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Adventist IdentityOctober 2018 EditionSeventh-day Adventist ChurchSouthSouthPacificPacificSeventh-day Adventist Church1
ContentsWELCOME3Horizontal signage examples24PRIMARY LOGO4Other applications – flag25SYMBOLISM AND NAME5SDA ENTITIES LOGOSUsing the logo elements6Proposed school branding – Administration Level26Logo variations7Proposed school branding – Individual schools27Dimensions of the primary logo8Proposed school branding – Individual school pylons28Spacing of logo elements9Adventist Schools branding – South Pacific schools29Adventist Health30Logo clear spaceCOLOUR USE1011–1326–35Adventist Retirement homes31–32Principle colour palette11Adventist Media33Extended colour palette12Adventist Book Centres34Colour use across mary fonts14Business cards37–39Eye Catching SPD – Glyphs15Letterheads40–42Secondary fonts16With Complements card options43Logo usage guidelines17Envelopes44Design elements18Email signatures4546SIGNAGE19–35Credential/Church licence cardsPylons19–23Other applications – Social media and websites47–48FAQs49–50Pylons – multi-lingual22Pylons – multiple organisations24October 2018 EditionSeventh-day Adventist ChurchSouth Pacific2
WelcomeAfter some delays waiting for the world church to adopt a global identitystyle, we in the South Pacific Division are now able to continue the projectinitially started by James Standish, Shelley Poole and the team. It is exciting tonote that most of the identity package designed in the South Pacific has beenratified by the General Conference. However, there are a few differencesbetween what the South Pacific proposed and what has been approved.This short Adventist Identity Style Guide – South Pacific is the definitive guidefor applying this global identity throughout the South Pacific Division.Let me summarise the principles outlined in the Adventist Identity StyleGuide – South Pacific:1. IDENTITY: The icon (Bible, cross, flame, etc) needs to be associated withthe Seventh-day Adventist Church. This is the corporate identity. Everyoffice, congregation, school and other entity is a local representationof the corporate.2. COLOURS: The primary colours for signage in the South Pacific areAdventist Fire, Onyx and White. There are times when Charcoal needsto replace the onyx as it becomes too intense. Aged Care, Education andHealth have secondary colours.The General Conference have delegated to Divisions the choice of coloursin their regions.3. FONT: The primary font for Seventh-day Adventist Church or the otherentities is Advent Sans (this font is in the public domain). The locationidentifier/name is in Eye Catching SPD (this font requires a licence that SPDhas purchased and is available to Unions, Conferences and Entities). TheGeneral Conference has authorised the continued use of Eye Catching SPDthroughout the South Pacific.4. DESIGN: This global identity also acknowledges the importance of theSeventh-day by utilising the Creation Grid. Where possible, it is importantto utilise this Creation Grid.5. NAME: The corporate identity should always be Seventh-day AdventistNOT just Adventist (unless being used with a specific name such asAdventist Aged Care, Adventist Education, Adventist Health, AdventistMedia or Adventist Schools.October 2018 Edition6. TRADEMARK: A TM (trademark) needs to be placed beside the icon andafter the name Seventh-day Adventist Church as indicated. Both of thesehave been trademarked in Australia. We have been advised that it is moreimportant to have the TM than the (for Registered) as trade-marking isa stronger protection of intellectual property. It is also noted registration/trademarking processes can be quite complex in the Pacific and TMindicates that there is protection for these symbols.7. ILLUMINATION: If illuminated, only the white lettering should beilluminated. However, illumination may be restricted by local authorities.8. SIGNAGE: Primary signage should be simple and concise, containingminimal information. Typically this will be Seventh-day Adventist Church(or other entity) and the location and name. In a limited number ofcases, such as schools in Fiji, a registration number is also required (seeguidance in the Adventist Identity Style Guide – South Pacific).9. APPLICATION: The signage, as documented in this Style Guide, is to beused throughout the South Pacific. However, Unions have the opportunityof applying these principles to stationery, such as letterheads, businesscards, compliments slips, etc and digital publications.We believe the Seventh-day Adventist Church is God’s church and havebeen given a great commission to share Jesus and His Word with theworld. We do this in so many different ways through a variety of ministries.However, for this to be most effective, it is important that all of us committo working together. People will then know and appreciate the varietyof ministries of the Seventh-day Adventist Church, connect each goodencounter, build confidence in the organisation and be encouraged to join usas disciples of Jesus Christ.May this be yet another tool in sharing the good news of Jesus—what Hehas already done, is doing and will do—to God’s honour and glory.Dr Stephen J CurrowCommunication Director, South PacificSeventh-day Adventist ChurchSouth Pacific3
Primary logoThe Seventh-day Adventistbrand, which many people thinkof as the “logo,” or “symbol”has been in use since 1997,and is the most recognizableelement of our existing visualidentity system. Because ofthe meaning this logo alreadyholds, establishing over 20years of brand equity, theshapes of the symbol remainlargely unchanged from theoriginal. The flame icon/symbolis a registered trademark ofthe Seventh-day Adventistchurch, and use of the symbolis important in instances whencommunicating an officialassociation with the Seventhday Adventist church.The registered trademark maybe used by the Seventh-dayAdventist Church, its entities,institutions (including churchesand schools) as authorizedby the General Conferenceof Seventh-day Adventists,its divisions, unions andconferences.October 2018 EditionThe official Seventhday Adventist Churchlogo within the SouthPacific Division.LocationAn alternativehorizontal layoutof the Seventh-dayAdventist Churchlogo within the SouthPacific Division.LocationSeventh-day Adventist ChurchSouth Pacific4
Symbolism and nameSeventh-day refers to theAdventist belief in the biblical“Sabbath”. It is a time setaside for people to connectwith God, family and friends,and to share in both physicaland spiritual rest. The“Sabbath” was observed inthe Bible on the seventh dayof the calendar—Saturday.The weekly “Sabbath” isobserved from sunset Fridayto sunset Saturday globallyin all Seventh-day AdventistChurches.Adventist is a term thatdescribes someone whobelieves in the “advent” orreturn of Jesus Christ.Church is a term usedto describe a communityof believers who share acommon faith and purpose.Seventh-day Adventistsare part of a worldwidecommunity that sharescommon beliefs, regardlessof nationality, gender oreconomic status. Ourcommon purpose hasbeen given to us by Jesusas written in chapter 28 ofMatthew in the Bible.October 2018 EditionTOWARD HEAVENPERFECT SQUAREThe lines at the top of thedesign suggest a continuedupward momentum symbolisingthe resurrection and ascensionto heaven at Christ’s secondcoming, the ultimate focus ofour faith.The biblical metaphor of theperfect square represents God’sMost Holy Place and His designfor heaven.THE FLAMETHE CROSSThe symbol of the cross,representing the gospel ofsalvation, is positioned inthe centre of the design toemphasise Christ’s sacrifice,which is the central theme ofour faith. It is also significantthat the Bible representing thelaw and the flame representingthe Spirit come together at thecross.This flame shape is formed bythree lines encircling an impliedsphere. The lines representthe three angels of Revelation14 circling the globe and ourcommission to take the gospelto the entire world. The overallshape forms a flame symbolic ofthe Holy Spirit.THE OPEN BIBLEThe Bible forms the base ofthe design and representsthe Biblical foundation of ourbeliefs. It is portrayed in a fullyopened position suggesting afull acceptance of God’s word.Seventh-day Adventist ChurchSouth Pacific5
Using the logo elementsUSE OF FLAME ICON ONLYUSE OF LOGO TEXT WITHOUT THE ICONThe Adventist flame icon/symbol can exist framed in isolation, detachedfrom the name of the church or entity. It is preferable for the symbolto have a thoughtful relationship to the rest of the design system. Werecommend in most cases, where the symbol is detached from the entityname it sit within in the Sabbath column (see page 17).When the Adventist icon appears in the Sabbath column the logo textis not included with the icon. In this situation the logo text can be usedseparately to the icon. The ‘A’ in Adventist should be used as a guide toestablish the distance between the SDA logo and the location identifier if itis being used. All elements of the text based logo needs to be centred.LocationWhen not using the Adventist symbol within the Sabbath column or lockedwith an entity name, the preferred version is the knocked-out squareversion, which allows for more graphically pleasing layouts.When referring to the Seventh-day Adventist Church, the icon needs to bereversed out of the Adventist Fire or Charcoal square. For departmentsof the SDA Church, there is a range of secondary colours to represent thedepartment.Any accompanying word marks should be black or reversed out ofcharcoal, not the same colour as the symbols box unless the printed itemis single colour.October 2018 EditionSeventh-day Adventist ChurchSouth Pacific6
Logo variationsHORIZONTAL VERSIONSPrimary LogoThe horizontal version of the logo is for usewhere the primary logo is not able to beused aesthetically.If the logo is to appear over a colour toosimilar to either of the colours used in thelogo then a white 1.5 pt boarder is requiredto frame the logo.Mono - blackWhere there are limited colour options,you have a choice of using the black monoversion or a reversed option that works wellon images that are not too busy, or the tonalcontrast is low.The mono black version of the logo is only tobe used in a black and white context wherecolour printing is not possible.The reversed option can be used onpredominately dark backgrounds where the2-colour version would not stand out. Makesure the positioning of the logo is over atonally flat part of the background so thatthe text is still readable.ReversedWhite background (for use on emails)The white background text box is for usewhen the usual charcoal block would be toodominate, such as on emails and stationery.If these guidelines do not cover yourintended use of the logo, please contactthe SPD communication department at communications spd@adventist.org.au to discuss with them solutions that will workfor your requirements.October 2018 EditionSeventh-day Adventist ChurchSouth Pacific7
Dimensions of the primary logoxUSE OF PRIMARY LOGOThe Seventh-day Adventist logoshould be used to identify and unifyall Adventist churches, publications,services and activities. Using the logoin a consistent manner across allapplications helps to both establish andreinforce immediate recognition of theSeventh-day Adventist Church brand.xThe words “Seventh-day AdventistChurch” should always be centred inthe charcoal block and only over twolines. The ratio of this block is to be 2.5times the width of the Adventist iconblockIt is preferred that the locationidentifier in Eye Catching SPD appearsunder the SDA logo when practicalto do so. The ‘A’ in Adventist shouldbe used as a guide to establish thedistance between the SDA logo and thelocation identifier.SIZE OF ICONThe size of the Adventist icon in relationto the Adventist Fire square is basedon the use of the Creation Grid. It iscentred and 5/7ths of the size of theAdventist Fire square.October 2018 Edition2.5 xLocationy7yyUtilising the sevenpart Creation GridThe Creation Griddetermines the sizeof the icon withinthe AdventistFire square.Seventh-day Adventist ChurchSouth Pacific8
Spacing of logo elementsWhile the preferred size of thecharcoal block is to be 2.5 timesthe width of the flame icon onthe official SDA logo, this rulemay vary if the longest line of theentities names accompanying theflame icon is too short, such asunder 10 characters long.With shorter named entities thename of the entity can have atendency to feel lost in the largecharcoal block, in such cases it ispermissible to reduce the charcoalblock to 2 time the width of theflame icon. This is the minimalratio this box can be reduced to.The longest line of an entitiesname is to be no closer to theflame icon than the space of the‘e’ in Adventist (see guide below).Preferred ratio and spacesx2.5 xxAcceptable ratio for smaller named entities.x2xxLOGO ON WHITEOccasionally there may be a callfor the logo to appear on a whitebackground—such as with emailheaders. In these circumstancesthe ‘e’ in Adventist should beused as a guide to establish thedistance between the flame iconand the entities name, and asecond ‘e’ space will determinethe placement of the entitieslocation.October 2018 EditionElement spacing on white backgroundsSeventh-day Adventist ChurchSouth Pacific9
Logo clear spacePROTECTED AREA¹/³ xxxThe Seventh-day Adventistlogo needs some breathingroom to stand out. To ensurelegibility, it must be surroundedwith a minimum amount ofclear space. This isolates thelogo from competing elementssuch as photography, text orbackground patterns that mightdetract attention to the logo.To make sure the logo is alwaysvisible, we’ve determined aminimum display size for bothdigital and print applications.Failing to follow this standardcompromises the integrity andlegibility of the logo. For usesunder the minimum size of thelogotype shown here for theprimary logo, please use theAdventist icon.October 2018 Edition¹/³ x¹/³ x¹/³ xThe spacing principles hereapply when the icon is beingused on its own apart from theCreation Grid.MINIMUM SIZE2.5 xThe clear space minimum is equivalent to one third thewidth of the coloured box the Adventist Icon appears in,regardless of the size at which the logo is reproduced.30 mm8.5 mmMinimum print size for thelogo text is 30 mm wide.Minimum print size for theicon only is 8.5 mm wide.Minimum digital size is 90pixels wideMinimum digital size is 25pixels wideExample of the logo used at the minimum sizeSeventh-day Adventist ChurchSouth Pacific10
Principle colour paletteWe use colour to makea distinctive, positiveimpression in a crowdedworld. The South PacificDivision has chosen touse Adventist Fire andCharcoal as the primarycolours to be used forgeneral Seventh-dayAdventist materials in thisdivision.ADVENTIST FIREPMS: 151CCMYK: 0, 60, 100, 0RGB: 255, 130, 0HEX: #FF8200CHARCOALIt is essential that the useof colour be consistentacross all applications. Byreferring to these guidelines,we will achieve the desiredresults. For best results itis recommended to usepantone (PMS) for printing,where possible.Use Adventist Fire withdiscernment. Try to break upwith solid colours or imageryfeaturing cool aquas, healthygreens, soft whites or richblues. The complementarycolours will enhance eachother for a richer, morevibrant appeal.White softens the intenseorange and black, and adds asense of optimism.October 2018 EditionAdventist FireWhiteCharcoalCharcoalPMS: Black 7CCMYK: 10, 10, 7, 85RGB: 61, 57, 53HEX: #3D3935WHITECMYK: 0, 0, 0 , 0RGB: 255, 255, 255HEX: #FFFFFFAdventistFireSeventh-day Adventist ChurchSouth Pacific11
Extended colour paletteThe Seventh-day AdventistChurch full colour paletteis available to help identifydifferent branches of thechurch, based on roles.Onyx is used in place ofcharcoal when the logoappears on the verticalpylon and horizontal wallplaque. Charcoal is usedfor all printed mediums.ONYXCMYK: 20, 40, 20, 100Text CMYK: 0, 0, 0,100RGB: 0, 0, 0HEX: #000000Onyx is only for use on the verticalPylons and wall signage.Opt for mat black rather than glossyblack wherever possible, particularlyon signage.ADVENTIST COMPASSIONPMS: 220 CCMYK: 37, 100, 53, 3RGB: 168, 35, 97HEX: #A82361Adventist Compassion is to be usedfor aged care facilities.ADVENTIST EXCELLENCEPMS: 2728 CCMYK: 100, 85, 0 , 0RGB: 20, 65, 170HEX: #1441AAAdventist Excellence is for use withinthe educational branches for theirlogos and other printed materials .ADVENTIST CALMPMS: 3115 CCMYK: 70, 0, 30 , 0RGB: 0, 207, 200HEX: #00CFC8October 2018 EditionAdventist Calm is used for AdventistHealthCare.Seventh-day Adventist ChurchSouth Pacific12
Colour use across ADVENTISTCOMPASSIONTPUMPNGUMNZPUCAUCAPPLICATION hoolsAged CareHealth – Clinics/WellnessBook CentresMediaCampgroundsOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific13
Primary fontsAdvent Sans–Logo Regular is the fontcreated for the South Pacific Division’sSeventh-day Adventist Church logo type.Advent Sans can be used for headings andsubheadings. It can also be used, as anexample, for the person’s name on businesscards to make it stand out more.Avoid using it for body text, as Open Sans isrecommended for that body style. Advent Sansis to be used minimally which is why it workswell for headings and subheadings.PLEASE NOTE: This font has been speciallydeveloped for use in the South Pacific Divisionand is a slightly different font to what isavailable on the General Conference website.ADVENT SANS–LOGO RSTUVWXYZ1234567890EYE CATCHING VWXYZ1234567890Eye Catching SPD is to be used ONLY forlocation names for the division, union, mission,conference or local church logos. This font willonly be needed when creating a new logo fora new location. It requires a licence, which hasbeen paid for and is now available from theSeventh-Day Adventist identity website. Pleasenote this is a different customised updatedversion of the font called Eye Catching Pro.Advent SansEye Catching SPDFor downloads of the official South PacificDivision SDA fonts, you will need to sign up tothe Division’s identity site at:http://identity.adventistchurch.comOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific14
Eye Catching SPD–GlyphsEye Catching SPD is a customisedversion of Eye Catching Pro,created by Jess Latham, and usedunder licence. The SPD versioncontains extra glyphs designedspecifically for use by theSeventh-day Adventist Church.All the customised glyphs areaccessible through the glyphwindow in Adobe InDesign,Illustrator and Photoshop. Forother programs the table heregives the keyboard short cuts toaccess these alternative lettersand symbols.October 2018 Edition‡¡ƒflfi µoption shift 7option eoption foption shift 6option shift 5option shift voption joption k¶ß† „ §option 7option soption toption voption woption shift woption yoption 6option mSeventh-day Adventist ChurchSouth Pacific15
Secondary fontsThe Open Sans font family is a complementarysecondary font that works well in larger blocksof text, such as body text in Word documents,on websites and all forms of marketing material,including stationery such as business cards andletterhead. The range of weights will assist increating emphasis and text hierarchy, helping thedesign flow and making it easier for the readerto find their way around the informationpresented to them.Avoid using Open Sans for main headings, asAdvent Sans is the designated font for those styles.While Droid Serif is a font other divisions might beusing in their branding, within the South PacificDivision region, we recommend using Advent Sansand/or Open Sans instead.OPEN SANS TUVWXYZ1234567890OPEN SANS RSTUVWXYZ1234567890OPEN SANS SEMI UVWXYZ1234567890OPEN SANS UVWXYZ1234567890OPEN SANS EXTRA UVWXYZ1234567890October 2018 EditionSeventh-day Adventist ChurchSouth Pacific16
Logo usage guidelinesTo ensure a consistent andappropriate church identity, thefollowing guidelines for logousage is outlined as follows.1. Logo artwork must beuniformly scaled. Non-uniformscaling distorts the proportionsof the logo and fonts.Incorrect proportionsDon’t use bevel or emboss effectsDon’t use drop shadows2. Logo artwork may only bereproduced directly from adigital file. It should never bereproduced from scans ofpreviously printed materials.3. Don’t use effects such as bevel,emboss, glow or drop shadowson the logo.4. Avoid anything that mightclash, dilute, detract or cause thelogo to be lost.5. Don’t reconfigure or changethe size, scale or placement ofany element of the logo.6. Don’t reproduce the logoin colours other than thosespecified in these guidelines.7. Avoid placing the logo on asimilarly coloured background.in theBackground image too busyand not enough contrastDon’t rearrange, add to or rescale anyelements of the logoDon’t change the shapes ofthe logo elementsColour too similarUse only approved coloursSeventh-dayAdventist Church Don’t change the fonts8. Only the fonts specified in thisguide are to be used in the logo.October 2018 EditionSeventh-day Adventist ChurchSouth Pacific17
Design elementsCREATION GRIDThe Creation Grid isa seven-column layoutstructure to be used in themajority of design situations.The first six columns areyours to fill with text, images,illustrations, patterns,logos or anything else, andin those six columns youshould do all your work ofcommunicating information.But the seventh-column,the Sabbath column, is to beset apart—to be special anddifferent from the other sixcolumns, as a reminder andvisual celebration of theseventh day.The Sabbath column shouldfeature only the Adventistsymbol with no other text.The Adventist symbol is inwhite on the Adventist Firebackground, or white oncharcoal.The proportions areessential, but the grid linesare optional, and therewill be instances when thegrid might not make sensefor your particular contextor application. In thoseinstances, it is permissibleand even encouraged thatyou ignore the grid andplace the symbol/artwork asneeded. This would typicallyapply to applications inwhich the symbol standsalone or is not intendedto be integrated with thesurrounding layout.Use the Flame Sabbath Strip in the7th column, but don’t be tempted tofill the column with any text.HeadingSUBHEADSUBHEADSUBHEADSUBHEADRo delisiTum zzrilis nim irilla faccum venisimzzriliquatet augait, vercilis nos alit ullacommy nostie et, commolore exeros niametnibh et, sed el dolesti smolor autat. Ure tetincillam, quametue dolorem init lummoluptatie modolore deleniat. Dui exerilisaccum venit vulpute magnim alit praessimveratincil ilit enisi.Xer augue feuipit nonsequat. At alisit autaugait laoreetum vulla feum ex ea feu faccumquismolorero eraessenim iure ex exeriliscinutpat, sit, quamcon eugue er autUt lobore modolorero odiam iliquatumdolorper aliquipit lorpera esecte vullafeugiamet lor sendio et luptat laor sum nostrudex ea aci ea core facipsu scipit luptat, quam,quat niscil ut nullut ipit wismodit, quam irilisi.Xer augue feuipit nonsequat. At alisit autaugait laoreetum vulla feum ex ea feu faccumquismolorero eraessenim iure ex exeriliscinutpat, sit, quamcon eugue er autVelesti onullaore molum autpat wis eu faccumvolum do eraesto ex et, commolessi. Lestoesectem euipsumsan etummodolor si.SUBHEADOdiamet iuscilit, quam quipit lutpat irit et,volor irilit nullam, sim deliquat lamconsentute magnit ut lore vendrem irit eugiam,sustrud magna alismolese mincin enis etautet wisl ulputet, qui bla aliquam dipisl estinvolorer cidunt inibh eum dunt nulla faccumzzriustrud doleniat, conse mod magnim inutpat at prat velis nonsed tet dolenit,Xer se velipsum do odolessi ex esto er sim inibh er sedmagna commy nissequi blaorti onulputatumadipiscipit la faciliqui bla core tate venibheu facinci liquisi.Acidunt ipsuscillum volore ex ea facidunt vel eaconsequat wisci tem in eummy nit duisit loremagna feuipsum ing ero doloreet wissequatuerin henis et ing erciliquatem nim veliquating elenim quatum volorerit nos dolor senitendigna feugue tatio od euipsum volor sequamirilisit volent et doloreet lum do odo er.Suscipis ad eummodolore te con ut loreriureexero deliqui smodolore enit augiamet,quat iurem amet alit eugait doluptat atwis et autem accum am augiametum nislex essenim nulla core dolorper iurem eacommodolore dolobor sisi blam vulput do docommolutet am, veniat.SUBHEADExero od dolor sum dit praestrud tatinvendrem ipit lum ex et ing eui euguer seniatetismodo odigniscil dolobor perciliscil enisdolore dio odit dolore vel et adignim ilisieuipsus cillamet delenisi tinciduis doloborefaci blamet ilit augue esecte dipsustruddunt alit prat.Rostrud digniss equamcor iriuscil digna at wisldolore dip eum zzrit dolor siIdunt praestruddolesto ex eugait nismolor atummoloremvero conse dolum illandip eugait, se te doloreconullum irit iuscinibh eum dolobore doloremea facillamet iniscip eu feuissismodo ea facilulla feu feugiam, sum et lore modignim iuscitat nullandre modipit am irit adit diam dolor ileuis nulla am quamconse feuguer aesequamzzriusci blam nulla adiam et, consed minenibh er suscing erilit, se eugiat ad magnaam delestrud dit et nullaore delesed min etlobore duis acidunt ullandre magniam dolutaliquis aliqui blandiam, vel ut ipismolorete cor sit wis nullaore min utatetu mmoditpraesse magna alisisi.Delessit incilit nonsequat. Min heniatum euislet, velis dolesed molobor si. Ed min utpat atlum ea cor sit, susciduis alit laor si.Acidunt ipsuscillum volore ex ea facidunt vel eaconsequat wisci tem in eummy nit duisit loremagna feuipsum ing ero doloreet wissequatuerin henis et ing erciliquatem nim veliquating elenim quatum volorerit nos dolor senitendigna feugue tatio od euipsum volor sequamirilisit volent et doloreet lum do odo er.Suscipis ad eummodolore te con ut loreriureexero deliqui smodolore enit augiamet, quatiurem amet alit eugait doluptat at wis etautem accum am augiametum nisl ex essenimnulla core dolorper iurem ea commodoloredolobor sisi blam vulput do do commolutetam, veniat. Exero od dolor sum dit praestrudtatin vendrem ipit lum ex et ing eui euguerseniate tismodo odigniscil dolobor perciliscilenis dolore dio odit dolore vel et adignim ilisieuipsus cillamet delenisi tinciduis doloborefaci blamet ilit augue esecte dipsustruddunt alit prat.Ut lobore modolorero odiam iliquatumdolorper aliquipit lorpera esecte vullafeugcipit luptat, quam, quat niscil ut nullut ipitwismodit, quam irilisi.Example of using column widths that work better for the layoutrather than working strictly with the 7-column grid. The seventhstrip still remains in keeping with grid.October 2018 EditionSeventh-day Adventist ChurchSouth Pacific18
SignagexPYLONSPylon signs are freestanding signs erectedindependent of anybuilding or structure.Since they are typicallymounted higher in theair than standard signs,pylons offer excellentvisibility from a distance.One of the manyadvantages of pylonsigns is their ability tostand out to passingtraffic. These signs aretypically illuminated,either internally(recommended) orexternally.HORIZONTAL SIGNSAdventist FirePantone 151CxPure whiteAdvent Sans (on 2 lines only)Pure white, centred textYEye Catching SPDPure white, centred textAdventist OnyxMatt surface (not Glossy)YxMany areas will not be suitablefor the pylon signage and, in suchcases, a horizontal sign might be abetter option. If your sign is a newsign, please follow the proportionsbelow. If you have an existing signthat is not feasible to change thenfollow these guidelines, makingsure all elements are kept to thecorrect proportions. If you havequestions, please contact the SPDCommunication Department.2x2xYxYOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific19
SignagePYLON RULESLike most other types ofcommercial on-premisesignage, you will needto check with your localcouncil if there are anyrestrictions you need tobe aware of.Please note: Onlyone pylon per entityis required. Avoid anyvisual clutter clashingwith your pylon.October 2018 EditionSeventh-day Adventist ChurchSouth Pacific20
SignageOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific21
Pylons – multi-lingual (optional)PRIORITY OF LISTINGIn countries where multiply languages arecommon, it is recommend to list the translationsin order of the most common language first.This option may be appropriate in locationsincluding:COUNTRYPNGSolomon sVanuatuNew CaledoniaFijiOFFICIAL LANGUAGESEnglish, Tok Pisin, MotuEnglish, PijinEnglish, French, KanakEnglish, Fijian, HindiKiribatiEnglish, I-KiribatiTuvaluEnglish, TuvaluanSamoaEnglish, SamoanTongaEnglish, TonganCook IslandsFrench PolynesiaAEnglish, French, BislamaFijianEnglishAEnglishEnglish, Rarotongan MaoriRarotonganMaoriEnglish, French, TahitianHindiOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific22
Pylons – multiple organisations (optional)MULTIPLEORGANISATIONSENTITIES WITH LOGOSIf secondary icons arerequired, they are to sitbelow the main AdventistChurch titles so as to notcompete with the church’sidentity.When multiple churchorganisations use the samelocation, the secondaryorganisations are listedunder the title of “Seventhday Adventist Church” withthe icon square remainingAdventist Fire colour.AThe other organisations areto be set in Advent Sans.VanuatuHead OfficeADRA VanuatuHope Book ShopAOption for campuses withmultiple organisationsand/or businessesAdvent SansPure whiteCentred textNo logosOctober 2018 EditionSeventh-day Adventist ChurchSouth Pacific23
Horizontal signage examplesHorizo
Adventist Seventh-day 1 South Pacific 4 October 2018 Edition Locatio The Seventh-day Adventist brand, which many people think of as the “logo,” or “symbol” has been in use since 1997, and is the most recognizable element of our existing visual identity system. Because of
