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AUSTRALIA’S LEADING ORGANIC GARDENING & LIFESTYLE MAGAZINE
OUR MAGAZINEABC Organic Gardener is an essential companionfor anyone interested in organics, gardeningand a healthy, balanced lifestyle.Here at Organic Gardener magazine, we have spent the past 20 years orso sharing our love of all things organic. Our aim has always been to supplytrusted, practical advice that will support anyone wishing to garden and livea healthy, holistic lifestyle – considering not only what we plant, but howwe live and the choices we make that will help protect the planet.For all of us, it’s important to keep reading, learning and sharing – themore we think about living an organic lifestyle, whether that’s gardening orbuying organic produce and household goods, the better our future will be.STEVE PAYNE, EDITORI always say that gardening is the real secret of good health, happinessand a long, creative life. That’s because there’s always somethingexciting and beautiful waiting to make our hearts leap.PETER CUNDALL AM
CONTENT PILLARSGrow and PlantOrganic LivingEnvironmentOur experts give practical adviceon how to fill a garden, whetherbackyard, balcony or small farm,with organic fruit and vegetables.We share tips and ideas on allaspects of a thriving garden,including healthy soil, compostand natural pest control.We equip our readers with theinformation they need to livea sustainable lifestyle. From recipesand tips for poultry and bee care, tonew products for the house andgarden, we inspire our readers tomake choices that are good fortheir families and the planet.We deliver the latest environmentalnews and provide guidance on waysto reduce chemical, water andenergy consumption. Inspirationalstories and ideas show that livingin a way that helps the planetis achievable and we can allmake a difference.
A GROWING ORGANIC MARKETour world is changing and ABC Organic Gardener is a trusted resource for thosewho want to tread lightly upon the earth, consume ethically and grow organically.gardening uring COVID-19, edible gardening matteredDimmensely to thousands of Australians.It substantially improved mental wellbeingand made a significantly positive differencefor people.1 Over the first six months of COVID-19 in2020, there was a 50% increase in searchesfor ‘organic garden’.lifestyleThere is a strong sense of responsibilityand need for change:2 85% of people are prepared to rethinkthe way they live and spend to tackleclimate change. 70% are prepared to make dramaticchanges to their lifestyle if it will helptackle climate change. 86% expect businesses to play theirpart in solving big challenges like climatechange or social justice.wellbeing uring COVID-19, edible gardeningDcontributed a sense of focus and reducedanxiety for many, with 81% respondingthat it was either ‘extremely important’or ‘very important’ to them.1 Edible gardening is very important to mentalhealth for many with 72% responding thatit contributed ‘greatly’ or ‘significantly’ totheir wellbeing.11.Donati, K., & Rose, N. (2020). ‘Every seed I plant is a wish for tomorrow’: Findings and Action Agenda from the 2020 National Pandemic Gardening Survey. Melbourne, Victoria: Sustain: the Australian Food Network.2. ‘Regeneration Rising’, Wunderman Thompson, February 2021.
OUR READERSLifestyleand InterestsDemographicAged35-6481%years atural pest control, organicNfertilisers, plant food & mulches Eliminating chemical consumptionlive in a house with a gardenEthical investing Education67 % co livingEChemical-free skin care Chemical-free cleaning productsexperienced gardeners64% roducing their own food forPthe health of their family Chooks and beesinterested in an organic/eco lifestylefor more than 5 years61%buy organic products when possibleClosing the waste loopReducing plastic consumption54% ater savingW Renewable energy solutionslive in a city or suburban areasSource: November 2021 Reader SurveyGardening is the metronome of life that brings rhythm, familiarity, hope and action to the day to day.COSTA GEORGIADIS, ABC GARDENING AUSTRALIA
OUR ,500readership25%subscription base*Source: Roy Morgan 5 months from November 20 to March 21, based on all people 14 average users per month69,500average views per monthSocial Media66,000 followers131,000 followersFortnightly e-newsletter36,000subscribers30%average open rate
DEADLINESISSUEBOOKING DEADLINEMATERIAL DEADLINEON-SALE DATE#130 SUMMER ‘2215-Nov22-Nov16-Dec-21#131 EARLY AUTUMN ‘227-Jan10-Jan03-Feb-22#132 AUTUMN ‘2221-Feb28-Feb24-Mar-22#133 EARLY WINTER ‘2230-Mar6-Apr05-May-22#134 WINTER ‘2223-May30-May23-Jun-22#135 EARLY SPRING ‘224-Jul11-Jul04-Aug-22#136 SPRING ‘2222-Aug29-Aug22-Sep-22#137 EARLY SUMMER ‘223-Oct10-Oct03-Nov-22#138 SUMMER ‘2314-Nov21-Nov15-Dec-22#139 EARLY AUTUMN ‘236-Jan9-Jan02-Feb-23
CONTACTFOR MORE INFORMATION, CONTACT YOURABC ORGANIC GARDENER REPRESENTATIVE TODAYIris McPhersonDONNA MCILWAINEP: 02 9901 6160P: 02 9901 6384E: imcpherson@nextmedia.com.auE: dmcilwaine@nextmedia.com.auAnnya AzzopardiAnabel TweedaleP: 02 9901 6320P: (02) 9901 6371E: aazzopardi@nextmedia.com.auE: atweedale@nextmedia.com.au
with organic fruit and vegetables. We share tips and ideas on all aspects of a thriving garden, including healthy soil, compost and natural pest control. Organic Living We equip our readers with the information they need to live a sustainable lifestyle. From recipes and tips for poultry and bee
