fast-track new product development* Handle a bad quarter* Forecast earnings without being foolish* Employ moral responsibility as a competitive advantage* Avoid the dark side of passion* Successfully effect changes in company culture* Introduce a new business modelEverything of major significance you’ll have to face as a CEO isidentified and analyzed in this important new title.A LSO AVAILABLE :151 Quick Ideas toInspire Your Staff100 Ways toMotivate OthersJerry R. WilsonREVISED EDITIONEAN 978-1-56414-829-2 12.99 (Can. 17.95)Steve Chandler andScott RichardsonPub Date:October 2010U.S. 15.99 (Can. 18.95)Paper6 x 9, 224 pp. (est.)EAN 978-1-60163-126-8Category: BusinessRights: WorldNeil Giarratana spent 32 years as a CEO indiverse industries, including cosmetics, toys,leather goods, and durable goods manufacturing.As the senior executive, he managed companiesboth in Europe (he is fluent in German andFrench) and the United States. He holds a BA ininternational relations from Stanford Universityand an MBA from the Harvard Business School.Neil currently resides in the Chicago area.EAN 978-1-56414-992-3 14.99 (Can. 18.50)HC: EAN 978-1-56414-771-4 19.99 (Can. 22.50)7

DECEMBERMake Every Second CountTime Management Tips and Techniques for MoreSuccess with Less StressRobert W. Bly“Robert W. Bly’s helpful, amusing and slim volume isjam-packed with wisdom and plenty of tips to help youorganize, manage your time better, cure procrastinationand increase your productivity.”—Rolf Dobelli, GetAbstract.comMake Every Second Count goes beyond the usual timemanagement books to bring you a broad range of strategies andtactics-dozens of proven methods to get more done in less time.You’ll discover how to maximize your time by setting priorities,create useful schedules, and overcome procrastination, how toboost your energy level and productivity with proper diet,exercise, and sleep. You’ll also learn how using the latesttechnology can enable you to manage information andcommunicate more effectively and efficiently.Make Every Second Count will show you:* How to eliminate bad habits and unnecessary activitiesthat slow you down.Pub Date:December 2010U.S. 14.99 (Can. 17.50)Paper6 x 9, 224 pp. (est.)EAN 978-1-60163-133-6Category: BusinessRights: WorldRobert W. Bly is a freelance copywriter specializingin direct marketing. McGraw-Hill calls Bob Bly“America’s top copywriter” and he was votedCopywriter of the Year by AWAI. Bob is the authorof more than 75 books. His articles have appearedin many publications, including Target Marketing,The Writer, Cosmopolitan, and Amtrak Express. Hisonline newsletter, “The Direct Response Letter,”has more than 50,000 subscribers. Bob lives inRiver Vale, New Jersey, with his wife and two children. He can be found online at www.bly.com.8* The painless way to handle paperwork.* How to master the art of saying no.* The three types of to-do lists every person should keep.Make Every Second Count also contains time-tested advice ongoal setting, business travel, social networking, mobile technology,planning systems, and time management in the home.A LSO AVAIL ABLE :151 Quick Ideasto Manage YourTimeMaximize YourMemoryRobert E. Dittmer, APREAN 978-1-60163-117-6 14.99 (Can. 17.95)EAN 978-1-56414-899-5 12.99 (Can. 16.50)Ramon Campayo

NOVEMBERBusiness Black BeltDevelop the Strength, Flexibility, and Agilityto Run Your CompanyBurke Franklin“I loved Business Black Belt. This book is a uniquelypowerful success manual. It is jam-packed with usefulinsights that will enable you to win in business andin life.”—Scott DeGarmo, Former Editor in Chief andPublisher, Success Magazine“A fascinating account of hundreds of business situationsand how one might approach them. I found nuggets onevery page.”—Roger McManus, Publisher, North CarolinaEntrepreneur MagazineA black belt means strength, speed, flexibility, quickness andpower. Business Black Belt draws from the martial arts to offerhard-won advice for building and running a business today.It is unlike like anything you’ve read before. In fact, very fewpeople have ever addressed these business topics at all.Business Black Belt introduces real-world situations you willface while building your business. Seventy short chapterscover crucial topics—your attitude, managing, marketing,selling, employees, money, MBAs, lawyers, consultants, andinvestors-and show you how to use the mental disciplineof a karate master to skillfully build your business.Business Black Belt is packed full of the potent lessons Burkelearned during the past three decades working with expertconsultants, entrepreneurs, and business owners.A LSO AVAIL ABLE :BusinessEtiquetteThe Small BusinessOwner’s ManualTHIRD EDITIONJoe KennedyAnn Marie SabathEAN 978-1-60163-120-6 13.99 (Can. 16.95)EAN 978-1-56414-813-1 19.99 (Can. 26.95)Pub Date:November 2010U.S. 15.99 (Can. 18.95)Paper6 x 9, 256 pp. (est.)EAN 978-1-60163-143-5Category: BusinessRights: WorldBurke Franklin is the originator of the popularBizPlanBuilder business planning software and thefounder of JIAN (www.jian.com), the companybehind a suite of successful business developmentsoftware tools for Windows and Macintosh. Withmore than 33 years of experience in business development, management, marketing, and sales, withboth technology and consumer products, Burkebrings a very practical approach to everything hedoes. He has been nominated for Ernst & Young’sEntrepreneur of the Year Award. To date, morethan 2,000,000 people have used JIAN’s softwareto succeed in their business. Burke is an instrumentrated pilot, an open water scuba diver, and holds a2nd-degree black belt in Tae Kwon Do.9

DECEMBER6 Habits of HighlySuccessful ManagersJohn Cioffi and Ken Willig“If you want to develop a high-performance team, thiswould be the first book I would recommend.”—Tim Riley, Founder, Door to Door Storage“I love this book. It’s very practical and easy to understand.Our high-performing members use the principles describedhere, with great success.”—Liz Richards, EVP, Materials Handling EquipmentDistributors Association“The process outlined in this book is clear and concise andwill drive measurable results.”—Scott Dahlquist, VP, Major International Forest Products CompanyPub Date:December 2010U.S. 15.99 (Can. 18.95)Paper6 x 9, 224 pp. (est.)EAN 978-1-60163-137-4Category: Business/ManagementRights: WorldJohn Cioffi received his first businesseducation in his family’s restaurantand lodging business. He later heldexecutive positions in several companies, ranging from start-ups to aFortune 100. He has been a business coach for morethan 15 years, is a frequent business speaker, and is apartner in GoalMakers Management Consultants.He received a BA from Colby College, a master’sdegree from Dartmouth, and an MBA from Wharton.He lives near Seattle with his wife, Amy.Ken Willig is an entrepreneur, consultant,and CEO coach, and the founder ofGoalMakers Management Consultants.He has developed numerous successfulbusinesses, received the Entrepreneur ofthe Year award for Southern California,and was a business partner of John Wayne. He foundedand directed the Institute of Entrepreneurship MBAprogram at City University in Seattle, and has servedon a variety of corporate and nonprofit boards. Kengraduated from Purdue and lives in Scottsdale with hiswife, Noreen.106 Habits of Highly Successful Managers gives business ownersand managers what they so desperately need: a clear, focused,laser-sharp tactical manual of what they need to know right nowto make their organization a success. The authors’ presentation oftheir five commonsense habits creates a systematic framework usefulto managers, entrepreneurs, and executives, providing them with:* Clear, hard-hitting content that is easy to understand.* Numerous real-company anecdotes that bring the conceptsto life.* The building blocks, neither faddish nor outdated, of asuccessful business.* A means of creating a company culture of achievement andaccountability.* Detailed guidance on how to execute the key concepts, with afocus on goals.ALSO AVAILABLE :6 Habits ofHighly EffectiveBosses6 Habits ofHighly EffectiveTeamsStephen E. Kohn andVincent D. O’ConnellStephen E. Kohn andVincent D. O’ConnellEAN 978-1-56414-832-2 14.99 (Can. 18.95)EAN 978-1-56414-927-5 14.99 (Can. 18.95)

DECEMBERHow to Sell Anything toAnyone AnytimeDave Kahle“Dave Kahle provides practical and real world sales strategiesthat get results.just make sure you read this before yourcompetition does.”—Barry Farber, best-selling author of Barry Farber’s Guide toHandling Sales ObjectionsHundreds of thousands of small business owners are tossingand turning at night, trying to figure out how to attract morecustomers. They need to know how to sell, both individually andthrough their organizations. How to Sell Anything to AnyoneAnytime was written primarily for them.How to Sell Anything to Anyone Anytime distills the fundamentalsales process into simple, easy-to-understand, and easy-toimplement principles, processes, and practices, and applies themto a wide variety of sales situations. It is packed with real-worldexamples and applications to a wide variety of situations—from thecorner coffee shop, to the freelance professional, to the sophisticatedB2B seller. It features:* Easy-to-understand practices and processes that can be appliedto every business and professional practice.* Guidelines and step-by-step how-to’s to turn ideas into practice.* Powerful insights on selling that will enable everyone-from theaspiring entrepreneur to the experienced sales pro—to be moresuccessful.* Power nuggets—ways to add even more power to the practiceand become even better.A LSO AVAIL ABLE :10 Secretsof TimeManagementDave KahleEAN 978-1-56414-630-4 15.99 (Can. 21.95)Barry Farber’sGuide toHandling SalesObjectionsBarry FarberPub Date:December 2010U.S. 14.99 (Can. 17.50)Paper5 1 4 x 8 1 4, 240 pp. (est.)EAN 978-1-60163-131-2Category: Business/SalesRights: WorldDave Kahle was the number-one salesperson in thecountry for two different companies in two totallydistinct industries, and is now one of the world’sleading sales educators. He’s authored nine books,more than 100 multimedia training products, writesa weekly E-zine for salespeople, and has presentedin 47 states and seven countries. For more than 20years, he’s served as the president of The DaCoCorporation, a sales training/consulting company.In that capacity, he’s trained tens of thousands ofpeople. He splits his time between Sarasota, Florida,and Grand Rapids, Michigan.EAN 978-1-56414-773-8 10.99 (Can. 15.95)11

JANUARYHomework Helpers:Essays & Term PapersMichelle McLeanThe newest addition to our best-selling Homework Helpers seriesis a fun, user-friendly guide that takes the confusion out of writingessays and papers for students of all ages. Unlike other books thatare so full of technical jargon that they confuse more than help,Homework Helpers: Essays and Term Papers uses straightforward language and simple steps to guide students through theessay-writing process.Homework Helpers: Essays and Term Papers:* Describes in detailed “plain English” each element and stepinvolved in writing a dozen different types of essays.* Includes a rough, edited, and final draft sample of each type ofessay discussed.* Explains the necessity of proofreading and citing sources, providing tips and instruction on how to accomplish these tasks.* Presents step-by-step instructions on how to write a great SATessay.Pub Date:January 2011U.S. 14.99 (Can. 17.50)Paper6 x 9, 320 pp. (est.)EAN 978-1-60163-140-4Category: Study Guides/ReferenceRights: WorldTwo-Color Printing ThroughoutMichelle McLean is a freelancewriter and the chief editorialconsultant for PixelMags, LLC, acompany that digitizes magazinesand other literature for use on theiPhone, iPad, and iPod Touch. Sheearned a bachelor of science degree in history fromWeber State University and a master of arts degreewith distinction in English from National University.She maintains a blog, Michelle McLean’s WriterRamblings, which appeals to students and writers ofvarious ages, backgrounds, and educational levelswho desire to fully understand their assignments.She spends her time writing and teaching beginningwriters the ropes. Ms. McLean resides in Muncy,Pennsylvania, with her husband and two children.12* Discusses what students can expect when they reach collegelevel courses.Students of all ages can find help in writing essays for every majorsubject in high school or college. Neophytes will find guidance onthe basics, while those further along in their educational career canadapt the detailed instructions for more in-depth assignments.A LSO AVAILABLE :HomeworkHelpers:ChemistryBetterGrammar in 30Minutes a DayGreg CurranConstance Immel andFlorence SacksEAN 978-1-56414-721-9 14.99 (Can. 20.95)EAN 978-1-56414-204-7 12.99 (Can. 18.95)

JANUARYBe Your Own Best PublicistHow to Use PR Techniques to Get Noticed, Hired,and Rewarded at WorkJessica Kleiman and Meryl Weinsaft CooperIn one of the toughest job markets in more than 20 years,applying the art of self-promotion is more vital than ever. BeYour Own Best Publicist shows anyone looking to land a newjob, attract freelance assignments, stay essential in a currentposition, or get that coveted promotion how they can usepublic relations skills to achieve his or her goals.Written by seasoned public relations pros Jessica Kleiman andMeryl Weinsaft Cooper, this helpful, easy-to-follow guide breaksdown the fundamentals of PR and how to implement them tosuccessfully promote yourself.Be Your Own Best Publicist will teach you how to:* Set a personal PR strategy that gets results.* Build key message points and deliver them with style.* Craft the perfect “pitch” for each situation.* Network and develop relationships that will help you get ahead.* Use creativity to stand out from the competition.Through humorous, informative anecdotes, plus user-friendlytips and exercises, Be Your Own Best Publicist will arm youwith the confidence, knowledge, and tactics to help you marketyourself in the workplace.Jessica Kleiman and Meryl Weinsaft Cooper have a combined30-plus years of experience in the public relations industry, havingworked both in-house and on the agency side. Kleiman is currently vicepresident-public relations for Hearst Magazines, one of the world’slargest publishers of monthly magazines. She has guest lectured aboutpublicity at NYU and the Radcliffe Publishing Course at ColumbiaUniversity and has written for various newspapers, Websites, and magazines. Cooper is currently senior vice president/partner at LaForce Stevens, a lifestyle public relations firm, where she leads programs fora variety of hospitality, spirits, and consumer clients and is the drivingforce behind the firm’s digital marketing and social media strategies, aswell as its mentoring and training programs. Previously, she worked inmusic and entertainment PR, including time at the Screen Actors Guild.Both authors live in Brooklyn, New York.A LSO AVAIL ABLE :Think Like aMarketerCashvertisingLauron SonnierEAN 978-1-60163-032-2 14.99 (Can. 17.50)EAN 978-1-60163-073-5 15.99 (Can. 18.95)Drew Eric WhitmanPub Date:January 2011U.S. 14.99 (Can. 17.50)Paper5 1 4 x 8 1 4, 224 pp. (est.)EAN 978-1-60163-148-0Category: Career/PromotionRights:

Secrets of Power Negotiatingcovers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as every-one thinks, negotiating pressure points, understanding the other partyCited by: 10Page Count: 13File Size: 2MB